Expensive map upgrades for Territory

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I own a 2011 Ford Territory Titanium and was quoted $199 for a map upgrade when it became available. I have contacted Ford again as an upgrade has just been released and the price is now $299, not fitted. How can it be so expensive when an aftermarket GPS, with updated maps, can be purchased for less than $200 I am sure I'm not alone with this question.

Answered by CarsGuide

1 January 2015

Carsguide.com.au

You're not the only one and Ford is not the only brand. Ford Australia's customer service boss, Steve Kruk, replies: "The price for the SZ is $195 and it's $295 for the SX from 2004-2011. The reason our Ford map upgrades are more expensive is that we need to build a unique map system for the integrated Ford Sat Nav. The NavMan and Garmin are generic and they can spread the cost over millions more customers – but it is not integrated with the vehicle".

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