What's the difference?
BYD. The three letters which keep auto executives from the world's top brands up at night.
The brand’s meteoric rise in Australia from a trickle of imports to a torrent of Chinese-built EVs, outselling even Tesla in the first month of 2024, is testament to this relative newcomer’s ability to surprise and impress its buyers and the industry as a whole.
The car we’re looking at for this review, the Seal, could be its biggest challenge yet. Not only does it have to compete head-to-head with the car which put EVs on the map for mainstream buyers - the Tesla Model 3 - but it also has to vie for a share of the increasingly shrinking sedan market.
So, what’s the deal with the Seal? Is it any good? And, why did BYD choose to name it after a marine mammal? Read on to find out.
Ask any opinionated car enthusiast why it is that they hate electric cars, and you’re going to hear the same word revving them up - “noise”.
Sure, EVs might be fast, and even the most old-world-loving petrol head (are we going to have to come up with a new term, soon? Power crazed? Amp-head? Copper top?) will grant you that they can be fun to drive, but the argument is that you just can’t love a car as much if it doesn’t make shouty sounds.
But there is one bunch of well-heeled car lovers who will demur on this topic, and for whom the idea of switching a big, stupidly powerful V12 engine for whispering electric motors seems to be no issue at all - Rolls-Royce fans.
They have, allegedly, been knocking down the doors at Goodwood, demanding that Rolls build them an EV, and finally it has arrived, in the stunning shape of the Spectre, and the orders are pouring in.
We flew to the Napa Valley in California to try it out.
Those big auto executives have good reason to be worried, because the Seal is yet another impressive offering from China’s most formidable EV player.
It’s not perfect. In some ways it’s trying too hard to be a luxury car, and I think the software in particular could use a little work, but the Seal just does so much right I think it will be hard to be disappointed with one, particularly given its keen entry price.
In fact, if we had to pick one from the range, it would probably be this mid-spec Premium. The range and power on offer are stellar, and all for less money than an entry-level Model 3 or Polestar 2.
Personally, I was very much taken with the looks, and the feels, of the new Rolls-Royce Spectre, which delivers everything you’d expect from this brand, and seems to have lost nothing by switching to electric propulsion. The trick, it seems, in turning your brand into an EV one is to have made your cars silent in the first place.
But the real verdict comes from the people hurling their Spectre orders at the company, which has received so many of them it’s being forced to ramp up production. And 40 per cent of pre-orders are from new customers. Honestly, it’s as if they were all just waiting for an EV to drop a million on.
The Seal looks great. It’s about as modern a take on the traditional three-box sedan as you can get. It’s low-slung with curvy lines and a sporty overall feel.
The design touches, like the headlight and DRL surrounds, side skirts, and wheels are maximalist compared to the minimalist vibes of the Model 3 and the Polestar 2. But I don’t necessarily think that's a bad thing as it offers buyers a genuine alternative.
I also like the way the brand has executed the LED lights and particularly the tail-light fittings. There’s also an admirable restraint when it comes to badging compared to a lot of this car’s Chinese rivals. It doesn’t give off the vibe of a cut-price product at all.
Inside there are elements which are appealing, and some things which fall short. First up, I do think the Seal wears its influences throughout the industry on its sleeve a bit.
The digital dash cluster theme, for example, seems to (poorly) emulate the Mercedes-Benz software, the little plastic crystal shifter piece on the inside seems to have been overtly influenced by a similar (actual crystal) piece available in Volvos, while the centre screen and dual wireless phone chargers are pretty obviously BYD’s take on the similar bits available in the Model 3.
Maybe in this sense, it’s trying a little too hard to be a luxury car and a tech-heavy electric vehicle, with items which aren’t quite up to the same quality (particularly the software). But then, it all works well enough, and can you complain at the price?
One thing I think BYD gets right though is the level of comfort on offer in the cabin and the clever little styling bits which remind you of its namesake.
The door handle pieces and integrated speaker bits are shaped like a Seal flipper. As are the dash-mounted air vents, and if you look closely even the plastic garnish on the steering wheel looks a bit like a top-down cross section of the animal.
I like it because its subtle rather than in-your-face as some of the Atto 3's design elements are.
The quality is also up to muster, big time. There wasn’t a creak, groan, or rattle from this car’s interior in my entire time with it, including on some of Sydney's worst roads. And the seats, which are designed like absolute thrones, are clad in lovely soft leather. You sink into them. Even the two-tone Alcantara finish through the doors and centre console is thoughtfully placed.
Making a vehicle as enormous as the Spectre look good is no mean feat, but Rolls has done a hell of a job, from most angles. The massive Pantheon Grille is something to behold in the metal, and because it doesn’t need to let air into an engine bay, it’s been designed for airflow, as has so much else. Rolls achieved a drag coefficient of 0.25, which is good for extending EV range, and they even spent more than 800 hours in a wind tunnel working on making the Spirt of Ecstasy hood ornament as aerodynamic as possible (she’s had her wings clipped, apparently).
The modern take on the classic grille combined with a chesty bonnet and very cool DRLs give the Spectre a look of classic modernity from the front, while the proportions over all give it a great side profile.
Apparently the design brief was based on some majestic cliffs, the Seven Sisters of Sussex, and the car definitely has that level of grandiosity.
The only weak point is the rear, which had to be sheer for aero reasons - and features the narrowest legally possible rear lights, which are supposed to look like “islands in a lake”, apparently. To me, driving behind one, the rear view is just a little dull.
The luscious interior is meant to be an example of “Automotive Haute Couture”, meaning hand made and stupidly expensive, and Rolls also humbly refers to it as a “cosseting art lounge”. It all sounds a bit over the top until you sit in it, and discover that it really does feel beyond special.
The Seal has a huge cabin, and in a lot of ways it feels like the large sedans of old. You can sit nice and low in the cabin, and there’s heaps of knee and headroom thanks to its width.
Soft-clad materials for resting your knees and elbows on go a long way towards keeping this car comfortable on longer journeys, and the presence of a digital dash and a holographic head-up display is nice to have compared to the bare-bones dash of the Tesla Model 3.
The wacky rotating central touchscreen feature makes an appearance from other BYDs, but again, it’s a bit silly and I’m not sure how much use you’ll get out of it. Even Apple CarPlay only works in landscape mode, so I didn’t find it useful.
Practicality features are abundant, with a large bottle holder in the doors, and two more in the centre console. One even has a floating floor, so you can push it down to accommodate large bottles if need be.
Dual wireless chargers are always a nice touch, and the bridge-style console has a large pass-through storage area underneath, which also hides the USB-C, USB-A, and 12V outlets. The armrest console box is nice and deep, too.
The back seat is enormous. Possibly one of the largest spaces in this segment. It comes at a cost to boot capacity, but your rear passengers won’t want for space no matter how tall they are.
At 182cm tall I had leagues of airspace behind my own driving position, and the wide cabin, accommodating seats, and flat floor mean the centre position is even useful for a full-sized adult.
Storage comes in the form of three pockets on the back of each front seat, a large bottle holder in the doors, two cupholders in the drop-down armrests, a small tray on the back of the centre console, and a small flip-out cover which reveals a USB-C and USB-A charging port for rear passengers. The rear seat even gets dual adjustable air vents, but no third climate zone.
The massive fixed glass roof looks the business and keeps the cabin airy, just like in the Model 3 and Polestar 2, but I find these big glass fittings tend to cook interiors in the Australian sun.
BYD tells us the tint is so heavy it has a ‘solar transmittance’ of just 16 per cent, but 16 per cent is still a lot in Australian summer. Thankfully, unlike its two rivals, BYD ships the Seal with a fold-out cover screen as standard.
Remember how I said the massive rear seat comes at a cost to boot space? At 400 litres the Seal’s boot is a bit compact, made worse by the fact it’s a sedan and not a liftback, so the access area is a bit narrow.
It could only fit the largest CarsGuide luggage case alongside the smallest one, but not all three including the medium case. This could be a blow to family buyers who need to fit a pram alongside other things.
Under the floor there’s an extra space great for the storage of your V2L adapter and AC charging cable, but there’s also only a tyre repair kit and no spare.
If you’re looking for the modern EV style interior, you can forget it, because Rolls says it didn’t want “any of that funky stuff” in the Spectre, so no giant screens in here. Indeed, I switched into a Rolls-Royce Ghost at one stage to be driven somewhere and the interior was almost exactly the same, although the new car gets a more modern fully digital dash.
There’s plenty of room for water bottles and oddment storage and the sense of space for the driver and front passenger is suitably grand, but the rear seats are really for spoilt teenagers rather than Rolls owners. They’re not uncomfortable, at all, but they just feel a bit squeezed, you wouldn’t ask to be chauffeured in a Spectre, clearly it’s a Rolls you’d choose to drive yourself.
The boot is wide, deep and long with a volume of 380 litres.
Just like its Model 3 rival, the Seal arrives in Australia in three variants - the base Dynamic, top-spec Performance, and the one we’re looking at for this review, the mid-spec Premium.
Price is, of course, BYD’s forte, with this mid-spec Premium (equipped with a long-range battery) even managing to undercut the entry-level Model 3 RWD.
Before on-road costs and state-based incentives you can have one of these from $58,798, while (at the time of writing at least) the enormously popular Model 3 RWD weighed in at $61,900. Its next closes rival, the Polestar 2 Standard Range, costs from $67,400, so value here is obvious.
The Premium’s long-range battery allows a WLTP-certified driving range of 570km between charges which is even one of the longest cruising ranges available on any electric vehicle in Australia right now.
The list of standard features is exhaustive, including 19-inch alloy wheels, LED headlights, a massive 15.6-inch multimedia touchscreen with wired Apple CarPlay and wireless Android Auto, a 10.25-inch digital instrument cluster, a holographic head-up display, dual wireless phone charging bays, built-in navigation and connected services, ‘genuine’ leather seat and wheel trim (a blend of synthetic and real leather), an eight-way power-adjustable seat for the driver, ventilated and heated front seats, dual-zone climate control, a fixed panoramic glass roof and keyless entry with push-start ignition.
The Seal also gets an impressive array of standard safety kit. More on this later.
The only options are premium paints and an alternate light blue theme for the interior which cost $1500 each.
This list of kit would even be impressive on a combustion car at this price, so the fact it’s also electric and offers one of the longest driving ranges on the market is a bonus.
The one area where I think it lacks a little is the stock software. It looks okay and, to be fair, functions a lot better than its Chinese contemporaries and even some other brands, but once you dig into it a little there are some clumsy menus, and it becomes painfully obvious it’s a simple Android reskin. A swing and almost a miss for something so integral to a car like this.
Why is it called the Seal? Well, in BYD’s home market of China, its range is so expansive it has split it up into two model lines, the Dynasty series (named after historical Chinese kingdoms) of which the Atto 3 is a member (it is called the Yuan Plus in China), and the Ocean series which the Seal and Dolphin belong to. The next BYD to arrive in Australia, a mid-size SUV likely to be called the Seal U, also belongs to the Ocean series.
Australian pricing for the Rolls-Royce Spectre starts from $770,000 before on-road costs, and on the point of whether that represents value, well not to me, but certainly the huge number of orders Rolls claims to have been hit by suggests otherwise.
You do get a lot of car for your money, because the Spectre is vast and weighs almost three tonnes, and there’s no doubt that the interior is nicer than most people’s houses, or even the nicest hotel you’ve ever seen, and that the top-notch umbrellas hidden in each door are a nice touch.
One of the nifty and unexpected features the Spectre offers is a “Rolls-Royce Sound”, which you can toggle on and off. With the fake noise off, the car is freakishly quiet - apparently during testing they achieved a level of EV silence so incredible that people found it “disturbing” and had to engineer some sound back in - but with it on you get just the most subtle of guttural sounds. Every other company so far has gotten fake noise wrong, but Rolls has nailed it with the Spectre; it’s just loud enough, but suitably restrained as well.
You also get the wondrous Starlight Headliner, which uses optic fibre cables to paint the night sky on the roof, complete with shooting stars, and in the Spectre you can now have the stars fitted to the inside of its massive coach doors as well.
Each Seal variant gets its own drivetrain outputs, and the mid-spec Premium drives the rear wheels with a 230kW/360Nm electric motor via a reduction gear.
On paper, it’s slightly more powerful than the Model 3 RWD, with more power and less torque than the Polestar 2 Standard Range.
For the first time ever, this Rolls-Royce has no magnificent engine, no throbbing 12 cylinders, no, it has two separately excited synchronous motors, one on each axle for seamless all-wheel drive. The front motor makes 190kW and 365Nm while they’ve sensibly sent more grunt to the rear, which gets 360kW and 710Nm. Either motor on its own would be enough to power a normal car. The total figures are 430kW and 900Nm, which is supercar like.
The battery is made up 804 cells, weighs 700kg and has a net capacity of 102kWh, and the designers used it as a sound-deadening agent for road noise, because it’s so massive.
The Spectre can hit 100km/h in 4.5 seconds, which feels very fast indeed when you’re piloting something that weighs 2890kg and is 5.5m long.
Providing power is a sizable 82.56kWh lithium-ion battery pack, using BYD’s signature weight and space-saving ‘Blade’ form-factor, and the more affordable LFP (lithium iron ferrophosphate) chemistry.
On the charging front, the Seal Premium can top up at 150kW on a DC unit (using a Type 2 CCS connector) for a 10-80 per cent charge in roughly 40 minutes, while on AC its a disappointing 7.0kW.
The 7.0kW inverter means it’s hardly worth plugging the Seal in at a slow public charger when you visit the shops, as you’ll only get about 50km of range an hour. It’s for this reason most cars with batteries this size have 11kW inverters.
Unlike the Model 3 or Polestar 2, though, the Seal features a V2L system, allowing you to power household appliances from its Type 2 charging port.
Claimed energy consumption for the Seal is 14.6kWh/100km which is low, and about what we were seeing on test. It’s a little hard to tell because the trip computer only offers total consumption over the entire life of the vehicle, or for the last 50km, but not for a set trip interval. Weird.
The Spectre is rated at 520km on the WLTP scale, but Rolls claims it can do a lot better (like 600km). Efficiency is claimed to be 21.5kWh per 100km.
We drove 210km and had 300km of indicated range left at the end, which is pretty close to the claim.
The Spectre can be charged at up to 200kW on a DC fast charger, on which it will take 35 minutes to go from 10 to 80 per cent charge.
On an 11kWh home system it will take 10 hours and 45 minutes to go from zero to 90 per cent charge.
I wasn’t expecting the Seal to impress me particularly. After all, it’s in this segment against tough competition, amongst recently updated versions of the Model 3 and Polestar 2, and while the previous BYDs I’ve driven have been a cut above their Chinese contemporaries, they also haven’t done a lot to stand out from the crowd.
Clearly, though, BYD has something to prove with its sporting sedan and the Seal is immediately impressive. The cabin is quiet and refined, the seating position is great it's smooth from take-off.
The steering has an artificial tinge to it removing a bit of feedback from the road, but proves at least quick and accurate at speed, and the handling is superb.
I kept pushing the Seal in my test drive, expecting gnarly characteristics to surface but they didn’t. This sedan grabs onto the road with excellent control and traction at the rear, spurred along by its long wheelbase, and improved tyre choice (Continental rather than the sub-par Chinese rubber worn by the Atto 3 and Dolphin).
While on paper it appears to have at least comparable motor output figures to the Polestar 2 and Model 3 - the Seal Premium doesn’t quite feel as rapid, its electric motor having a more relaxed vibe and responsiveness when you stomp on the go pedal.
This can be tweaked a little by dialling it up to Sport mode, and while it still doesn’t feel quite as breakneck fast as the Model 3, in particular, it’s plenty to be going on with.
The most impressive part of the Seal drive experience, though, is its ride. Ride is a constant problem for EVs as manufacturers go to lengths to tame the additional weight of batteries, but the Seal is the most impressive in its cohort, and by quite a margin.
It’s firm enough to be controlled, but has a lovely soft edge to it, so larger bumps, frequent corrugations, or sharper road imperfections don’t ruin your day.
The Model 3 and Polestar 2, even in their improved forms, are not this good. In a lot of ways the Seal’s suspension tune reminds me of the Mustang Mach-e. It has a soft edge, offset by a bit of secondary jiggle as the car settles, which is its only real blemish.
The Seal has no right being this good. It’s now not just matching its far more established rivals but doing some things significantly better.
The short answer to this question is that the Spectre drives just like a Rolls-Royce, but that answer is deceptively simple, because, for an electric vehicle, that’s actually a hell of an achievement.
Most EVs do not feel like cars to drive - the electric Hyundai Kona is not much like a petrol one at all - but what Rolls set out to do with its first EV was to make a vehicle that feels, handles and accelerates just like one of its famous and fabulously over-powered combustion-engined Ghosts, Phantoms or Wraiths.
This meant it had to be “Silent”, which it nails with ease - and the important thing to remember here is that even its V12 cars were always incredibly quiet, unless you really misbehaved. And it had to be “Effortless”, another brand pillar. Again, nailed it, because a Roller has never bothered with things like shift paddles, Sports modes or even the option to do anything but stick it in D for Drive and go.
The sensation Rolls owners demand is endless, otiose acceleration, particularly off the line, and the Spectre delivers this in a typical EV fashion, but also one that’s very familiar to anyone who’s driven a Ghost, for example. It’s just a sense of overwhelming, prole-crushing progress, and it’s magnificent.
The third and final brand pillar is “Waftability” and despite all the weight that it’s carrying (imagine how far over three tonnes this thing would have gone if they didn’t build their cars out of aluminium), the Spectre rides with a kind of hovercraft air of being just above, or barely in touch with, the ground. Bumps are no longer your concern, sir.
As mentioned, Rolls could have chosen a limousine-style vehicle as its first EV, but it has made a driver’s car instead - no CEO will sit in the back of a coupe like the Spectre. So it had to deliver when it comes to being fun, or at least a little frisky at times, when driven.
Again, quite incredibly, despite its mass and weight, it does reward enthusiastic driving and can carve up even relatively narrow winding roads with aplomb, displaying very little body roll or pitching. The steering is almost absurdly light - because it must be “effortless” - but there’s still enough feedback to keep you interested.
Most of the time, of course, the essentially laid back aura of being in a Rolls-Royce will seep into your body and brain and you will simply cruise along, patting yourself on the back for being so rich and clever.
And now, with an EV option finally available, you can tell yourself you’re saving the planet as well (as long as you don’t think about the 28 other cars in your garage).
The Seal has an extensive list of today’s active safety equipment, including auto emergency braking (front and rear), lane keeping aids, blind-spot monitoring, rear cross-traffic alert, adaptive cruise control, traffic sign recognition and driver attention alert.
For the most part, these systems aren’t invasively annoying, which can’t be said for many products from rival automakers.
However, the traffic sign recognition and overspeed warning system conspire to intrude with constant beeping.
Mercifully, and unlike the equivalent system in Hyundai products, it’s a distant beep, but a consistent one nonetheless, as the traffic sign system frequently picks the wrong speed for whatever reason, and then chastises you for going over it.
Also, the adaptive cruise control system can’t hold a candle to the Model 3's. The system in the Seal amounts to the usual sort of adaptive cruise in most other cars, whereas the one in the Model 3 (regardless of how you feel about the brand’s outrageous claims) is properly next-level in its lane keeping and distance controls.
The Seal is equipped with seven airbags and was rated a maximum five ANCAP stars to the 2023 standards.
The Spectre has not been crash tested for ANCAP. Its safety offerings include adaptive cruise control, lane-change assist, lane departure with active steer, a reversing assistant - "to support with parking and long reverses, eg country lanes or driveways, Spectre will reverse the previous 200m driven" - and collision warning with active braking.
Rolls tell us the Spectre has "Four airbags (does not need more)". So that's good news.
The long-term ownership aspect for a BYD product is still a bit of a mystery as the current crop of cars have only just landed in Australia in the last year or two, but if it offers you any peace of mind, the Seal is covered by a six-year/150,000km warranty with a separate eight-year/160,000km warranty for the battery pack.
In order to avoid having to have a traditional dealer network, BYD has partnered with MyCar to fulfil servicing. Visits to one of these locations is required once every 12 months or 20,000km whichever comes first, and pricing is fixed for the first eight years, working out to an annual average of $299.
Now, I would assume you'd get a lifetime warranty at Rolls prices, but apparently you get only four years, but it is unlimited mileage.
The Spectre's battery is covered by a 10-year warranty.
An extended service and warranty package is "TBC".
Rolls also offers 24/7 roadside assistance, and if your battery goes flat the company will take your Spectre to the nearest charging station.
A "regional flying doctor" is on standby 24/7 in extreme cases if Spectre “fails to proceed”.