What's the difference?
Launching new cars must be an endlessly repetitive job, and trying to keep over-fed, overly feted and ostentatious motoring journalists entertained would strain the will to live of any human being, or even a house elf. So it’s easy to see why the people at BMW tried something different when it came time to launch its new X4 M Competition.
They were also dealing with a very strange car; not just an M version, but a Competition variant of a mid-size SUV (or SAV, as they prefer) with a kind of quirky coupe roofline that makes it look like it would prefer not be an SUV (or SAV) at all.
While the idea that someone might use this car for any kind of motorsport “Competition” seems as likely as Clive Palmer running for the bus, what it means is that this X4 gets an absolute rocket of an engine and all kinds of go-faster bits.
So, BMW decided to create a place called M Town - “a place where too much is just right”, as they put it - where we could experience this car in what you would have to call its unnatural environment.
M Town, in this case, was a giant clay pan hidden in the middle of the South Australian outback, with a rally circuit laid out on it, where we would be invited to drive the X4 M Competition as no one intended.
Cue much hilarity, and a highly unconventional non-road test.
Love it or hate it you can’t say the X4 hasn’t been a hit for BMW, just like the bigger X6. Now the completely new version is here – the sequel to the original, the second-generation X4. But is it better?
This one is bigger – but does that solve the practicality issues of the previous one? The outside is completely restyled, but has the ageing interior of the past been turfed? And now that this is not just a rebodied X3 like the previous car was – does it feel like it has its own identity? And then there’s the wilder M40i - could this be the X4's ultimate form?
I found out this week at the new X4's Australian launch.
Clearly it is hard to give a verdict on what car generally bought to be driven on public roads 99.9 per cent of the time is like to drive when you've only smashed it around a clay pan like a (very) amateur rally drive.
What we can tell you is that the X4 M Competition is a far more serious, exciting version of the (small) family friendly/cool and trendy young couple mid-size SUV, the basic X4. It also has a very exciting engine, and lots of polished gloss black bits on it and, for some reason, seems slightly more fun than the X3 it is closely twinned with.
It is not a car that will attract, or makes sense to, everyone, and its high price will scare a lot of sensible people away. But clearly BMW believes there is a niche market of people who will want one, and will pay top dollar for one. There's no doubt Aussie buyers do love an M badge, and they may well warm to this one.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel and meals provided.
This is the X4 I wish BMW started with in 2014 – it feels a far more complete SUV and looks confident in its identity, with a thoroughly modern and cool interior. The M40i feels almost like a completely different car to the xDrive20i in the way it drives. Which reminds me, the X4 M will be here soon – now that is going to be a little monster.
As far as value goes the sweet spot in the range is the xDrive30i – a good price, a great engine, plenty or equipment.