BMW 850I vs Lamborghini Urus

What's the difference?

Can a car company show off? It seems absurd; the kind of embarrassing, unedifying behaviour that only ego-driven, status-obsessed human beings engage in. And yet look at BMW’s new 8 Series, with its shinily silly cut-glass gear lever, its laser headlights, its outrageously powerful V8 engine and its bullfrog-but-beautiful stance - surely this is showing off on a corporate scale?

To be fair, when a car company makes a new range-topper - and BMW only applies the number 8 to its most special vehicles, think Z8 and i8 - it really is about making a kind of look-at-me statement. 

A car as obviously ostentatious as the M850i xDrive Coupe (and Convertible) has to appeal to buyers, even if it’s only a small and wealthy target market. And there is plenty that’s appealing about this old-fashioned yet modern-looking grand tourer, from the incredible way it accelerates to its luxuriant ride quality and decadent interior.

It would want to be impressive, of course, with a price tag of $272,900 (or $9000 more for the Convertible).

So, has the new 8 Series BMW got what it takes to separate the very rich from their hard-earned megabucks? We donned our shiniest shoes and went to the launch to find out.

Lamborghini is famous for making glamorous supercars whose pilots seem so carefree they don’t appear to need a boot, or back seats, or even families.

They don’t even seem to mind them being so low they have to get in and out on all fours – well that’s how I need to do it, anyway.

Yup, Lamborghini is famous for these exotic race cars for the road… not SUVs.

But it will be, I know it. 

I know, because the new Lamborghini Urus came to stay with my family and we torture tested it, not on the track or off-road, but in the 'burbs doing the shopping, the school drop-offs, braving multi-storey car parks and the potholed roads daily.

While I never like to give the game away this early in a review, I need to say the Urus is astounding. This is truly a super SUV that is every bit as Lamborghini as I hoped, but with a big difference – you can live with it.

Here’s why.