BMW 330i vs Zeekr X (awd)

What's the difference?

I thoroughly enjoyed my time in the BMW 320i M Sport. It’s fun to drive and I felt connected to what the car was doing on the road. The harder ride may not appeal to some but I didn’t mind it. The cosy back seat and boot mean it will probably suit a smaller family best and one which doesn’t have to worry about carrying a lot of gear around regularly, but it suited my needs just fine.

I reckon this is a car for those drivers who don’t want to compromise on performance but still have a kid or two. If you’re after the cushioned comfort of a Merc, this won’t appeal but I didn't want to give this one back and happily give it a firm 8/10.

My son liked the sports car looks and enjoyed the amenities in his row. He gives it a 10/10.

The Zeekr X all-wheel drive surprised me in a great way. Not only is this the first Zeekr I've driven, it's also one of the best small electric SUVs I've ever driven. There's so much to like - from the good price and quality design to the high level of safety and how easy it is to drive.

Sharper than its predecessor, the new 320i has LED everything with the rear lights being longer and curving around to the sides of the car.

The classic 'kidney' grille is darkened and more pronounced, with the black panelling extending to the rear to create an unapologetically sporty presence. A presence that’s accentuated by the twin exhausts.

The batcave interior with its black headliner, black seats… black everything, looks smart and stylish.

You do have a fair bit of harder touchpoints throughout but the customisable ambient lighting helps to soften the overall effect.

With its 2068mm width, 4709mm length and 1435mm height, the sedan makes its presence known without feeling cumbersome to manoeuvre. Urban dwellers need not fear their local car park!

More than interesting, the design of the Zeekr X is intriguing with styling that ranges from 'ooohhhh' when you see it from the front to 'huh?' when you catch it in side profile. 

The nose design, to me anyway, looks exquisite - Porsche-SUV-like in its sporty and luxurious shape and the way the LED running lights are embedded into the bonnet is different and so special it probably makes some prestige brands a bit envious.

That side profile also looks pretty pleasing to me, until I reach that rear quarter where suddenly I feel I’m looking at panel shapes so oddly combined it’s like a puzzle with just five pieces and all of them in the wrong place.

The rear of the X looks good, but more importantly unique compared to the same templated styling many SUVs tend to safely stick to.

Zeekr and Volvo are owned by the massive Chinese car manufacturer Geely and the X is closely related to Volvo’s EX30. Once you know this you’ll see the similarities in the looks, although the less conservatively styled X is more appealing to me.

The X is also 100mm longer and all of that extra length is in the wheelbase which is 2750mm. As for the rest of the key dimensions, the overall length is 4432mm, the height is 1572mm and the width is 1836mm. So, a fairly small car.

The X’s interior is as intriguing as its exterior with the AWD version on test fitted with the no-cost option 'Mulberry & Rose' two-tone upholstery - a colour combination of maroon and off-white which you don’t see often unless it's a bespoke choice in a high-end car.

No, it’s not leather, but I don’t think this upholstery doesn't feel cheap or ‘plasticky’ as some synthetic leather interiors do.   

There are high quality touches throughout, from the dotted city scape of Hangzhou where Zeekr is headquartered that glows through the door trim fabric at night to the embossed Zeekr pull tabs on the seats.

The X’s interior feels luxurious and the styling is outstanding.

For such a sleek looking sedan, it’s generous up front with plenty of head and legroom.

You can adjust the seat to sit quite low and both front seats have extendable under-thigh supports, which should excite taller drivers. 

My 189cm (6’2”) brother has the 328i and is very comfortable but taller front passengers will encroach on back seat passenger comfort.

The front seats are quite firm on the backside, they also lack adjustable lumbar support, so expect to stretch the kinks out on a longer trip.

The amenities and tech feel well thought out and easy enough to use. The 12.3-inch touchscreen multimedia system looks great and has the best-looking graphics I’ve sampled.

The BMW system is intuitive to use once you get used to it. If you’re not interested in using the touchscreen, you can also utilise the rotary-wheel for menu selections.

There’s also Bluetooth connectivity, wireless Apple CarPlay and Android Auto plus built-in satellite navigation.

The 12.3-inch digital instrument panel is customisable and the information displayed simply but you won’t really look at it because of the head-up display.

Front occupants enjoy a wireless charging pad for their smart phone, a USB-A and USB-C port plus a 12-volt socket. Rear passengers get a couple of USB-C ports, too.

The storage is good for this size sedan but overall passenger room takes priority, but the glove box and middle console will suffice for everyday use.

While it may not excite others, I love the big bottle holders in the doors. They’re large enough for my big 1.5L bottle and angled for easy access. These are found in the rear doors as well.

Back seat passengers enjoy climate control, directional air vents, two cupholders, netted map pockets and reading lights.

My six-year old was happy with the amenities and lower ground clearance because he felt comfortable and had his independence.

The boot offers a good capacity of 480L and the aperture isn’t too narrow, so you can comfortably access items if they roll to the back.

I had plenty of room for my little family’s needs but if you’re a larger family, you may need to get strategic with gear storage.

Being a base model, you do miss out on a powered tailgate, which is a shame but not too much of an issue given this is a sedan and the lid isn’t heavy.

There’s also no spare tyre or even a puncture repair kit but you have run-flats, so you should be able to limp to a service centre if need be.

Small cars don’t generally have the practicality of larger ones because of the obvious space limitations but the Zeekr X has a long wheelbase for the class (longer than the Mitsubishi Outlander’s) making it roomy compared to rivals.

Second row head- and legroom is good and even at 189cm tall I can sit behind my driving position. Back there are two cupholders in the fold down centre armrest, directional air vents in the pillars and bottle holders in the doors. 

Back seat downsides? No USB ports and the way the rear door sill kicks up means my two children (both under 10 years old) can’t see out of their windows well.

Up front space is good with plenty of elbow and foot room. Storage is good, too, with big door pockets, a couple of cupholders, a deep centre console bin and even a hook for a handbag or to hang a takeaway bag. There are USB ports up front and a wireless phone charger, too.

Front seat downsides? No glove box, and while we're at it the panoramic glass roof doesn’t have a sun shade and even though it is tinted I found that over summer in Australia the car heated up quickly and I’ve even had to wear a hat while driving to keep the sun off my head and face. 

The Zeekr X has a decent-for-the-class 362L rear boot capacity and a tiny 21L front boot which is where the charging cable lives.

The Zeekr X tested is the top-of-the-range all-wheel drive which lists for $64,900. The only other variant in the X model line-up is the rear-wheel drive which lists for $56,900.

Sure, $65K might seem a lot for what is a small SUV, but the X AWD is reasonably priced compared to rivals like the tinier Smart #1 for $58,900, its Volvo EX30 Performance Ultra twin for $69,990 and the Xpeng Long Range for $59,800.

We’ll get to the technical specs soon, but the all-wheel drive variant offers more than just AWD, there’s also more standard features than the RWD.

The RWD X comes with two-tone body colour with a black roof, a panoramic glass roof, a six-way power driver’s seat, an 8.8-inch digital instrument cluster and a 14.6-inch media screen.

There’s also Apple CarPlay and Android Auto, a seven-speaker audio system, dual-zone climate control and wireless phone charging.

The AWD has all of the RWD’s features and adds 20-inch alloy wheels, a 24.3-inch head-up display, an intelligent B-pillar which provides information on charging, a power adjustable front passenger seat, heated and ventilated front seats, a heated steering wheel, a 13-speaker Yamaha stereo and LED ambient lighting.   

The RWD has just one motor while the AWD has two and more power, which we’ll cover soon.

The 320i M Sport has the ‘baby’ engine in the 3 Series line-up but the 2.0-litre, four-cylinder turbo-petrol powertrain still delivers on power with a maximum output of 135kW/300Nm. 

This is a rear-wheel drive and has an eight-speed auto-transmission which delivers very smooth gear changes.

Despite having the smaller engine, it can still go from 0-100km/h in just 7.4 seconds.

On test is the all-wheel drive version of the Zeekr X which has two motors while the rear-wheel drive has just one.

Two motors brings the AWD variant more power and torque than the RWD. A lot more. Zeekr’s specs state the combined output for the AWD is 315kW and 543Nm, while the RWD has 200kW and 343Nm.

Good traction and plenty of grunt means the AWD can accelerate from 0-100km/h in 3.8 seconds, while the RWD gets there in a respectable time of 5.6 seconds.

Electric cars are known for their rapid acceleration but just to put those numbers in context, a new base model Porsche 911 ($280K) has 290kW and 450Nm and does 0-100km/h in 4.1 seconds.

In a world with rising fuel prices, the efficiency of this decently powered sedan should excite you.

The official combined fuel cycle is 6.5L/100km. Real world testing saw my figure at 7.4L/100km after a mix of open-road and urban driving this week.

I thought that was great for how hard I drove it and for the power, you won’t be wincing when you put your foot down. I would expect it to be higher in an urban setting.

The 320i has a 59L fuel tank and based on the official combined cycle figure, you should get just over 900km of driving range, which is great, especially if you do 'roadies' like me!

The Zeekr X all-wheel drive has a range of up to 470km (WLTP), but if anything under 500km already has you twitching with anxiety, the rear-wheel drive's 540km range might alleviate some of that.

We found the range of the AWD to be fine for the city, but also learnt that we chewed through a lot of energy at an average of 18.4kWh/100km according to the trip computer.

Zeekr says after a combination of open and urban roads you’ll likely use 15.5kWh/100km, but you’d need to be a smooth driver that’s not tempted to test the acceleration at every traffic light and drain the battery.

Speaking of which, the Zeekr X has a 66kWh battery with a DC charging capacity of 150kW and at that rate can be charged from 10-80 percent in about 30 minutes. 

There's a lot that I like about how this performs but a highlight is how eagerly the car responds when you accelerate.

However, it’s not unbridled power. There’s no bucking at the front or shuddering through the steering wheel. It’s controlled but still very fun.

The lower centre of gravity and coupe-like height of this does mean it handles corners well and the bolstered seats hold you firmly into place, meaning you can be free to drive this a little harder than you might normally. Which I did and can confirm it handles itself well.

This has the M Sport suspension, which means it’s stiff, but you feel very connected to the road.

You do get a lot of talk-back from bumps in the road but unless you hit a big pothole, you never feel rattled by them.

But it is a harder ride than other luxury models, which doesn’t bother me as I like the handling, but if you want limo-like comfort, look elsewhere.

The cabin is very nice to spend a lot of time in and relatively quiet, even at higher speeds.

The 11.4m turning circle and sleek dimensions makes it very handy to park, even in tight car parks. The nose is long but the front and rear parking sensors take out any ‘will I make it’ moments and the super clear reversing camera is great. 

In short, the Zeekr X is outstanding to drive for the class - it’s composed, comfortable as well as easy and fun to pilot. 

Everything feels good - from the steering and the pedals to the seats and visibility.

The tech works well - the head-up display is large and shows directions and speed clearly, and the shifter being on the steering column makes three-point turns and just getting out of car parking spaces easy.

The acceleration is ridiculously good, but that novelty wears off after you’ve shown everybody in your family, which is why it’s lucky it's not the only thing this small SUV does really well.

While it’s not as spacious as the other large SUV I was testing at the time - the Zeekr X’s short length means it was the car I picked if I needed to go somewhere close where I knew parking spaces would be a bit squeezy.

The Zeekr X scored the maximum five-star ANCAP rating under the stringent 2024 criteria with a high 91 per cent for adult occupant protection and an impressive 87 per cent for child occupant protection.

The advanced safety tech is also impressive with AEB that not only detect pedestrians, cyclists and other cars on a straight road but also while turning at junctions and T intersections.

There’s lane keeping assistance, blind-spot warning, front and rear cross-traffic alert and airbags covering the front and rear occupants including a front centre airbag.

I used the Zeekr X to drive my own kids around and for child seats there are three top tether anchor points and two ISOFIX mounts in the second row. 

The 320i comes with a five-year/unlimited km warranty, which is standard for this class.

You can choose between a three- or five-year capped-priced servicing plan. The five-year plan costs just $2150, or $430 a year, which is competitive for this class.

Like other BMWs, servicing intervals are condition-based, with the car letting you know when it needs to be serviced.

The X is covered by Zeekr’s five-year, unlimited-kilometre warranty while the drive battery has an eight-year, 160,000km warranty. Roadside assistance and connected services are also offered for five years.

Servicing is recommended every two years or 40,000km. 

Service pricing is $690 at two years/40,000km and $1420 at the four-year/80,000km mark, which covers the warranty period. For reference, the same $690/$1420 sequence is repeated at the six-year/120,000km and eight-year 160,000km intervals.