BMW Alpina B7 vs Mercedes-Benz EQS53

What's the difference?

The BMW Alpina B7 is a special car destined (like all Alpinas) to be a collector's item, due to its rarity and exclusivity. I asked Alpina just how many current model B7s there are in Australia and the answer was "less than five", which is just as mysterious as most people find the car in general.

The B7 is fast – too fast to enjoy legally on Australian roads – but it is also supremely comfortable and well appointed. For Alpina fans lucky enough to be driven in on,e this would make for a truly rare and niche way to be chauffeured.

It’s unquestionably fast, certainly luxurious, but I’ll be honest, I don’t think the EQS is going to be for everyone. The styling will be challenging for some and the glittery interior tech offering might be a bit much, even for the more rusted-on Benz traditionalists.

Then again, shouldn't an electrified flagship be all about challenging the status quo, trying new ideas, and bringing new fans to the brand? If anything, I think that might be what the EQS does best.

This is a good place to start because the B7 looks just like the 750Li it's based on, until you see the first tell-tale signs that it's not one.

There's the front wing with Alpina lettering and the boot-top spoiler, the graphics, which run the length of the car, and the 20-spoke wheels with Alpina badging.

This is late '70s, early '80s styling at its best (and possibly worst), but these special cars can pull off the irony-free look because this is how Alpina BMWs have rolled since 1975, when the E21 320-based Alpina A1/3 was launched.

BMW badges have been left on the bonnet and boot, but there's Alpina B7 BiTurbo lettering in place of the 7 Series identifier.

Most people walked by it in the street thinking it was just a big BMW, others scratched their heads wondering what I'd done to my big German limo and a handful almost dropped to their knees in praise and wonderment at spotting a rare beast like this in the wild.

These people all had their own Alpina stories – one was the third generation of an Alpina-owning family. You become a member a small and passionate club when you buy into this rarefied brand.

The standard B7's cabin is close to identical to the luxurious interior of the 750Li, save for Alpina-embossed stitching in the headrests of the soft, leather seats, the virtual instrument cluster and the Alpina plaque on the centre console denoting the build number.

The B7 is long, low and wide at just under 5.3m end to end, 1.5m tall and 1.9m across. A 3.2m wheelbase means cabin room is more than just spacious.

The B7 rolls off the Dingolfing production line in Germany and is then handed over to Alpina's facility in Buckle, where significant changes take place. Read on to find out how the B7 is different from a regular 750Li.

We’re going to start with design, because from the outset it is a topic which simply must be addressed.

Mercedes has flipped the script when it comes to its next-generation design language worn by its dedicated range of ‘EQ’ electric cars. It follows a trend we’re seeing across the industry of larger, more amorphous vehicles which need the space to accommodate batteries, but also the aerodynamic traits to extend driving range and keep energy efficiency as high as possible.

The issue when it comes to the EQS is it essentially puts the iconic S-Class shape, refined over generations, in the bin, and replaces it with something a bit more challenging to the eye.

Gone are the angles, louvres, and deeply three-dimensional grilles, replaced by sleek rounded edges, wheels which reach to the very edges of the chassis, a blank, almost plasticky grille and a more liftback-like profile than one of a traditional sedan.

You’d better get used to it, too, because the smaller EQE is near identical in shape, a trend which will no doubt continue across other EQ models.

It’s the finer details that add character, particularly for the 53 with its AMG-leanings. The lack of shapeliness down the side makes the massive 22-inch wheels stand out more, and the rear three-quarter might be this car’s best angle, with a colour-matching spoiler flicking up off the small bootlid, and delicate badgework illustrating this car’s place in the world. Our car, which appeared in a silver shade timeless on Mercedes-Benz models, made the black AMG highlights on the front and rear bumpers shine, and some of the usual Benz shape is claimed back through the EQS’s LED light profile, both at the front and rear.

There’s no doubt it’s a step into the future, and an overall shape which is a marriage of both form and function. While looks are always subjective, I still think it may be a hard sell, even to some of the most committed fans of Mercedes design.

The B7 is a five-seater limousine although with the fold-down rear centre armrest which houses the media control panel the back is really set up to carry two.

That 3.2m wheelbase means cabin space is enormous. At 191cm tall I can sit behind my driving position with about 30cm between my knees and the seatback. Those rear doors open wide and the entrance is huge, making entry and exit almost as easy as just walking through a doorway. The air suspension also rises and lowers the B7's ride height for better access.

Storage is excellent, with two cupholders and door pockets for rear passengers, along with the area inside the centre armrest.

Up front, the driver and co-pilot have a deep centre console storage bin with split-opening lid, two cupholders and door pockets.

Luggage space is good, with a 515-litre boot.

The EQS is enormous, so it’s a good thing there’s huge amounts of interior space, even for what is ostensibly an S-Class, and with its bespoke electrified underpinnings, it also scores the kinds of innovations we like to see from electric cars.

These include things like a huge cutaway under the floating dash for extra storage, which the brand has seen fit to add elastic tie-downs so your objects don’t go flying in corners!

Storage up front is otherwise excellent with decent bins in the doors with height-limited sections for bottles, a flip open tray which houses the wireless charger and a set of fold-away bottle holders, and split-opening armrest console box which is deep and features yet another set of USB-C outlets.

Adjustability is great for front passengers, but ergonomically I found something a little weird about the digital dash. For me to rest my arms and hold the wheel, I had to set it so low the top of the wheel obscured the instruments, and if I set it high enough to see the full cluster, to comfortably hold the wheel my elbows would need to float above the armrests. Weird.

It doesn’t end there for the entirely touch-based controls either. While the (admittedly very cool-looking) wheel is packed full of buttons and touch sliders, they require near-surgical precision to operate with your thumbs, distracting while you’re driving, and the enormous centre screen’s main drawback is the fact CarPlay, for example, was not designed for the buttons and functions on the far left to be a metre away from where the driver’s hand is. Again, it’s distracting to have to lean out of your seat to hit the ‘back’ button on most context menus.

I would like to tell you at this point the Mercedes-Benz menus are mercifully simple to aid you with such an overwhelming system, but this isn’t true either. For some reason, there’s a ‘vehicle settings’ menu accessed easily through the main panel, or another menu with a separate set of key functions activated by a car-shaped shortcut button on the floating console. Why? Why aren’t these menus the same? I discovered this in my attempts to use the ‘raise vehicle’ function when faced with a steep driveway. You’re going to need to use this function often in a car measuring over 5.2 metres long, so hiding it in a confusing menu is an interesting choice.

The back seat is where the EQS should shine, and in terms of space it’s stellar. I can barely touch the seat in front of me when set to my own (182cm tall) driving position. It comes with some soft pillows which attach to the headrests, the sunroof extends back there nicely while not impeding on the great headroom, and the lavish trims all continue into the doors and seat bases, too.

The drop-down armrest has a trick pop-out bottle holder in it, and there are a further two on the doors. Amenity-wise rear passengers score four adjustable air vents with two climate zones adjusted via their own touch-panel, but I was interested to see there was a lack of screens back there.

This is particularly notable as most S-Classes are bought to be driven in rather than to drive, and the screens are so much in the front, I was expecting a matching offering for rear travellers. Not so.

You also can’t adjust the rear seats at all, and unlike some EVs coming out in this space, there’s no recliner mode for the full business-class experience.

The boot is much larger than in the smaller EQE, with the EQS making use of its extended dimensions nicely. The floor is fully flat, and has a secret compartment underneath for the storage of both your included Type 2 to Type 2 public AC charging cable, and Type 2 to wall-socket converter for garage charging.

With a total space of 580 litres, the EQS comfortably consumed our entire CarsGuide luggage set with space to spare.

At a whopping $328,400 before you start ticking options boxes or apply the necessary on-road costs, the EQS 53 is at the pointy end of the price scale, even for an electric car.

Dig a little deeper though, and there are some surprises. For example; this top-spec EQS still manages to be more affordable than the top-spec combustion S-Class ($335,100) and when compared to its rival from Porsche, the Taycan Turbo S ($351,000), it comes out with a cost-advantage.

It is significantly more expensive than BMW’s electric flagship, the upcoming i7 sedan, which starts at $297,900 before on-roads for the xDrive60.

Still, falling between BMW’s core EV offering and the Porsche Taycan is a fitting sweet-spot for our Mercedes EQS.

Equipment is out-of-this world, with the EQS not only having ridiculous performance figures we’ll talk about later, but also standard four-wheel steer, all-wheel drive, adaptive suspension, full leather interior trim with multi-way adjust for the front seats, complete with heating, cooling, and several message programs.

It also has the (again, completely over-the-top) 1.4-meter long MBUX ‘Hyperscreen’, which is made up of two large screens for the instrument cluster and passenger touchscreen, as well as an enormous centre panel for the climate and multimedia functions, wireless Apple CarPlay and Android Auto connectivity with matching wireless phone charging bay, augmented reality sat-nav, a panoramic sunroof, LED headlights, LED interior lights with selectable RGB settings, and an auto tailgate.

Enough stuff for you? Wait! Says Mercedes, there’s more! The Dynamic Plus package ($7690) boosts performance even more and adds an extended cooling system and launch mode, an aesthetic Night Package ($3990) which adds mainly black and chrome trim pieces as well as 22-inch wheels, ceramic composite brake package ($9990), augmented reality head-up system ($2690) and a wall box home charger ($1450).

Plenty for buyers to work with then. For now though, they’ll only be able to choose the top-spec AMG-tinged 53 version, as lower grades are yet to arrive in Australia. It will be the same for the smaller but near-identically specified EQE 53 when it arrives in Australia, so the message is pay big or go home to get on the latest EQ tech early.

Alpina takes the 4.4-litre twin turbo V8 from the BMW 750Li and rebuilds the engine by hand. Alpina fits its own turbochargers, air-intake set -up, high-capacity cooling system and Akrapovic quad exhaust. Output is 447kW and 800Nm – an increase of a whopping 117kW and 150Nm over the 750Li's grunt.

It's interesting to note that the V12-powered 760Li has a smidge more power, at 448kW, and the same torque output as the B7.

How fast is the B7? Supercar fast – the B7 has a top speed of 330km/h, which will see it outrun a McLaren 570 and almost keep up with a Ferrari F12. That's quite incredible for a 2.3-tonne limousine with three TVs on board. A 0-100km/h time of 4.2 seconds is also hugely impressive.

In comparison, a 750Li has a 0-100km/h time of a not-too-shabby 4.7 seconds, but the car is electronically limited to 250km/h.

An eight-speed automatic transmission shifts gears smoothly, although a little slowly in Normal mode, while Sport and Sport+ add urgency and harder shifts.

Finally, the B7 is all-wheel drive, and those rear wheels are designed to steer slightly for better cornering performance.

In the electric era, do performance figures matter? AMG would argue a resounding ‘yes’ although I would argue the art for premium automakers like Mercedes is now in producing suspension setups that can handle the weight of batteries.

Regardless, the EQS has a dual-motor setup, capable of providing a whopping 484kW/950Nm in its standard form, or an even more incredible 560kW/1020Nm with the Dynamic Plus package. Look, you’re spending over $328,000 already, what’s an extra $8k or so to put pretty much any other four-wheeled object in your rear-vision mirror? With the Dynamic Package, a sprint time of 3.4 seconds is… brutal.

The four-wheel drive system is necessary to keep all that power under control. While some enthusiasts may be turned-off by the four-wheel steer function, I’d read on to the driving section to see why it’s not only worth having (try turning a 5.2-meter long sedan around without it) but also not as intrusive as you think it’s going to be in the corners.

The B7 is probably not the car to own if you're concerned about either fuel prices or emissions, but then the twin-turbo V8 may not be as thirsty as you'd think, with Alpina stating that, after a combination of urban and open-road driving, you should only use 9.6L/100km.

My time in the B7 saw me double that usage but this could have had something to do with me turning off the stop-start system and driving in Sport mode constantly.

Even at the official energy consumption of 23kWh/100km, the EQS’ drivetrain is essentially the electric equivalent of wielding a massive V8 under the hood. It’s not by any measure impressive, but then, with 107.8kWh of lithium batteries under the floor, it’s perhaps impressive it’s not worse than an Audi e-tron, particularly since the EQS weighs in at nearly three tonnes.

The battery is one of the largest on the market in Australia, offering the EQS a driving range of 585km on the WLTP cycle. Very impressive.

On the charging front, the EQS can charge at up to 200kW on DC thanks to an advanced cooling system, and on AC charges at 11kW in its stock form or 22kW with an optional $2490 upgrade. Again, at $328k, why wouldn’t you want the best charging system you can get for so little extra?

You can also package in a Mercedes-Benz branded wallbox for your home garage, valued at $1450 before installation costs.

To give you an idea of charging times: Expect a little over two hours (from 10 per cent) on a common 50kW DC public charger, nearly ten hours from an 11kW AC public charger, and a number not even worth mentioning from a home wall socket.

Who on Earth thinks a BMW 750Li isn't fast enough or comfortable enough, even with all its horsepower, luxurious cabin and technology? Alpina, that's who.

Redevelopment of the 4.4-litre V8 with new turbochargers, a high-capacity cooling system, different air suspension set-up and an exhaust system made by Akrapovic have made this already exceptional car better. Better to drive and better to be driven in.

The ride, even on those 21-inch wheels and low-profile Michelin Pilot Super Sport tyres (255/35 ZR21 on the front and 295/30 ZR 21 on the rear) is incredibly comfortable. I drove it and also had a chance to recline in the back and be chauffeured (by our photographer) and the ride was so composed and refined it was hard to believe I was travelling along some truly awful urban roads with their cracked and pot-holed surfaces.

And it's quiet, too. Which will suit those in the back being transported swiftly from the airport to their next meeting, but if you're after a loud and angry exhaust note then you won't find it in the B7. Sure, from the outside at full throttle the B7 has a menacing growl, but this isn't a BMW M car that will bark and snarl. 
See, while BMW's M division makes brutal, loud, high-performance versions of their regular cars, Alpina makes comfortable, stealthy, high-performance ones.

All-wheel drive provides fantastic traction and ensures that grunt doesn't just tear the tyres off those rims when you sneeze on the throttle.

And while the air-suspension is soft and comfortable, adaptive dampers adjust for when the road goes twisty, providing impressive handling for a heavy and long car.

Really, though, the B7 is built for long, endless stretches of roads, and the acceleration beyond 100km/h is almost as startling as that from 0-100km/h, as it wants to push straight past 200km/h towards that 330km/h top speed.

Which, unless you know a good lawyer or happen to be one, will send you straight to jail. Yes, the B7 is probably too much car for Australian roads. Only on a German autobahn would a B7 be fully at home.

I felt like I was given a Melbourne Cup-winning racehorse for a week but could only ride it in my suburban backyard.

The EQS is quite surreal to drive, and you’ll notice a whole bunch of odd things first.

Immediately the driving position will be surprising. It’s nothing like what a traditional sedan feels like. This is because you sit high in the EQS. This helps facilitate extra under-floor space for the batteries, but the way Benz puts it, this driving position is deliberately SUV-like to grant buyers the more desirable view of the road which they now (apparently) seek.

It has some oddities, as mentioned earlier, with the fixed digital instrument cluster, and the way the wheel can block it depending on your height, but on the whole I found visibility in the EQS to be pretty good, despite limitations out the distant rear window.

Sound-wise AMG has created a bespoke soundscape for its electric models, two soundscapes, in fact. One sounds like a facsimile of a distant, digitised, V8 (weird) while the other is a bit more sci-fi. I can’t decide which one I really like, but props to the brand for thinking of individual sounds for things like accelerating, regenerative braking, as well as turning the car off and on. There’s even a humming tone for when the car is idling. 

AMG says “it doesn’t work without sound” and I suppose it does add some sort of feedback to the experience which would otherwise be missing. I’d rather have it than not I suppose is the take-away here.

The acceleration is completely over-the-top in Sport or Sport+, allowing you to move such a large vehicle forward in an almost comically quick fashion. It has the sudden urge of a Tesla, but with an element of grace that follows courtesy of the adaptive suspension which, not only settles the ride, but keeps the car comfortable.

It is the suspension though which sets cars like the EQS (and even rivals from BMW) apart from the likes of Tesla. The ride in the EQS is superb, befitting the heir apparent to the S-Class throne. It’s hard to find a ride so void of issues, particularly in the everyday Comfort drive-mode. It’s not just the fact I can’t complain about brutality from this car’s oversized 22-inch wheels, but also there has clearly been delicate work conducted to control the rebound, body-roll, and jiggle which can occur as a result of moving around a near-three-tonne chunk of aluminium, steel, lithium and leather at enthusiastic speeds.

This settled ride combines gloriously with the four-wheel steer system to make the EQS a keen corner carver, despite gravity constantly working against it.

I was surprised to find the four-wheel steer system to be pretty much identical in feel to the system also employed in the EQE and new C43, in that it is unobtrusive to the overall feel of the car, only helping to add a little extra turn-in to the corners when need be.

In a vehicle as long as the EQS it’s a bit more noticeable, and requires a moment of brain-adjustment, as the car (bizarrely) goes exactly where you point it, requiring no over- or under-adjustments, the grip from the enormously capable four-wheel drive system refusing to let any shift under sensible driving conditions. 

So, it’s comfortable enough to be an S-Class, fast enough to be an AMG, but I must say there is something a bit clinical about how it attacks the road. Missing some of theAMG drama we’ve become so used to from the brand’s combustion range, perhaps?

The S-Class has always been a safety leader, and it appears the EQS is no different.

On the active front expect Autobahn-speed auto emergency braking with pedestrian and cyclist detection, lane departure warning with lane keep assist, blind spot monitoring with rear cross traffic alert, traffic sign recognition and driver monitoring.

The Mercedes semi-autonomous adaptive cruise control suite is just as good (perhaps better in some areas like distance control) as the stuff from Tesla in my experience, and this car also had a notably comprehensive 360-degree parking camera which is brilliant enough to show you the top-down and full rear view cameras all in one screen.

The EQS is yet to be officially rated by our local crash authority, ANCAP, but it received a maximum five-star Euro NCAP safety rating in 2021.

The B7 is covered by BMW's three-year, unlimited-kilometre warranty. Servicing is recommended every 12 months or 15,000km. The B7 is covered by BMW special vehicles servicing plan, which means services are cost-free for the first three years of the car's life.

Like many electric cars, the warranty on the EQS is twofold. Firstly, there is the whole vehicle warranty, which from Mercedes-Benz is five years and unlimited kilometres, but the high-voltage battery is covered by a separate, and quite healthy, ten-year, 250,000km promise.

Benz throws in a three-year subscription to ChargeFox, offering owners free charging for the duration (to give you an idea, it cost me about $30 to charge the EQS to nearly full from 20 or so per cent).

Service intervals are surprisingly standard, at 12 months and 15,000km, and the EQS’ pre-paid service program is $1750 for three years, $2750 for four years, or $3250 for five-years, working out to about $650 a year. Far from the cheapest we’ve seen for an EV, but chump change for owners considering the up-front cost of this vehicle.