Mini Coopers, Mini Clubmans, Mini Countrymans … hatches, convertibles, ultra-compact SUVs – even a model with an extra door on one side. You’d think Mini had done everything they could with the heritage of the iconic little car they turned into a modern sales success.
But there could still be uncharted waters out there – with a Mini boat floating up among their press blurbs over the weekend. Mini in the US challenged their network to come up with something different for a special sales event, and this is the brainchild of their Eastern Region dealers.
"We challenged our regional staff and the dealers in their respective areas to identify 'Not Normal' ways to celebrate this Motor-Tober by engaging the Mini community and demonstrate why it's an exciting brand family to be part of," Mini USA marketing manager Tom Salkowsky says in the press statement. The boat was the brainchild of the Eastern Region dealer network.
The Mini boat – riding on a small pontoon and powered by an outboard motor -- was launched over the weekend during the Head of the Charles Regatta in Cambridge, Massachusetts. With a member of the regatta committee at the helm with the task of keeping an eye on the competing rowers, it makes the little Mini the first safety car for the boat race. We have never before allowed a company to float a car on the Charles during racing," the regatta's executive director Fred Schoch says.
Sadly for you nautical types, this is a one-off concept and won't be headed for the showroom -- unless Mini truly runs out of ideas for new models. And on that score, we’re looking forward to seeing what the brand comes up with to top this. Mini helicopter, anybody?
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