Zooming around a track while demolishing targets with paintballs fired from a bonnet-mounted cannon.
The catches? It's in a Captiva rather than an 007-styled Aston Martin -- which limits the dynamic potential of the zooming a little -- and it's being done only in the UK at the moment to mark the launch of the vehicle there.
However, if the new sport catches on as Carsguide thinks it deserves to, maybe we'll see it here before long.
Holden Commodores at 20 paces, anyone?