Bentley Continental vs BMW 7 Series

What's the difference?

It may not come cheap, isn’t ideal for family buyers and will have you visiting the petrol bowser regularly, but it’s still hard not to love the Continental GT.

It’s an over-the-top car in so many ways, from the dramatic styling to the plush and pampering interior to the effortlessly powerful engine, this is a car that is a pleasure to drive 10km or 10,000km.

It’s certainly not cheap, especially if you start diving into the options list, or the even more costly Mulliner program, but price is relative, of course, and for Bentley buyers purchasing one of these cars isn’t about getting a ‘bargain’ but instead it’s about experiencing the finer things in life.

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The most interesting aspect of the third-generation Continental GT design is how similar it looks to the first-generation model launched 20 years ago.

Put the pair side-by-side and you’ll notice the latest model is more refined and features crisper lines and more intricate details, but the overall shape and design themes, such as the grille, headlights, etc, bare a similar family resemblance.

This is a deliberate act from Bentley, choosing an evolutionary styling approach for the Continental GT in the same way Porsche has approached the 911.

As for the specific details of this particular Continental GT S model, there are some key differences between it and the standard GT and GT Azure models that sit beneath it in the range. 

The most notable - even if it is slightly harder to spot on our black test car - is a ‘black pack’ that swaps all the chrome finishes on the exterior to black.

This includes the grille, headlight surrounds, lower bumper grille, window surrounds, door mirror caps and the exhaust tips. The S also adds black sports sills and black-painted alloy wheels.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

As mentioned earlier, the Continental GT is a two-door, four-seat grand tourer, but while it’s certainly grand, calling it a four seater may be a stretch.

There are two small seats in the rear that can be used if absolutely necessary but anyone in the back won’t feel like they’re in a luxury car because they’ll be cramped for space - even with the roof down.

You could pop small kids in the back in a pinch (and there is a pair of ISOFIX anchor points) but the Continental GT is hardly a family car.

In fact, the Flying Spur is a four-door sedan built on the same underpinnings as the Continental GT, so Bentley does have family buyers covered.

So, let’s keep our attention on the front seats, which is where you want to be in this grand tourer. The seats are comfortable and offer fantastic support, thanks in large part to 12-way electronic adjustment.

To help you enjoy your convertible with the top down regardless of weather, the seats are heated and available with a vent to blow warm or cool air onto your neck.

The seats are just the start, the whole cabin is a blend of modern technology and classic luxury elements.

There’s the media touchscreen, but there’s also a physical button for most functions, so it’s a busy layout but one that will likely appeal to Bentley’s older clientele.

Our test car was fitted with not only the optional sound system but a rotating display, so you can hide the screen away when you’re not using it.

Overall the build quality and attention-to-detail is exceptional, as you’d expect for a car at this price. And it’s really one of the main reasons you buy a Bentley, because it has a level of luxury and quality above brands like Mercedes-Benz and Porsche.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

Given we’re in the realm of models where the price difference between two variants could pay for an entire new city car, what value means shifts a little bit.

The BMW 7 Series comes in two variants for the seventh generation, starting at $268,900 for the petrol-powered 740i, and $297,900 for the electric i7. 

Previously, it was possible to get into the BMW 740i for $198,900 after BMW lowered the price of the sixth generation car.

However, the new 7 Series is larger and has more packed into it, with both variants highly specified and mostly differing in price due to their drivetrains and some more minor creature comforts.

The 740i starts with an already impressive list of standard features, with 20-inch M alloy wheels, remote start, a tyre pressure monitor, rear-wheel steering, 'crystal' headlights and an illuminated grille surround, a panoramic glass roof, heated seats and a massage seat for the driver with Merino leather, a 20-speaker Bowers & Wilkins sound system, as well the option to select the M Sport or M Sport Pro pack at no extra cost.

The more expensive i7 xDrive60 gains, on top of that, 21-inch wheels, active roll stabilisation, automatic opening and closing doors, multifunction seats with heating, cooling, and massage in the rear, plus a 39-speaker sound system and the impressive 31.3-inch theatre screen.

The i7 also comes with a BMW third-gen wallbox, home and public charging cables, and a five-year ChargeFox subscription. It also gains a six-year service package over the five included with the 740i.

If the i7’s extra features are tempting, but its drivetrain isn’t, 740i buyers can opt for a 'Connoisseur Lounge' pack for $27,900 which adds the auto doors, multifunction seats, rear theatre screen, and a 40-speaker sound system.

Bentley is renowned for its big, powerful engines, specifically its unique W12. That’s available in the top-of-the-range Continental GT, but the S model we’re driving is motivated by a 4.0-litre twin-turbo V8.

It may not be what Bentley is famous for, but it’s a fantastic engine in its own right and it’s paired to a well-matched eight-speed automatic transmission and an active all-wheel drive system.

Making a very healthy 404kW and 770Nm it has no trouble getting such a big car moving.

Bentley claims the Continental GT S will run 0-100km/h in just 4.1 seconds, which is very rapid and particularly impressive when you realise this car weighs 2335kg.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

If you’re looking for a fuel efficient car or are worried about the price of premium unleaded at your local service station, the Continental GT is not for you.

In an entirely unsurprising way, this two-tonne, twin-turbo V8 luxury car is not a fuel-sipping proposition.

Even the official combined urban/highway cycle is 12.5 litres per 100km, which is thirsty.

But if you’re spending most of your time around town, rather than driving to your country weekender, you’ll probably be looking at returns in the mid to high teens, based on our experience.

We saw an average of 16.7L/100km on the car’s long-term trip computer that included more than 1400km of driving.

Fortunately it has a 90-litre tank, which translates to a theoretical driving range of 720km - as long as you can hit the official claim.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

There’s a duality to the driving experience of the Continental GT, as it manages to blend its obvious luxury focus with a genuinely dynamic edge that makes it a true grand tourer.

The combination of the powerful engine and air suspension means it possesses a laid back personality and effortless nature around town.

The engine delivers its performance with ease, moving this big car rapidly whenever you put your foot down, so you can jump into gaps in traffic or make a brisk getaway from the lights.

It soaks up all the bumps and imperfections on the road with minimal fuss, too, despite our test car riding on 22-inch wheels, so you feel cosseted inside the plush cabin.

However, if you find yourself on the open road, the Continental GT S is equally at home.

Dial up the ‘Sport’ drive mode and the engine feels more responsive, the steering is more direct and the suspension is more taut but still compliant.

It makes this a really fun car to drive on a fast, sweeping rural road, where you can let the engine stretch its legs.

Because of its size it’s not as enjoyable on a twisty road with lots of changes of direction, though.

But for enjoying an opulent daily commute or a weekend drive in the countryside the Continental GT S is a great companion.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

The new BMW 7 Series hasn’t been crash tested by ANCAP, nor does it seem likely it will be, given the small number that are likely to be sold here. 

But the car itself isn’t short on safety features, and BMW has a good recent history of scoring the maximum five stars for its cars.

The 7 Series features front and side airbags for driver and front passenger, curtain airbags for both front and rear seats, crash sensors, and a tyre pressure indicator.

Of course, the standards like active cruise, AEB, and sensors for collision warnings are all standard, plus BMW also offers active roll stabilisation as an option, which uses 48-volt motors to steady the car and account for the road surface and body roll through corners.

Another surprising feature of the Bentley range is the company’s three-year, unlimited kilometre warranty, which feels surprisingly short in this day and age - especially for a brand that takes pride in its carefully built cars.

There is a 10-year warranty available as an optional extra, but it feels like that should be standard if the company is willing to stand by its products anyway and owners are paying such a premium for their cars upfront. 

The good news is all Bentley models are covered by a five-year servicing plan (intervals are 12 months/16,000km) which is included in the cost of the car.

As you should expect from such a premium brand, the local dealer will arrange to collect and return the car when servicing is required, and a loan car can be arranged if required.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.