Articles by Ron Hammerton

Ron Hammerton
Contributing Journalist

GoAutoMedia

Ron Hammerton is GoAuto's senior writer.

A veteran of more than 40 years in journalism and the motor industry, Ron Hammerton is one of the most experienced writers covering the Australian motoring scene today.

He cut his teeth in country newspapers in Mildura and Bendigo, and then spent 13 years with Melbourne's Herald Sun - Australia's biggest-selling daily newspaper - where he became deputy chief sub-editor.

In 1986 he was attracted into the role of motoring editor, reviewing cars and covering both the motor industry and motor racing.

In 1991, he became editor of the Automotive Business section of The Australian with John Mellor's Melbourne-based production team, before switching to the other side of the automotive industry fence in 1993 to become public relations manager for Honda Australia, rising to the rank of general manager.

From 2001, he spent eight years providing marketing writing services to GM Holden. During that time, he also indulged his passion for motor racing by accepting the media manager's role with the HSV Dealer Team as it won back-to-back V8 Supercar championships with Rick Kelly and Garth Tander in 2006-2007.

In January 2009, Ron returned to John Mellor's GoAutoMedia, this time as a sub-editor and senior writer for GoAuto.com.au and the weekly newsletter, GoAutoNews.

In 2010, he was appointed managing editor, a position he held until his semi-retirement in 2013.

Ron brings to the GoAutoMedia team a broad understanding of news management as well as a vital knowledge of the paradigms that drive the motor industry.

All-electric iX3 uncovered
By Spencer Leech · 26 Apr 2018
BMW has revealed an all-electric version of its X3 SUV – the Concept iX3 – at the Beijing motor show this week.
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Hyper M2 Competition confirmed
By Spencer Leech · 18 Apr 2018
BMW has officially revealed the new M2 Competition just over a week after details of the new 2 Series performance flagship were accidentally leaked on BMW Australia's website.
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Lexus debuts new-gen LS
By Ron Hammerton · 11 Apr 2018
Lexus’ all-new fifth-generation LS luxury sedan has officially touched down in Australia, bringing a raft of changes and price cuts of up to $50,000 for the LS500h hybrid variant.
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Holden hits sales low as ZB Commodore lobs
By Ron Hammerton · 05 Mar 2018
Holden recorded its lowest monthly market share yet last month, dipping to 4.9 per cent while it transitioned to its new model line-up, including the imported ZB Commodore and Equinox mid-size SUV.The Red Lion, a one-time market leader, claimed eighth position for the first time ever in last month’s VFACTS national sales rankings, trailing Mitsubishi, Ford, Honda and Nissan but just ahead of Volkswagen and Kia.Managing only 4689 units in February, Holden sales were down 18.1 per cent on the same month last year, despite the overall Australian new-vehicle market improving by 7.8 per cent to 95,999 vehicles – the second best February return yet following 2016’s 96,443 units.Holden product and brand communications senior manager Mark Flintoft said the brand had anticipated a slower start to the New Year, but expected to return to form soon.“It’s always our aim to sell more vehicles, and our current market share is not where we want it to be,” he said. “That said, February’s result is unnatural in that new Commodore is only just reaching dealerships, and while Equinox inquiry and test drives are growing, we are still establishing the nameplate.“We’re also waiting on the diesel Equinox which arrives at the end of the month. We’ve got our strongest product line-up ever with more in the pipeline, so we expect to bounce back quickly.”Holden sold only 737 Commodores during the month, representing less than half the total of February last year when 1566 examples of the locally built model were sold.It was also the second month in a row that Holden’s sales took a significant hit, with its January tally down 20 per cent, partly due to a lack of Commodore stock and a flood of ‘demonstrator’ Astras registered in dealerships in December. The newly-minted Equinox amassed just 364 sales last month, good enough for 11th in the evergreen mid-size-SUV segment that was again led by the Mazda CX-5 (2181). While light-commercial vehicles were booming in other showrooms, Colorado sales dipped about 20 per cent, to 1039 vehicles – around a quarter of the Toyota HiLux’s volume.Overall, Holden’s sales are down 19 per cent year-to-date – or 2500 units – while its market share sits at 5.6 per cent, which is well behind its full-year effort of 7.6 per cent in 2017.SUVs and light-commercial vehicles again drove the market last month, up 12.1 and 13.3 per cent respectively year-to-date, while passenger cars slid once more (down 0.7 per cent).Toyota took advantage of the thriving market conditions, increasing its sales by 12.1 per cent, to 18,281 units, which allowed it to again claim first place.Similarly, the HiLux utility was the most popular model in February, tallying 4426 sales – its best-ever return for the month and an improvement of more than 1000 units over last year – to outpace the Ford Ranger (3544) which assumed second place.Mazda totalled 9913 sales last month – down 0.1 per cent – to take second spot on the sales chart ahead of Hyundai which sold 8001 vehicles – up 14.3 per cent – for third position.Mitsubishi and Honda were two of the bolters in February, with the former increasing sales by 24 per cent to 7142 units and fourth spot, while the latter improved 55.3 per cent to 4962 vehicles and sixth place.Strong Ranger sales – up more than 20 per cent – and better performances from its SUVs helped Ford lift its sales by 6.9 per cent to 6059 units and fifth position.Nissan’s Navara utility – which was recently updated – and X-Trail mid-size SUV were central to the seventh-placed Japanese brand’s increased sales, up 9.9 per cent to 4863 vehicles.Volkswagen came within striking distance of Holden for the first time, finishing in ninth spot with 4671 sales. However, it was ahead of Kia (4664, up 11.7 per cent) and Subaru (3901, up four per cent).
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Carmakers forced to fix deadly airbags
By Ron Hammerton · 28 Feb 2018
The Australian government has issued a compulsory recall of 2.3 million vehicles affected by faulty Takata airbags based on information provided from the Australian Competition and Consumer Commission
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Three carmakers sold 10 million units in 2017
By Ron Hammerton · 31 Jan 2018
Global new-vehicle sales are on track to reach the 100-million mark in the next couple of years, with the Chinese market responsible for more than a quarter of that number.
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Fifth-generation Ram 1500 launched at Detroit
By Ron Hammerton · 17 Jan 2018
Lightest and most advanced Ram 1500 yet unveiled, but business case for Australia still up in the air.
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New 2018 Toyota HiLux to get Tonka tough
By Ron Hammerton · 05 Jan 2018
Toyota Australia has confirmed plans for a new high-end variant of its best-selling HiLux
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HiLux sets new November record
By Ron Hammerton · 05 Dec 2017
According to official VFACTS data released today, Australian new-vehicle sales eclipsed the 100,000-unit mark for the first time in November, helping to maintain the market's record pace this year.
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Seven-seat Lexus RX coming in 2018
By Robbie Wallis · 16 Nov 2017
Lexus has confirmed that a seven-seat version of its RX large SUV will join its line-up in 2018, ahead of an unveiling at the Los Angeles motor show on November 29.
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