You paid $8000 towards every four-cylinder Ford Falcon | exclusive
By Joshua Dowling · 28 Nov 2014
Former Rudd Government spent $14 million taxpayer dollars on a four-cylinder Ford Falcon -- and then bought just seven cars.The true scale of the former Rudd Government's waste on supporting the collapsing Australian car manufacturing industry is revealed with new figures showing taxpayers funded almost a third of the cost of each four-cylinder Ford Falcon.In 2009, $42 million taxpayer dollars were pumped into the four-cylinder Falcon and two other fuel-efficient Ford vehicles under the $500 million "Green Car Innovation Fund".But confidential figures reveal just 1800 "Ecoboost" four-cylinder Falcons have been sold since it went on sale in April 2012 -- less than half as many as Ford originally planned to sell. Furthermore, Federal Government departments have bought just seven four-cylinder Falcons over the past two-and-a-half years, News Corp Australia can exclusively reveal.It means the Federal Government invested an estimated $14 million in a four-cylinder Falcon that it did not itself deem worthy enough to buy in significant numbers.The four-cylinder Falcon has effectively received a subsidy of almost $8000 on each $37,000 vehicle -- or $11,600 on each car bought by private buyers and businesses if you exclude Ford's company car fleet.The Ford figures compare to a $1490 subsidy on the $20,000 Holden Cruze ($149 million towards 100,000 cars sold so far) and a $1093 subsidy on the $35,000 Toyota Camry Hybrid ($35 million towards 32,000 cars sold so far) funded from the same scheme.RELATED: Ford to hire sacked Holden workersThe 2009 grant to Ford -- spent on a four-cylinder version of the Falcon sedan, a new LPG system, and a diesel version of the Territory -- failed to boost sales or reverse the company's decision to close its Broadmeadows car factory."We know that the Labor Party's quick-fix, band-aid approach to the car industry was unsustainable," said Federal Industry Minister Ian Macfarlane."Labor's record is littered with examples where it scrambled to throw cash at problems, with no strategic approach to industry development or any attention to detail."Minister Macfarlane said the four-cylinder Falcon experiment showed there was a "failure to put in place any safeguards that public money would lead to long-term outcomes or job guarantees".Private car buyers also bought the four-cylinder Falcon in small numbers: 200 went to individual buyers while fleets have taken delivery of just 150 examples.The biggest buyers of the four-cylinder Falcon is Ford itself: issuing 600 company cars from April 2012 to October 2014.Ford declined to comment on the confidential figures which are shared among car makers but not released publicly.However Ford spokesman Wes Sherwood said the four-cylinder Falcon has been "an important addition to the lineup, especially helping retain customers who were looking at competitive vehicles for better fuel economy."Over the past three years Ford posted a loss of $700 million and announced the closure of its car assembly line in Broadmeadows and engine and stamping plants in Geelong in October 2016.In October, the Falcon posted its lowest monthly sales tally in the 54-year history of the nameplate.But despite the downturn, Ford says the four-cylinder Falcon will remain in the line-up of the new model range.As the last ever Falcon of all time, dubbed the FG-X, began arriving in showrooms this week Ford refused to say the updated model would boost sales."It's going to be based on what the customers want, we're continuing to match production to demand," said Ford Australia boss Bob Graziano, who is one of the company's 600 employees driving a four-cylinder Falcon.Ford says it won't increase production from the current output of 83 cars per day -- the same rate Mitsubishi's Adelaide factory had slowed to before it closed in 2008 -- which is down from 133 per day last year, 260 per day in 2010 and a peak of 500 per day 10 years ago, in 2004."We're really excited and we're really proud of what the team has been able to do (with the new model), the early feedback has been very positive," said Mr Graziano.Ford may have over-estimated the appetite for a four-cylinder Falcon but it under-estimated how many fans still want a V8.Ford plans to double production of its XR8 performance sedan because most dealers have sold out until March.