Articles by Byron Mathioudakis

Byron Mathioudakis
Contributing Journalist

Byron started his motoring journalism career when he joined John Mellor in 1997 before becoming a freelance motoring writer two years later.

He wrote for several motoring publications and was ABC Youth radio Triple J's "all things automotive" correspondent from 2001 to 2003.

He rejoined John Mellor in early 2003 and has been with GoAutoMedia as a senior product and industry journalist ever since.

With an eye for detail and a vast knowledge base of both new and used cars Byron lives and breathes motoring.

His encyclopedic knowledge of cars was acquired from childhood by reading just about every issue of every car magazine ever to hit a newsstand in Australia.

The child Byron was the consummate car spotter, devoured and collected anything written about cars that he could lay his hands on and by nine had driven more imaginary miles at the wheel of the family Ford Falcon in the driveway at home than many people drive in a lifetime.

The teenage Byron filled in the agonising years leading up to getting his driver's license by reading the words of the leading motoring editors of the country and learning what they look for in a car and how to write it.

In short, Byron loves cars and knows pretty much all there is to know about every vehicle released during his lifetime as well as most of the ones that were around before then.

Subaru Outback’s big letdown against BYD
By Byron Mathioudakis · 24 Feb 2026
Subaru has launched a completely redesigned Outback in Australia this month, and it is already copping flak over an unexpected shortfall – rising fuel consumption.With the company refusing to confirm the arrival of a hybrid or plug-in hybrid option to help remedy that, buyers prioritising top fuel economy are left out in the cold.According to Subaru Australia General Manager, Scott Lawrence, it's all down to a matter of priorities.“Our priority was Forester with a strong hybrid, which we obviously announced and launched last year,” he told CarsGuide at the BU-series Outback launch in Bathurst last week.“And the Wilderness was the priority in launching Outback. It is not a ‘no’ for hybrid in Outback. (But) it's not in our short-term term plans.”Lawrence believes Subaru now provides a good balance of powertrain options for consumers across all its SUVs, meaning buyers seeking electrification are catered for.“We're confident in the broader model line-up of Forester, Forester Hybrid, Outback, Outback (Wilderness) turbo, and (recently-confirmed Solterra electric vehicle-based) Trailseeker coming in with different powertrains,” he added.“At a portfolio level, we have an option for consumers. But Outback hybrid is not off the table (although) Wilderness was absolutely the priority.”So, how much thirstier is the 2026 Outback’s fuel consumption compared to its predecessor?Using ADR 81/02 figures, the standard 2.5-litre naturally aspirated (NA) boxer engine models average 8.1 litres per 100km on the combined cycle, while the heavier and more off-road biased Wilderness with its 2.4-litre turbo boxer unit ups that to 9.7L/100km.These represent hikes of 11 per cent and 7.7 per cent, respectively.Both engines are said to be updated versions of those offered in the previous Outback, yet their corresponding combined average consumption figures are 7.3L/100km and 9.0L/100km.But, out in the real world, during the launch driving with two-to-three people in the car out from Sydney to Bathurst and back (taking the scenic routes) over two days, the trip computer in both grades displayed around 10L/100km and 11.5L/100km for NA and turbo respectively.These types of fuel-consumption numbers tend to be optimistic in most cases.Given that the new NA model only weigh about 50kg more than its substantially smaller BT-series Outback predecessor, inferior aerodynamics is the likely cause (no drag co-efficiency figures are available at this time), particularly when factoring in the boxier shape, wider body, higher body and larger front area compared to before.What’s doubly disappointing is that the company’s two other popular SUVs, the mid-sized Forester and smaller Crosstrek crossover that share the same basic Subaru Global Platform components, already offer a hybrid option.Overseas reports suggest that a variation of the latest Forester’s 2.5-litre ‘e-Boxer’ four-cylinder naturally aspirated hybrid engine is the likely candidate for the Outback hybrid.In the smaller SUV’s current application, it combines a 121kW/212Nm petrol engine with a 90kW/276Nm electric motor and 1.1kWh battery, for a power total of 145kW.While that’s 9kW ahead of the 136kW/247Nm Forester 2.5-litre NA (and up on torque too, though Subaru does not disclose combined torque figures for hybrids – perhaps because they use a Toyota system and Toyota doesn’t either?) the fuel figure saving is 21.5 per cent, or 6.2L/100km (down from 7.9L/100km).If you apply that percentage figure to the Outback 2.5 NA model’s 8.1L/100km, in theory, an Outback hybrid using the same ‘Strong Hybrid’ (ex-Toyota) system could see that combined-average figure tumble to under 6.4L/100km.When that is likely to occur is anybody’s guess, with some speculation suggesting that Subaru may roll out the hybrid option as early as the end of this year, while others speculate that it could come as late as mid-life refresh/facelift time, which could be 2028 or later for Australia.It’s not all bad news for Outback buyers, however.The seventh generation progresses in a number of key areas, including interior packaging, dashboard operation, safety tech, ride comfort, seat support and steering control.Our first driving impressions suggest this is the best Outback since the series debuted in Australia in 1996 as part of the second-generation (but now defunct) Liberty wagon range.
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Subaru Outback Premium 2026 review: snapshot
By Byron Mathioudakis · 22 Feb 2026
The Subaru Outback AWD Premium is the one-up from entry-level version of the seventh-generation model.
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Subaru Outback AWD 2026 review: snapshot
By Byron Mathioudakis · 20 Feb 2026
The Subaru Outback AWD is the entry-level version of the seventh-generation model.
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Subaru Outback 2026 review: Australian first drive
By Byron Mathioudakis · 18 Feb 2026
Since 1996, the Subaru Outback has shown the world how to make a successful wagon-style crossover. But the last one rode stiffly and felt dull, leaving us cold. The seventh-gen version, however, reinvents the series as a big, boxy SUV. And, as Subaru's 30-year experience with the Forester proves, it knows exactly how to do that right. Hard on the eyes perhaps but easy to love. This one soars.
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Toyota family favourite on the way out?
By Byron Mathioudakis · 15 Feb 2026
With the 2027 Toyota Highlander EV potentially replacing the existing Highlander/Toyota Kluger in America, the doors open up as to which big Toyota Australia receives from the USA, including the big Grand Highlander Hybrid.
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Big update on Toyota HiLux Hybrid
By Byron Mathioudakis · 07 Feb 2026
Where is the Toyota HiLux hybrid?Nine generations in since 1972, you would expect there to be a series-parallel petrol-electric version of one of Australia’s most popular – and, to some people, beloved – vehicles.With some 18,000 BYD Shark 6 plug-in hybrid electric vehicles (PHEV) sold in Australia last year, it is clear that even ute consumers are gravitating away from diesel and into less-polluting powertrain alternatives.This is especially true given that all of Toyota’s car-based SUVs and passenger cars minus the GR86 coupe are now offered exclusively as hybrids in Australia.The answer, it seems, is implied in the previous sentence, since the rest of the Japanese giant’s model line-up, including all body-on-frame SUVs and commercial vehicles including the Toyota HiAce van, barring the Tundra full-sized pick-up that is remanufactured in Melbourne from North America, are powered by diesel engines.And the latter barely counts since it costs from $155,990 before on-road costs, making it a strictly niche proposition.“In simplistic terms, it just gets down to capability and cost you know,” according to former Toyota Motor Company Australia (TMCA) Vice President Sales, Marketing and Franchise Operations, Sean Hanley.“You still need to have that diesel engine that could do the things that customer want to do. There's nothing more or less in it than that.”Hanley explained that, right now, only diesel-powered engines can achieve the level of towing and Gross Vehicle Mass (the total amount a vehicle is allowed to weigh when fully loaded) within a certain price point in models like HiLux and HiAce. Later on, things may change.“There's costs, you know,” he said.“Developing these kinds of vehicles in a light commercial vehicle (LCV) cost a lot of money.“So, is the timing right for it? Now, I agree. We've been doing it a long time. It's proven technology; but in an LCV right now, for what, where we'd position it, where it would be positioned, is that really right for the Australian market… or other global markets? Maybe it is, but our assessment is not right now, but at some point (yes).”However, if LCV consumers are clamouring for hybrids, the vehicles must make financial sense, particularly to a company like Toyota.“Okay there may be a demand for the technology, because the technology is good,” Hanley added.“But, when you put the cost of it and the capability of it and the position of it, it doesn't make sense. It may not stack up right now. Doesn't mean it's forever. It's a period.“It's because making an LCV is a far different proposition than making a sedan. It's a far different proposition than making a light SUV, a heavy SUV… this is a far bigger challenge than you truly might understand.”“That's the longer version of why (there is no HiLux or HiAce hybrids); in simple terms, it’s all about capability, positioning, price and cost.”Toyota’s famously cautious approach mirrors its delayed electric vehicle (EV) strategy, which seems to have been the prudent move now as the take-up rate has slowed and Australians are favouring hybrids and PHEVs.“It's no different to when we approached battery EVs,” Hanley said.“You see, there's a cost of making these cars, and in the end, you've got to deliver what the customer wants, but you've also got to be commercially relevant.“These are lessons we learned from hybrid. You know, we learned these lessons now, what's the difference? Well, the difference will only be the timeframe of take up. EVs will be quicker than hybrid was. Hybrid took 24 years to get to where we are today. Now it's just an everyday mainstream car. No one even talks about it, except they say they want one.“EVs will be the same in time. It just won't be 24 years. It'll be a bit quicker.“The reality is those who get the timing right and take customer on the journey will get will be the winner.”
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Best premium medium SUV under $130K announced
By Byron Mathioudakis · 06 Feb 2026
With so many new and updated premium medium-sized SUVs starting from under $130K in Australia nowadays, it’s easy to be overwhelmed by the sheer choice available.And that goes for the judges here at CarsGuide as well as potential buyers, because even though our shortlist included models as varied and intriguing as the all-electric Audi Q4 e-tron from Germany, South Korea’s Genesis GV70 in turbo and EV guises, and petrol, hybrid and plug-in hybrid Lexus NX from Japan, our shortlist proved to be a hotly-contested and surprisingly-emotional process. There is so much that’s great in this category!Here, then, are the finalists in alphabetical order, followed by our number one, because there can be only one winner.The latest, and highly impressive, BMW X3 has ended up as a runner up for CarsGuide’s best premium medium SUV under $130K.Four generations in, the X3 has shaped up as a winner, both in the eyes of the judges as well as on the sales charts.It’s easy to see why, with surprisingly sharp pricing – particularly at the lower end of the range – reflecting the edgy yet attractive styling inside and out.Of course, the panel also responded to the X3’s interesting array of hybridised petrol and diesel options, along with the very in-vogue plug-in hybrid (PHEV) choice. Whichever you choose, the driving experience is equally on-point.As one of its core sellers, BMW has given its mid-sized SUV the best-possible chance of success on our market. As Jack Quick put it: “Number one for me by far is the X3. I friggin’ love it… it stands out as a winner.”The latest Macan looks like its super-successful predecessor, is electric only and costs more than most people can afford, but the Porsche’s sheer excellence cannot be ignored.“Genuinely rewrites the formula for Porsche SUVs… it’s a really big swing for the fences.”In a nutshell, this comment from CarsGuide Contributing Journalist Andrew Chesterton neatly sums up what may well be the greatest luxury-branded SUV on the planet right now.Even putting aside the Macan’s obvious controversial aspects, there is so much that will resonate with luxury car buyers, meaning that Porsche has exceeded the brief in most areas.Bold, sculptured design, bank-vault build quality, a deeply sensory-enhancing cabin environment and, not least of all, tremendous dynamic capabilities that simultaneously calm and excite are all part of the latest version’s electrifying experience.Boasting cutting-edge technologies, underpinned by a super-advanced, 800-volt architecture for ultra-fast charging, no other electric SUV feels quite like the latest Macan.The judges certainly see it. But, can enough buyers look past the lack of internal combustion engine choice (for now) and substantially higher pricing compared to before? The jury’s still out on those ones.“From top to bottom it’s an excellent range. I’ve had every car in that line-up. The thing that makes it special is the N. When you've got Porsche chasing you down trying to replicate you, that means a lot.”CarsGuide's News Editor Dom Tripolone sure knows a great headline as well as a great car when he sees one, providing the fitting words for what remains one of the defining models of the 2020s, the Ioniq 5.Recent price hikes that have accompanied technological boosts only serve to highlight the outstanding engineering quality emanating from the Hyundai, particularly when it has already spent half a decade setting class standards. This is a rare example of something that was priced too cheaply for what it can deliver.Timelessly chic, the retro-inspired styling seems to live in a bubble of its own, underplaying a shockingly accommodating interior that has inspired scores of imitators over the intervening years.Yet it is the way the Ioniq 5 drives and feels that truly keeps it fresh. Benign when required, the chassis steps up with impressive agility and control, while retaining the sort of calm and composure expected but often lacking in luxury SUVs costing thrice the price.And, in keeping with its flagship status, the high-performance Ioniq 5 N adds a sizzling new chapter in the book of scorching-hot hatches. As our News Editor so adroitly observed. A worthy winner in the sub-$130K medium SUV segment.
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A better Toyota HiLux! Best US cars Australia deserves
By Byron Mathioudakis · 05 Feb 2026
In 2026, there are a number of intriguing new models designed and engineered expressly for North America that we think would resonate with Australians.While some are certainly flash and expensive, all are exceptional in some special way.We identify our favourites, and reveal why we’re denied them. Let’s go.The latest Toyota HiLux is… better than before.An appreciable improvement over the previous model launched in 2015, it evolves the series in key safety, comfort and multimedia areas.But the HiLux is far from the best, being a rehash of a much-older design compared to the leading Ford Ranger, Isuzu D-Max and Kia Tasman.Which is where the US-market Tacoma steps in… and up.However, though it uses the TNGA-F body-on-frame platform related to the latest LandCruiser 300 Series and Prado 250 SUV ranges, it is currently a left-hand-drive-only (LHD) proposition, made in Mexico chiefly for North America, so out of bounds for us.But – as Toyota Motor Company Australia’s (TMCA) departing sales boss Sean Hanley recently revealed to CarsGuide ­– Tacoma is high on the local wishlist, as part of a broader ute strategy that would also include HiLux.“They could live side by side,” he said. “And I think that's the diversity of the requirement of that particular segment and its customers. (Tacoma) would be a more high-end vehicle.“I think that there's a market for that vehicle in the right configuration alongside HiLux.”This one-two ute approach would please both traditionalists and provide a more-effective, premium-positioned weapon against larger, stronger competition.But, it won’t happen in 2026, as the local team appears to await an evolved Tacoma (or similar) that’s said to be in the pipeline for global markets, with more-suitable engine options for Australians than the existing 2.4-litre turbo and turbo-hybrid petrol-powered choices. And possibly cheaper sourcing than from America.If you’re a Toyota fan and the latest HiLux doesn’t quite do it for you, the right Tacoma cannot come soon enough.Oh, and while you're at it, can TMCA also release the US-market retro-style round-light Prado 250 to Oz, please?Five years after storming North America, the Maverick continues to sell better than ever, with over 155,000 units shifted in the US alone last year.Made in Mexico, the ute that looks like it was designed by Ikea isn’t the first of its type. But where the Ford differs from other car-based monocoque-bodied dual-cab utes is in its perfect proportions: it seems consumers love the compact yet confident pick-up look.Yet that’s not the only reason why we reckon the Maverick would win over Australians. A sub-$40K asking price, for starters, would help, given the cheapest new Ford passenger vehicle, the base Everest, costs nearly $60K. And the petrol-hybrid powertrain would woo more than a few would-be BYD Shark 6 buyers.So, why can’t we buy one here? The official reasons are no right-hand drive (RHD) production and a lack of production capacity keeping up with demand, though the fear of stealing sales from Ranger must surely also factor in. Yep, the fear of cannibalism from within is real at Ford.With timeless styling, a sumptuous cabin for seven, alluring luxury and the option of up to four electric motors, the R1S is an American flagship SUV EV that seamlessly blends performance, opulence, practicality and desirability.And while a massive battery pack ensures outstanding range, the Rivian’s off-road prowess makes this a reinvented Range Rover for today.The bad news is that RHD seems unlikely. While many top-end full-sized SUV EVs miss the mark for consumers, the R1S provides a most-compelling alternative. It even helped achieve a “most loved brand” accolade from Consumer Reports in 2024, highlighting this newcomer’s immense achievement.We’ve already spotted R1S’s related electric ute sibling at Ford’s Australian headquarters, presumably undergoing competition evaluation, suggesting the Ranger may eventually follow suit. But that’s another story.It also speaks volumes about how esteemed this 600km-plus luxury pick-up is. Classy, capable and high quality, it seems to embody the polar opposite of a Tesla Cybertruck. And we’re here for that.But the only RHD Rivian coming will be this year’s smaller, all-new R2 SUV, but that’s only currently confirmed for the UK.You’d think the R1T would be a no-brainer in ute-obsessed Australia. Pity.Unlike every other Charger since 1966, today’s eighth iteration breaks from the traditional American muscle-car formula.Built on an albeit heavily-modified premium platform also underpinning a number of larger Jeep, Alfa Romeo and Maserati models within the Stellantis portfolio, the sleek, evocative body offers three-door and five-door liftback styles, rather than the expected two-door coupe or fastback designs associated with so-called pony cars.With no V8 Hemi in sight, today’s Charger spec consists of twin-motor and triple-motor all-wheel drive EV choices, or a 3.0-litre twin-turbo in-line six-cylinder petrol engine dubbed ‘Six Pack’. Fans of Australia’s legendary Chrysler Valiant Charger R/T E49 of 1971 would know exactly what that entails.But inevitably we miss out again. Yes, Autogroup International does offer a remanufactured RHD version for an undisclosed premium, but we imagine it would be far-more expensive than the $85K-plus Ford Mustang GT.The Lucid Air represents the pinnacle of American luxury sedan development.Exquisitely designed, beautifully packaged, blisteringly fast and incredibly efficient even by EV standards, this ultra-high-tech alternative to a Mercedes-Benz S-Class pushes flagship-sedan boundaries with the no-compromise vision of a company determined to succeed against near-insurmountable odds.More romantically-inclined automotive historians might liken the Air as kin to ambitious but doomed heroes like the 1937 Cord 810, early Lincoln Continentals and even the Tucker 48 Torpedo, but the sheer competence and abilities of the Lucid mean this is a Tesla Model S smasher for the head as well as the heart. Except, not for Australians.
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Why big utes cost so much in Australia
By Byron Mathioudakis · 04 Feb 2026
Why do the full-sized American dual-cab pick-ups cost so much in Australia?In 2019, the price gap between the range-topping Ford Ranger Raptor mid-sized ute from $75,990 and the cheapest Ram 1500 Express from $79,950, was less than $5000.But, while today’s Raptor has jumped to $90,690, the least-expensive Ram has leaped to $141,950 in Laramie Sport and Rebel grades.The price difference between the two utes is 10 times more than what it used to be.So, what gives, especially when, back in its US home market, said Rams kick off from just over $A92,000 post-currency conversion. Even with the cost of shipping, shouldn’t the 1500 slip in at under $100K?As it turns out, not a chance.Not even with lower ex-factory pricing for third-party importers Ateco Automotive, since the Ram, like all of the full-sized American utes, must undergo highly complex and very expensive transformation processes before and after each model lands on Australian soil.One that goes well beyond swapping the steering wheel over to the proper side.To start with, even prior to launch, there are mandatory Australian compliance and Australian Design Rules certification assessments required to be conducted in conjunction with the original manufacturer and factory. This can take months or years to complete.Once the green light is given, and a suitable vehicle engineering firm such as the Walkinshaw Automotive Group is chosen (as is the case with Ram as well as General Motors Special Vehicles’ Chevrolet Silverado and the Toyota Tundra), the utes can then be shipped over to the various remanufacturing facilities in Australia.Post customs, we’re talking about traditional production-line factory processes here, complete with all the necessary specialised equipment and skills required to handle intricate conversions.It’s worth keeping in mind that all the utes are imported as complete vehicles, in original left-hand drive (LHD) configuration, from North America, before being stripped down to thousands of pieces in Melbourne, in preparation for right-hand drive (RHD) conversion. Engines, body panels, lights, axles, wheels, dashboards, seats, trim, wiring looms… the works.One of the upshots of all this is the level of Australian engineering expertise that has been kept alive since local full-vehicle manufacturing ceased here in 2017. Many of the employees are ex Holden, Ford and Toyota.Taking in management, engineering, production-line and supplier-related personnel, the headcount in Australia alone is said to exceed 3000 people between all four brands.And still the costs add up.Then the utes undergo the remanufacturing processes, using bespoke parts necessary to meet both RHD and ADR requirements.Note that these can run up to 500 or more unique pieces per vehicle, depending on model, with many sourced within Australia using local suppliers, though some original North American factory assistance does also occur at times.It’s also worth bearing in mind that some of these parts can cost hundreds of thousands of dollars to tool up here.Some vehicles require over 80 man-hours to complete the conversion job. Ram says its 200-plus production-line staff can make up to 20 utes per day, or 100 per week, depending on demand.Plus, significant investment has already been undertaken to boost production capacity, in larger and more efficient production facilities at Walkinshaw Automotive Group in the lead up to the latest Ram, Silverado and Tundra.Whether these currently run at their intended capacity following the 17.5 per cent sales downturn in full-sized American utes in Australia is not known.All this has to happen before the finished, RHD utes leave their remanufacturing facilities, to be stored and then trucked to dealers right around the country. Distribution is yet another massive expense that needs to be factored in.Then there is the added cost of meeting customer expectations.While nobody will confirm this on the record, we understand that the Australian remanufacturing processes extend to significantly improving the quality compared to the original factory source, creating extra cost to the models sold here.With over 800,000 F-Series trucks (making it America’s best-selling vehicle, period), 577,000 Silverados (at number two) and 374,000 Rams (in fifth spot overall) sold in the USA last year, the market is hyper-competitive, meaning costs are cut to keep prices low and production is fast to meet demand.The step-up in quality for Australians extends to ordering higher-specification audio, display screens, seating and trim components from the manufacturer, or replacing inferior parts with better locally-supplied items. Hard plastics and fibreglass materials just won’t cut it at the retail prices required to make a profit on these utes.Furthermore, local consumers are used to a high degree of equipment and demand best-possible safety, adding tens of thousands to the bottom line.Little wonder, then, that each model now starts at well over $120,000 on the road when it finally makes it to dealer forecourts throughout Australia, extending to nearly $200,000 for luxury grades and over one-quarter of a million dollars for specialty versions like the (now discontinued but still in stock) high-performance Ram TRX.Whether the market is willing to sustain six-figure utes at profitable volumes is another matter, but at least now you know why American pick-ups are so expensive in 2026.
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$60K off! Savage ute discounting reveals huge issues
By Byron Mathioudakis · 01 Feb 2026
Is Australia’s fascination with XXL utes waning?Ten years on from the introduction of the first Ram full-sized pick-up series converted from left-hand drive (LHD) to right-hand drive (RHD) in Melbourne, what was shaping up as a growing segment with massive promise has instead floundered in recent times.In 2025, despite recent introductions of new and/or improved models from Ram, Ford, General Motors and Toyota, sales in the Pick-Up/CC Utes above $100,000 category in Australia tumbled by 17.5 per cent compared to the year before.This has resulted in just 8763 registrations – down from 10,611 units the year before – between four main players: Ram 1500/2500/3500, Chevrolet Silverado 1500 and Heavy Duty, Ford F-150 and Toyota Tundra.A very small pool for such big fish to hunt in. And yet there are further pitfalls that lay ahead for the not-so-humble American pick-up as we know it.There are currently other, smaller firms importing and converting specific models from the USA vying for largely the same market.One of the higher-profile ones is Brisbane-based AusEV, that has specialised in distributing and even exporting locally-remanufactured RHD versions of the Ford F-150 Lightning electric vehicle (EV) since 2024. Its main buyers are commercial, mining and agriculture based.Now representing somewhat of a bargain amongst full-sized utes, AUEEV’s Lightning in base Pro 98kWh guise has just had its price slashed by an almost unbelievable $60,000, from $169,990 to $109,990, before on-road costs.This makes it the least-expensive big ute currently offered in Australia, undercutting the cheapest, which happens to be the turbo V6-petrol powered F-150 that Ford Australia also has remanufactured from LHD but by a different entity, by about $5000.With last month’s announcement that global Lightning production has already ceased due to a lack of sales and steep losses, AusEV says that the F-150 Lightning pricing reflects its run-out mode status, ahead of a petrol-electric hybrid replacement – dubbed F-150 Lightning EREV (Extended Range EV) – taking over from 2027.Whatever the case, it’s another thorn in Ford Australia’s side, with its own F-150 finding just 792 buyers last year, due in part to stop-sale actions as a result of technical issues, that are said to have since been resolved with the recently-launched Series II models.Now, whether the F-150 can also fend off further internal competition in the form of the high-profile Ranger Super Duty, which offers some of its towing capabilities but for much less money, remains to be seen.The F-150’s 2025 sales tally was even beaten by the Tundra’s disappointing 837 units, even though it costs substantially more, though whether the Toyota is profitable as a result is not known.Finally, the big ute market in Australia has also come under pressure from Chinese utes like the BYD Shark 6 PHEV (plug-in hybrid EV) and GWM Cannon Alpha, which are slightly larger than most traditional mid-sized utes.At the Cannon’s 2024 local debut, a spokesperson even referred to it as straddling the two ute size classes, though the tape measure suggests this is optimistic.So, what’s changed in the market to cause the big-ute sales decline? Runaway pricing must surely factor strongly.Back in 2018, Ram had enjoyed surprisingly strong sales in a specialist market largely all to its own, thanks to the DS-series 1500 being successfully touted as “Eating Utes for Breakfast” from around $80,000. To put that into context, the Ford Ranger Wildtrak only cost about $5K less.Whilst lacking the latter’s sophistication, safety and finesse, the 1500 boasted both impressive girth and an evocative V8 Hemi gurgle, capturing an enthusiastic outer-suburban and rural niche where size and bulk are assets, not liabilities.But by 2024, the DS-series 1500 had been superseded by the far-more high-tech DT-series, starting from $142K. While the Ram has remained the most popular big ute in its class for eight years running, at 2674 units last year, its share slid by over 17 per cent.Exacerbating the situation is the decision to drop the old Hemi V8 for a high-tech six-cylinder turbo-petrol powertrain which, on paper, is better in every major metric, including performance and economy.But while hardcore fans have complained loud enough worldwide for Ram to reintroduce the V8 in America this year, Australians may have to wait much longer for its return.That said, there are still plenty of unsold 2024 model-year DT 1500 V8s available at dealers around Australia at the time of writing, so maybe the market for such pick-ups has been satiated anyway.Either way, with the high cost of remanufacturing today’s far-more highly-specified utes from LHD to RHD in Australia, it seems almost certain that the days of sub-$100K pricing for these big utes are gone – along with the consumers who bought these in the first place.Will American pick-up sales turn around? Don’t hold your breath.
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