What's the difference?
Big sedans are not in vogue at the moment and huge luxury sedans were on the way down before the humble Commodore and Falcon departed the upper end of the sales charts. The Germans, who have always done a spectacular job of these flagship sedans, cheerfully persist with these cars.
Absolutely loaded with fascinating technology that bleeds its way down to the more mainstream models, they represent the zenith of the brand's innovation and style. The A8 is certainly that.
What it isn't, is particularly sporty, but after two years since its launch, V8 power has reached the fourth-generation super-sedan to deliver the latest iteration of the iconic S8.
Can a car company show off? It seems absurd; the kind of embarrassing, unedifying behaviour that only ego-driven, status-obsessed human beings engage in. And yet look at BMW’s new 8 Series, with its shinily silly cut-glass gear lever, its laser headlights, its outrageously powerful V8 engine and its bullfrog-but-beautiful stance - surely this is showing off on a corporate scale?
To be fair, when a car company makes a new range-topper - and BMW only applies the number 8 to its most special vehicles, think Z8 and i8 - it really is about making a kind of look-at-me statement.
A car as obviously ostentatious as the M850i xDrive Coupe (and Convertible) has to appeal to buyers, even if it’s only a small and wealthy target market. And there is plenty that’s appealing about this old-fashioned yet modern-looking grand tourer, from the incredible way it accelerates to its luxuriant ride quality and decadent interior.
It would want to be impressive, of course, with a price tag of $272,900 (or $9000 more for the Convertible).
So, has the new 8 Series BMW got what it takes to separate the very rich from their hard-earned megabucks? We donned our shiniest shoes and went to the launch to find out.
The S8's existence is a source of joy for me because it's not a huge SUV. Yes, it's a huge sedan but it's a reminder that the technological flagship is alive and well, at least in Germany. And the important thing about these cars is the way the toys filter down through the rest of the range. That used to take years but we're seeing this cool stuff a lot more quickly, right down to the A1.
The S8 punches, and punches hard in this rarefied part of an already shrunken section of the market - the twin-turbo V8 matches its German rivals, it's lighter and it's as well-stacked as any of the three. What it doesn't do, however, is shout about itself the way the other two do. It's the incognito choice.
Does the world really need a car as outrageously loud, over-the-top, exclusive and stupidly fast as BMW’s new 8 Series? Obviously not, but BMW clearly felt that its range, and its customers, could do with something like this. On paper, and even from the kerb, it seems a strange beast - luxurious and yet lightning quick - but from the driver’s seat it just instantly makes sense. And makes you smile. Scarily, there’s an even faster 8 Series Competition version to come…
The sheetmetal is obviously very restrained given it's an Audi first, and secondly, it's just not done to go wild in this part of the market.
It's an A6 that's joined a gym, but didn't join that weird gym with men that can't run after you when you insult them (don't ask how I know this). Rolling on 21-inch wheels as standard, you can go up to massive 22s if you so choose.
The A8 created a subtle redirection of Audi's passenger car look, with the updated A4 and A6 both picking up on the horizontal bar between the rear lights and the huge grille framed by family lights with signature DRL patterns. The S8 builds on that with subtle S cues but nothing even vaguely shouty.
The interior acreage - or 'cabin', if you will - is very comfortable, but you already knew that. The multi-screen layout was first seen in the A8 and has now found its way into A7, Q8 and Q7 and is, as ever, brilliant to look at and use.
The MMI updates that have found their way into other cars are present and correct. Like the exterior, it's very restrained but not to the point of sparse minimalism, despite the lack of switches and buttons.
I really don't like the steering wheel, though, and I can't put my finger on why. It certainly isn't especially sporty-looking but I wonder if the standard flat-bottomed S wheel just looked stupid.
The materials are beautiful and everything fits together perfectly.
In terms of improving on the car it’s replacing, the new 8 Series pretty much smacks it out of the park. Time has not been kind to vehicles fitted with pop-up headlights and the previous 8 Series, which roamed the planet in limited numbers from 1989 to 1999, with now-unimaginable V12 engines, seems a strange-looking beast, with its tiny little kidney grille almost hiding beneath a BMW badge.
The new M850i is a simply stunning looking beast, particularly in Coupe form (the Convertible is not ugly, but it just doesn’t look as complete). Extremely wide and menacingly low, it seems to loom over whatever patch of ground its parked on, giving off an air of magnificent malevolence.
It looks fantastic when followed from behind, but it’s the front view - featuring the thinnest headlight design ever seen on a BMW for a sleek, Iron Man-like face - that really grabs your attention.
Proportion, poise and big old 20-inch wheels give it plenty of presence, while the way the glasshouse tucks in at the rear only magnifies its powerful hips.
BMW has also thrown plenty of design flair at the interior, where you’ll find the unusual yet fabulous-feeling glass gear lever (there’s more of this sparkly, cut-crystal-like stuff on the volume knob, Start button and iDrive controller).
Not only does it feel truly unique and expensive in your hand, but it has an 8 buried beneath it, which shifts and shimmers as you try and see it through the many angles of the glass.
Elsewhere, the cabin is swathed in merino leather and feels undeniably classy, with a touch of modernity via its big screen, but it’s still not quite as beautiful as the cockpit you’d find in an Audi of a similar price. Close, but not quite.
The cabin is clearly built with rear seat passengers in mind, with rear leg and headroom configured for those continent-crossing drives.
The S8 has plenty of comfort for two rear seat passengers and a few amusing options to while away the hours in traffic or on the autobahn.
That doesn't mean the front seat passengers are in purgatory, with huge but supportive seats adjustable in all conceivable directions.
Front and rear rows score a pair of cupholders and bottle holders while the boot is a handy, if not awe-inspiring, 505 litres.
At the very least, you’d have to say the 8 Series is fit for purpose. The seats are hugely comfortable for long journeys, so that’s practical, there’s a handy tray for your phone, where it will be wirelessly charged, and there are two cupholders in front of that, and storage for bottles in the doors.
No human larger than primary school age will ever sit in the back, so there’s not a lot going on back there.
In terms of boot space, it’s reasonably capacious at 420 litres, or 350 litres for the Convertible.
For $260,000 there is a lot to get through, as there is on the less sporty A8. Start with huge 21-inch alloys, 17-speaker Bang & Olufsen stereo, panoramic sunroof, matrix LED headlights with laser lights, soft-close doors, acoustic glazing, leather trim, S front seats, extra leather over the A8, Alcantara headlining, carbon inlays, four-zone climate control, heated and cooled front seats, 'Virtual Cockpit' with S mode, and a tyre repair kit.
You also get active suspension, a sport version of the 'quattro' all-wheel drive system (with a sport differential), and a walloping great twin-turbo V8 to get you moving.
A massive touchscreen on the centre stack (familiar in Q8, A7 and Q7) hosts Audi's 'MMI plus' system, which is very good and does away with the console-mounted rotary controller. It also has wireless Apple CarPlay to go with the console-bin wireless charging pad. Android Auto is still USB. 'Audi Connect plus', now in full-featured glory, is also along for the ride.
Another technical highlight is the active noise cancelling which is meant to reduce the noise in the cabin the same way noise cancelling headphones do.
There's a clever rear seat remote control, which is a little detachable tablet to allow those who are being chauffered to faff around with various settings.
Our car had the $13,900 'Sensory Package', which adds a 1820-watt B&O 3D sound system with 23 speakers, electrically adjustable outer rear seats along with heating, cooling and massage function, and full leather.
It can be hard to use the word “value” when talking about a car that costs north of $270,000, and keep in mind that this 8 Series is thus even more expensive than a Porsche 911. And a car has to be very good indeed to be worth more than one of those.
We would respectfully suggest that this BMW is pitched a little high in price terms.
Staggeringly, while the standard equipment list is lengthy and the inclusions are high end, you can still spend even more on options, and fairly easily push the price past $300,000 - Pure Metal Silver pain, for example, will set you back $10,400, while a pack of external carbon bits will hit you for another $7500, or $6,600 for the Convertible.
Standard equipment includes, deep breath, 20-inch M-branded light-alloy wheels, a tyre-pressure indicator, M Sport Brakes, M Sport Differential, Adaptive M Suspension Professional with Integral Active Steering, Active anti-roll stabilisation, Comfort Access including a kick-open tailgate, wireless phone charging, Soft Close Doors, BMW Crafted Clarity Glass Application, Driving Assistant Professional, Parking Assistant Plus, including 3D View and Reverse Assistant, Laserlights, a 12.3-inch digital instrument cluster and a 10.25-inch Control Display, metallics, paint, merino leather upholstery, heated steering wheel and arm rests, and seats, a 16-speaker harmon.kardon sound system, a Head-Up Display and the hugely pointless Gesture Control.
The Convertible model also gets an Air Collar, to keep your neck warm when the roof is down.
Under that long bonnet is a 4.0-litre twin-turbo V8 pumping out 420kW and a diesel-like 800Nm of torque.
That's a lot, even for this big bruiser. Obviously, being an Audi S-car, it has quattro all-wheel drive, which is fed by an eight-speed ZF automatic. Which is in everything now. Well, just about.
That huge torque figure is available between 2000rpm and 4500rpm while peak power arrives at 6000rpm. The 0-100km/h sprint is despatched in - gulp - 3.8 seconds.
As it's riding on the MLB platform, the mild hybrid system is a 48-volt set-up. A lithium-ion battery in the boot takes charge from the belt alternator/starter, which means the S8 can coast at higher speeds with the engine off and also cut out at 22km/h and under in traffic.
The system can also add up to 60Nm of torque in the right conditions for up to six seconds, and if it happened for me, I didn't notice it.
Truly, there is one impressive engine sitting under that big, hulking bonnet. The M-fettled 4.4-litre V8 has two turbochargers located inside the V of the block for “immediacy of response”, and they certainly deliver that.
Peak power of 390kW is delivered between 5500rpm and 6000rpm while its hefty 750Nm of torque is on song, for effortless overtaking, from 1800rpm all the way to 4600rpm.
Looking at those rev figures it’s clear to see that you are initially launched by a huge wave of torque and then, while you’re still drawing breath, the power really kicks in.
All that grunt equates to 0 to 100km/h in just 3.7 seconds, which is very fast indeed, and you also get to enjoy a growly, guttural soundtrack, thanks to the standard Sport Exhaust.
The Convertible has the same engine with the same figures, but it’s slightly heavier and thus takes 3.9 seconds to hit the tonne. Which is still stupidly fast for this much car.
The 10.5L/100km official figure is, shall we say, optimistic. The launch drive was mostly highway so there's no real information to be gleaned from that, so we'll have to wait for real world fuel figures.
I'd say 12-13L/100km is achievable if you don't like having fun, in which case, the lesser A8 is probably for you.
Audi says the MHEV system saves 0.8L/100km with an early cut-out for the stop-start and the ability to coast on the highway for over half a minute at a time.
Good luck ever matching these figures, with all that V8 temptation beneath your right foot, but the claimed number, at least, is 10.4 litres per 100km for the Coupe and 10.6 for the Convertible. During our launch drive we would have been absolutely nowhere near those figures.
Driving any of the cars in this segment is a rare treat, whether it's the 'entry level' diesel or this top of the heap sports sedan. My day with the S8 was filled with the usual surprise and delight that only these tech-packed cars can deliver.
Heading out of the Sydney CBD in 'Comfort' mode, the car scans the road ahead and adjusts the active suspension accordingly. You already know it has active suspension because when you pull the door handle, the car lifts by 50mm to make it a bit easier to get in.
The suspension's party trick is flat-topped speed bumps - drive at one, brake a little and sense the way the body feels like it stays exactly where it is in the air but the suspension almost completely flattens the speed hump.
It's uncanny and almost unnatural, with just the tiniest change in altitude and no noise from the suspension.
It also manages the terrible narrow lanes of CBD thoroughfares with ease, the lane keep system letting you know if you're straying.
On to the motorway and you get a feel for its crushing performance. You won't hear much, though - the stereo's noise-cancelling system shuts out almost all tyre noise and consistent wind noise is largely banished, too.
I'm going to admit I gasped when I found some corners. Active suspension bodes well for the tricky stuff, as does the all-wheel steering. Both are exceptionally clever systems for making the car feel a lot smaller in town and in car parks but they're also really good if you want some fun.
But the way the rear-wheel steer adds agility to such a big car is hilarious and clever. While you can't quite chuck it around - and really, you're not buying an A8-sized car for that kind of nonsense - brisk progress is far from intimidating.
Now, obviously, a Ford Fiesta would drive away from the S8 in the really tight stuff but it would take some time to properly shake it. The colossal torque from the V8 hurls even this two-tonne-plus limo out of the corners in a most satisfactory manner.
It's surprisingly agile for a machine more than five metres long and two metres wide. If your passengers are corner enthusiasts, you'll all be having fun in near silence. It's oddly engaging to be moving at pace in such a hushed cabin.
There is a sizeable distance between driving a small, lithe sports car that can sprint from 0 to 100km/h in a scorching 3.7 seconds, and then piloting something that feels as large, and louche, as a cruise ship that can do the same thing.
Accelerating in the M850i is an experience that can only be described as hilarious. There’s just so much mass attempting to move so quickly that it defies belief. The way the nose rears into the air, and the rear end seems to dip towards the ground, brings to mind a bucking bronco, although a feisty polo pony would probably be more appropriate.
It’s easy to see why this car is all-wheel drive rather than the traditional BMW rear-driven layout, because there’s just no way you could get all that grunt to the ground with two wheels, or not without some serious power oversteer issues.
For a car that weighs more than 1.8 tonnes, the 8 Series is surprisingly fluid and involving on winding stretches of road. It feels hunkered down and hammered into the road, which is less of a surprise, but the steering is so perfectly weighted and the power delivery so well calibrated that it really encourages you to push on, and rewards you sense of adventure with smile-widening pace.
It’s quite something to suggest of a car that costs a quarter of a million dollars, but the M850i actually exceeds your expectations in terms of driving joy. On paper, it looks like a straight-line bully, or merely a very grand grand tourer, and it does eat up the miles on a freeway with class and ease, but when you want to point it at a mountain pass, it excels there as well.
We drove the new 8 Series back to back with BMW’s also-new Z4, and what really stood out was not just the gulf in power and poise, but the huge difference in the ride/handling balance.
The M850i really can soak up the worst our roads can throw at it with aplomb, while still making you feel connected to the ground beneath you, and inspiring confidence, and its abilities really did make the Z4 feel very brittle and hard indeed.
To be fair, we didn’t get to throw this big luxo-barge at any sections of really sharp S-bends, or 35km/h corners, and no doubt it would be challenge for it to change direction quickly, but through fast sweepers it really does excel.
And as far as its grand-touring design brief, it absolutely nails it.
The S8's considerable safety equipment list includes nine airbags, ABS, stability and traction controls, forward AEB (up to 250km/h), reverse cross-traffic alert, lane departure warning, various collision mitigation and protection systems, exit warning, lane keep assist, active cruise control and on, and on, and on.
The rear seat's centre airbag is terribly clever, popping up between passengers to stop you knocking heads. Another clever trick is the way the car detects a side impact is about to happen, boosting the height of the side about to cop it to try and get the sills to take more of the impact, rather than the door.
Given the relatively niche status of the A8, let alone the S8, there is no ANCAP crash test or safety rating. One imagines given the ton of safety gear a five star rating is all but assured. Even the US IIHS gave the A8 a miss.
There’s no ANCAP rating to go on for this car, and nor is there anything similar out of Europe to give us guidance, but you do get eight airbags - front, full-length sides and head protection on the sides and in headliner, plus knee airbags for the front seats.
The 8 Series also gets Driving Assistant Plus as standard, which includes Active Cruise with full Stop&Go function, which BMW considers to be “full AEB”, meaning it will bring the car to a standstill, automatically, when required.
BMW is sticking with its not-very-industry-leading three-year, unlimited-kilometre warranty, and says its customers are happy with that, rather than the five- or seven-year warranties some other companies offer. When you’re paying this much for a car, it seems a trifle mean, frankly.
Like all modern BMWs, the servicing requirements for your M850i are controlled by the Condition Based Servicing (CBS) system, which means that “advanced algorithms monitor and calculate the conditions in which a vehicle is used, including mileage, time elapsed since its last service, fuel consumption and how a vehicle is driven”.
That information allows the car to decide for itself when an annual vehicle inspection or oil service is due.
BMW offers two fixed-price servicing plans, under its BMW Service Inclusive (BSI), which is available in two packages: Basic - $2,290 for five years/80,000km or $5,170 for Plus.