What's the difference?
The moment Audi slaps an 'S' badge on any of its cars, you know you could well be looking at something a bit special. That single S has usually inferred a big jump in performance and an overall much sportier flavour than the Audi 'A' car on it's based on.
And now there’s an all-new Audi A3 coming to showrooms about now, the chance to take a deep dive into the equally new S3 was a no-brainer.
Describing the S3 as an A3 with more of everything sounds a bit trite, but it’s also accurate. And this is not new; Audi is as good as any other carmaker (and better than most) at taking a volume seller, piling on the good gear and letting it loose to appeal to a cashed-up buyer profile.
Available in both Audi’s usual Sedan and Sportback (that’s Audi-speak for a five-door hatch) the new S3 boasts more of everything from engine output, to handling, to luxury and connectivity. No surprises there, it’s pretty rare to hear of a car going backwards in any of those departments. But compared with the A3 – and this is the important bit – the S3 offers more of the attributes that appeal to buyers with more cash to splash.
While much of the car might be new, Audi fans will recognise the 2.0-litre turbocharged engine. It’s been tweaked this time around for more power and, significantly, Australia gets the full-fat, Euro-spec engine, rather than the slightly detuned 'hot-weather' specification we’ve seen in this model in the past.
Other changes over the new A3 include the usual S touches including lower, firmer suspension, bigger wheels and tyres and a more industrial braking package.
Inside, there’s more connectivity and multimedia potential than ever before, and safety has been given a leg-up with the latest driver aids.
The other significant thing about the S3, of course, is that until the even hotter RS3 turns up in showrooms sometime later this year, this car will represent peak A3-platform performance.
There are two schools of thought when it comes to buying a premium-branded luxury car: you could go all out and get the flagship model, which will likely be the sportiest and most desirable option, but may also be the most compromised in terms of cost and comfort.
Or you could take the more logical approach, aiming to find the happy middle ground in terms of a balance of pricing and performance. That's where the BMW M240i Coupe comes in.
It isn't as focused, and therefore not as compromised, as the BMW M2, but it strikes a nice balance of sportiness and luxury, with an asking price a not-ignorable amount lower than the go-fast 2 series coupe flagship. My question, then, is this: do you go all out on the M2, or save some money and get the M240i?
There are plenty of historical instances where a particular model within a broader range manages to hit the absolute sweet spot even though it’s not the fastest or most expensive variant. Porsche’s GTS specification across various models is a great example of this.
And at the risk of being proven wrong when the all-new RS3 comes along later this year, this car, the S3, might just pull off that feat.
Yes, the new RS3 will be more powerful and will offer even more grip and sporty flavour, but it will also be more expensive. And we defy anybody to drive the S3 and say that it lacks dynamism in any single area.
It’s also a magnificently balanced car with the right amount of attention paid to every aspect of its trim and performance. That, in essence, is where that `balanced’ label originates and even though it’s felt most in the actual driving experience, it permeates throughout the entire vehicle.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
With a six-cylinder sweetheart of an engine and a thrilling drive experience on offer, there are some seriously good reasons to consider the BMW M240i. But there are a couple of question marks over some of the finer details - none of them are deal-breakers, however.
So, back to the preposition I plotted at the beginning - does it make sense as a more affordable alternative to the M2? The answer is yes... but it's also, no.
I'd spend the extra money and get the M2, but power and presence matters more to me than it might to most. And then again, I'd probably buy a manual M2 Pure, which is not as far a stretch.