Audi Q7 vs GWM Cannon

What's the difference?

Overall, changes to the Q7 aren’t quite revolutionary, but that’s okay because it was already a fantastic large SUV.

The fact Audi has kept the price around the same mark and introduced a cheaper entry-grade should be welcome news for prospective buyers.

But even the existing variants are capable and impressive family haulers… and now they’re just that little bit better.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The latest version of the Cannon ute displays commendable improvement in key areas like drivetrain and chassis tuning, along with a benchmark 3500kg tow rating, heaps of standard equipment and a generous warranty for a list price well under $50K. For a tradie on a budget, it represents value that's hard to ignore.

The phrase ‘evolution not revolution’ is applicable here, cliche as it is, with the Q7 having been given a Botox-style lift at the front end.

The standard matrix LED headlights have a higher lighting signature than before, with the lighting elements leading into the lines down the shoulder of the SUV.

The grille now features a hexagonal honeycomb insert, the vertical line styling is now a thing of the past and the functional side vents are a little more aggro.

Overall, it’s a sharper look that brings the Q7 up to date with Audi’s current design language, down to the more angular wheel choices.

At the rear, the new tail-lights are ‘joined’ via a chrome strip spanning the rear, and the lower bumper (with real exhaust exits) has had a refresh.

Audi’s new CI badging (or ‘corporate identity’, pretty sexy stuff) is also present, which includes a new typeface for the ‘Q7’ badge at the rear, which is no longer italicised and is separate from the red ‘S line’ rhombus.

The four rings badge is also flatter and is white with black outlines, rather than a three-dimensional chrome badge.

Inside, the changes are more than skin-deep. In fact, the skin is the same, you’d be hard pressed to notice anything different about the Q7’s interior between pre- and post-facelift without diving into the electronics.

The upgraded Cannon brings refreshed exterior styling, with the front fascia featuring a new grille and bumper design, larger fog lights and more subtle use of chrome highlights.

At the rear there’s more prominent (and permanent) brand identification with bold ‘GWM’ lettering embossed on the tailgate panel, which is a welcome blast from our pick-up past.

The spacious interior design has also been enhanced with use of what GWM calls ‘premium materials’ including soft-touch surfaces on the dash and door panels along with subtle chrome accents.

There’s also a new steering wheel and the centre console has been redesigned with less buttons and dials (not always a good thing) topped by the new multimedia touchscreen.

Audi has changed the layout and added new apps in the main 10.1-inch multimedia touchscreen, though fortunately it still has shortcuts to all the Big Dogs in terms of functions: media, navigation, phone, etc.

On top of that, everything is still in big, easy-to-see (and press) blocky buttons on the main screen.

The 8.6-inch screen below also still has climate controls readily available, and there are still physical buttons for a bunch of functions including drive modes.

The wide 12.3-inch driver display also remains familiar, though now has a higher resolution and more functionality in terms of on-road help and safety - which we’ll come to later in this review.

Aside from the tech, ‘spacious’ is an understatement when it comes to the big Audi’s cabin. In the front seats especially, the Q7’s central tunnel and dashboard are easy to reach without feeling like an enclosure as they wrap around the front passengers.

However, if I had to level one criticism at the usefulness of the Q7’s front row, it would be that despite there being physically plenty of room, storage is at a premium. 

For something this big, there aren’t many places to put items that aren’t your phone or a drink. 

There are door card holders for bigger bottles, some space for small items, and the cupholders of course, but the space under the central armrest including the phone charger is stingy.

Fortunately, the second row is not lacking space and is modular in its adjustability. Occupants can move seats, adjust their angle, and even sort out the middle seat separately. 

Depending on how high up the variant chain you go, separate climate controls for the middle row and the panoramic sunroof help create a comfortable and roomy feeling.

The second row can also be tucked up behind the front row for easier access to the third row, which (if the second row is slid forward a tad) is just spacious enough for an average adult to be relatively comfortable for a short trip. 

The third row seats are able to be folded or raised with switches that are accessible from the side doors or the (electric) tailgate, where there’s also a switch to lower or raise the rear suspension by 55mm to aid loading.

On that, the Q7 has a claimed luggage capacity of roughly 295L with all seats up, 780L with the third row folded down and 1908L with the second row lowered.

With its 2230kg kerb weight and 3225kg GVM, the Cannon Ultra has a 995kg payload rating (that’s close enough to a ‘one-tonner’ by our measure) and the latest upgrades include an increase in braked tow rating from the previous 3000kg to the class-benchmark 3500kg.

However, with its 6200kg GCM (or how much it can legally carry and tow at the same time) our test vehicle would require a substantial payload reduction of more than half a tonne (525kg) to tow its maximum trailer weight (but it’s not alone there).

And that would leave 470kg of payload capacity, most of which could be used up by the weight of a hefty five-member working crew before you could think about loading any of their tools and other equipment.

Fact is, few (if any) owners would need to tow 3500kg, but it’s important to be aware of these numbers if you do plan to tow that heavy and want to stay on the right side of the law.

The square load tub is 1520mm long and wide and 540mm deep, but with 1146mm between the rear wheel-housings it won’t fit a standard Aussie pallet. However, it will accommodate Euro pallets, if hauling such payloads is important.

The tub’s internal surfaces are protected by a spray-in liner and there are load-anchorage points front and back, with the rears close to floor level (ideal for all loads) and the fronts near the tops of the sidewalls (not ideal for low loads). The tailgate is equipped with hydraulic dampers to assist opening/closing and the handy fold-out step allows easy entry to the load tub.

Cabin storage includes a bottle holder and bin in each front door, a small lower dash compartment on the driver’s right and a slender bin above the glove box on the passenger side.

The centre console has a wireless phone-charging pad, 12V socket and two USB ports up front, plus cup/small-bottle holders and a lidded box at the back with an internal air conditioning cooling vent and sliding upper storage tray.

The rear seat has adequate legroom even for tall people, given I’m 186cm and have about 60mm of knee clearance when seated behind the driver’s seat in my position.

Headroom is adequate though not as generous and the deep contour in the roof lining to allow for the sunroof can make tall rear passengers feel a bit closed-in.

Shoulder room can also be squeezy for three large Aussies, so like all dual cab utes short of a full-size US pick-up it’s okay for short trips but ideal for two on longer drives.

There’s a bin and bottle-holder in each rear door and pockets on both front seat backrests. The 60/40-split seat bases can also fold up and by stored vertically for more internal load space, or to access wheel-changing equipment.

Our test vehicle is the Ultra model grade, which sits above the entry-level Lux and below the Vanta and top-shelf XSR in the four-model Cannon range.

Like its siblings, the Ultra comes standard with a bigger 2.4-litre four-cylinder turbo-diesel engine sourced from its larger Alpha stablemate and new nine-speed automatic for $41,990 plus on-road costs ($43,490 drive-away).

Even with its optional 'Pittsburgh Silver' premium paint, which adds $595, that pricing represents compelling value given you need at least $50K just to get into a relatively spartan base-model Ford Ranger XL or Toyota HiLux Workmate 4x4 dual cab ute equivalent.

The Ultra has heaps of standard equipment, given that the entry-level Lux on which it’s based includes 18-inch two-tone chrome alloy wheels with 265/60R18 tyres and a full-size steel spare, chrome sports bar, LED lighting including DRLs, side-steps, roof rails, spray-in tub-liner, rear parking sensors, reversing camera, tyre pressure monitoring, driver’s 7.0-inch digital instrument cluster and six-speaker audio with a 12.3-inch multimedia touchscreen offering digital radio, Apple CarPlay/Android Auto connectivity and more.

To this list the Ultra adds an electric sunroof, tailgate step and rear privacy glass, plus leather-accented seats with power-adjustable front buckets equipped with heating and cooling.

The steering wheel is also heated plus there’s a USB port for a dashcam, ambient lighting, auto-dimming rear view mirror, 360-degree camera view and front parking sensors.

The four drivetrain options for the Q7 line-up are split between the two ‘grades’, with the 45 TFSI and TDI powering the 'entry-level' cars and the 50 TDI and 55 TFSI as the feature-packed variants.

The most affordable option is the 45 TFSI, which runs a 2.0-litre, four-cylinder, turbo-petrol engine making 185kW and 370Nm.

Like all variants in the Q7 range, the 45 TFSI engine powers all four wheels via an eight-speed automatic transmission. Audi claims the 45 TFSI will hit 100km/h in 7.3 seconds, if that’s your thing when it comes to three-row SUVs.

The rest of the line-up is powered by different versions of the brand’s 3.0-litre V6, all turbocharged, and all with 48-volt ‘mild hybrid’ (MHEV) tech aiming to increase efficiency.

The 45 TDI is, of course, a turbo-diesel 3.0-litre V6 that makes 170kW and 500Nm, also sending power and torque to all four wheels via the same style transmission. Audi says this one knocks over 100km/h in 7.1 seconds.

Similarly, but with more power and torque, the 50 TDI is also powered by a turbo-diesel unit as the name suggests. This one puts out 210kW and 600Nm, making it likely the best choice for towing and such even though all V6 variants boast a 3500kg braked towing capacity. The 50 TDI’s figure to hit 100km/h is a claimed 5.9 seconds.

Finally, the 55 TFSI makes 250kW and 500Nm, and boasts a 5.9-second claimed 0-100km/h time.

The Cannon's engine capacity has increased 20 per cent by adopting the Alpha's 2.4-litre four-cylinder turbo-diesel. It produces 135kW of power at 3600rpm and 480Nm of torque between 1500-2500rpm, which represents a 12.5 per cent power increase and 20 per cent more torque.

This is paired with GWM’s new homegrown nine-speed torque converter automatic (previously eight-speed) which has overdrive on the top three ratios and there are steering wheel paddle-shifters for sequential manual-shifting.

The 4x4 system is a ‘torque on demand’ design that transmits power to the rear axle under normal driving conditions to optimise fuel economy, but automatically sends power to the front axle if a loss of rear axle traction is detected.

It also offers a choice of selectable drive modes comprising 'Normal' (default), 'Sport' and 'Eco', plus 4H (4x4 High Range) and 4L (4x4 Low Range). The latter is only for the rough stuff, where the selectable electronic rear diff-lock could also come in handy.

As you might expect, diesel versions of the Audi Q7 are claimed to use less fuel than their petrol counterparts, so let’s start with those. 

The 45 TDI boasts a claimed 7.0L/100km consumption figure, while the 50 TDI is a little higher at 7.1 litres. Both have 75-litre fuel tanks, and should therefore theoretically get more than 1000km out of a fill.

On to the petrol models, the four-cylinder TFSI 45 has a claimed 9.3L/100km efficiency figure and the V6 TFSI 55's number is 9.0L/100km.

Given the nature of the driving and groups sharing cars during the launch event, we’ll wait until we’re next in a Q7 for a longer time before doing our own efficiency test.

GWM claims official combined consumption of 8.4L/100km and the dash display was showing 9.6 at the completion of our 321km test, which comprised the usual mix of suburban, city and highway driving, of which about one third of that distance was hauling its maximum payload. The engine auto start/stop function was switched off for the duration.

Our own figure of 9.7L/100km, crunched from actual fuel bowser and tripmeter readings, was line-ball with the Cannon’s onboard calculation, which proved its accuracy. It also validated our test vehicle’s real-world sub-10L/100km consumption, which is excellent for a two-tonne-plus ute and gets a big thumbs-up from us.

Therefore, based on our test figure, you could expect a real-world driving range of around 800km from its 78-litre diesel tank.

Aside from the mild-hybrid now standard on the Q7’s V6 models, there’s not a whole lot to report on in terms of new tricks or surprises from behind the wheel.

But that’s okay, because it means the Q7 remains a supremely comfortable and capable large SUV.

Our test route consisted of plenty of rural driving, with a combination of surfaces that would in some family haulers see the suspension and maybe even steering show cracks in their ability - but the Q7 remains composed.

Given its weight and size, it can feel a little hefty around sharper corners, but the Q7 in these variants (i.e, not its performance-focused SQ7 sibling) isn’t built to be hustled like that.

It feels like the kind of air-suspended loungeroom-on-wheels that would be at home barreling down the autobahn at 180km/h and being completely undramatic about it.

Still, this model shares some moving parts underneath with the likes of the extremely capable Porsche Cayenne, and while the Q7 isn’t quite a giant hot hatch, the sound foundations shine through dynamically.

Of course, when it comes to powertrains, there isn’t really a wrong answer, each engine fits a purpose.

If you’ll ever need to tow (and you can at up to 3500kg braked), the low-down steady urge of the 50 TDI is probably your best bet, but even the 45 TDI is a solid choice for long-range motoring.

The petrol models will better suit those in city situations, and while they never feel truly urgent, the 55 TFSI isn’t without some impressive push for something of this size.

Even though there’s no adjustment for base-cushion rake or lumber support on the driver’s seat, we didn’t suffer any discomfort during our test. There are also three steering wheel assist modes to choose from comprising 'Light', 'Comfort' (default) and 'Sport'.

The new 2.4-litre engine effectively fills the gap that existed with the previous 2.0-litre, which felt underdone given this vehicle's size and weight. The big 20 per cent increase in torque is a noticeable improvement, as it pulls strongly from low rpm with gearing that keeps it within its peak zone most of the time.

It’s also relatively smooth and quiet and the three drive modes optimise performance in each setting. The Sport mode provides a noticeable increase in response, which in combination with the same setting for the steering is the most engaging drive experience.

The refined nine-speed auto is a sweet-shifting transmission in either auto or manual mode.

We were also pleasantly surprised by a big improvement in ride and handling, as this latest version of the Cannon feels like it finally has the beefier spring rates and damper settings this ute has been crying out for.

It’s also an effortless highway cruiser, with the overdriven top gear ensuring the engine requires less than 1800rpm to maintain 110km/h. However, although wind and engine noise is pleasantly low at these speeds, we did notice tyre noise emanating from the rear tyres into the cabin.

To test its GVM rating, we maxed out the payload to 990kg. This compressed the rear leaf-springs about 60mm, leaving around 40mm of static bump-stop clearance which ensured no bottoming-out on our test route.

It felt stable and sure-footed and the new drivetrain made light work of our 13 per cent gradient, 2.0km-long set climb at 60km/h, displaying ample pulling power in fourth gear to easily haul this load to the summit.

Engine-braking on the way down, in a manually-selected second gear, was arguably the best we’ve experienced in a sub-3.0-litre turbo-diesel with almost a tonne on its back.

Our only gripe is the emergency lane-keeping assist function, which needs more refinement as it creates weird fluctuations in steering weight and aggressively tugs at the wheel when you get anywhere near a white line.

Fortunately, this can be disabled in the vehicle settings menu, but unfortunately must be switched off before each drive.

The Cannon has a five-star ANCAP rating awarded in 2021 (expires 2027) and comes with seven airbags (including full-length side-curtain and centre-front), AEB including junction assist, front collision warning (pedestrian and cyclist), rear collision warning, rear cross-traffic alert with brake, blind-spot monitoring, lane-keeping, traffic sign recognition, trailer sway control, adaptive cruise control and lots more.

Junior tradies get ISOFIX child-restraint anchorages and top-tethers on the two outer rear seating positions.

Audi’s five-year/unlimited kilometre warranty is pretty standard for a premium brand, but five years of free roadside assist and the ability to add a package to extend the warranty both add a little extra to the deal.

For the Q7, a five-year servicing plan is $3820, while the $4370 'Audi Advantage' plan adds two years to the warranty, two more services, and two more years' roadside assist.

Like all GWM Cannons, our test vehicle comes with a generous seven-year/unlimited km warranty, which includes five years of roadside assist. Apart from the first service at 12 months or 10,000km, scheduled servicing is every 12 months/15,000km, whichever occurs first.

GWM offers capped-pricing for the first five scheduled services (60 months or 70,000km), which totals $2530, or an average of $506 per service.