Zeekr 7X Reviews

The head of Geely-owned car brand Zeekr has confirmed the once-EV-only company will flip to launch two plug-in hybrids in 2025.

You might be feeling overwhelmed by all the new electric brands coming into Australia right now, but if there's one you should take note of it's Zeekr and its X small electric SUV - it impressed us.

Speaking to CarsGuide at a brand preview event in China, Zeekr’s Australian head of marketing Andrew Haurissa explained that early signs indicated its premium messaging was attracting buyers from the most steadfast luxury brands.While Australia is about to be inundated with an array of new Chinese brands, Geely’s luxury Zeekr arm will be the first to reach beyond the mainstream segment, to challenge perhaps the most difficult corner of the market — the luxury buyer.In this segment, where value is less important and brand cachet survives above all, is Zeekr hitting the mark?According to Haurissa, despite the brand’s strategy of undercutting its key rivals in the space, early signs had buyers coming from Volvo, BMW, and more. “They’re mostly from premium brands” he says of the buyers interested in its first two models, the X small SUV and 009 people mover “These are people who were looking to buy Volvos for example, or even BMWs, sales we’ve converted over from those brands.“The interest coming from the mainstream part of the market I think is because of the amount of noise in the market on all of the new players coming from China”“But ultimately our buyers are looking away from price points, they’re attracted by a Zeekr vehicle itself”He says primarily what buyers are telling the brand in its initial roll-out phase, is more that they are attracted by the futuristic design and having better cabin tech than many other options in the luxury space.“What we found about those just looking for a Chinese vehicle is that they’re surprised isn’t as big as other Chinese cars. These buyers are less well informed and more concerned about price-point. They might tell us the car is impressive but the price point isn’t right."He said ultimately buyers weren’t stepping up from mainstream brands despite the more accessible price point, and that the initial phase, at least, had customers leaning more toward the top-spec all-wheel drive version ($64,900 before on-road costs). An early indicator of the brand’s more luxury messaging getting through.But the comparatively low price-point was still a draw according to Haurissa “It’s a compromise we’re making, and people have the mindset that because you’re an unknown brand, you should be more affordable”“But we say come and compare us like-for-like and you’ll see the difference.”Additionally, lower prices are still a formula for success specifically in the premium EV segment, as many brands are struggling to gain traction with products further up the price-scale.“The premium market has remained strong, but with EVs there are players out there who are definitely doing it right” he says, perhaps a not-so-veiled hint at BMW’s more competitively priced EVs like the iX1, iX3, and iX SUVs selling much better than rival products further up the price-scale from Mercedes-Benz and others, in no small part due to some versions getting in under the LCT threshold for fuel efficient vehicles.Additionally, Haurissa said there’s been a notable shift in the last two years around what once rusted-on buyers are willing to try “The average 55-plus buyer for the first time is very open to trying new things – it’s a very interesting time in the market” he said.“You have to remember what ‘premium’ or ‘luxury’ means is different things to different groups in the market” pointing out that Zeekr was breaking new ground and not “sugarcoating” its status as a Chinese brand.“We’re premium and we’re Chinese. We’re not a European brand with 100 years of history. If we’re compared to the Europeans - let the user have that discussion, it’s just up to us to provide the best product we can.”Zeekr will not only need to gain buyers from the likes of BMW, Volvo, and Mercedes though, as it will also go into battle in 2025 against other more aspirational challenger brands from China like Xpeng, Chery’s Jaecoo, and potentially MG’s IM Motors.One thing is for sure, the sales charts this time in 12 months are set to look very different.

Ask Toyota — the world’s biggest carmaker — and two brands are enough.Yes, Toyota makes trucks under the Hino brand and also has the minnow Daihatsu in its stable, but it is essentially Toyota and Lexus and that’s it.Part of Toyota’s success in Australia is it sells a vehicle for everyone, and every occasion.Lexus rarely steps on its big brother’s toes, with a clear premium divide separating the two.Now Chinese behemoth, Geely, is gearing up for an assault on the Australian market.It has a strong toehold Down Under with Volvo and Polestar, but after that is where things get murky.It also has Lotus, Smart, Zeekr and its home brand Geely to forge ahead with in 2025.Volvo and Polestar have clearly positioned themselves in the luxury space, but Geely, Smart and Zeekr are chasing the same mainstream buyers.All three are electric only, and are launching with semi-premium compact and mid-size SUVs.They are essentially the same vehicle underneath a slightly different styled skin. But electric cars all have similar looks, honed for aerodynamics, which gives them all a same-same-ness despite a tweaked non-grille or headlight treatment.The brands all share motors, batteries and tech features, which helps amortise costs, but can be a challenge when attempting to stand out from the crowd.Geely recently merged two of its brands, Zeekr and Lynk and Co, to reduce internal competition.According to Reuters, Geely boss Gui Shengyue said the integration would make the company more competitive."If we don't integrate , we must face issues such as internal competition ... and redundant investments in many aspects such as R&D, sales, which is stupid," he said according to Reuters.Geely isn’t alone in crowding its own space.The huge Volkswagen Group has Volkswagen, Skoda and newcomer Cupra all lobbing cars in a similar price bracket.The big difference is only Cupra is new, the VW Group isn’t attempting to launch three new brands in the space of 12 months that sell effectively the same cars.It’ll be a challenge for these three Chinese brands to stand out.They also face a wave of competition following them across the sea. GAC, Aion, Xpeng, Skywell, Leapmotor and Deepal are all planning to launch or have launched into the same market space as their compatriots.Not to mention established brands such as BYD, Chery, GWM and MG already with a group of loyal buyers and brand cache.It is starting to feel like China’s car industry is replacing the building industry responsible for towering ghost towns as its biggest economic driver and they need to find export markets quickly to keep the production lines open and the steel mills firing.Australia is a prime target with its lack of tariffs and relatively close proximity to the Chinese mainland.There are storm clouds brewing on the edge of the Australia new car market, though.Electric cars still only make up about 8.3 per cent of new cars bought through the first 11 months of 2024. More EVs have found homes this year than last, but less than 10 per cent is still relatively niche.Private buyers — generally the ones snapping up EVs — are stepping away from new car purchases at an alarming rate.Double digit drops in private buyers in each of the past four months compared to the year before is a worrying trend according to the head of the Federal Chamber of Automotive Industries, Tony Weber.“This is a disturbing trend which illustrates how cost of living pressures are impacting households,” he said.Only time will tell if these brands can make it work, but it’ll be a tough slog in 2025.

Just what is a “software-defined vehicle”? Why did we start calling electricity “new energy”? And who or what are Xiaomi and Zeekr? A lot of new buzz words and terms have appeared in the car world in 2024 and it’s had all of us scrambling to keep on top of the new lingo. So, that had us thinking: what have been the standout new entries into the car vocabulary in the year that was? Here’s a quick r

Zeekr is the first Chinese premium brand to launch in Australia, but by the end of 2025 it will be far from the only option.

The era of the Chinese premium SUV is upon us - but is the Zeekr 7X one worth waiting for in the second half of next year?

The Zeekr 7X mid-size SUV is an electric car that’s set to join the Zeekr X small SUV and 009 luxury people-mover in Australia in 2025.

If you’re lost in a sea of announcements of new Chinese brands in Australia, we don’t blame you.But there could yet another as Lynk & Co now comes under Zeekr management and Geely consolidates its two international premium brands.Last month, as part of a brand-wide attempt to lower overlap and streamline costs, it was announced that the hybrid and combustion focused Lynk & Co would come under the control of EV-only Zeekr.To clarify this a little further, it's easiest to think of Geely as having the same poisiton Volkswagen in the VW Group, with Zeekr more like Audi in the wider Geely group.As it is, the brands already share their premium SEA and CMA platform underpinnings as well as many design elements, but are beginning to form significant overlaps in each model range as Zeekr grows.What do these changes mean for the Australian market where Zeekr has only just launched?Speaking to CarsGuide at an international media event in China, Zeekr’s Australian head of marketing Andrew Haurissa explained.“Right now, it’s hard to say. Based on the way we’re moving into different powertrains right now there could be a chance vehicles might happen — it depends whether there’s an appetite for that in the market, but the acquisition or transfer of ownership is certainly a fruitful one for the brand.”“Zeekr will have its own design language and Lynk & Co will have its own design language — they’ll share platform and technology and handling as well.”“It really depends on the product which is made available in right-hand drive — Lynk & Co right now is left-hand drive only and our main focus is Zeekr, getting that brand up and running — we’re only new in Australia, only next week will we have cars out in the market and in the hands of the press.”When asked whether Geely HQ was flexible around what the Zeekr and Lynk & Co ecosystem might look like in local markets like Australia, Haurissa said this was likely to be the case.“I would say so, there might be a plan up the sleeves not in Australia but from a global perspective. Things are moving so fast, Zeekr is moving fast, but we’re also measured in the way we progress."We wouldn’t want to make a decision based on a flurry or forced into a necessity. It needs to be more thought through. We’ve got an ambition of selling, globally, a million cars by 2027. Is it achievable? Absolutely and there’s a strong chance we’ll get there with more products coming into each market.”Zeekr will be one of the first to test our market’s taste for Chinese premium brands.While mainstream options like GWM and MG are marching up the price-scale now, it is only after years of hard work winning sales at price points now abandoned by Japanese and Korean brands.The market is going to be tough, too, with Aion, Jaecoo, Smart, Leapmotor, XPeng, Zeekr and more all hoping premium vibes and sharp prices will tempt traditional Audi, BMW, Lexus and Mercedes-Benz buyers.Despite this task, access to Lynk & Co’s range of sporty hybrids could help maximise its appeal in a market where the pace of growth of EV sales is slowing while demand for hybrids seems ever increasing.Its primary current export model to Europe is the 01 SUV which rides on the same CMA underpinnings as the Volvo XC40 using a plug-in hybrid drivetrain. It scores a claimed 75km of fully electric driving range and produces 206kW/535Nm from an electric motor paired to a 1.5-litre turbocharged four-cylinder engine via a three-speed hybrid transmission.As it stands, the Lynk & Co 01 would slot between the fully electric X small SUV and the incoming 7X mid-sizer, as well as offer a plug-in hybrid alternative to its electric or MHEV Volvo XC40 platform-mate.Meanwhile, in the Chinese market Lynk & Co’s expansive range includes everything from the combustion 03 sedan to the Volvo XC90-based 09 SUV, making potential differentiation from Zeekr’s incoming range significant.Regardless, it seems obvious the brand has been re-positioned under Zeekr as a pre-emptive move to be more strategic about each brand’s future products.

ANCAP has released a raft of new scores for eight new models which have landed in Australia this year, with some notable new entrants falling short of the maximum five-star rating.