Peter Anderson
Contributing journalist
24 Mar 2017
14 min read

Tesla doesn't do things the way other carmakers do. In many ways, this is good. Instead of trying the halfway-house world of hybrid, they went straight to full electric after first buying a chassis from lightweight wunderkinds Lotus, and the company then took a deep breath and did its R&D in public.

The Roadster was a rolling lab, a bit like Ferrari's FXX-K program, except much cheaper, quieter, and you could drive anywhere you wanted within electric range. Then Tesla pretty much single-handedly turned the automotive world on its head with the Model S, triggering a huge amount of soul-searching and corporate direction-changing. Nobody had twigged Tesla is a battery company selling cars, so were unprepared for the wild-but-then-proven range claims.

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