Utes

This is the real danger of utes and SUVs.For the longest time, sedans were the dominant player of the car market and held the majority of sales.Over the past 15 years though, the SUV revolution has been in full swing across the world, taking over from those sedans and hatches that previously dominated the sales charts.SUVs have higher bonnets than regular cars, making it more difficult for drivers to see over the top of, and presenting more deadly consequences for pedestrians when they get hit.When a pedestrian is hit by a vehicle with a lower bonnet, they often roll onto the top of the car.But, on vehicles with raised bonnets like SUVs and utes, pedestrians go under the vehicle, according to research conducted by The New York Times.SUVs and utes are by far the most popular cars in Australia, and research like this is not going ignored.Put simply: Bonnets are getting taller, increasing the danger to pedestrians.The study found that since 2009, the number of pedestrian deaths each year in collisions with vehciles has increased by an enormous 75 per cent. Between 200 and 400 pedestrians a year would have been spared if vehicles had stayed the same height, according to findings from the study.This is despite significant increases in on-board safety systems and software, with safety groups now placing significant emphasis on preventing accidents and not just how cars perform for occupants in crashes with other vehicles or stationary objects.As the top 10 best-selling cars in Australia are all either SUVs or utes, and this is something the local car safety watchdog is paying attention to. The Australasian New Car Assessment Programme (ANCAP) weighed in on the dangers of large pick-ups last year.“Larger vehicles pose a bigger threat to other road users than passenger cars,” ANCAP Chief Executive Officer Carla Hoorweg said. “The best way to reduce the potential risk of fatalities and serious injuries from large vehicles is to make sure they do the best possible job at avoiding a crash.“There is community concern over the size of pickups when they are driving in suburban streets, around schools, and in built-up areas.”A spokesperson for ANCAP told CarsGuide the organisation would consider bonnet heights more closely as part of its safety comparison testing in the future.Transport for NSW have been contacted for comment on bonnet height and their impact on pedestrian safety, but has yet to provide a response.

It has become the great debate in the car industry - have we reached peak ute?Put simply, has the ute market hit its sales limit in terms of volume or can new models and variants attract new buyers to the segment? The answer to these questions is crucial to the future success or failure of some of Australia's most successful new vehicles, as well as highly anticipated newcomers.Looking at the data, it seems like there is a limit on just how many utes Australians are willing and able to buy. In 2025 the ute segment grew only 2.7 per cent over 2024, despite 12 new entrants from several new brands - including Kia, BYD, MG, Foton and GWM.Things have not improved in the first eight months of 2026, sales of utes remain down, especially in the 4x4 segment which has recorded an 13.6 per cent drop.This ‘peak ute’ debate began in January 2025 thanks to comments from then-Toyota Australia boss, Sean Hanley, who admitted he wasn’t confident that more utes arriving would equal more sales overall.“I’m not necessarily sharing a view that it's going to grow astronomically because of the new entrants,” he said. “It may, I could be wrong, but it’ll be interesting to watch.“Looking towards the future, we already know that the number of ute models available to Australian buyers will expand rapidly.“They’ll be competing for an overall ute market that is likely to remain steady, which suggests that the average sales per model will come down as a result.”However, Hanley’s comments have naturally created some push back across the industry, and Volkswagen is the latest brand to weigh in on the debate. Michael Cenci, Volkswagen Australia Product Manager for the Amarok, suggested that Toyota’s perspective on the ute market is driven out of concern for how the latest generation HiLux will perform, as it is an updated, rather than all-new model.Cenci was talking at the introduction of the new Amarok W600, the locally developed special edition of the German brand’s ute built in partnership with Walkinshaw Automotive Group.Positioned as a ‘driver’s car’ rather than an off-road-focused ute like the Ford Ranger Raptor, Mitsubishi Triton Raider and Nissan Navara Warrior, Cenci believes it gives the brand a chance to find clear space in the segment.“ It's a tricky question,” Cenci admitted. “I personally think that wasn't said from a position of strength. I think since that comment was made, there's been so much innovation in the segment, and so many new players, that I don't think you can honestly say that peak ute was reached three, four years ago, however long it was."There's always something new. There's always new avenues to explore. We're exploring one right now. We've created a zig instead of a zag, as you said. We're doing stuff that no one else is doing and that's what innovation in the space is all about. So I don't think we've reached peak ute.“In terms of sales numbers, and as you spoke about before, cutting the pie thinner and thinner. Maybe that's one perspective to look at it, but I don't think that was the intention of the comment. I think the comment was more to do with the actual vehicle offering itself. And I don't believe that's true, no.”Cenci is seemingly referring to the success of newer models like the BYD Shark 6, a plug-in hybrid ute from a Chinese brand with no history in the segment which has still managed to become a sales force. This could be interpreted as an opportunity for other brands to broaden their appeal by offering newer, more efficient powertrain choices than the traditional turbo-diesel engine.But it also explains Volkswagen’s attitude towards the Amarok, specifically the W600, which is designed to be deliberately different from its would-be competitors. “That's the exciting part of the automotive industry,” added Annette Moelhoff, Volkswagen Australia Senior Communications Manager. “It's ever-evolving, ever-changing. I don't think there is such a thing as peak because there's always fresh new ideas and innovative approaches like we've taken with the W600.”

Say what you like about the new Chinese brands infiltrating every volume market sector right now. Because love them or hate them, they are pushing down the price of admission to those segments. The plug-in hybrid dual-cab ute segment might be a relatively new one, but it's already a hotly contested battleground. And with the Australian-ised JAC Hunter PHEV now rolling in, it just got hotter.

Ford CEO Jim Farley has shared some official images on social media of the forthcoming Fathom electric ute ahead of its proper reveal in 2027.The pictures show two prototype examples of the Ford Fathom with heavy camouflage.This isn’t the first time we’ve seen prototype examples of the Fathom. An uncamouflaged version of the Fathom was reportedly shown off at a dealer event in the US last month.Pre-orders for this new Ford electric ute are set to open in the US in early 2027 and at this stage it’s unclear if right-hand drive production is on the cards, but there is a strong hint it may come Down Under.The Ford Fathom is the first vehicle to be built on the US carmaker’s new Universal EV platform. It’s a modular architecture and a series of new vehicles will be based on it.Ford has confirmed the Fathom will have a starting price of US$28,350 (~A$39,500), before on-road costs, for the standard-range battery in the US. This confirms Ford is planning to offer multiple battery configurations.The Fathom’s starting price is virtually identical to the Maverick hybrid ute in the US.The US carmaker has also confirmed all versions of the Fathom will come with the following:Five seatsVehicle-to-load (V2L) capabilityCargo bedFrunkLarge central touchscreenApple Maps integrationApple CarPlay and Android AutoBlueCruise semi-autonomous driving capabilityAt this stage Ford hasn’t publicly revealed the exterior or interior design of the Fathom, however an uncamouflaged example has reportedly been shown to US dealers.The camouflaged prototype is notably smaller than the Ranger and more on par with the Maverick for size.There’s a boxy silhouette with slab sides and a stubby glasshouse. It also appears the charge port is on the front.No official details regarding the tub dimensions, payload, towing capacity, battery capacities, range, power or torque have been confirmed yet.At this stage Ford hasn’t confirmed whether the Fathom will be produced in right-hand drive.The US carmaker has previously confirmed however that its Universal EV platform is capable of right-hand drive.Ford has trademarked the Fathom name in Australia to use on "motor vehicles, namely, gasoline and electric automobiles, pick-up trucks, vans, sport utility vehicles and their structural parts". This leaves the door open to an arrival in the future, however it’s not a confirmation as many carmakers trademark names they use so other carmakers don’t use them.As it currently stands Ford doesn’t offer any electric ute in Australia. The now-defunct F-150 Lightning was never officially offered through local Ford dealers, though some were imported and remanufactured to right-hand drive by third parties.If the Ford Fathom does come to Australia it will become a rival to the KGM Musso EV, which is also built on a monocoque platform, rather than a tougher body-on-frame architecture, like the Ranger.

Aussie car buyers can’t get enough of the Tesla Model Y right now.Tesla’s mid-size SUV topped the sales charts for August 2026, fending off three Toyota models in the latest set of data. Total car sales held relatively steady in August, with plenty of the usual players occupying the top spots. Electric cars are also making an impact Down Under.Four electric-only models made featured in the top 10 last month.The Tesla Model Y surged to the top of the monthly standings once again, with 6414 sales as its new three-row Model Y L experienced sustained popularity.Combining sales of its Model 3 sedan, Tesla was the third best-selling brand in the country. Toyota’s near 20,000 sales was the best out of any brand, and saw it occupy second, third and fourth on the standings. Its new RAV4 continues to impress (5470), followed by the Hilux ute (4833) that now holds a healthy lead over its arch rival the Ford Ranger (2440). Sales numbers start to drop off after the HiLux, with the Prado’s 2475 rounding out the top four. The Ford Ranger ute experienced another decline in August 2026, falling to fifth position on the standings (2440).The Ranger has been the best-selling car in Australia for the last three consecutive years, but sales decreased in August 2026 by more than 50 per cent compared to August 2025.  The next five cars were from Chinese brands as they increased their grasp over the Australian market. The BYD Sealion 7 mid-size SUV finished in sixth place (2213), followed by the Chery Tiggo 4 small SUV (2012), with the Geely EX5 registering 1947 examples last month. BYD may only have had one car in the top 10, but it was the second best-selling brand in Australia in August 2026.Key Tiggo 4 rival, the GWM Haval Jolion, sold 1891 units, while the Zeekr’s 7X sold 1748 units last month. The Isuzu D-Max took out ninth spot for the month (1708), with the Hyundai Kona finishing off the top 10 with 1688 sales. 

Volkswagen has finally launched the new version of its Walkinshaw-tuned Amarok ute, the W600. At its media drive in Tasmania, we test the so-called ‘ultimate driver’s ute’ on the very roads it was developed on!

Three new cut-price challengers are on the way to hunt down some of Australia’s favourite dual-cab utes.These newcomers pack some enticing gear with plug-in hybrid power, rugged off-road capability and likely sharp prices in their arsenal to put Ford Ranger, BYD Shark 6 and Toyota HiLux on the menu.Success isn’t guaranteed.Some recent big names such as the Kia Tasman and MG U9 have failed to fire, but these three have a red hot chance.The Chery Stockman is due to arrive at the end of this year, and is the first ute to pack a diesel plug-in hybrid set-up.The Stockman combines a 2.5-litre turbo-diesel engine with an electric motor to deliver 350kW and 800Nm to all four wheels.It can drive up to 100km under electric-only power, but this is calculated via the more lenient NEDC test cycle. Expect closer to 80km when tested to the benchmark WLTP protocol.This combo will be ideal for off-roading and load-lugging, two areas plug-in hybrid workhorses often struggle with.It will have a 750kg unbraked and 3500kg braked towing capacity. Chery has not revealed payload yet.Chery has also previously said it would have front, centre and rear diff locks and it should have low gearing for proper off-roading.Chery has had remarkable success in Australia thanks to its sharp pricing, expect no different from the Stockman. This will be backed up by a rapidly expanding dealership network.It also looks mean. Watch out big boys.The Indian brand’s follow-up to the much-maligned Pik-Up has just been revealed and it is a shoe in to come to Australia, with a late 2027 arrival date likely.It is based on a new ladder frame platform, which means it'll be built for hard work.Mahindra hasn’t revealed any official details on the new ute, but it is likely it’ll share a fair bit with the rugged Scorpio SUV.This means a 2.2-litre four-cylinder turbo-diesel engine, six-speed automatic and part-time four-wheel drive are likely.Inside will be plush, with plenty of hi-tech features and top-end finishes.In India it will launch with a starting price of less than 1.98 million Indian Rupee (A$29,300), which is more expensive than the Scorpio, but expect it at less than $50,000 drive-away in Australia.Nissan is going all-in on rugged 4WDs and utes in the next few years, and a big chunk of them will be sourced from China and its partner Dongfeng.The Nissan Frontier Pro ute hasn’t been confirmed for Australia, but it is highly likely the ute will arrive next year to sit alongside the recently launched new Navara.Former Nissan Oceania Managing Director Andrew Humberstone suggested to CarsGuide last year both models would be sold here.It is also believed the Frontier Pro will be called Navara Pro when it lands, following on from its recent reveal in the Philippines.It uses a 1.5-litre four-cylinder petrol engine and a transmission-mounted electric motor producing a potent 320kW and 800Nm combined. The EV-only range is around 100km WLTP.There is a chance it could spin-off an SUV, so watch out Toyota Prado and Ford Everest.

Volkswagen has used this year’s Peon Festival, Brazil’s largest agricultural fair to unveil a camouflaged version of its all-new South American Amarok, pointing to a long-suspected under-the-skin connection to Chinese giant SAIC’s Maxus Interstellar X, MG U9 and LDV Terron 9 dual cab ute siblings.SAIC Volkswagen is one of the longest established automotive joint ventures in China and has clearly played a significant role in the development of the new pick-up which replaces the 16-year old original ‘2H’ series-based Amarok, still in production in Argentina for the South American market. The outgoing ute was last facelifted in 2024.At the high-profile preview Volkswagen said, “The presentation of the new Amarok is part of (its) pickup truck offensive strategy in Brazil and South America, a region that is playing an increasingly important role in the development of the brand's new generation of pickups, with active participation in design, engineering, testing, and validation.“South America is no longer just a consumer market; it’s helping to define the future of Volkswagen pickups,” it said.Despite its heavy camouflage wrap, the new dual cab bears an obvious resemblance to the Maxus, MG and LDV utes, specifically its bluff, squared-off nose, high bonnet and broad C-pillar panels.If the Latin Amarok adopts the MG/LDV’s powertrains in base versions it will likely centre on a variation of their 163kW/520Nm 2.5-litre four-cylinder turbo-diesel engine, ZF-sourced eight-speed automatic transmission and 4WD systems. That said, VW has said the new-generation model will also be electrified, supporting earlier reporting from Motor1 Brazil on a plug-in hybrid Amarok 800 TSI version expected to produce around 350kW/800Nm. Rear suspension will likely lean towards the Maxus and MG’s independent set-up rather than the LDV’s leaf-spring, live axle arrangement.Interestingly, Motor1 Brazil has also quoted internal sources confirming the ‘Atacama Project’, a three-row, seven-seat SUV version of the Latin Amarok.Commenting on the upcoming Amarok, Volkswagen South America Executive Chairman Alexander Seitz said, “The future Amarok is being developed based on the needs of South American customers, for one of the most demanding environments in the world.”With the new Amarok’s release scheduled for the second quarter of 2027, Volkswagen is investing over A$800 million in its General Pacheco plant in Buenos Aires, the Amarok production hub for Latin America and Mexico which has just reached the 800,000 unit milestone.Of that total, more than 465,000 units were exported to more than 100 markets.Could Australia be one of them in future?Aside from the no right-hand drive factor VW has already played down that idea, saying in a statement, “While the new Amarok will be developed in South America and produced for the local markets, the existing partnerships for the production of the Amarok in South Africa will remain in place.”The (NF) Amarok currently sold in Australia was developed in parallel with the T6.2 Ford Ranger and is built in South Africa. VW positions it as a premium vehicle for global consumption.

It ultimately helped end Holden, and the same can happen with an alarmingly high number of other prominent car brands.We’re talking about the over-reliance on one single model in Australia.It is the ‘eggs all in one basket’ that leaves sales and financials vulnerable when the inevitable happens – a popular model starts to run out of steam with consumers.Factors include newer competition, ageing models and external outside forces like spiking oil prices and evolving buyer tastes.Here, then, are some of Australia’s most vulnerable brands due to the over-dependence on one model line.Geely’s ‘Gen-Z geek’ sub-brand has struck a chord with Australians thanks to the strikingly styled 7X, and deservedly so.However, did you know there are two other, older Zeekr models sitting beside it on the showroom floor? A smaller SUV known as the X and a large people mover badged 009.Combined, they make up just 6.4 per cent of Zeekr’s year-to-date (YTD) sales, while the 7X takes the lion’s share at an incredible 93.4 per cent. Let’s hope the latter keeps the momentum up.Tesla’s Model 3 may have opened the floodgates for electric vehicles (EVs) in Australia since arriving in mid 2019, but it has now been subsumed by the larger SUV offshoot, the Model Y.The YTD sales data tells the story, with the 3’s sales tumbling 18.4 per cent to 3326 units, while the Y’s tally – supercharged by the new three-row L version – has now breached the 25,000 mark.That puts the hunchbacked SUV at 88.3 per cent of total Tesla sales, with the sedan taking the remaining 11.7 per cent.But with no S, X or ute to provide support, the Model Y is vulnerable against an unrelenting tide of mid-sized EV SUV alternatives, like the Zeekr 7X.From nowhere, the cheapest Jaecoo from Chery’s Land Rover-aping sub-brand, the J5, is responsible for more than two-thirds of all volume.This leaves three other models, the J7, J8 and Omoda 9, to fight over the crumbs.Isuzu hasn’t developed its own passenger car since the early 1990s, electing to concentrate on utes and trucks instead.The D-Max is responsible for 63 per cent of all Isuzu Ute sales YTD. It sits fourth after the Ranger, HiLux and Shark 6 on the charts.The other 37 per cent belongs to the M-UX SUV version of the ute, and that currently occupies third place amongst large SUVs behind the Ford Everest and Prado.This country sure loves a body-on-frame three-row wagon.But both Isuzus are diesel-only powered, meaning that, with no hybrid or EV in sight for Australia, Isuzu Ute faces steep fines due to the New Vehicle Efficiency Standard (NVES) carbon tax.And that’s just going to increase annually in severity, which will really hurt Isuzu Ute, unless it pulls something out of the hat, and fast.Australia’s top-selling vehicle since 2023, the Ranger is responsible for some 62.3 per cent of Ford’s total volume YTD.Combined with its Everest SUV offshoot, that jumps to a staggering 88.7 per cent. Given there are seven other distinct models squabbling over the remaining 11.3 per cent, that's a worry.The next most popular Ford YTD is the Transit Custom van at just three per cent, followed by the Mustang at 2.8 per cent, F-150 at 2.45 per cent, Transit Cargo at 1.9 per cent, Tourneo people mover at 0.5 per cent and Mustang Mach-E at 0.33 per cent.But storm clouds are in the air for the Blue Oval’s popular ute-based duo, with both Ranger and Everest sales down this year, thanks to fierce competition from new rivals including the BYD Shark 6 plug-in hybrid electric vehicle (PHEV).While a Ranger PHEV does exist, it costs too much and delivers too little by comparison, meaning the vast majority of volume belongs to the diesel versions.That’s a lot of NVES fines Ford is facing, unless the incoming Bronco PHEV SUV and other future EVs grow the brand's share of the total market without cannibalising Ranger and Everest.With demand for the latest Vitara tanking, the Swift hybrid struggling and the Fronx floundering, it’s been the Jimny small 4WD that has kept Suzuki humming along, accounting for 56.6 per cent of all volume YTD.Likewise, the Defender attracts the most business for Land Rover in Australia, taking 54.1 per cent of all orders YTD.The Haval Jolion small SUV has performed the heavy lifting for GWM YTD, at 53.9 per cent of total sales, as has the X-Trail for Nissan, at 53 per cent.Australia’s continuous number one since 2003, Toyota boasts several high-volume models, including the RAV4, Prado, Corolla, HiAce, Camry and Yaris Cross.Yet even the brand’s most popular vehicle – the HiLux – only makes up 23.6 per cent of the company’s total sales YTD.Similarly, BYD’s top performer, the Sealion 7, is at 25 per cent, Kia’s biggest crowd-pleaser, the Sportage, is at 23.1 per cent and this country’s favourite Mazda, the CX-5, is at 26.4 per cent.The smaller the percentage, the higher the chances are your brand will weather any storm. Sadly, the writing was on the wall long before Australia's Own started to see its sales slide.Holden’s downfall is largely down to its over-reliance on one model. It was always the way, right back even before the Kingswood years.Here's the most telling stat. Australia’s best-seller for 15 years in a row from 1996 until 2011, sales of the Commodore crashed to just 50 position in 2019.That was following the disaster that was replacing the rear-drive VF series made in Australia with the smaller, front-wheel drive-based Opel Insignia out of Germany as the ZB series. This happened as a result of Holden’s manufacturing shutdown in 2017.The latter bombed so hard that it was cancelled in December of 2019, with Holden effectively over by the following February.

GWM Australia has released pricing and detailed specifications for new 3.0-litre turbo-diesel powered versions of its Cannon Alpha dual cab ute and three-row Tank 500 SUV.And the Chinese brand is clearly determined to upset the established order amongst competitors for both models with aggressive price positioning and a value-focused list of included features accompanying their enhanced powertrain performance.Close to two years ago the petrol-electric BYD Shark 6 offered an instantly popular hybrid ute alternative and Chery’s soon-to-arrive Stockman will offer diesel-electric hybrid power.But while those newcomers have been thinking outside the box, GWM has stayed squarely within it, launching its all-new 170kW/620Nm 3.0-litre turbo-diesel four-cylinder engine as a shot across the bows of the market-leading Ford Ranger, Toyota HiLux and Isuzu D-Max.In a launch statement, GWM said, “The message is simple: Australians still want diesel power, and GWM is giving them more of what they want, for less.“Both models will be priced thousands of dollars below comparable competitors, delivering a level of performance, specification and value designed to challenge the established market leaders,” it said.And it’s worth noting GWM is running with an introductory offer of a $2000 drive-away cash bonus or $2000 fuel card on these models until October 30, 2026.GWM is keen to highlight local development work to optimise the new engine’s performance, led by the brand’s Lead Product Dynamics and Integration Manager, Rob Trubiani.In fact, GWM said Australian and Chinese engineering teams have put the vehicles through “an extensive development program focused on optimising performance, refinement and durability for Australian drivers, including ride and handling, engine and transmission calibration, towing performance and software.”The 3.0-litre four produces 26 per cent more power (+35kW) and 29 per cent more torque (+140Nm) than the 2.4-litre turbo-diesel in supersedes. But despite the higher outputs, GWM is claiming combined cycle fuel efficiency of 7.3L/100km for the Cannon Alpha (substantially lower than the 2.4L’s 8.9L/100km) and 7.1L/100km for the Tank 500.Braked trailer towing capacity is 3500kg for both models (up from 3000kg for the Tank 500)  Confirming the pricing and spec details, GWM Australia Chief Operating Officer John Kett said, “When you look at the Cannon Alpha and Tank 500 against the established volume players in their respective segments, the difference is clear. “We’re offering a higher level of standard specification, more performance and more technology, while asking customers to pay thousands of dollars less.“That is a proposition we believe Australian customers will find very compelling,” he said.Coffee OS (intelligent cockpit system)14.6-inch central touchscreen (up from 12.3-inch)12.3-inch colour digital instrument clusterWireless Apple CarPlay and Android AutoGWM App (vehicle status and selected functions controlled via smartphone)Full ADAS (Advanced Driver Assistance Systems) suite18-inch alloy wheelsSide stepsRoof railsAuto LED headlights with DRL + electric levellingLED tail-lightsFront grille – chromePower fold exterior mirrorsKeyless entryRear privacy glassOne piece tailgateSpray on tub linerFull-size spare (steel)Synthetic leather trimPower front seatsDual-zone climate controlSix-speaker audioAdaptive cruise controlSeven airbagsBlack styling treatmentFront diff lockPanoramic sunroofFull-size alloy spare60/40 split tailgateNappa leather accented trimHeated and cooled front seats (with massage)Head-up display10-speaker audioFront and rear diff locksLow-range transfer caseAll-terrain mode selection18-inch alloy wheelsElectric sunroofSynthetic leather trimPower front seatsDual-zone climate controlAmbient lighting (seven-colour)Eight-speaker audioBlack styling treatmentNappa leather accented trimHeated and cooled front seats (with massage)Head-up displayAmbient lighting (64-colour)Heated steering wheel12-speaker audioActive noise cancellingPre-orders for the GWM Cannon Alpha and Tank 500 3.0-litre turbo-diesel models are open now with cars scheduled to arrive in dealerships from mid-September.