Industry news

Ford boss teases cheap new ute
By Jack Quick · 03 Sep 2026
Ford CEO Jim Farley has shared some official images on social media of the forthcoming Fathom electric ute ahead of its proper reveal in 2027.The pictures show two prototype examples of the Ford Fathom with heavy camouflage.This isn’t the first time we’ve seen prototype examples of the Fathom. An uncamouflaged version of the Fathom was reportedly shown off at a dealer event in the US last month.Pre-orders for this new Ford electric ute are set to open in the US in early 2027 and at this stage it’s unclear if right-hand drive production is on the cards, but there is a strong hint it may come Down Under.The Ford Fathom is the first vehicle to be built on the US carmaker’s new Universal EV platform. It’s a modular architecture and a series of new vehicles will be based on it.Ford has confirmed the Fathom will have a starting price of US$28,350 (~A$39,500), before on-road costs, for the standard-range battery in the US. This confirms Ford is planning to offer multiple battery configurations.The Fathom’s starting price is virtually identical to the Maverick hybrid ute in the US.The US carmaker has also confirmed all versions of the Fathom will come with the following:Five seatsVehicle-to-load (V2L) capabilityCargo bedFrunkLarge central touchscreenApple Maps integrationApple CarPlay and Android AutoBlueCruise semi-autonomous driving capabilityAt this stage Ford hasn’t publicly revealed the exterior or interior design of the Fathom, however an uncamouflaged example has reportedly been shown to US dealers.The camouflaged prototype is notably smaller than the Ranger and more on par with the Maverick for size.There’s a boxy silhouette with slab sides and a stubby glasshouse. It also appears the charge port is on the front.No official details regarding the tub dimensions, payload, towing capacity, battery capacities, range, power or torque have been confirmed yet.At this stage Ford hasn’t confirmed whether the Fathom will be produced in right-hand drive.The US carmaker has previously confirmed however that its Universal EV platform is capable of right-hand drive.Ford has trademarked the Fathom name in Australia to use on "motor vehicles, namely, gasoline and electric automobiles, pick-up trucks, vans, sport utility vehicles and their structural parts". This leaves the door open to an arrival in the future, however it’s not a confirmation as many carmakers trademark names they use so other carmakers don’t use them.As it currently stands Ford doesn’t offer any electric ute in Australia. The now-defunct F-150 Lightning was never officially offered through local Ford dealers, though some were imported and remanufactured to right-hand drive by third parties.If the Ford Fathom does come to Australia it will become a rival to the KGM Musso EV, which is also built on a monocoque platform, rather than a tougher body-on-frame architecture, like the Ranger.
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Affordable hybrid 4WD to undercut rivals
By Tom White · 03 Sep 2026
GAC has slapped a price tag on its upcoming Denza B5 rival over in China ahead of its anticipated launch in Australia in the future.The GAC Yue 7, which was revealed at the Beijing Motor Show earlier this year, starts from the equivalent of just A$37,342 for its most entry-level 2WD Pro variant, with Chinese prices stretching to nearly A$50,000 for the top-spec 4WD Ultra.It is available in China in four variants, the base 2WD Pro, mid-spec Max in both 2WD and 4WD, and the top-spec Ultra only as a 4WD.All variants get a 1.5-litre turbocharged petrol engine (125kW/245Nm) paired with a front transmission-mounted electric motor (205kW/360Nm), or in higher grades with the addition of a rear motor (220kW/385Nm).Total combined power is quoted at 205kW for the 2WD version, or 425kW/1000Nm for the 4WD.The GAC Yue 7 is only available as a plug-in hybrid (PHEV) with two battery sizes, either a smaller 28.3kWh version (161km of CLTC-claimed electric range), which is only available on the base Pro 2WD, or a larger 46kWh battery on every other variant, which delivers 261km electric range in 2WD or 259km of electric range in 4WD.Combined range is up to 1352km, while the fuel consumption with the battery drained (a required disclosure in China) comes to 6.2L/100km.Unlike some rivals, the over five-meter long SUV rides on a monocoque platform rather than a ladder-frame, although it maintains a full-size spare wheel mounted to the swing-open tailgate.As for its off-road abilities, the Yue 7 has a 34.5 degree approach angle, 36.2 degree departure angle, 310mm of ground clearance, with a wading depth of up to 780mm. It can lock its front and rear hardware differentials, although there is no driveshaft connecting the engine and hybrid transmission in the front with the rear axle. This makes the GAC Yue 7 closer in its design to the Denza B5 than the GWM Tank 500. Regardless, GAC says the Yue 7 can emulate a central locking differential with software and has nine software-based terrain modes to deal with various terrain conditions.The Yue 7 has independent suspension all-round with the top-spec ultra scoring dual-chamber air suspension and continuously variable dampers.Other notable features the Yue 7 has includes two 220-volt vehicle-to-load (V2L) power outlets in the cabin, a 15.6-inch central touchscreen with a three-screen digital instrument cluster and separate 1.1-meter long panoramic information display across the top of the dashboard.Overseas the GWM Tank 500 in hybrid form is priced from nearly A$70,000 (in Australia from $75,990), while the 4WD we know as the Denza B5 is priced from A$60,170 (in Australia from $77,185). The upcoming Geely Battleship 700 is yet to be priced, even in China.While the Yue 7 hasn't been confirmed for an Australian launch, the Chinese pricing suggests it would be competitively priced compared to its natural rivals if it did. With the usual 20 per cent additional pricing that cars from China tend to receive, this would place it at roughly A$52,000 for the entry-level 4WD Max grade in Australia.It is highly unlikely our market would receive the particularly sharply-priced 2WD versions, particularly if GAC wants to make a splash in the off-road space with its first large SUV offering.GAC is nowhere near alone in the launch of its trendy 4WD, with other options headed to Australia including from Chery’s Jetour and iCaur brands.Both of which have recently launched Australian divisions, as well as a likely local launch of Geely’s Battleship 700.This will make for an increasingly crowded off-road space in Australia next year and beyond.Existing options include disruptors like the GWM Tank 500 and Denza B5, alongside more traditional and predominantly diesel-powered nameplates like the Toyota LandCruiser, Nissan Patrol, and upcoming new-generation Mitsubishi Pajero.
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Tesla Model Y back on top in Australia
By Tim Gibson · 03 Sep 2026
Aussie car buyers can’t get enough of the Tesla Model Y right now.Tesla’s mid-size SUV topped the sales charts for August 2026, fending off three Toyota models in the latest set of data. Total car sales held relatively steady in August, with plenty of the usual players occupying the top spots. Electric cars are also making an impact Down Under.Four electric-only models made featured in the top 10 last month.The Tesla Model Y surged to the top of the monthly standings once again, with 6414 sales as its new three-row Model Y L experienced sustained popularity.Combining sales of its Model 3 sedan, Tesla was the third best-selling brand in the country. Toyota’s near 20,000 sales was the best out of any brand, and saw it occupy second, third and fourth on the standings. Its new RAV4 continues to impress (5470), followed by the Hilux ute (4833) that now holds a healthy lead over its arch rival the Ford Ranger (2440). Sales numbers start to drop off after the HiLux, with the Prado’s 2475 rounding out the top four. The Ford Ranger ute experienced another decline in August 2026, falling to fifth position on the standings (2440).The Ranger has been the best-selling car in Australia for the last three consecutive years, but sales decreased in August 2026 by more than 50 per cent compared to August 2025.  The next five cars were from Chinese brands as they increased their grasp over the Australian market. The BYD Sealion 7 mid-size SUV finished in sixth place (2213), followed by the Chery Tiggo 4 small SUV (2012), with the Geely EX5 registering 1947 examples last month. BYD may only have had one car in the top 10, but it was the second best-selling brand in Australia in August 2026.Key Tiggo 4 rival, the GWM Haval Jolion, sold 1891 units, while the Zeekr’s 7X sold 1748 units last month. The Isuzu D-Max took out ninth spot for the month (1708), with the Hyundai Kona finishing off the top 10 with 1688 sales. 
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Geely uncovers Toyota RAV4 family SUV rival
By Jack Quick · 03 Sep 2026
Geely is set to reveal two new SUV models at the forthcoming Sydney Everything Electric show from September 18 to 20.Both of these two new Geely SUV models are set to launch in Australia during 2027.They will be shown alongside the existing EX5 and Starray EM-i SUVs, EX2 hatchback, as well as the forthcoming Emgrand L EM-i plug-in hybrid (PHEV) sedan.The latter vehicle is set to launch in Australia in the first half of 2027 and will be a key rival to the likes of the Toyota Camry and BYD Seal 6.At this stage Geely hasn’t officially confirmed what new SUV models it will display at the Sydney Everything Electric show.The Chinese carmaker previously showed the flagship M9 PHEV SUV at the Melbourne Motor Show in April.However, it’s unclear whether this is one of the new SUV models it plans to launch locally.Geely offers a sprawling number of SUVs in its global portfolio, including the Galaxy M7, Galaxy Cruiser 700/Battleship and Monjaro, among others.The announcement of Geely revealing two new Australian-bound SUVs follows an international roll-out of the aforementioned Monjaro.The Geely Monjaro is the export market version of the Xingyue L in China. It’s already offered in markets like Latin America, Russia and the Middle East, but recently launched in Egypt as a PHEV offering.The Monjaro is also already offered in Vietnam, which is notably a right-hand-drive market, like Australia. It’s a petrol-only offering in that market though.Globally the Monjaro is available in a series of pure-petrol, hybrid and PHEV powertrains. A rebadged Renault version of this SUV, dubbed the Grand Koleos, is produced and offered in South Korea.Geely’s namesake brand relaunched in Australia 2025 after a brief flirtation in Western Australia during 2010.The first Geely model offered in Australia this time was the EX5 electric mid-size SUV, followed by the Starray EM-i PHEV SUV and most recently the EX2 small electric hatchback.Until the end of August a total of 19,159 Geely vehicles were sold, which is up 600.3 per cent year-on-year.In fact during the month of August the brand sold a total of 4504 vehicles, making it the 10th best-selling brand.
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Sporty small SUV dropped from Nissan range
By James Cleary · 02 Sep 2026
After a small ($210) price adjustment across its Qashqai range in August, this month Nissan Australia has dropped the sporty N-Design grade from the small SUV’s local line-up.The out-going flagship was based on the mid-tier Ti spec, adding a panoramic glass roof, hands-free power tailgate, head-up display, 20-inch alloy rims and Alcantara trim on the seats, dash and door panels. It featured the same e-Power hybrid powertrain as the rest of the range, consisting of a 116kW/250Nm 1.5-litre three-cylinder turbo-petrol engine used solely to charge the car’s 2.1kWh lithium-ion battery/inverter and power the electric drive motor.Price at the time of the N-Design’s departure was $54,350, before on-road costs, with the top-spec role now taken by the Qashqai Ti-L e-Power at $53,850, BOC.A Nissan spokesperson told CarsGuide, “The decision was primarily linked to its wheels, which were a key differentiating feature of the N-Design grade and have now been adopted on the Ti-L from MY26.5.”Blind-spot monitoringRear cross-traffic alertLane-keep assistSeven airbagsLED exterior lightsDual-zone climate controlCloth seatsWalk-to/away central lockingAdaptive cruise control12.3-inch multimedia touchscreen12.3-inch instrument displayWireless Apple CarPlay/Android AutoPhone chargerNative sat-navSix speaker audioFront parking sensors360-degree camera view18-inch alloy wheels19-inch alloy wheels (black)Synthetic leather seatsEight-way power driver's seatHeated steering wheelHeated front seatsCustomisable ambient lighting20-inch alloy wheelsPremium quilted leather-accented seats10-speaker Bose audioPanoramic glass roof (with electric shade)10.8-inch windscreen head-up display 
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Popular luxury EV's big transformation
By Jack Quick · 02 Sep 2026
The Polestar 4 has officially been revealed in its new SUV body style ahead of its Australian arrival in the fourth quarter of 2026.Compared to the existing ‘coupe’ model, this new Polestar 4 SUV most notably gains a longer roofline with a more upright tailgate. There’s also a proper rear window.As a result of these changes there is slightly more second-row headroom and extra cargo capacity. With the rear seats upright there is up to 655L of boot space, expanding out to 1665L with them folded.Additionally there are full-length roof rails that allow for a dynamic roof load capacity of 100kg.Polestar claims it only needed 48 new parts to create this new SUV body style and the rest of the existing car remains largely untouched.All Australian-specification examples of the 2026 Polestar 4 SUV are set to be manufactured in South Korea, unlike the coupe body style which will remain in production in China.Two variants are set to be offered and they are priced as follows:Polestar 4 SUV Rear motor: $73,900Polestar 4 SUV Dual motor: $81,750All above prices are before on-road costsThese new SUV versions of the Polestar 4 are $4600 more affordable than their coupe body style counterparts.A series of option extras are available and they are priced as follows:Comfort pack: $1200Plus pack: $6500Nappa upgrade (requires Plus pack): $6100 for Zinc, $5700 for CharcoalPerformance pack (requires Dual motor with Plus pack): $720022kW AC charging: $900Tailored knit in Mist with Zinc deco: $1400Electrochromic glass roof: $1000Digital rear-view mirror: $1000Privacy glass on rear-side windows: $700Electric retractable towbar: $4070The Polestar 4 SUV is built on the same SEA architecture as its coupe counterpart, plus there is still a choice of two all-electric powertrains.The Rear motor version is powered by a single, rear-mounted electric motor that produces 200kW and 343Nm. Enough to send it from 0-100km/h in 7.3 seconds.The Dual motor version, on the other hand, features a dual-motor, all-wheel drive set-up with a total system output of 400kW and 686Nm. Enough for a 0-100km/h sprint in 3.9 seconds.All SUV variants come with a 100kWh battery pack. The Rear motor is claimed to offer 630km of WLTP-claimed range, whereas the Dual motor is claimed to offer 600km of WLTP-claimed range. This is an increase of 10km over the coupe counterparts.All versions of the Polestar 4 SUV offer vehicle-to-load (V2L) functionality, like its coupe counterpart.Using the charging port with a certified charging adaptor, the V2L system can deliver up to 3.3kW of power. It can be used to power household appliances, camping equipment or any other powered electronic device.Additionally there’s a new ‘Camping’ mode that allows the climate control to remain active when parked. It also allows you to use the screens, ambient lighting, V2L port, as well as the USB-C and 12V outlets.Like the coupe version, there is a digital instrument cluster and a landscape-oriented touchscreen multimedia system. Both operate on Google Built-in with Google Gemini functionality.
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Record high number of Aussies open to EVs
By Laura Berry · 02 Sep 2026
The number of Australians willing to buy an electric car has increased dramatically, with now only 17 percent of people stating they wouldn’t consider an EV according to a report by the NRMA.Australian tastes are rapidly changing when it comes to how we want our vehicles powered. And while combustion vehicles still rule our roads with the majority of new cars bought still have petrol and diesel engines, the uptake of battery electric vehicles (BEVs), hybrids and plug-in hybrids (PHEVs) is increasing.According to the NRMA’s latest Changing Gears report 31 percent of Australians in 2026 would consider a battery electric vehicle (BEV) compared to 20 percent in 2024.Additionally, consideration of plug-in hybrid electric vehicles (PHEV) has increased from 41 percent in 2024 to 58 percent in 2026.The report also found that the number of Australians who would not consider an EV was now just 17 percent.The Changing Gears report found that lower prices of electric cars, better infrastructure and rising petrol costs were some of the main motivating factors for the change in attitudes towards EVs.“There’s no doubt 2026 has been the tipping point for EV adoption. More affordable vehicles, expanded charging infrastructure and government incentives have all helped move EVs into the mainstream,” NRMA CEO Julie Batch said.“At the same time, rising petrol prices and concerns about long-term fuel security have given consumers even more reason to consider an EV.” The NRMA report found several barriers, both real and perceived, were preventing Australians from considering an electric car.Of the 17 percent of people who would not consider an EV, the biggest concern was battery life with 60 percent saying this was a major barrier; 56 percent also felt that driving range was also a substantial reason not to buy an EV; 54 percent saw charging time as a factor that put them off; and finally 52 percent also felt fire risk stood in the way of them purchasing an electric car.“Some of the concerns we see around battery health and safety don't reflect the reality of modern EVs, but that doesn't mean they should be ignored. The challenge is helping Australians separate fact from fiction and to make decisions based on reliable information," Ms Batch said.“For example, independent battery testing is already widely available and can provide buyers with a clear picture of a battery's condition. When it comes to fires, EV battery fires are extremely rare and when charged correctly, there’s virtually zero fire risk.”The NRMA says that approximately 500,000 EVs are currently on Australian roads accounting for about three percent of the nation's entire number of registered cars.This number is expected to rise to approximately 10 percent by 2030, with CSIRO modelling  predicting that 97 percent of light passenger cars will be electric by 2050.Right now affordable Chinese EVs are proving hugely popular with Australians. Electric SUVs such as the BYD Sealion 7, Geely EX5 and Zeekr 7X are now more popular than past Aussie combustion favourites such as the Honda CR-V, Mazda CX-5 and Subaru Forester.
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Big upgrades for luxury RAV4 spin-off
By James Cleary · 02 Sep 2026
Lexus has unveiled an upgraded version of its NX mid-size SUV featuring subtle design tweaks, a revised hybrid system and new battery tech as well as improved body rigidity and better ride quality.Offered across 300h, 350h and 450h+ variants in Japan, it’s likely the same line-up will be offered locally when the new car hits Aussie showrooms in the first part of 2027.The 300h is a 2.0-litre, front-wheel drive series-parallel hybrid with an overall output of 145kW, the 350h is a 2.5-litre hybrid in front- or all-wheel drive producing 140-180kW, with the 2.5L AWD plug-in hybrid flagship 450h+ delivering 215-240kW (with an EV-only driving range of 140km in Japan). At 4690mm, the new NX is 30mm longer than the model it replaces with width (1865mm), height (1660mm) and wheelbase (2690mm) unchanged. An exterior design refresh includes integrating reshaped headlights and DRLs with a raised mesh grille which is claimed to improve aero and cooling performance. Car-spotters should also look out for exterior mirror covers in black rather than chrome and LED tail-lights featuring a ‘Double L Signature’ graphic.Inside, a 12.3-inch instrument display is joined by a 14-inch navigation/multimedia panel with a ‘Sensory Concierge’ combining ‘linear illumination’, music, air conditioning, seat temperature, fragrance and ‘indirect lighting’ to “create a calm and sophisticated atmosphere.”The new car’s compact ‘e-Axle’ which integrates the transaxle, motor and PCU (Power Control Unit) now uses silicon carbide (SiC) in the inverter's power elements to enhance efficiency and improve fuel economy.At the same time the flagship NX450h+ features a new battery pack boasting eight per cent higher output and a 30 per cent capacity increase for additional range and even faster DC charging.By changing battery cell orientation from longitudinal to lateral, body rigidity has been improved and the car’s centre of gravity lowered for improved handling dynamics.Torsional strength has also been improved across the board through “reshaping of the engine block and increased rigidity of the transaxle and engine connection using reinforcing materials.” This also contributes to reduced noise, vibration and harshness (NVH).Floor rigidity has been improved by approximately 25 per cent and the suspension towers have been integrated more thoroughly with connected components.The claim is a 30 per cent improvement in overall rigidity “resulting in improved handling, ride comfort and reduced road noise.”In fact, Lexus said the new NX’s performance characteristics have been fine-tuned at the Toyota Technical Centre Shimoyama, west of Tokyo and Germany's Nürburgring.New dampers feature ‘ultra low-speed valves’ for a better balance between handling response and ride comfort.The variable-ratio steering set-up has been recalibrated to adjust to changing demands faster and accelerator control has been revised for a more linear response. The steering wheel itself is also 10mm smaller in diameter.Standard wheels are 18-inch alloy shod with 235/60 rubber with F Sport grades stepping up to 20-inch rims and 235/50 tyres.Active (crash-avoidance) safety has also been “evolved to recognize objects more broadly and from a greater distance, expanding the range of accident scenarios it can address.”Other safety systems have also been upgraded, including:Active cruise controlLane-change assistPre-collision safetyDriver monitoringAdaptive high-beamBlind-spot monitoringPanoramic overhead 3D view Pricing and exact specification will be confirmed closer to the new car’s launch date but for reference the existing line-up starts at $71,830, before on-road costs, for the 350h 2WD Luxury and tops out at $96,090, BOC, for the 450h+ F Sport.  
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Why Freelander will change Chery in Oz
By Stephen Ottley · 02 Sep 2026
Chery’s in the middle of a rapid expansion and has no plans to slow down.Chery relaunched in 2023, but the Chinese automotive group has added Omoda and Jaecoo already, has confirmed Lepas will start sales in October and confirmed both iCaur and Freelander will follow soon.What makes it more confusing to many, is the company has a very different approach to its multi-brand strategy than most rivals, with a significant amount of crossover in terms of both vehicles offered and pricing.Lucas Harris, Chery Australia’s Chief Operating Officer, explained the thinking behind the company to CarsGuide.“ So I think one of the differences in our approach to the brands is that established brands' way of thinking, because there are established brands that have multi-brand arrangements, they typically stack them on top of each other,” Harris said.“This one's volume, this one's kind of premium mainstream, this one's luxury, this one's a supercar. And they segment them and separate them really just by price.”“So our approach is less about pricing and much more about trying to create a unique brand image and a unique brand feeling. And, product is a big part of that and you can see quite a big difference in the design of our products across the brands. The idea is to try and have different brands that speak to different sub-sets of consumers.”Freelander will be the first brand to break that mould, with the Jaguar Land Rover joint-venture to be a genuine luxury brand, priced above Chery, Omoda, Jaecoo and Lepas.“It's very much a luxury car and is going to be in that luxury segment and have fit and finish, and be priced accordingly. So totally different from our existing products,” Harris confirmed.The introduction of so many brands does have one major challenge - finding enough dealerships to sell them. Omoda and Jaecoo models may be similar to Chery underneath, the different design has seen the brands operate in separate showrooms.For Lepas, Harris said he hopes to add up to 50 new dealerships by the end of the year, which is changing the way dealers physically carve up the space they have available on the showroom floor.“ Look, when we launched with Chery three and a half years ago I think the timing we were fortunate with, in that there wasn't as many new brands competing for showroom space at that time and so that was good,” Harris said.“And Chery really has been the catalyst for our other brands to come through and have good support from our dealers. So if we look at Lepas, maybe two-thirds of it are existing dealers that want the additional franchise and they like operating and dealing with us. And so they're pretty enthusiastic to put their hands up to get the extra brand.“It is also quite good timing that whilst some of those established brands are now not what they once were. They can't command the same 800 or 1000 square meter showrooms that they used to. And it's becoming increasingly expensive for dealers to do business in Australia."The cost of everything's gone up from, the cost of wages and marketing, the cost of electricity, the property and rent costs are through the roof. So it's really hard for any brand, particularly a suffering established brand, to support those kinds of facilities anymore.”Which is why he’s confident he can find so many new dealers willing to sell Lepas, Freelander and potential future brands Chery Group could add.“ I would say at least every second day I get a phone call from a dealer that I've not dealt with who would like a franchise,” Harris claimed. “And I don't know, obviously they're getting my number from other dealers who are dealing with us. But yes, there's a lot of interest in working with us and it's very flattering.”
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Hyundai's Aus-bound hybrid sedan priced
By Tim Gibson · 01 Sep 2026
The potential new generation of Hyundai’s popular i30 sedan is one step closer to Aussie shores. The brand has priced the new Avante sedan in its local South Korean market ahead of its Australian arrival in 2027.The current i30 sedan sold in Australia is called the Avante in South Korea, so this is likely to be the case for its new generation.It starts from 23,980,000 won (about $24,000), with prices ranging up to 31,520,000 won (roughly $32,000). There is also a high-performance Avante N variant that starts from $33,560,000 won (about $34,000). The i30 lines up as a sedan rival to the Toyota Corolla ($32,585) and Kia K4 ($32,090), both before on-road costs.The Avante is available with a 2.0-litre four-cylinder petrol engine, producing 111kW, and a 1.6-litre four-cylinder petrol engine with an electric motor, making 117kW.It is expected the car will only be offered with the hybrid set-up here to appease stringent emissions regulations. The new-generation features a bold, outgoing design, with boxy proportions and distinctive body panel creases, matching up with Hyundai’s current design language. The car has a large central touchscreen and pop-up digital driver display instead of a traditional unit embedded into the dashboard. Hyundai confirmed its in-car software has undergone major changes, including Over-The-Air (OTA) updates, and a Gleo AI voice assistant for navigation and climate control. There is no official word from Hyundai on when the new Avante will launch in Australia as the next i30 sedan, but it is expected to arrive in the first half of 2027. There is likely to be more information about its Australian future towards the end of 2026.The i30 sedan currently starts from $30,000 (before on-road costs), but its predicted hybrid-only status will push that price up. Korean pricing can provide a rough indication on where it might land in Australia. Its 23,980,000 won (about $24,000) price tag will probably receive an extra 30 to 40 per cent bump here to account for shipping, import and distribution costs.This means it could be offered from the region of $35,000-plus. 
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