Car Ads

Volkswagen collaborated with make-up blogger Nickie de Jager to show what happen when applying make-up while driving. The how to tip is: don't.

The news comes just days before Facebook’s much-trumpeted $105 billion public stock launch on Friday.The Wall Street Journal reported overnight that GM would likely still continue the remaining $30 million it spends on Facebook marketing, and would continue to post information about its group of brands – which in Australia includes Holden – but would cease paid advertising on the site.The Wall Street Journal report said GM has been reviewing its entire advertising strategy around the world with the aim of cutting $2 billion from its marketing budget.Holden’s social media and digital communications manager Andrea Matthews says there will be no impact on the local Facebook scene, as Holden doesn’t buy ad space on the site.“We don’t at the moment spend any money on paid Facebook advertising, but we do use it for a range of different things,” she says.“For us it’s about building and maintaining our brand, creating awareness for our product, letting our customers know new products are coming, when special offers are available, and celebrating our heritage.” 

What was Kia’s Super Bowl ad going to do with top supermodel Adriana Lima, after releasing a teaser with her in a bikini waving a chequered flag.

A two-minute ad for Chrysler starring Eminem and a Volkswagen ad featuring a mini-Darth Vader that went viral before it even aired were two of the most talked-about spots during advertising's big night, Super Bowl XLV, in which Green Bay Packers defeated the Pittsburgh Steelers 31-25.Chrysler was one of nine automakers that took advantage of advertising's biggest and most expensive showcase, at $US3 million ($A2.97 million) for 30 seconds, to try to show they're back after two tough years for the industry.The cinematic third-quarter Chrysler ad starred Eminem driving through Detroit and introduced a new car, the Chrysler 200 sedan, amid gritty scenes of the city. A voiceover talks about how the city has survived going through "hell and back''."This is the Motor City and this is what we do,'' Eminem says.Another hit was a Volkswagen ad that showed a boy in a Darth Vader costume trying to use "The Force'' on objects, including the Passat.  Volkswagen released the ad early on Youtube.com and it had more than 13 million views before the game even started.We've gathered some of the best car commercials on the list for this year for you below. 

It's a piece of automotive art created by the luxury carmaker, BMW, for a television commercial that was outlawed because it promoted irresponsible driving.The colourful canvas will be auctioned next month at a gala Melbourne event for the Make Breast Cancer History organisation. The carmaker's painting is one of more than 20 unusual items to be auctioned to raise funds for breast cancer research. Both event organisers and BMW believe the piece - which measures 2.5m by 1.2m - will attract strong bids.Make Breast Cancer History spokesperson, Rachel West, said it was priceless. "Considering its history, it is unique so we hope it will fetch a good price," she said. Apart from the BMW painting the charity will flog off a Kokoda Track walk in PNG, a private cocktail party for 30 and a year's supply of meat, fruit and vegetables. "It is a charity auction with a twist," West said.The BMW ad featured a Z4 coupe creating the giant artwork in a warehouse by driving with painted tyres. The work is now a part of BMW's Art Car Collection. Company spokesman, Toni Andreevski, said the German carmaker did not normally donate pieces from its collection. "It's certainly unusual but it's for a good cause," he said. "Rather than leave it in storage, we thought we would donate it." Andreevski welcomed the opportunity to turn the negative publicity surrounding the ad, into a positive.The ad was outlawed by the Advertising Standards Bureau in June because the stunts shown in the clip broke Australian road rules. The bureau found that the ‘artistic’ ad encouraged hoon driving because it showed the car spinning its wheels and skidding.The clip was used around the world but Australia was the only country to ban it. BMW commissioned South African artist Robin Rhode and famous film director Ridley Scott's son, Jake, to make the huge football-field size canvas.The company also has works by Andy Warhol, Roy Lichtenstein, Frank Stella and Ken Done.The charity auction aims to raise $100,000 and will be held on Saturday, October 10.