What's the difference?
The truly great thing about great wealth - I mean like, drop $1 million on a new Rolls-Royce with a casual yawn and a mouse click wealth - would be how great it is not having to do anything for yourself.
Personally, I would hire a chef, so I’d never have to cook again, and a pilot to fly my private jet, so I’d never have to catch pneumonia while flying 34 hours to Ibiza with strangers to do my weird job (oh, and if I was rich I wouldn’t have to work anyway), and in theory I might even hire a chauffeur for those odd times when I didn’t want to drive myself in one of my fleet of beautiful cars.
All right, so I can’t even imagine that last one, but the most interesting fact I gleaned while in Spain, tirelessly testing the new Rolls-Royce Cullinan Series II, is that even the ridiculously rich are falling out of love with not driving these days.
Perhaps, being tech-savvy types, they can see the end of driving and the rise of autonomy coming and they want to make the most of it while they still can. But according to Rolls, the percentage of its buyers who sit in the back rather than in the driver’s seat has flipped entirely over the past 15 years.
Back in the day, 80 per cent of Rolls owners were back-seat passengers, blowing cigar smoke at the back of a chauffeur’s head, while 20 per cent actually drove their expensive motors.
Today, the number who drive themselves has soared to 80 per cent, and apparently that’s not just because it would feel weird being chauffeured around in what is now the most popular Rolls-Royce by far - the Cullinan SUV.
The other big change, apparently, is that the average age of a Rolls-Royce buyer has also dropped, from 56 to the low 40s. And that means more buyers with kids, and gold-plated prams and other associated dross, which means they need bigger Rolls-Royces, family-sized SUV ones, which again helps to explain why the Cullinan now makes up as much as half of all the brand’s sales in some markets.
And why the arrival of this, the facelifted, tweaked and twirled Series II version of a car that was greeted cynically by many in the media when it arrived (“one group was not sceptical, and that was our clients,” as a Rolls spokeswoman delightedly pointed out) is such a big deal.
If Rolls-Royce was to make a Kia Carnival then the Zeekr 009 would probably be it, but without the stratospheric price tag.
Zeekr is Volvo’s sister from China under its massive Geely parent company and the 009 is a fully electric, luxury people mover that arrived in Australia to join the small X hatch and the forthcoming 7X mid-sized electric SUV.
The Zeekr 009 we tested is the seven-seater version and with a price of $135,900, before on-road costs, it's double the price of the fanciest Kia Carnival. Then again, the 009 is about $85,000 cheaper than the Lexus LM500h hybrid people mover.
If you are a family with more than two or three children, or a chauffeur service operator, then the 009 could be a much more practical and luxurious alternative to a high-end SUV. And, as I'll show you, even at this price it's a bargain.
The Cullinan might not be the most beautiful or traditional Rolls-Royce, and it’s a shame modern success means providing an SUV option to everyone, but it’s still a remarkable machine, either to drive or just to sit in. It remains not just a marvel of engineering, but a marvellous of engineering. Hats doffed, old bean.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Zeekr 009 is difficult to fault. It's a luxurious, practical vehicle that's easy and enjoyable to drive. There's no SUV on the planet that can compete with its practicality, whether it's room for people and their cargo, or just getting in and out of the vehicle. The only thing I would change about the 009 in terms of family use are the captain's chairs in the second row; a bench seat here for three people would be more practical for a family. If, however, you are using the 009 as a chauffeur car then the captain's chairs would provide the comfort and luxury jet-setting executives would welcome.
It is something of an achievement when a team of designers manage to make a facelifted version of a vehicle less ugly, daunting and disappointing than the original.
I thought the first Cullinan, launched five years ago, looked like a London black cab that had been mounted and inseminated by a double-decker bus. Big? Sure? Impressive? Yes. Beautiful? Only if you think Boris Johnson is sexy.
There was a lot of chat at the launch about the changes made for Series II, but in summary they tried to make it look more… like a boat, according to Exterior Design Lead Henry Clarke.
“We don’t look for speedy, overcomplicated lines, we take our inspiration from the luxury world, and it’s often from yachts, it’s that same sense of scale and grandeur, that’s the key to the timelessness of a Rolls-Royce,” he explained.
“We’re not focused on the world of automotive design, and if you look at the Cullinan it has that ethos you think of with a yacht, that strong, vital bow and then everything rearwards, the back of a yacht, has an elegance and grace to it.”
Fair enough, but what I appreciated was that they’ve squared the front end off a bit more, by outlining the grille, adding some gills beneath it and putting in some natty DRLs, and then rounded off the rear a little as well, so that it looks less… awful.
Indeed, after a couple of days of staring at it (and particularly admiring how good it looks in your rear-view mirror when behind you), I did come around to its looks. Certainly a lot more than last time.
And strangers driving past seemed to really like it, because they keep smiling and clapping at me.
You might think that there's only so much you can do to make a people mover good looking but Zeekr’s futuristic and alien-like take is inspired.
I love to sheer bluntness of the face. I love the chiseled looking bonnet, the LED running lights and the little show they put on every time you walk to or from the car. Even the side profile of the car sitting low and planted on its air suspension looks sleek and stylish. And I love the roulette-wheel-style alloys wheels.
I was impressed by the interior of the Lexus LM500h but the interior of the 009 exceeds even that with modern and youthful styling wrapped in beautiful soft leather upholstery. The second-row seats are just absolutely sumptuous and every single touch point throughout the cabin feels luxurious.
The 009 doesn't match the size of the gigantic entertainment screen in the second row of the LM500h but I found the drop down 17-inch 3K entertainment to have an even more modern look and feel.
In terms of being a vehicle you might actually use - and keeping in mind that if you can afford one of these you’ve also got at least a half dozen other choices - every day, the Cullinan is the pick of the Rolls-Royce enclosure.
From the big boot space - 600 litres with the seats up, 1930 litres with them down - and its lovely little Viewing Suite, through the spacious rear relaxing zone to the absurdly comfortable and plush front seats, there’s a sense of grandeur about the whole Cullinan experience.
You can opt for a champagne fridge between those rear seats, if you like, or you can just lie back and stare at the blinking pins of light in your 'Starlight Headliner' and imagine that each one of them represents one of your millions, smiling down at you.
It’s a lovely place to be, in short, and with its super-thick double glazed glass, coated with an acoustic layer on top of that, and carpets thick enough to keep out road noise on their own, it’s also a very pleasantly quiet one.
When it comes to practicality, no SUV on the planet can beat a people mover for space, storage and utility. The Zeekr 009 is beautifully luxurious with outstanding practicality.
Air suspension can lower the vehicle to an entry height that is just a small step into a cabin through the power sliding doors and while space in the second row is outstanding, entry to the third row is easy with the second-row seats folding forward at the touch of the button.
This third row by the way is the most spacious I have encountered with excellent leg and headroom.
Gigantic door pockets, a folding table between second-row seats, great storage under the floating centre console and in the centre console bin, cupholders in all three rows along with wireless charging pads and USB ports everywhere make this a practical and versatile cabin for families or executives.
Boot capacity with all seven seats in place is 574 litres and with the third row folded flat there's 2979 litres of volume.
A front boot can be found under the bonnet but will probably just fit the charging cable.
Value? Price? What are these things you speak of, little plebeian person? Such is the disdain for such things at Rolls-Royce that they wouldn’t even tell us what the Series II is going to cost when it lands in Australia later this year.
The people who can afford one don’t much care, of course, but for the rest of us, who like to shake our heads and make low, whistling noises, you can bet the price will rise just a little from where it was with the original Cullinan - and that was $705,000 for the basic car, or closer to $795,000 for the sportier, and blacker, Black Badge variant.
In terms of value, it’s hard to grasp that any car could cost that much, but for a Rolls buyer the equation is very different. They don’t need a Rolls, no-one does, but it makes a nice change from buying art works, gold or small countries.
In terms of features, it has almost too many to mention, but let’s pause on the marvellous massage seats, the bespoke sound system, entirely unique to this case and built by Rolls itself, with incredible levels of detail, the Rolls umbrellas tucked into each door and the very lovely 'Viewing Suite'.
This consists of two pop-up seats in the rear, with a little champagne and canapés table in between, where “you can watch your children play football”.
Try that in Australia, at the rugby league, and you’ll be covered in half-time oranges and abuse spittle in no time. Stick to the polo, perhaps.
The list price of the Zeekr 009 seven-seater is $135,900 before on-roads. There is also a six-seat version for $139,900 which swaps out the third-row bench seating for two separate, more luxurious seats.
We’ve tested the seven-seater version here but the standard features on both are almost identical.
Coming standard on the seven-seat 009 are LED headlights and LED tail-lights, power sliding side doors, a power tailgate and 20-inch alloy wheels clad in Michelin Pilots for EV tyres.
Inside, seven seats come standard with two captain’s chairs in the second row with heating, ventilation and massaging functions, and of course these are also fully power adjustable.
Standard, too, is a 30-speaker 3000W Yamaha sound system with speakers in the head rests. While I’m no audiophile, I have experienced the best sound systems offered by carmakers and this is up there with the most exceptional - Mark Levinsons included.
Folding out of the ceiling is a 17-inch 3K OLED screen for second and third-row passenger entertainment.
There’s four-zone climate control, sun shades for all side windows, a glass roof, and an 8.6-litre fridge large enough for six cans of drink.
Up front the seats are power adjustable, heated and ventilated too, there’s a 15.05-inch media screen, a 10.25-inch instrument cluster, a 35.95-inch augmented reality head-up display, sat nav, Apple CarPlay and Android Auto.
If you're wondering how all this adds up to $136,000 you can't forget that the Zeekr 009 has one of the largest batteries available in a production car. The 116kWh battery is only matched by Mercedes-Benz's EQS and BMW's i7 and these cars cost hundreds of thousands of dollars.
Batteries account for a large portion of the cost of an electric car and so at under $140K, and with all of the features it has as well, the Zeekr 009 is a relative bargain.
Rolls-Royce has committed to being a fully EV brand by 2030, so it’s a safe bet this Series II Cullinan will be the last one offered with its storming, staunch V12 engine.
Indeed, Rolls hinted the only reason it hung around in this version is that this is only a mid-life face-lift for the Cullinan, and the car that replaces it will arrive on an entirely new, all-electric platform.
As good as the EV Roller, the Spectre undeniably is, driving this old-school Cullinan with its 6.75-litre twin-turbocharged V12 making the kind of thumping, torque-thick, nothing-is-too-much-trouble acceleration is a hoot.
It’s not loud, but it’s just loud enough that you can enjoy its deep, brassy tones, and it’s got plenty of power in reserve to hurl even this 2.75-tonne machine past lesser vehicles with ease.
There are two Cullinans to choose from, of course, with the base model providing a very pleasant 420kW and 850Nm or the sportier Black Badge version (Rolls calls it the brand’s “alter ego”) with 441kW and 900Nm.
The Zeekr 009 has two electric motors - one at the front and one at the rear - with a combined output of 450kW and 693Nm. That's Lamborghini Huracan stuff! Almost identical power, but this has more torque.
Not only does this provide all-wheel drive and fantastically controlled traction, but the way the power and torque is delivered is simply superb. This is a seven-seater rocket that will never leave the ground - hopefully.
The nature of electric motors - especially these ones - are the perfect fit for this vehicle, providing a serenely quiet, luxurious and effortlessly powerful experience.
Rolls-Royce claims the Cullinan will provide you with between 16 litres per 100km and 16.8L/100km, but I believe you’d have to drive it quite steadily to achieve even that quite appalling figure.
Twelve cylinders, 2.75 tonnes, you do the math, but it's interesting to note that with a nearly full tank - and we’re talking 100 litres of fuel - my distance to empty was looking like barely more than 500km - that’s an EV-like number.
The Zeekr 009 has a 116kWh battery which is enormous - almost the biggest you can get in Australia currently. This lithium-ion battery has a range of 582km (WLTP). There are petrol cars that can’t go that far on a tank.
The battery has an AC charging capacity of 11kW and DC charging capacity of 205kW, allowing you to charge from 10-80 per cent in 39 minutes.
Energy consumption is officially 19.5kWh/100km and we’ve been getting an average of 23.5kWh/100km.
That’s because this thing is so heavy at 2.9 tonnes.
The first word that comes to mind when describing the experience of driving a Rolls-Royce the size of a small housing estate is 'intimidating', because it's one of those cars where you take a few deep breaths before setting off (while muttering “please don’t crash it”) and then some sharp intakes of breath the first few times you find cars coming towards you on a narrow road, of which there are many on Ibiza where we were summoned to drive it.
I followed a panicked young man from India who had never driven a Rolls, nor a left-hand-drive car before, and boy, he sure looked intimidated, even if he didn’t ever get above 30km/h.
The incredible thing about the Cullinan, however, is how quickly it relaxes you and how astonishingly light and easy it is to drive. The steering feels almost absurdly light at first, you really can drive it with just one finger, two if you’re feeling cautious, but once you get used to it it just feels very Rolls-Royce.
The whole brand lives on the idea of effortlessness, wafting over the world, and the much-touted 'Magic Carpet Ride', and it really does deliver that sense of ease. You’re almost as relaxed at the wheel as you are in the rear seat (and the massage functions only make you feel more so).
Speed humps do upset the Cullinan, but only a very little, and you’re aware when the car finds broken surfaces, but only distantly so. It feels like someone is dealing with bumps and imperfections in a far-off-place, perhaps the car’s basement, and it shouldn’t worry you too much.
When traffic annoys you, you can just make it disappear by engaging your whumping V12 engine and making the world go briefly blurry.
Attempt to throw the Cullinan through sharp bends at speed, however, and it reacts in much the same way you’d expect the cruise ship it somewhat resembles to.
There’s a bit of body roll, but it’s all quite polite and a sense that if you need to drive like that, perhaps you should go and get one of your other cars.
The Black Badge version does feel just a trifle sportier than the base Cullinan but we’re splitting very grey and expensively coiffed hairs here.
The overall experience is one of grand relaxation, imperiousness and a certain touch of superior glee.
The Zeekr 009 is one of the largest vehicles on the Australian market at almost three tonnes and 5.2 meters long but it's also one of the most comfortable, and one of the easiest and most enjoyable cars I've driven.
This is for three main reasons. The first is the air suspension which provides a beautifully comfortable and composed ride.
The next is those electric motors which provide so much grunt but in a very predictable way that's smooth, silent and instant, allowing you to move through traffic or drive confidently on a motorway.
Finally the visibility, steering and pedal feel all combined to provide an effortless piloting experience through narrow laneways, carparks or while parking.
Adding to the enjoyment of driving this people mover is a comfortable, plush interior that's so well insulated that you'll coast serenely through traffic.
As for handling, I have also driven the 009 on a race track at Sydney Motorsport Park. I pushed it through a couple of corners where even some sports have cars struggled to maintain their composure and this massive people move performed surprisingly well, staying planted through the corners.
I've also taken the 009 onto a skid pan and intentionally tried to slide the vehicle and even under these controlled conditions it showed no sign of roll or loss of control.
Having taken the 009 through probably the widest range of testing I've ever put a car through I'd say that it feels safe and secure in pretty much any real-world condition you will experience.
The Rolls-Royce Cullinan SUV has not been ANCAP tested, but it feels safe because it’s bigger than a tank. It has eight airbags - driver, front passenger, two curtains, driver side, front passenger side, two rear passenger side), and a full-suite of active-safety tech including Forward Collision Warning and Automatic Emergency Braking.
The Zeekr 009 hasn’t been tested by ANCAP yet, but it comes with auto emergency braking (AEB), front and rear cross-traffic alert, lane keeping assistance, auto parking, and blind spot warning. You’ve got airbags covering all three rows and a centre airbag up front.
For child seats there are four ISOFIX points in the second and third rows and four top tether points.
Questions about service intervals and warranties seem to confuse the people at Rolls, as if none of their customers have ever bothered to ask.
Yes, you would think servicing would be free when you’re pushing a $1 million price tag, and that the warranty would be for life, particularly considering the low mileage on these things, but it is, in fact, just a four-year servicing and warranty offer for Australian customers of this vehicle. So that means an unlimited-mileage warranty, including all services, for the first four years (at which point you obviously buy a new one). "Rolls-Royce Motor Cars will offer a service inclusive package but no pricing available yet and this will not be required until the fifth year of ownership."
The 009 is covered by Zeekr’s five-year/unlimited kilometre warranty. The battery is covered by an eight-year/160,000km warranty.
Servicing is recommended every 40,000km or every two years, whichever comes first. There’s also five years/unlimited kilometres of roadside assistance and five years of connected services as standard.