2021 Peugeot 5008 vs 2024 BYD Seal

What's the difference?

The answer is, I think, two-fold - price and badge. Peugeot Australia has a job on its hands to turn things around as 2020 was a tough year and 2021 is shaping up to be almost as hard. There aren't any significant changes to the 5008 to make it suddenly stand out from the crowd because it already did. So the badge's cachet isn't matching the premium pricing.

Peugeot's SUVs are very popular in Europe but barely make a dent here. Because there isn't a bait-and-switch cheaper model to lure buyers off the street, it's a harder sell. Peugeot's glory days of the late 1990s and the late 1970s before mean the people who have fond memories of the badge are older and probably don't have any attachment at all to the French lion. Perhaps the re-energised 2008 will start that conversation, except it's not cheap either.

Having said all that, it's hard to see why folks with over fifty grand to spend on a seven-seater - and there are plenty of those - aren't paying more attention to the 5008. It's a striking presence, is practical but isn't overbearingly large or even slightly clumsy. It may not have AWD but hardly anyone ever uses that. It'll handle the city and the motorway and, as I discovered, biblical rain all in its stride. Like its 3008 sibling, it's a mystery there aren't more out there.

Those big auto executives have good reason to be worried, because the Seal is yet another impressive offering from China’s most formidable EV player.

It’s not perfect. In some ways it’s trying too hard to be a luxury car, and I think the software in particular could use a little work, but the Seal just does so much right I think it will be hard to be disappointed with one, particularly given its keen entry price.

In fact, if we had to pick one from the range, it would probably be this mid-spec Premium. The range and power on offer are stellar, and all for less money than an entry-level Model 3 or Polestar 2.

The 5008 was always the slightly awkward big brother to the 3008. That's not to say it was (or is) ugly, but the bigger box fitted to the back is far less racy than the 3008's fast back. 

There's not much change at that end, so the cool claw lights carry the can for style. 

In profile, again, it's a little awkward (compared to the 3008) but some nice work with various materials and shapes help to reduce its bulk.

The front is where the facelift action has happened. I was never completely convinced by the front end of the 5008 but the reworking of the lights to look less like they were squeezed out of a tube of toothpaste is a marked improvement. 

The updated lights work beautifully with the new frameless grille. The fang-style daytime running lights, that debuted on the gorgeous 508, look fantastic here on the 5008. It's a superb job.

Inside is largely unchanged, which is to say it's still brilliant. It's really one of the more inventive interiors in any car, anywhere and is a joy to sit in. 

The seats look brilliant, even more so in the diesel with their fine stitching and racy shapes. The wacky 'i-Cockpit' driving position works much better in more upright cars like SUVs and is present and correct while the new 10.0-inch screen also looks good. 

Even if you're not interested in buying one of these, if you're passing a Peugeot showroom, get in and have a look, feel the materials and wonder why more interiors aren't this cool.

The Seal looks great. It’s about as modern a take on the traditional three-box sedan as you can get. It’s low-slung with curvy lines and a sporty overall feel.

The design touches, like the headlight and DRL surrounds, side skirts, and wheels are maximalist compared to the minimalist vibes of the Model 3 and the Polestar 2. But I don’t necessarily think that's a bad thing as it offers buyers a genuine alternative.

I also like the way the brand has executed the LED lights and particularly the tail-light fittings. There’s also an admirable restraint when it comes to badging compared to a lot of this car’s Chinese rivals. It doesn’t give off the vibe of a cut-price product at all.

Inside there are elements which are appealing, and some things which fall short. First up, I do think the Seal wears its influences throughout the industry on its sleeve a bit.

The digital dash cluster theme, for example, seems to (poorly) emulate the Mercedes-Benz software, the little plastic crystal shifter piece on the inside seems to have been overtly influenced by a similar (actual crystal) piece available in Volvos, while the centre screen and dual wireless phone chargers are pretty obviously BYD’s take on the similar bits available in the Model 3.

Maybe in this sense, it’s trying a little too hard to be a luxury car and a tech-heavy electric vehicle, with items which aren’t quite up to the same quality (particularly the software). But then, it all works well enough, and can you complain at the price?

One thing I think BYD gets right though is the level of comfort on offer in the cabin and the clever little styling bits which remind you of its namesake.

The door handle pieces and integrated speaker bits are shaped like a Seal flipper. As are the dash-mounted air vents, and if you look closely even the plastic garnish on the steering wheel looks a bit like a top-down cross section of the animal.

I like it because its subtle rather than in-your-face as some of the Atto 3's design elements are.

The quality is also up to muster, big time. There wasn’t a creak, groan, or rattle from this car’s interior in my entire time with it, including on some of Sydney's worst roads. And the seats, which are designed like absolute thrones, are clad in lovely soft leather. You sink into them. Even the two-tone Alcantara finish through the doors and centre console is thoughtfully placed.

Legroom is good in the middle row, with plenty of knee space as well as a that long flat roof stopping you from giving yourself a haircut. 

Each of the front seats has a fold down airline-style tray table, which kids go absolutely wild for.

The third row is really an occasional use only proposition, but it does the job and is reasonably easy to access. The middle row also slides forward (60/40 split) to allow a bit more space for the third row, which is nice.

The 5008 has a trick up its sleeve - removable third-row seats. If you fold the middle row down and remove the back row, you have a massive 2150 litres (VDA) of cargo volume. 

If you just fold the third row away you still have a formidable 2042 litres. Whip the back row out again but leave the centre row in place and you have a 1060-litre boot, reattach them and it's a still impressive 952 litres. So, it's a massive boot.

The 5008 is rated to tow 1350kg (petrol) or 1800kg (diesel) with a braked trailer, or 600kg (petrol) and 750kg (diesel) without brakes.

The Seal has a huge cabin, and in a lot of ways it feels like the large sedans of old. You can sit nice and low in the cabin, and there’s heaps of knee and headroom thanks to its width.

Soft-clad materials for resting your knees and elbows on go a long way towards keeping this car comfortable on longer journeys, and the presence of a digital dash and a holographic head-up display is nice to have compared to the bare-bones dash of the Tesla Model 3.

The wacky rotating central touchscreen feature makes an appearance from other BYDs, but again, it’s a bit silly and I’m not sure how much use you’ll get out of it. Even Apple CarPlay only works in landscape mode, so I didn’t find it useful.

Practicality features are abundant, with a large bottle holder in the doors, and two more in the centre console. One even has a floating floor, so you can push it down to accommodate large bottles if need be.

Dual wireless chargers are always a nice touch, and the bridge-style console has a large pass-through storage area underneath, which also hides the USB-C, USB-A, and 12V outlets. The armrest console box is nice and deep, too.

The back seat is enormous. Possibly one of the largest spaces in this segment. It comes at a cost to boot capacity, but your rear passengers won’t want for space no matter how tall they are.

At 182cm tall I had leagues of airspace behind my own driving position, and the wide cabin, accommodating seats, and flat floor mean the centre position is even useful for a full-sized adult.

Storage comes in the form of three pockets on the back of each front seat, a large bottle holder in the doors, two cupholders in the drop-down armrests, a small tray on the back of the centre console, and a small flip-out cover which reveals a USB-C and USB-A charging port for rear passengers. The rear seat even gets dual adjustable air vents, but no third climate zone.

The massive fixed glass roof looks the business and keeps the cabin airy, just like in the Model 3 and Polestar 2, but I find these big glass fittings tend to cook interiors in the Australian sun.

BYD tells us the tint is so heavy it has a ‘solar transmittance’ of just 16 per cent, but 16 per cent is still a lot in Australian summer. Thankfully, unlike its two rivals, BYD ships the Seal with a fold-out cover screen as standard.

Remember how I said the massive rear seat comes at a cost to boot space? At 400 litres the Seal’s boot is a bit compact, made worse by the fact it’s a sedan and not a liftback, so the access area is a bit narrow.

It could only fit the largest CarsGuide luggage case alongside the smallest one, but not all three including the medium case. This could be a blow to family buyers who need to fit a pram alongside other things.

Under the floor there’s an extra space great for the storage of your V2L adapter and AC charging cable, but there’s also only a tyre repair kit and no spare.

Just like its Model 3 rival, the Seal arrives in Australia in three variants - the base Dynamic, top-spec Performance, and the one we’re looking at for this review, the mid-spec Premium.

Price is, of course, BYD’s forte, with this mid-spec Premium (equipped with a long-range battery) even managing to undercut the entry-level Model 3 RWD.

Before on-road costs and state-based incentives you can have one of these from $58,798, while (at the time of writing at least) the enormously popular Model 3 RWD weighed in at $61,900. Its next closes rival, the Polestar 2 Standard Range, costs from $67,400, so value here is obvious.

The Premium’s long-range battery allows a WLTP-certified driving range of 570km between charges which is even one of the longest cruising ranges available on any electric vehicle in Australia right now.

The list of standard features is exhaustive, including 19-inch alloy wheels, LED headlights, a massive 15.6-inch multimedia touchscreen with wired Apple CarPlay and wireless Android Auto, a 10.25-inch digital instrument cluster, a holographic head-up display, dual wireless phone charging bays, built-in navigation and connected services, ‘genuine’ leather seat and wheel trim (a blend of synthetic and real leather), an eight-way power-adjustable seat for the driver, ventilated and heated front seats, dual-zone climate control, a fixed panoramic glass roof and keyless entry with push-start ignition.

The Seal also gets an impressive array of standard safety kit. More on this later.

The only options are premium paints and an alternate light blue theme for the interior which cost $1500 each.

This list of kit would even be impressive on a combustion car at this price, so the fact it’s also electric and offers one of the longest driving ranges on the market is a bonus.

The one area where I think it lacks a little is the stock software. It looks okay and, to be fair, functions a lot better than its Chinese contemporaries and even some other brands, but once you dig into it a little there are some clumsy menus, and it becomes painfully obvious it’s a simple Android reskin. A swing and almost a miss for something so integral to a car like this.

Why is it called the Seal? Well, in BYD’s home market of China, its range is so expansive it has split it up into two model lines, the Dynasty series (named after historical Chinese kingdoms) of which the Atto 3 is a member (it is called the Yuan Plus in China), and the Ocean series which the Seal and Dolphin belong to. The next BYD to arrive in Australia, a mid-size SUV likely to be called the Seal U, also belongs to the Ocean series.

As the names of the cars suggest, there is a petrol and diesel engine. Both drive the front wheels only through automatic transmissions.

The petrol is a 1.6-litre four-cylinder turbo, with 121kW at 6000rpm and 240Nm from 1400rpm. The petrol scores a six-speed automatic and will cover the 0-100km/h run in 10.5 seconds.

For torque monsters, the diesel is the go, with 131kW at 3750rpm and 400Nm from 2000rpm. This engine scores two more gears for a total of eight and will run from 0-100km/h in 10.2 seconds. 

So neither of them are drag racers, which is to be expected when you've got a fair chunk of weight to pull (1473kg for the petrol, 1575kg for the diesel).

Each Seal variant gets its own drivetrain outputs, and the mid-spec Premium drives the rear wheels with a 230kW/360Nm electric motor via a reduction gear.

On paper, it’s slightly more powerful than the Model 3 RWD, with more power and less torque than the Polestar 2 Standard Range.

Peugeot says the combined cycle figure for the petrol is 7.0L/100km and 5.0L/100km for the diesel. The petrol figure seems sort of likely, the diesel, not so sure.

I ran the lighter 3008 for six months with the same engine (but with two fewer gears, granted) and it averaged closer to 8.0L/100km. The last time I had the 5008 I got 9.3L/100km.

As I drove these cars on the launch event (mostly highway running), the dash-indicated 7.5L/100km figure I saw is not a reliable indicator of real-world consumption. 

Both tanks hold 56 litres, so based on the official figures, you'll cover around 800km in the petrol and over 1000km in the diesel. Bank on a day-to-day range about 150km lower than that.

Providing power is a sizable 82.56kWh lithium-ion battery pack, using BYD’s signature weight and space-saving ‘Blade’ form-factor, and the more affordable LFP (lithium iron ferrophosphate) chemistry.

On the charging front, the Seal Premium can top up at 150kW on a DC unit (using a Type 2 CCS connector) for a 10-80 per cent charge in roughly 40 minutes, while on AC its a disappointing 7.0kW.

The 7.0kW inverter means it’s hardly worth plugging the Seal in at a slow public charger when you visit the shops, as you’ll only get about 50km of range an hour. It’s for this reason most cars with batteries this size have 11kW inverters.

Unlike the Model 3 or Polestar 2, though, the Seal features a V2L system, allowing you to power household appliances from its Type 2 charging port.

Claimed energy consumption for the Seal is 14.6kWh/100km which is low, and about what we were seeing on test. It’s a little hard to tell because the trip computer only offers total consumption over the entire life of the vehicle, or for the last 50km, but not for a set trip interval. Weird.

Once you're comfortable with the i-Cockpit, which features a high dashboard and a tiny, squared-off steering wheel, you'll feel like you're driving a much smaller car. 

I have theorised over the years that the light steering coupled with the small steering wheel makes it feel more dynamic than it is, but I think that's wrong - it's genuinely well set-up and is a car in which you can have some fun.

I was only able to drive the 1.6-litre petrol with six-speed auto on launch and that was on a horrifically wet day during Sydney's recent deluge. 

The M5 motorway was covered in standing water and the spray from the big rigs made driving conditions rather more difficult than usual. 

The 5008 sailed through it all (pun intended). That engine is hardly the last word in power and torque, but it does the job and the auto is well-calibrated to the numbers. 

The big Michelin tyres bite the tarmac pretty well and while you always feel the weight of a seven-seater SUV, it drives much more like a raised wagon than a doughy SUV. 

Fewer of its rivals are doughy these days, but there's a little bit of spark in the 5008, matching the promise of its looks. 

It's not quick, and it's not a hot SUV, but every time I get in this or its smaller 3008 sibling I ask myself why more people don't buy them.

It's irritating that the diesel costs so much more if you want that extra in-gear performance and another two gears.

I wasn’t expecting the Seal to impress me particularly. After all, it’s in this segment against tough competition, amongst recently updated versions of the Model 3 and Polestar 2, and while the previous BYDs I’ve driven have been a cut above their Chinese contemporaries, they also haven’t done a lot to stand out from the crowd.

Clearly, though, BYD has something to prove with its sporting sedan and the Seal is immediately impressive. The cabin is quiet and refined, the seating position is great it's smooth from take-off.

The steering has an artificial tinge to it removing a bit of feedback from the road, but proves at least quick and accurate at speed, and the handling is superb.

I kept pushing the Seal in my test drive, expecting gnarly characteristics to surface but they didn’t. This sedan grabs onto the road with excellent control and traction at the rear, spurred along by its long wheelbase, and improved tyre choice (Continental rather than the sub-par Chinese rubber worn by the Atto 3 and Dolphin).

While on paper it appears to have at least comparable motor output figures to the Polestar 2 and Model 3 - the Seal Premium doesn’t quite feel as rapid, its electric motor having a more relaxed vibe and responsiveness when you stomp on the go pedal.

This can be tweaked a little by dialling it up to Sport mode, and while it still doesn’t feel quite as breakneck fast as the Model 3, in particular, it’s plenty to be going on with.

The most impressive part of the Seal drive experience, though, is its ride. Ride is a constant problem for EVs as manufacturers go to lengths to tame the additional weight of batteries, but the Seal is the most impressive in its cohort, and by quite a margin.

It’s firm enough to be controlled, but has a lovely soft edge to it, so larger bumps, frequent corrugations, or sharper road imperfections don’t ruin your day.

The Model 3 and Polestar 2, even in their improved forms, are not this good. In a lot of ways the Seal’s suspension tune reminds me of the Mustang Mach-e. It has a soft edge, offset by a bit of secondary jiggle as the car settles, which is its only real blemish.

The Seal has no right being this good. It’s now not just matching its far more established rivals but doing some things significantly better.

The Seal has an extensive list of today’s active safety equipment, including auto emergency braking (front and rear), lane keeping aids, blind-spot monitoring, rear cross-traffic alert, adaptive cruise control, traffic sign recognition and driver attention alert.

For the most part, these systems aren’t invasively annoying, which can’t be said for many products from rival automakers.

However, the traffic sign recognition and overspeed warning system conspire to intrude with constant beeping.

Mercifully, and unlike the equivalent system in Hyundai products, it’s a distant beep, but a consistent one nonetheless, as the traffic sign system frequently picks the wrong speed for whatever reason, and then chastises you for going over it.

Also, the adaptive cruise control system can’t hold a candle to the Model 3's. The system in the Seal amounts to the usual sort of adaptive cruise in most other cars, whereas the one in the Model 3 (regardless of how you feel about the brand’s outrageous claims) is properly next-level in its lane keeping and distance controls.

The Seal is equipped with seven airbags and was rated a maximum five ANCAP stars to the 2023 standards.

Peugeot's five year/unlimited kilometre warranty is now pretty standard but always welcome. You also five years of roadside assist and five years/100,000km of fixed price servicing.

Interestingly, the service prices aren't much different between the petrol and diesel, with the former costing $2803 over five years ($560 per year on average) and $2841 for the latter ($568.20 per year on average). 

You have to visit your Peugeot dealer once every 12 months/20,000km, which isn't too bad. Some turbo-engined cars in this segment demand more visits or won't cover as many kilometres between services.

The long-term ownership aspect for a BYD product is still a bit of a mystery as the current crop of cars have only just landed in Australia in the last year or two, but if it offers you any peace of mind, the Seal is covered by a six-year/150,000km warranty with a separate eight-year/160,000km warranty for the battery pack.

In order to avoid having to have a traditional dealer network, BYD has partnered with MyCar to fulfil servicing. Visits to one of these locations is required once every 12 months or 20,000km whichever comes first, and pricing is fixed for the first eight years, working out to an annual average of $299.