Zeekr 9X News

Geely has announced it plans to double exports as part of a recent earnings call as it seeks aggressive global growth to escape the perils of an extremely competitive Chinese domestic marketLi Shufu, the chairman of Geely Group, which also controls Volvo, Polestar, Lotus, Lynk & Co and Zeekr, said the company would achieve these goals not through increased Chinese domestic production, but by increased global production.He said this was because “the world is undergoing a historic shift toward de-globalisation”, in reference to an increase in tariffs across the world that are restricting global trade.Geely Group plans to export 920,000 vehicles for the next financial year, which is more than double the amount of units it shipped last year, as reported by Nikkei Asia.To combat the rise of global tariffs, the company plans to build more cars in Europe, including at a Ford plant in Spain, and at existing Volvo factories, rather than expand production capacity at home.In addition, the company has expanded closer to Australia, including knockdown assembly in Indonesia, a plan to build Zeekrs at Proton facilities in Malaysia, and is said to be in talks to follow its rivals GWM and Chery in setting up manufacturing in Thailand.“De-globalisation” is a major problem for Chinese automakers, which are increasingly seeking higher profits in global markets to escape razor thin margins and shrinking sales in the hyper-competitive Chinese domestic market.Zeekr in particular has been an overperformer for Geely, significantly raising the average sale price of their vehicles. The company said in its most recent financial results that the 9X had become the best-selling car above the equivalent of $100,000 in China, and the brand had nearly doubled volume year-on-year.Australia is perhaps the ideal model for the Chinese giant’s growth aspirations, with both Geely and Zeekr experiencing explosive growth over the past year.Despite a slowly-but-surely new model approach compared to rivals like BYD and Chery, Geely is up over 500 per cent year-on-year and has already surpassed Volkswagen and Honda to become nearly on-par with once-favourites like Subaru and Nissan.Its model range thus far only consists of the EX5 and the related Starray EM-i plug-in hybrid mid-sizers, as well as the new EX2 hatchback. The company will launch the Camry-rivalling Emgrand sedan and a larger SUV in 2027.Zeekr will also expand on its model range, adding the much-hyped 8X large SUV and 9X flagship, both with plug-in hybrid power over the course of 2027. The 7GT electric wagon will be added before the end of 2026. All are expected to add significant volume for the brand.Geely will need to double its volume to challenge its best-selling Chinese rivals in Australia. Chery and MG that have each sold nearly 30,000 vehicles so far in 2026, as well as GWM that has sold over 30,000 units and BYD has crested the 60,000 unit mark, but it is tracking ahead of other new rivals like GAC, XPeng and Omaoda Jaecoo.One thing is clear though. With relatively high margins, success in challenging established players, and a solid array of new products due over the next year, we’ll be seeing a lot more Geelys and Zeekrs on Australian roads.

Zeekr has announced European details on the 9X flagship SUV ahead of its Australian launch later in 2026.This European-specification version of the Zeekr 9X is slightly different from the Chinese-specification version and it potentially gives a clearer indication of what to expect when it comes Down Under.In Europe the only powertrain available is a range-extender (REEV) hybrid that pairs a 2.0-litre turbocharged four-cylinder petrol engine and dual electric motors. It has a total system output of 660kW.The electric motors are fed by a 55kWh battery pack which allows for up to 179km of electric range, or up to 737km of overall combined range, according to WLTP testing.This aforementioned REEV powertrain is offered in China but there’s also a version with the same 2.0-litre turbocharged four-cylinder petrol engine, and three electric motors. It has a heftier total system output of 1030kW.It has a larger 70kWh battery which offers more than 300km of electric range, or up to 1250km of overall range, according to more lenient CLTC testing.Both European- and Chinese-specification versions of the 9X have a 900V electrical architecture and offer rapid DC fast-charging capabilities.The European version has a peak DC fast-charging rate of 330kW. This allows for a 10 to 80 per cent charge in a claimed 9.5 minutes.In China the Zeekr 9X is offered in a total of five interior colour schemes.For contrast, the European version only comes with two – Charcoal Black or Caramel Brown and Moonglade Blue. Both have Nappa leather upholstery.Like the Chinese-specification version, the European-specification 9X has a six-seat configuration with second-row captain’s chairs.There are two 16-inch displays, a 47-inch augmented reality head-up display, a sliding and foldable 17-inch OLED display, as well as a 32-speaker Naim sound system.Zeekr has confirmed the 9X is launching locally before the end of 2026.It will sit at the top of the Chinese carmaker’s line-up in Australia and be a rival to German players like the Audi Q9, BMW X7 and Mercedes-Benz GLS.The 9X is expected to carry a price tag over $100,000, although it is expected to be considerably less than the aforementioned German rivals.It will likely be the most expensive Zeekr offered in Australia though. This title currently goes to the 009 AWD electric people mover which starts at $139,900 before on-road costs.

Zeekr has given a glimpse inside one of the most anticipated new SUVs coming to Australia. Zeekr will introduce its flagship 9X large SUV to the Australian market this year, and will offer a seriously high-end experience for rear-seat passengers. The 9X is expected to carry a $100,000-plus price tag when it lands in Australia, giving the BMW X7 and top-spec Range Rover models a run for their money. It has been shown off in a plush five-seater configuration, with the seats covered in a supple maroon leather. It boasts up to 1.4m of legroom for rear-seat passengers, with seats also featuring reclining and zero-gravity.Physical control panels in the rear doors control functionality.The middle seat back folds down to provide a comfy armrest and reveal more rear cabin controls.There is a central tablet control panel to set the temperature and monitor other car features from the back.  The car has already launched in China, where it is also offered in a six-seater configuration. It is available with two powerful plug-in hybrid set-up choices.Both have a 2.0-litre turbo-petrol engine, paired with either two or three electric motors, offering 660kW/935Nm or 1030kW/1410Nm.It can shift from 0-100km/h in roughly three seconds. The car has a fittingly huge battery of up to 70kWh, expected to offer an all-electric driving range of more than 300km. Zeekr will hope the 9X can build on the momentum of its cars already making waves in Australia. The 7X mid-size electric SUV has been a revelation for the brand.  It has quickly garnered significant attention from buyers as it looks to hunt down the record-breaking Tesla Model Y.Its smaller X sibling has also started to gain some traction Down Under, with a mass of new orders for its recently-updated model. 

Chinese cars have entered “uncharted territory”, according to Vice President of Geely Group Li Chuanhai.Chuanhai explained that as Chinese automakers became global entities, they could no longer rely on challenging the status quo of so-called legacy brands, but would have to innovate on their own if they want to move the industry forward.“Franky, the Chinese automotive industry has reached its current position by standing on the shoulders of giants in the century-old automotive industry,” he said.“But now that we’re taking the lead, we have entered uncharted territory. How do we innovate in uncharted territory? I think our logic for innovation needs to change."He said Geely was well positioned to provide multiple power options, such as as petrol, hybrid and EV, across many markets, but there would still be the need to innovate further in the future.“Geely adheres to its energy diversification strategy. Our Thor hybrid, SEA EV, i-HEV, and green methanol developed over 20 years have created a complete ecosystem covering pure electric, hybrid, range extender, methanol, and charging/battery swapping. We’ve successfully explored every path to provide global users with more choices,” he said.Chuanhai outlined some investments Geely was making including collaborations with “more than 50 universities on basic research”. He said this “may not yield immediate returns” for the group, but that innovation required “adequate resource investment, effective ecosystem collaboration, and sufficient talent density”.Chuanhai earmarked the success of its premium Zeekr arm as evidence Geely had moved beyond its challenger status.“We don't have the time to build the brand story that century-old established brands have accumulated over time,” he said.“New energy and intelligent technologies have brought us opportunities for brand advancement. However, we also believe that the foundation for brand advancement lies in safety, chassis and powertrain—areas that best reflect our core professional capabilities."He said the brand is aiming for Volvo’s ultimate safety, Lotus’ ultimate handling and Horse Powertrain’s ultimate performance.He said the 750,000 units Zeekr has delivered in its short existence have an average selling price of more than the equivalent of $62,000, comparatively very high for a Chinese brand, with the national average being a little over half that ($35,000).“The essence of Chinese automotive globalisation is not about low prices and high volume, but about being rooted in technology and driven by brands, ultimately moving from simply selling cars to defining the future of automobiles,” he said.“We hope that Geely's experience can serve as a model for Chinese automakers going global, and we believe that China's automotive industry is fully capable of winning respect and establishing a firm foothold in the world.”Next for Geely in Australia will be its EX2 fully electric hatchback, which will be followed by the Emgrand EM-i plug-in hybrid sedan. Zeekr will launch its flagship 9X plug-in hybrid large SUV before the end of the year, alongside the 7GT fully-electric performance wagon.In 2027, the much-hyped 8X large five-seat hybrid SUV will arrive, with Geely also plotting a yet-to-be confirmed three-row hybrid SUV offering.

Vice President of Zeekr Group Mars Chen explained what the Chinese luxury brand’s ultimate objective is.Some of its Chinese rivals frequently cite the huge and lucrative US market as the ultimate aspiration, Zeekr’s goal is somehow both more subtle and loftier at the same time.“We are not a ‘real’ luxury brand yet, right?” Chen said. “We’re still only five years old.”“I think it’s to be the top premium choice, with or without a battery,” he said.“In the end, it’s if people don’t mention whether it’s an EV or it’s a hybrid. You need a nice, expensive, fancy car? Zeekr is a brand you absolutely must check. It’s one you cannot avoid.”Chen wasn’t so keen on factoring the US into Zeekr’s immediate plans for the future."With the US market, if you take out pick-ups, then the passenger car market is not that big. It is a big cake, but still, without that cake we’d like to make a very nice meal,” said Chen.Chen said the brand was discussing the potential of a ute or pick-up truck to add to Zeekr’s expanding range of headline-grabbing models.Interestingly one factor which the brand was considering is how tightly contested the segment was becoming, with seemingly every Chinese automaker scrabbling to release a “box-style” hybrid off-roader.Chen said a potential for a ute or US-style pick-up truck is just a discussion for now.“We want to re-define every single segment. Once we identify the segment, Zeekr will check how disruptive we can be if we enter. We have the curiosity to do it, but it’s not a concrete thing.”“If we cannot create enough differentiation, of course we won’t just follow or replicate ,” he said.Chen said Zeekr’s strategy is to focus on just a few consolidated models, rather than cars that are “customised just for one country. Even just China”.“If we want to be in that segment, we have to be a global brand.”Zeekr’s model range as it stands is limited to the X small SUV, 009 People Mover, 7X mid-size SUV, 007 and 7GT sedan and wagon pair, as well as the incoming 8X large SUV and 9X flagship.For the Australian market, the brand has shot from relative obscurity in its first year on the market to a front runner in the EV space, thanks to the arrival of its extremely competitive 7X mid-sizer.The model has gone on to become the fourth-best-selling electric vehicle in the country, racking up 973 units to the end of April, trailing only the Tesla Model Y, BYD Sealion 7 and Geely EX5 in that order.The 9X and 8X large SUVs which are set to follow in the next 12 months will shift the brand to plug-in hybrid territory and have already created quite some hype in the market, despite asking prices looking like they’ll start well and truly in premium territory.