Toyota Prius 2011 News

The problem is that no-one knows the plural of Prius, a world originally chosen in Japan because it meant 'to go before'. It's a latin word with no previous plural. In the USA, where two new Prius models were previewed at the Detroit auto show, Toyota has taken the task to the people with a massive online poll that has drawn hundreds of thousands of votes from five Prius choices. It narrowed the field to five potential choices before the start of voting with Prius fans given a choice between Priuses, Prii, Prius, Prien and Prium. The poll closes on February 20 when Toyota USA will announce the result, as well as locking in a Prius plural for its work on the expanded model lineup. The first newcomer for the range - joining the current Prius and plug-  in Prius hatches 0 is a more family-focussed people mover revealed as the Prius V at Detroit. V, in this case and in the same way it is applied to Volvo's wagons, stands for versatility. The next new model is the smaller and slightly sportier Prius C. The Prius V is expected to be in American showrooms in the second half of this year, with the Prius C in the first half of 2012. The launch dates point to more Australian action in 2012. The two leading contenders in the Prius poll are Prii and Priuses, with Prien running last. As well as running the Prius vote, Toyota USA is using the arrival of the new models for an unusual online marketing campaign with a series of short films "featuring a notable expert exploring the etymology of words". Etymology is the study of the development of words and the historical verification of their meanings. PRIUS is likely to stay Prius in Australia. Despite the American push for a plural, Toyota Australia has a much more straightforward attitude to the name of its hybrid hero. "A Prius is a Prius. It's the same for one Prius or 20 Prius," says a Toyota Australia representative. The company is studying the results from the USA but is unlikely to be rushed into any decision or change in its sales program.

It has slashed the vehicle emissions of the News Limited national fleet by almost 30 per cent and put it in the enviable position of a carbon neutral company.  Critical selection of new fleet vehicles has, since News Limited embarked on its One Degree energy efficiency mission in 2007, resulted in 24 per cent of new cars purchased emitting less than 150 grams of CO2 per kilometre. In total, the company's fleet is emitting almost 30 per cent less CO2 compared with three years ago.  One Degree accurately demonstrates how energy efficiency - and in this case, careful fleet vehicle purchases - can make substantial changes to the environment. But it doesn't stop there. The chairman and chief executive of News Limited, John Hartigan, says the company is on track to achieve its goal of reducing its emissions by 20 per cent. Low-emission - and therefore low fuel consumption - vehicles added to the fleet since 2007 include the Australian-made Toyota Camry Hybrid. It also has Toyota Prius Hybrids, Honda Civic Hybrids and diesel passenger cars including Hyundai i30 and Mazda6. The trend to smaller, more efficient cars is reflected in new additions including the Ford Fiesta and Golf - in diesel and petrol - models.  New Ltd Manager, Environment & Climate Change, Dr Tony Wilkins, says it's not just diesel and hybrids that are reducing corporate emissions. "The Volkswagen Golf TSI petrol surprised us with its 149g/km CO2," he says.  "That has helped bring down the fleet's carbon footprint since 2007 by 24 per cent." In total, News Limited has reduced its emissions by 18.4 per cent in 2009-2010 and is expected to meet its 20 per cent goal in the 2010 calendar year, when figures are released. Efficiency measures introduced over the past three years had reduced carbon emissions by 8.4 per cent (from 146,166 tonnes of carbon dioxide to 134,880 tonnes) with an additional 10 per cent reduction coming from renewable energy certificates. "In June 2007 we launched One Degree, setting aggressive targets to cut carbon emissions across every part of our operations," Mr Hartigan says.  "We started with one idea and a singular commitment, auditing over 85 per cent of operations and identifying 179 carbon reduction projects to change how we approach every aspect of our business. "As a result we have cut almost 30 per cent of vehicle fleet emissions, business travel is down by 22 per cent through the use of video conferencing and we have invested in more energy-efficient equipment to reduce emissions from lighting, cooling and printing." Mr Hartigan says One Degree is proof that small changes can add up to a big difference.  "One Degree has become part of the way we do business, and that will continue.  We are saving money by using less energy; it's an issue our employees are interested in; and it's an issue our readers continue to want debated."

Toyota is expanding the Prius hybrid brand with a youthful family wagon and is also working on a smaller city car.  The Prius V - for versatile - looks exactly as expected, with pumped- up bodywork that closely follows the look of the existing five-door hatch. The end result is partly down to the need for aero efficiency, but also because it is the best way to package the existing hybrid synergy drive. The V has an interior that's 50 per cent larger than the existing Prius, complete with a multi-function tail end that's suitable for families and hauling work. The Prius C - for city-centric - is one of the few surprises at this year's Detroit show and proves that Toyota is serious about turning its hybrid family into a sub-brand, similar to the Scion family - including the Rukus in Australia - that works well as a youth destination in the USA. The C-car is all about price and will lead the Prius family when it goes on sale in 2012. Only very sketchy details on the concept car, focussing on its size and price potential, are revealed. The Prius V is certain for Australia but there is no news yet on the Prius C, even if Toyota Australia is taking a conservative line on the hybrid expansion. "The Prius V is under consideration for the Australian market, however no final decision has been made as to when or if this specific model will be introduced here," says Mike Breen of Toyota Australia. "The Prius C is still a concept, so we cannot make any comment on the future production of this vehicle."

It's a motor show, but not the way we've ever known them in the past.  This one is limited to just 17 cars.The reason why there are so few cars involved is that they must all be green cars.  And that's the reason it has such a big future.As time passes, and carmakers expand their green fleets with all sorts of lean-burn petrol engines, high-tech diesels, hybrids and electric cars, the Green Zone Drive promises to become a significant event for people who want to change their motoring priorities.The event is the idea of a couple of motor industry veterans led by John Kananghinis, formerly a public relations chief and marketing boss at BMW Australia.  It's not just a stand-and-look show, either.The idea behind the Green Zone Drive is to have people get behind the wheel and actually drive the cars, around a special circuit laid out in the centre of Melbourne.  It's claimed as a world first and a major innovation in green motoring.The event has picked up a lot of backing, from the Victorian government and Melbourne city council to EPA Victoria, Future Climate Australia, Shell and even the driver training experts at Murcotts.  Nine carmakers are involved, which is not very many with more than 50 brands on sale in Australia today.But the number is sure to grow and the current list - Audi, BMW, Citroen, Ford, Hyundai, Mini, Mitsubishi, Toyota and Volvo - shows a good spread across sizes, prices and classes.The obvious hero car is the first plug-in electric car on sale in Australia, the Mitsubishi iMiEV.  But the spread of cars runs from the locally-made Toyota Camry hybrid to the Volvo C30 DRIVe, the super-economy Ford Fiest ECOnetic and a range of diesels wearing Audi, BMW, Mini and even Hyundai badges.Of course, the Toyota Prius is also there.  The course for the drive takes green car fans around Melbourne's Docklands region and its no coincidence that it starts and finishes outside the Fox Classic Car Collection, home to one of Australia's best lineups of landmark cars.The event runs for just eight days but it's a start and has obvious potential to expand in coming years, not just in the car lineup but also its location. It could easily go on an Australia-wide tour and perhaps even head overseas.If you want to know more, take a look at www.greenzonedrive.com.au

An RACQ study conducted in Brisbane has found no discernible difference in audible detection of approaching vehicles between petrol-electric hybrids cars and conventional cars from the same manufacturer. The study by RACQ researchers Russell Manning and John Ewing follows complaints in the US by organisations representing pedestrian and blind people that hybrids are dangerous to them because they are so quiet.  Manning said the study, conducted with the help of Vision Australia, tested four vehicles with 11 volunteers, five of which were blind. "There was no significant difference in the detection distances between hybrid and similar-sized conventional vehicles in a typical urban environment with typical urban ambient noise levels," his report reads. "This is not to say that hybrids are not a risk, only that they are no more of a risk than equivalent conventional vehicles under these conditions."  Manning said noise regulations are not a concern. "To suggest that modern cars, be they hybrid or conventional, are too quiet could lead to the conclusion that noise regulations are too stringent," he says.  "We believe lower noise levels are, on balance, good from an environmental and social aspect." Volunteers in about 40 per cent of cases were unable to detect vehicles approaching at 60km/h from a safe distance.  "Had they been in the path of the vehicle  then contact would have resulted and in several cases potentially serious injury or fatality may have occurred," the report found. Manning said tyre and wind noise were the main audible signals of approaching vehicles, either hybrid or conventional.  "The lack of, or reduction in, mechanical noise from hybrid vehicles did not appear to significantly increase the risk factor," the report said. Several manufacturers of hybrid and electric vehicles have been working to create artificial noise to overcome concerns expressed by pedestrian and blind representative groups.  Nissan engineers worked with blind people to create special frequencies for their quiet Leaf electric vehicle, expected to arrive in Australia in the next year. Toyota and its luxury branch, Lexus, which account for the bulk of hybrid cars available in Australia, are also developing a solution to the noise concerns.  Lotus Engineering, a division of sports car maker Lotus, has developed a realistic engine sound for electric motors that varies with speed and the world's first all-electric supercar, the Tesla Roadster, is getting a "space sound generator" on its Brabus-tuned models. Owners will be able to set their Tesla to make noises similar to a V8 engine, a racecar engine or two "futuristic soundscapes" named "Beam" and "Warp".  However, it is expected that more sound effects will be added to electric cars until governments step in and legislate for the new technology. The Pedestrian Council of Australia has previously called for changes to the Australian Design Rules to set a minimum noise for vehicles powered by an electric motor.  Similar standards are being considered in the US. PCA chairman and CEO Harold Scruby said the group supported a hybrid noise requirement being legislated by the Federal Government before the vehicles became too popular.  "With an ageing population and the expectation of millions of these vehicles on our roads in the next five to 10 years, there will be a dramatic increase in pedestrian and cyclist road trauma unless this is done and without delay," he said. Vision Australia has called for hybrid vehicles to be fitted with beepers to operate when the vehicles are running on electric power only.  Spokesman Michael Simpson said Vision Australia advocated a beeper for all reversing vehicles, but believed hybrids should have a beeper when operating in electric-only mode.

Toyota has bought a significant stake in Tesla, which plans to add a prestige family sedan soon to its Lotus Elise-based Roadster, in a deal which will also revive a dormant factory in the USA. The NUMMI factory in Fremont, California - its name stands for New United Motor Manufacturing, Incorporated - was originally set us as a joint venture between General Motors and Toyota. But, just like the shotgun marriage between Toyota and Holden in the 1980s in Australia, the deal fell apart and production at the factory ended this year. Now Toyota plans to assist Tesla to establish a giant new manufacturing operation at the NUMMI site as it taps into the American start-up company's expertise in electric-car technology.  It has bought a stake in Tesla costing more than $59 million and Toyota chief Akio Toyoda is bullish about the potential in the deal. "I’ve felt an infinite possibility about Tesla’s technology. Through this partnership, by working together with a venture business such as Tesla, Toyota would like to learn from the challenging spirit, quick decision-making, and flexibility that Tesla has," Toyoda says. "Decades ago, Toyota was also born as a venture business. By partnering with Tesla, my hope is that all Toyota employees will recall that ‘venture business spirit,’ and take on the challenges of the future." Tesla will build its upcoming Model S, although it is unlikely to approach the 500,000 cars-a-year production capacity at the factory.  The Model S was unveiled last year and has a target price in the USA of $49,900, a figure helped considerably by a government tax break, as well as a claimed range of 500 kilometres between re-charges. "The Tesla factory effectively leverages an ideal combination of hardcore Silicon Valley engineering talent, traditional automotive engineering talent and the proven Toyota production system," said Tesla CEO, Elon Musk.  "The new Tesla Factory will give us plenty of room to grow."  But Tesla is still in its infancy and has delivered less than 1000 of its Elise-based electric Roadster sports cars to date.

Hybrid cars and plans are popping up everywhere, from Porsche and Ferrari at the top end in Europe to the dozens of enthusiastic new carmakers led by Geely and BYD - the name means Build Your Dreams - in China.  We are also seeing far more efficiency in everyday petrol-powered cars, with a range of new technologies to boost economy and cut emissions.A growing number of new cars are now arriving with engine-stop systems for traffic-light efficiency, as well as driver-advisor systems to help pick the right gear. There is an Audi A4 in the Carsguide garage this week which does both and, even with a turbocharged petrol engine, is running fuel economy in the 7 litres/100km range.There is much more to come on the petrol-power front and the Toyota Prius, perhaps surprisingly since it's a hybrid, shows the way. Its 1.8-litre petrol engine is the first in the world without any sort of power-sapping drive belt for the parasitic add-ons, with electrically operated power steering and airconditioning, an on-demand alternator and an electric water pump.Expect all this, and soon, on cars for you.  Diesel engine development is going ahead very rapidly with most European brands - Volkswagen, Audi and Mercedes-Benz among them - touting some sort of Blue technology. So blue is the new green for diesels.The best new diesels are much quieter than in the past and, thanks to the massive advantages of turbocharging, they have huge pulling power. Torque rules in the real world, where you need punch for overtaking and stoplight drags, and that makes diesels the surprising performance choice for a growing range of vehicles.It's easy to go on and on about the engine changes, from Benz's switch from superchargers to turbochargers and BMWs impressive efficiency developments to the small-capacity winners from brands such as Nissan, but the long-term green path is into electric cars.  Australia has yet to see its first commercial electric car but the race is really on now, with Mitsubishi and Tesla expected to both have plug-in cars on the road before the end of the year.An electric Smart will arrive sometime in 2011 and Subaru is keen to have a battery car in Australia as soon as possible, with other brands also working on plans.  But the green machine will run off the rails if governments do not act - and act soon - to give them support. Electric cars need plug-in points, but that's the obvious and easy stuff being pushed today by the Better Place organisation and many others.The real key to sales of electric cars is some sort of Federal incentive, like the ones in Europe and the USA. Nobody by a full-on greenie is going to pay around $70,000 for a Mitsubishi iMiEV when a petrol-powered Colt, which is a similar size and does a similar job, starts from $15,740.Follow Paul Gover on Twitter!

The target price for the first of the Chinese plug-ins is around $25,000, a bottom line which would give the new imports a massive advantage over cars such as the Mitsubishi i-MiEV and Smart, which are expected to have a bottom line beyond $50,000 in showrooms.Several importers are targeting the Chinese electric powerhouse, BYD, but it's the Chery brand which is most likely to hit the $25,000 target with a plug-in city car.  "We want an electric car by 2011," says Neville Crichton, head of the local Chery importer, Ateco Automotive."We plan to have an electric car in 2011 and I'm very confident we will.  The Chinese will be very, very important in the electric car market."Crichton accepts that electric cars will have limitations but he believes it could be a major selling point for start-up Chinese brands.  "If the price is cheap enough, you can do serious volume," he says."If you're going to do electric cars in any volume it's got to be below $45,000. If would have to be in the mid $20,000s to do any volume."  And he is also prepared to take a swipe at hybrid cars, such as the Toyota Prius and upcoming Honda CR-Z, which have yet to win mainstream acceptance in Australia."Hybrids are just a speed hump on the road to electric cars," Crichton says.  The first electric trial cars have already arrived in Australia, with the i-MiEV leading the way and already targeted at Federal and state governments, as well as green-focussed organisations and major city fleet operators.Subaru has also had a plug-in city car in Australia, Mini is planning a local promotional tour and Smart is on-track for sales in late 2011 or early in 2010.  Every major Chinese maker has at least a couple of electric car concepts on display at Auto China 2010 with Geely, which comes to Australia later this year through Perth-based importer John Hughes, dominating the green-power action.Chery also has plug-in concepts, and has a tie-up with the Better Place organisation working on new infrastructure for Australia, but it is the BYD brand which is the target for serious electric-car fans.  The BYD brand - its slogan is Build Your Dreams - is the fifth-largest local maker in China but also the world's second-largest maker of lithium-ion batteries.No-one has the local agency yet for BYD and Crichton is reluctant to commit his Ateco organisation."We talk to everyone. We are not representing BYD," he says.  I can't comment - I'm not about to."

More than eight million of the marque’s most popular models have been recalled in the United States, Europe and China to address sticking accelerators caused by at least two separate problems -- slipping floor mats and a design fault in the pedal. To date Australia has been isolated from the problems, but the latest safety concerns over inconsistent brake feel have hit closer to home.  Toyota Australia says it is investigating reports that some owners have experienced inconsistent brake feel when the vehicle is driven over potholes, bumps or slippery road surfaces. There have been more than 100 complaints of brake problems on the Prius in the United States and the world's biggest car manufacturers says that 77 similar concerns were reported in Japan to the end of last year. Toyota has not released the number of Australian complaints. Toyota Australia says that while it is investigating the reports of Prius brake problems in Australia and will make no further comment or supply numbers of complaints the company believes there is no relationship with the earlier overseas recalls.

Since cars all deliver on the same basic promise of personal mobility, and many vehicles do it with incredible value and panache, good design can often make the difference between buying and losing.Ian Callum knows it and, after more than four decades of top-class design work on everything from HSV Holdens to Volvos, Aston Martins and now Jaguars, he is the right man to be talking. "This is a time of car design. It's not just styling any more. You really have to understand design, and the elements that make up a good design," Callum says. "We're also seeing a lot of change in the automotive world. The make-up of cars is changing. Designers are going to have an incredible influence."Callum has revolutionised Jaguar design over the past 10 years and just visited Australia to showcase his all-new XJ flagship, which steps right away from anything which has previously worn the brand's leaper mascot. "I didn't want to be a slave to heritage," he says simply.Callum believes good design is simple but incredibly difficult, elegant and timeless, but also challenging and filled with tiny little details. He is rare among designers because he backs his promises with commitment and talent, and is also happy to give an opinion.So, then, how does he judge the work from some of his rivals? Surprisingly, Callum is happy to go on the record with a simple tick-or-cross verdict on the latest designs in showrooms.Here are his ratings: Aston Martin Rapide - tickAudi A5 - tickBMW GT - two crossesBMW X6 - crossFerrari F458 Italia - tickHSV EII Commodore - tickLexus LFA - tickMercedes E-Class - crossMercedes SLS Gullwing - crossNissan GT-R - crossPorsche Panamera - crossRolls-Royce Ghost - tickToyota Prius - tickVolkswagen Golf - tick