Toyota BZ4X 2027 News
Forget BYD, Toyota is still the king
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By James Cleary · 31 Jul 2026
Despite the hype surrounding new cars from China, the world’s largest carmaker has retained the top spot for global vehicle sales in the first half of 2026.Toyota Motor Corporation has reported sales of 5.39 million vehicles worldwide from January to the end of June this year, which puts Volkswagen in second position. The German giant posted a H1 sales score of 4.13 million units earlier this month.Despite softer demand for its products in the critical Chinese market and conflict in the Middle East driving higher oil prices and unsettling supply chains, Toyota recorded the highest first-half sales number for the seventh straight year.But a 2.9 per cent decline from the same period in 2025 marked the first Jan-Jun decrease for Toyota in two years.The Toyota group's global production output for the first half slipped just 0.3 per cent with an output of 5.51 million vehicles.Toyota exports from Japan to the Middle East fell 36 per cent (to 104,093 units), sales in China (including Hong Kong & Macau) were down 17.1 per cent to 694,670 units but the result for North America (including the USA, Canada and Mexico) was almost unchanged at 1.45 million units (+0.9 per cent).Total sales outside Japan dropped by 4.5 per cent (to 4.30 million units).Strong demand for hybrids, particularly in the US, saw global sales of ‘electrified’ Toyota models grow 9.1 per cent to 2.71 million cars, with pure-electric vehicles up 135 per cent to a record 193,172 units.It’s a similar story in Australia with Toyota facing a plethora of new competitors but retaining a tight grip on the number one sales spot for the first half of 2026.January to June sales for Toyota of 95,141 vehicles in 2026 was down 21.4 per cent on the year prior (120,978 units), with reduced supply of the top-selling RAV4 SUV a key constraint.But earlier this month Toyota Australia announced it had secured an additional 10,000 vehicles for 2026 (mainly RAV4, HiLux and bZ4X), in the process lifting the brand’s full-year sales forecast to 220,000 units, which would put it close to the company’s 239,863 sales number in 2025.