SUV News

Huge upgrade for popular small SUV - report
By Tom White · 23 Mar 2026
Hyundai’s Kona, now Australia’s best-selling small SUV, is set for a deeper upgrade than first expected, if a test mule spotted in its South Korean home market is anything to go by.Spotted by South Korean YouTubers, ShortsCar a camouflaged version of the the incoming new Kona has significant design changes more in line with a next-generation offering than the facelift it was expected to be.Among the changes highlighted by the channel, there’s a completely new light signature at the front, an even boxier profile, as well as a completely new roofline and door shapes.The Korean YouTubers point out that the test mule under scrutiny must be a Kona as it has markers on its wheels indicating it is a test model for the European market, where other models (like the smaller Creta or Venue) are not sold.The wheels also carry the expected code-name of the upcoming next-gen offering, SX3.As ShortsCar points out, this Kona test mule has many of the design signatures of the Crater concept car Hyundai displayed in 2025. This is indicated by the boxy bonnet features, new light profile, bulges over the rear wheel arches which appear to include the rear light clusters, and a pronounced spoiler piece over the tailgate.Interestingly the spotted car also features active aero pieces, and very short overhangs. There are also sporty blacked-out 18-inch wheels and sunken aerodynamic door handles.Korean media is also speculating the Kona will launch Hyundai’s upcoming Pleos Connect operating system from the Korean giant’s recently-established dedicated software brand, designed to lean into the ‘software defined vehicle’ concept.The Pleos Connect suite was shown in 2025 on what now appears to be a concept version of what could be the Kona’s new interior. The brand earmarked a quarter two, 2026 launch for the suite, and expects it to be available on “20 million vehicles by 2030".Based on Android Automotive, Pleos Connect is designed to completely overhaul the in-car software and will feature a refreshed interface, deeper over-the-air features (with the ability to tweak drivetrain features with a software update), new developer and fleet management tools, and the ability to collect mass amounts of data to train Hyundai’s future self-driving tech.Expect to learn more about the next-generation Kona imminently if it expects to meet its international launch window of mid-2026.Such a revolutionary change so soon after the launch of the existing Kona is also a risk for Hyundai. The small SUV was the top-selling small SUV in Australia last year, no doubt helped by a diverse powertrain offering and price points.It's priced from just $33,700 before on-road costs with a 2.0-litre petrol engine and continuously variable transmission (CVT), while the fuel-efficient hybrid is $36,950. It is available in fully electric form, starting from $54,000, with the range topping out with the Electric N-Line Premium at a whopping $71,000.Hyundai has emerged as a hybrid hero, taking second position last year for hybrid sales in Australia, tallying 28,819 units. This is double the previous year, and a positive sign for the Korean brand as its major models are nearly all more than 50 per cent hybrid by sales.However, its lack of solid EV sales (only two per cent of Hyundais sold in 2025 were EVs) thanks to its relatively expensive electric models meant the brand still managed to attract a penalty under Australia’s tough New Vehicle Efficiency Standard (NVES), which tightens the vice on high emitters every year from now until 2030.
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All the new Zeekr cars coming here
By Tom White · 23 Mar 2026
Zeekr has confirmed its future plans in Australia, outlining an expanded catalogue of hyped-up models, and updated versions of its current cars by 2027.The brand’s local Managing Director Frank Li said Zeekr would have several models coming this year and next year.Read on to see what they are.2026 Zeekr X faceliftThe Zeekr X, which the brand originally launched with in Australia in late 2024, will receive a major update.While the brand no doubt had big hopes for the small SUV as a more keenly priced and tech-heavy alternative to the Volvo EX30 it shares a platform, sales so far have been lacklustre. An update due this year will seek to make the model an even more attractive proposition, according to Mr Li.“We will have the Zeekr X facelift, which will come in the first half of this year. It will score some very good improvements when it comes to battery and interior features, as well as new colours,” he said.An update to the X already exists in China. While it looks identical from the outside, it features an overhauled interior, with a more practical and contemporary raised console design, as well as new seat and door trims. Interestingly the Chinese market model also features fold-up rear seats similar to Honda’s “Magic seat” set-up it uses in the HR-V to transform the second row into a second cargo space.Stay tuned for more details on which features might make it to the Australian market soon.2026 Zeekr 009 GrandThe X won’t be the only current model in the Zeekr line-up to receive an upgrade, with the 009 luxury electric people mover slated to receive a range-topping flagship variant.“In the second half of the year, we will be welcoming a very luxurious model, the 009 four-seater.”“In China this is called the 009 Grand and it will have even better features than the current car,” Li said.The 009 Grand takes aim at the likes of the Lexus LM as an ultra high-end people transporter. With only four seats, the 009 feautres a similar high-end set-up to the top-spec LM, with a giant entertainment screen bulkhead separating the front seats from the rear.It also scores gold badgework in its Chinese home market, with gigantic chrome-style wheels. Whether this fully electric model will undercut the hybrid LM Ultra Luxury’s $223,520 price-tag remains to be seen.2027 Zeekr 8XWhen queried on the topic of future models, Mr Li told CarsGuide: “Three models will be coming across next year, 7GT, 9X, and 8X, but we haven’t had final date for which one will come first, or in which month or what quarter.” he said.This is the big exciting news. While some were probably hoping for the much-hyped new hybrid and electric models to arrive sooner to bolster Zeekr’s range, the confirmation that they will be joining the right-hand drive arsenal alongside the 7X as global models is big.The just-launched-in-China 8X is perhaps the most hyped of the options. A new rival to the likes of the Range Rover Sport, Audi Q6, and Lexus RX, the 8X large SUV looks set to offer buyers a larger format of the same luxury and value on offer in the 7X, but this time with a plug-in hybrid twist.It’s no average plug-in hybrid either, combining a 2.0-litre turbo petrol engine (205kW) paired with electric motors, producing a combined 660kW in dual-motor form, or 1080kW in top-spec tri-motor form, allowing a 0-100km/h sprint time in as low as 3.7 seconds. On top of that, it has the option of two EV-sized batteries, either 55.1kWh or 70kWh with a 900-volt architecture the brand says can charge from 10 - 80 per cent in just 9 minutes on a charger capable of outputting the right speed. Total EV range sits at 256km or 328km according to chinese specs depending on battery size, with combined range landing at 1416km to the same measuring standard.2027 Zeekr 9XThe 9X is also on Mr Li’s hit list for models aiming at our market. This flagship three-row SUV measures in at 5239mm and over two meters wide, making it a similar size to the Audi Q7, Mercedes-Benz GLS, BMW X7, and full-size Range Rover.It offers much of the same style as the 8X, but with a larger, boxier, and more chrome-embossed overall design.It is offered only in an ultra-luxurious six-seat layout for the Chinese market, with the second row ‘captain’s chairs’ able to fully recline and even fully rotate to face the rear seats.It also shares its peak powertrain with the 8X, offering a 2.0-litre plug-in hybrid system with a peak output of 1030kW, mated to a 70kWh battery with a 9 minute charging time and 1250km of combined driving range.Even the most affordable version of the 9X in China costs the equivalent of A$100,000, giving this monster SUV a real shot of being the most expensive Chinese car on sale in Australia when it arrives in 2027.2027 Zeekr 7GTThe Zeekr 7GT has already been shown in Australia (albeit in left-hand drive form) at several EV shows around the country as the brand’s potential next model, although Li’s comments suggest it may now arrive after either the 8X or 9X depending on what HQ back in China decides.Regardless, the 7GT is an unusual and exciting proposition by a Chinese automaker, offering a Euro-styled go-fast wagon in pure electric form.Offering an 800-volt battery, up to 825km of driving range (according to the lenient CTLC cycle on the biggest 100kWh battery pack), and a 0-100km/h sprint time of just 2.95 seconds, the 7GT looks to give some of the European performance metal in our market a run for their money.Like other Zeekr models, expect luxury trims on the inside, swish software and cabin tech, and either a rear-drive 310kW variant, or a 475kW AWD variant.Other performance enhancements include an air suspension system and adaptive damping.Interestingly, the brand has had less to say on the 7GT’s sedan variant (dubbed the 007 in its Chinese home market), making the potentially wagon-only line-up a bit of a statement in the Australian market.
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Brand is focused on its ability to survive
By James Cleary · 22 Mar 2026
With the avalanche of fresh brands entering the Australian new car market showing no sign of slowing, clearly some recent newcomers and longer-term legacy brands will come under increasing pressure in the next 12 to 18 months.Fold in the additional complexity and potential cost of the New Vehicle Efficiency Standard (NVES) and the thumbscrews are already starting to tighten for certain players.In this context, one well-established Euro brand is focused on its ability to “survive” in what it describes as an exceptionally aggressive market.Speaking at the local launch of the new Scenic E-Tech SUV, Renault Australia General Manager Glen Sealey was asked about increasing competition and said, “Renault as a brand is really in a good position to survive in a market like it is now. And I say that because this is an aggressive market.” “You’ve got annual sales of around 1.2 million vehicles and the top 10 brands accounting for 70 per cent of them.“That leaves 60 brands competing for 360,000 cars a year. That’s the reality of life if you’re going to compete.“So, can you survive on 6000 cars a year? We can,” he said.Despite the French brand’s concerted push towards electric propulsion in Europe and elsewhere, Sealey made the point that EVs still account for less than 10 per cent of new car sales in Australia.While acknowledging the brand buzz funky Renault EV models like the R4, R5 and Twingo (even at a relatively steep price) would generate he said the Renault Kangoo E-Tech, Megane E-Tech and now the Scenic E-Tech EVs currently on offer here are “enough for a market our size”.“If the market goes to 50 per cent EV, guess what, we’ve got a cupboard full of cars. But if the market stays at 10 per cent EV we’ve got cars and drivetrains we can access.“Not everyone wants hybrid, not everyone wants electric and not everyone wants ICE and there’s a (Renault) drivetrain for everyone.”Year-on-year Renault sales were down 17.8 per cent in 2025 (to 4569 units). And so far this year numbers are down by exactly the same percentage.But Sealey confirmed Renault Australia would renew or refresh six models over the next 18 months, noting the age of the brand’s current line-up.“Koleos and Master make up 60-70 per cent of our volume and they are right at the end of their lifecycle.“So, to expect to be flying when you got that on your hands… it’s never going to happen.“And that’s obviously coinciding with some aggressive entrants into the marketplace.“But there’s Duster and Scenic and there’s more coming,” he said.  When asked about potential range inclusions like the Bridger small SUV (to be built in India), the Filante mid-size hybrid SUV (out of South Korea) and the Symbioz compact crossover (produced in Spain), he was expansive on available production sourcing opportunities from those centres as well as France, Morocco, Romania, Turkey and Brazil.“We've put our hand up, we'll look at the business cases and we’ll have some exciting things to say soon.”In pin-pointing the ‘sell’ that will help stand Renault apart from others in the market, Sealey said, “Fundamentally Renault represents a couple of things and it comes back to emotional design. Our cars look good. “It could be Master in its old age. The car’s nearly 10 years old but had an all time sales record in 2024. Koleos is holding up reasonably well for the age of that car, as well.“And we have user-friendly technology. Everything’s easy to use. It’s not intimidating, it’s not minimalistic and it’s not all on screens. There’s an appeal to that,” he said.
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Best options for new Police cars
By Chris Thompson · 21 Mar 2026
It’s been a minute since the only cars we would regularly see wearing a strip of blue and white Sillitoe tartan down the side were the Holden Commodore, Ford Falcon and sometimes Toyota Camry.The world of police cars and vehicles has broadened — Ford Rangers, Hyundai Santa Fes, Volkswagen Passats, the list goes on. All must be practical, of course, and for different purposes.But there are new things to consider now, like hybrids and EVs, new ute options and of course which cars will be the PR show cars, the ones that don’t really have to work too hard. Here are five suggestions from across the spectrum.BYD Shark 6Something about a ute in white with police decals and a bullbar on the front just works. Our digital artist Thanos Pappas has rendered the Shark 6 as a police car both in the red dirt of rural Australia, and in the Sydney CBD.Australia and its vastly different environments could be the perfect place to see if the innovative BYD Shark 6 has what it takes to ‘keep the streets safe’ as it were.While its electric ability would make it ideal for city and suburban patrols, its petrol power means range anxiety on longer routes isn’t a concern.The big question surrounds its ability to off-road - CarsGuide’s off-road guru Marcus Craft deemed it suitable for “light to moderate off-roading” only, though we’re not sure how many police chases end up requiring rock-crawls and hill-climbs.Still, it looks good in the livery, and isn’t that the most important thing about policing? Right? Isn’t it?Kia TasmanPerhaps a little closer to reality is the idea of a Kia Tasman police car. Not only is there already a strong relationship between Kia (and Hyundai) and many police services around the country but there’s even a mock-up Tasman cop car already.During 2025 there was even a period that around Australia “multiple jurisdictions considering and are interested” in using the Tasman for policing.Whether that comes to fruition is yet to be seen - a lot of testing has to be done before a car is deemed suitable for police work, perhaps one reason a couple of other cars on this list may fall short in certain areas.Ford MustangThe Mustang is one such car that might have a couple of downsides - the inability to to detain someone safely being one - but police have often had high-powered highway patrol cars or community engagement vehicles that aren’t really built for your everyday patrols.It wouldn’t be the first time this has come up - about ten years ago the NSW Police Force was considering a Mustang GT for highway patrol, but the previous generation car was struggling with some overheating issues under hard testing.The Ford Mustang seems like a good choice given it’s an easy design to admire, it’s actually a very capable sports car, and it’s got a link to the former FPV patrol cars in the form of its Coyote 5.0-litre engine, on which FPV’s Miami V8 was based.Toyota RAV4This might seem like a boring, obvious answer, but the incoming Toyota RAV4 would make a really sensible car for Australian police.The hybrid of it all, not to mention Toyota’s long history of supplying police cars and its reputation for reliability.That and if the current RAV4 is anything to go by, the new one should be a fairly capable and easy-to-use thing.Genesis G70Victoria Police announced in 2017 it would add dozens of BMW 5 Series highway patrol cars to its fleet, so why not a similar rear-drive sports sedan from the sibling brand to Hyundai, models from which police have been using for some time now.A 3.3-litre twin-turbo engine with 274kW and 510Nm, plus some decent handling and dynamics alongside a design I reckon would suit the blue and white (and yellow in highway patrol form).
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Xiaomi’s ballistic 738kW Zeekr smasher
By Tim Gibson · 20 Mar 2026
The Xiaomi YU7 GT electric SUV has just been exposed in China, and it comes with some bonkers performance numbers.
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China's new car battleground revealed
By James Cleary · 20 Mar 2026
A determined push by Chinese carmakers towards large luxury SUVs offering a choice of pure-electric and range-extender hybrid power continues to gather momentum as the XPeng GX enters full global production.Exuding an unmistakable Range Rover vibe, the GX joins the Aito M9, BYD U8L, Denza N9, Li Auto L9, MG IM LS9 and Zeekr 9X as similarly sized, specified and priced (not to mention Range Rover-inspired) rivals in the Chinese domestic market.Breaking cover earlier this year, we now know the XPeng GX is a substantial six-seater, measuring close to 5.3m long, 2.0m wide and 1.8m tall with a lengthy 3115mm wheelbase. Kerb weight ranges between 2690kg and 2890kg.Offered in pure-electric (BEV) and range-extender hybrid (EREV) form, the BEV sends a combined 430kW and a solid 695Nm to all four wheels via dual motors and Xpeng’s 800-volt coaxial electric drive system.An 800V AI battery platform supports 5C ultra-fast charging capable of completing a full charge of an 80kWh pack in around 12 minutes.That said, battery sizes for the BEV are yet to be confirmed but claimed ranges across four grades are 635km, 665km, 720km and 750km.The EREV GX also features a dual-motor AWD set up delivering a combined 370kW and a claimed pure-electric range of 320km. A 110kW 1.5-litre turbo-petrol engine acts purely as a generator to power a CALB-sourced 63.3kWh LFP battery, but not the wheels. No word from XPeng yet on the EREV’s combined range figure, but a number in excess of 1000km is likely.Specifications detailed by the Chinese Ministry of Industry and Information Technology (MIIT) point to upper GX grades featuring front- and rear-steer-by-wire tech to assist slow speed manoeuvrability and high-speed stability. And Xpeng has already confirmed the GX will be equipped with four Turing AI chips boasting computing power in excess of 3000 TOPS (Trillion Operations Per Second).Design details include a split-opening tailgate (a la Range Rover), retractable door handles, a panoramic sunroof and an active front air intake. Wheel size varies between 21- or 22-inch, depending on the version, and the large SUV’s relatively tight front and rear overhangs are 980mm and 1170mm, respectively. Domestic pricing is expected to land between ¥400,000 – ¥500,000 (~$82,000 – $102,000).CarsGuide has previously contacted XPeng for its position on the GX’s potential for Australian sale with the company not making any comment at this stage.
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SUV cull hits popular car brand
By Chris Thompson · 19 Mar 2026
Nissan Australia has confirmed sweeping changes to its model line-up effective immediately, as formerly key models are axed in favour of a more hybrid-focused product mix.The 2026 Nissan Pathfinder large SUV and the Nissan Juke small SUV will be the last of their kind sold in Australia indefinitely, while the brand is also putting a hold on the arrival of the new Nissan Leaf electric small SUV until further notice.Along with dwindling sales, the models’ powertrain options make them incompatible with Nissan Australia’s hybrid-heavy plan, the outgoing regional boss has said.Nissan Oceania Managing Director Andrew Humberstone told CarsGuide the Pathfinder and Juke are being given the axe while the new Leaf, which in its new form is a small SUV, won’t arrive in showrooms for the foreseeable future either.That plan, he said, involves a lot more e-Power electrification to, presumably, balance out the effects of the incoming diesel-powered D27 Nissan Navara ute and the rather large Y63 Nissan Patrol in terms of Australia’s New Vehicle Efficiency Standard (NVES), which bring fines for models that pollute more and award credits for selling low-emissions vehicles.With Juke and Pathfinder out, Nissan’s line-up is down to six badge names: Qashqai and X-Trail, the small and medium SUVs with hybrid ‘e-Power’ options, Navara and Patrol which fall under the light commercial vehicle category, plus the electric Ariya and the low-volume Nissan Z sports car.“We're going to see a natural dispersion between product and what's coming in, what's going out,” Humberstone told CarsGuide, “so we have to manage that in order to make those tough decisions now for the future.“Juke will no longer be in market, Pathfinder will no longer be in market. Leaf, we're going to, in essence, indefinitely delay at this moment.“We’ll continue to bring in, obviously Navara, which is more NVES-appropriate than the previous version, as is the new Patrol.”Behind Mazda Australia, Nissan is in second place for the largest looming fines as of the most recent February 1, 2026 figures.According to the NVES Regulator, Nissan Australia racked up $10.76m in potential fines between July 1, 2025 and December 31, 2025. Nissan must offset this by selling more low-emission vehicles, or buy credits from other manufacturers, in order to avoid the fines becoming a reality.The plan, according to Humberstone, is to create a model line-up that consists of mostly hybrid variants, thus the introduction of the e-Power-only Qashqai range last year.In addition, a more affordable version of the Nissan X-Trail is set to arrive with 2WD e-Power hybrid in the hopes of increasing hybrid sales of the model.“In addition to that, in the bridging strategy we're focused on when we see circa 75 per cent of all the registrations being, which is within the EV/hybrid space, and that's where we're putting all our energy in the short-term.“So that means the full range of Qashqai now is coming with e-Power technology, which is our hybrid. We’re seeing it with X-Trail… we now want to expand that with a 2x4 hybrid version.”Nissan’s financial situation has been the subject of much speculation, but Humberstone says one of the final things he leaves Nissan Australia with before his departure to a posting in France from April 2026 is this plan to future-proof the model line-up.He said the tumultuous state of the industry means difficult short-term decisions are needed to put the business in a better position in the medium- and long-term.“I would say even within the next six, seven months, you're going to start seeing the benefits of the work. The natural cleansing needs to be done. The sooner you do that, the better. “I believe our timing was perfect, given the volatility of what's been going on all over the place, and the number of competitors and more recent stuff that's going off at the moment around the globe.“We're here to stay in Oceania, and we're committed to the market. There's product investment being made. It's done. So there's no speculation on that.”Humberstone’s replacement is Steve Milette, who was President of Nissan Canada for more than five years, and is currently Division Vice President for Dealer Network Development, Customer Resources, Training and Customer Experience for Nissan and Infiniti’s entire North America region.He takes up the much shorter title of Managing Director of Nissan Oceania on April 1, and is expected to continue overseeing the plan to increase Nissan Australia’s hybridisation of the model range.
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700km+ EV range for new Zeekr 8X rival
By Tom White · 19 Mar 2026
Audi has detailed its next model for the Chinese market, the E7X large SUV.The new model, marketed under Audi’s joint-venture marque with MG owner SAIC, is more than five meters long and has an “industry first” 109kWh battery pack from CATL.This allows the large SUV a driving range of 715km according to the more lenient CLTC testing cycle.It also features a 900-volt electric architecture for ultra-fast charging, plus the signature Audi ‘quattro’ all-wheel-drive system. The brand claims it can sprint from 0-100km/h in just 3.8 seconds.Two versions of the E7X have already been announced, a rear-wheel-drive version producing 300kW/500Nm and an all-wheel drive that adds a 200kW motor to the front axle, and produces 800Nm of torque.Unlike many other Chinese-built SUVs in this size category, the E7X is only a five-seat proposition, rather than the three-row six-seaters from rival brands. In this sense it is a closer rival to the likes of the smaller and also fully electric Xiaomi YU7 or the more size-equivalent but plug-in hybrid Zeekr 8X.Audi’s SAIC joint-venture sub-brand ditches the brand’s historic four-ringed logo in favour of an illuminated AUDI badge. It also has a distinct design language to specifically appeal to the Chinese market, with its own face and LED light structure.If it follows on from the previous E5 Sportback, will have a tech-laden interior, too.Expect to learn more about the E7X at its official unveiling at the Beijing Motor Show in April.As for export markets, don’t get your hopes up, with the SAIC joint-venture vehicles both expressly designed for China, although it is notable the brand has registered the E7X name in Europe.Despite high hopes for the Chinese market, the brand’s E5 Sportback has failed to deliver significant sales so far in China compared to domestic rivals from IM Motors, Zeekr, Nio, and Xiaomi.Therefore, a lot is riding on the E7X to deliver more volume for the brand’s fledgling China-specific arm.Audi had a better result than expected in 2025 according to its latest financial release, in what it said was a particularly tough year. While much of its focus will be on building out its Chinese offering, the brand will also follow up a strong 2025 with more important new global models in 2026.This is set to include the new flagship Q9 SUV, a re-booted Audi A2 e-tron, as well as a next-generation Q7 large SUV.
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Europe strikes back with bold EV
By Tim Gibson · 18 Mar 2026
Volkswagen’s new ID. Cross all-electric city SUV has just been unveiled in lightly camouflaged guise overseas, with the model targeted for a launch later this year. We don’t know yet whether the ID. Cross will make its way to Australia, but there are already several other models under the electric ID banner here. The brand has its ID. 4 and ID. 5 mid-size SUVs as well as the ID. Buzz people mover and van. Volkswagen Australia has been contacted for comment as to when we might see the ID. Cross launch in Australia.A spokesperson for Volkswagen Australia said the brand is currently exploring the possibilities and feasibility of introducing the ID. Cross in Australia, but no decisions have been made yet. The new model would provide an all-electric small SUV rival in what is a growing segment Down Under. The five-seater would compete with the likes of the BYD Atto 2 and Leapmotor B10 as well as cars a half-size up like the Kia EV3 ahead of the more size-equivalent EV2 arriving.We know so far the ID. Cross has three electric motor set-ups, which produce 85kW, 99kW and 155kW respectively, serving as an electric alternative to the T-Cross combustion SUV.It comes with two battery choices, which are 37kWh and 52kWh. Details on the driving range for the car are yet to be revealed by VW. It will also get DC fast charging at 90kW, with the larger battery option offering charging at 105kW, indicating a charge time in the mainstream benchmark half-hour range. It will start in price overseas from 28,000 euros, which is around $45,000, but expect a price jump is on the table if it makes its way to Aussie shores as the numbers rarely line up.The ID. Cross appears in camouflaged photos in the Netherlands with a bubble-like design and a sloping roofline much like that of the current T-Cross combustion car. It has a rectangular rear light design and the rear VW badge illuminates in line with other ID models. Few other details have been revealed about the car at this stage, with the launch planned between September and December this year in Europe.This latest ID. Cross continues VW’s push towards electrification of its range, with the brand recently announcing an ID. Polo hatch, with an ID. Golf also mooted to live alongside the re-branded ID.3 Neo electric car.Stay tuned for more on Volkswagen's new model plans for the remainder of 2026 in Australia soon.
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Zeekr is doing something special
By Tom White · 18 Mar 2026
This Chinese brand is doing something special for Australians.Hot on the heels of the launch of the special edition Zeekr 7X Black Edition, the local arm's Managing Director Frank Li said constant communication with its buyers would allow even more “co-creation” specialised for the Australian market.“Zeekr is a brand which is moving very fast, usually the facelift comes within one or two years, and the very strong research and development team and design team give us the capability to move with that kind of speed,” said Li.“The key point is co-creating with our customers. We’re not only trying to sell products here, but we’re trying to build a community. We’re trying to get more engaged and listen to customer demand and suggestions, and we take that on board for the product."Zeekr said when launching the new 7X Black Edition, that the new variant was based expressly on customer feedback that there should be a blacked-out version of the car, which was previously missing.But Mr Li said the constant “co-creating” with its buyers was happening more frequently behind the scenes and reached beyond just new variants.“For software, we’re doing over-the-air updates based on customer feedback, and on the hardware front, we’re trying to push for even more features .”One thing that wasn’t a problem in customer feedback, Li says, was anything to do with range or power.“With powertrain, battery and electrification, our customers are actually quite satisfied” he said.Li added that the 800-volt platform used by the 7X was already enough to “have the highest charging capability” on Australia’s fast-charging network. Li revealed what Aussie fans are screaming out for.“The biggest feedback is on software, features like auto-parking, these are the kinds of capabilities we will be improving in the future,” he said."Customers want more choice. Some don’t get a lot of use out of the auto door feature, but they want all-wheel drive, so they’re asking for the ability to separate those two features out, so this is one example of something we have under discussion.”The 7X is also notable for having an animated LED light bar in its Chinese home market, which adds a degree of character to its design missing from Australian-delivered vehicles.Because of more strict Australian Design Rules (ADRs) around frontal lighting features, the animated bar is replaced by a gloss panel on locally-delivered versions.Li said while the brand was always in discussions on these types of limitations, it seemed the regulations would still stop some popular features from its Chinese home market.“If we could bring these features to the Australian market, we would love to do so,” he said.Many other Chinese brands also have an element of rapid turn-around, which allows them to bring updates, facelifts, or even deeper upgrades to Australia in usually never-before-seen timeframes.While this generally means a much more competitive new car landscape, it can also sometimes mean rapid depreciation for early adopters. On the flip side, these early adopters can also be rewarded with significant software fixes while getting in at a lower initial price-point.As often a global launch-pad for Chinese brands though, feedback from the Australian market is taken very seriously by even the biggest players, such as BYD, Chery and GWM.The 7X has been a resounding success for the Chinese premium brand.The new EV has more than doubled its sales after only a handful of months since launch, and now accounts for the lion’s share of the brand’s volume Down Under. With 1046 units delivered in the first two months of this year, it has also rapidly shot to near the top of the category for similarly-sized SUV rivals, or similarly-priced EVs.This comes as no surprise to Mr Li though, who said the product will speak for itself.“Zeekr brings customers an option where they don’t need to compromise between tech, luxury, drive experience, and the cost,” he said.“Before 7X came along these four elements have been in conflict. It’s very hard to get them all, so usually you have to compromise.“So, we have very strong ambitions and forecasts for 7X, but the product and time will tell.”
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