SUV News

Audi has revealed the Q9 as its largest and most luxurious SUV yet.A brand new nameplate to sit above the previous Q7 and Q8 flagships, the Q9 is by far the biggest Audi ever built measuring in at over 5300mm long.Not only is it designed to take on (and even out-size) Audi’s traditional rivals, like the BMW X7 and Mercedes-Benz GLS, but this new offering will help the brand fend off much-hyped large SUV offerings from China like the Zeekr 9X and IM LS9, both of which are due in Australia before long.The Q9 will enter new price territory for Audi’s combustion SUV range, with price tags starting at the equivalent of A$177,792 in Europe. For context the current Q8 TDI starts from $144,400 and the Q7 starts from $108,742.The Q9 will be offered with one powertrain at its European launch, a 3.0-litre diesel V6 with the brand’s MHEV Plus technology. This system uses 48-volt electrics to drive an electric motor mounted to the eight-speed automatic transmission which can provide up to 18kW of additional power. It will be available in two states of tune, either 220kW/630Nm or 180kW/500Nm.The engine also features an electrically-powered compressor which reduces turbo-lag. Audi says this combination will consume between 7.4L/100km to 8.0L/100km.The range-topping SQ9 will join the range at a later date, powered by an updated version of the brand’s 4.0-litre V8 twin-turbo petrol engine, producing 440kW/800Nm. The all-wheel drive system on both cars is a rear-biased system, with the SQ9 also being equipped with wider tyres at the rear for additional grip. It will also come with an electronically-controlled rear differential lock.A petrol turbo V6 will also complement the line-up, at least in the USA, although specs are yet to be revealed. All derivatives are expected to be able to tow 3500kg depending on local regulations. On the outside, the Q9’s design features an enormous grille, which can be optionally equipped with LED fittings. The headlights, DRLs and tail light fittings feature curved LED tech, while the expansive body panels are designed to enhance the car’s presence and to “emphasise a sense of calm and refinement” with a “clean aesthetic”.It can optionally be equipped with a much more aggressive-looking S Line trim package and up to 23-inch alloy wheels. The wheels are so big the brand has also included acoustic deadening inside them to reduce road noise.Inside, the Q9 is offered either with six or seven-seat layouts, with fully electric control of all seats, and an entry mode, which automatically folds the second row out of the way for third-row passengers. In addition, the Q9 is the first Audi to be offered with automatic doors which can detect obstacles.A panoramic sunroof and ambient interior lighting is standard, and there are noise-cancelling features in the sound system.Other standard features include the brand’s signature Matrix LED headlights and automated high-beam feature, dual 12.3-inch screens for the digital instrument cluster and passenger screen, a 14.5-inch central multimedia touchscreen, dual wireless phone chargers, and several seat trim options ranging from synthetic leather and suede through to Nappa leather with extensive customisation. An Audi Australia spokesperson confirmed to CarsGuide the local division is closely evaluating the flagship Q9.“Given Australia’s ongoing appetite for SUVs, we would consider any future model which is the right fit in terms of customer demand," said the spokesperson.Further updates on the Q9 for Australia have been promised at a later date.The brand is 11.2 per cent down in the first half of 2026. It is faring the worst out of the German ‘big three’ despite a surge of new model launches in the last 12 months with BMW down 8.0 per cent, and Mercedes holding steady with a small 1.7 per cent decline.The Q9 is an obvious tilt at the US market, with Cadillac Escalade-rivalling dimensions and will serve as a spiritual successor to the recently-discontinued A8 large sedan.The new enormous luxury SUV arrives as Audi’s parent company Volkswagen faces deep profitability troubles and a need to reduce its manufacturing footprint and model range to compete with the rise of Chinese rivals the world over.

Buyers still love 4WDs in Australia. It remains a big-selling segment, but some of its biggest hitters are suffering losses.China is starting to get a foothold in the market with budget offerings posing a serious threat to established regulars.Emissions-heavy vehicles such as 4WDs are also coming under fire from increasingly stringent rules in Australia.Here is the rundown of the best-selling 4WDs up to June 2026. The Ford Everest large SUV is up front with more than 11,000 sales in 2026 so far, despite a near 10 per cent year-on-year drop. It is based on the Ford Ranger, which is the best-selling ute in Australia.The Toyota Prado takes second place with more than 9000 sales so far this year, but it has experienced an even sharper drop of nearly 42 per cent year-on-year.The Prado is a scaled down version of the LandCruiser 300 Series, using a 2.8-litre four-cylinder turbo-diesel engine, as opposed to the more powerful V6. Isuzu’s MU-X is third, making 7564 sales up to June, but it too experienced a more minor slump of 3.2 per cent. The LandCruiser 300 Series is currently fourth on the standings, and is the only car in the top five to have experienced a substantial growth in sales. Its 6451 sales constitutes a 26.3 per cent rise compared to first six months of 2025.Toyota also released a performance petrol hybrid V6 variant earlier this year.The Suzuki Jimny rounds out the top five as a much smaller and cheaper competitor to those above it. Priced from $31,990, before on-road costs, the Jimny is down 11.1 per cent compared to this time last year, while still amassing 3882 sales. The Nissan Patrol is down nearly 25 per cent compared to its sales result up to June 2025, with 2843 sales so far in 2026. The current Y62 petrol V8 Patrol will cease production next month, and order books for a new twin-turbo V6 will open later. GWM’s Tank 300 mid-size SUV off-roader has continued to surge up the sales charts in 2026, with 2759 sales so far.The Tank 300 is available in petrol, diesel, plug-less hybrid and plug-in hybrid set-ups - more varied than any of its competitors. BYD’s Denza sub-brand is another Chinese rival experiencing a solid sales return in Australia.Its B5 plug-in hybrid SUV has already accumulated 1445 sales this year, having only gone on sale in December 2025.Its bigger sibling the B8 is also approaching the 1000-unit mark midway through this year. The ultra-luxury GMC Yukon Denali from the United States is starting to pick up momentum in Australia. The V8-powered eight-seater Yukon Denali went on sale in the middle of last year, but 2026 has seen sales explode by nearly 190 per cent. It remains a low-volume model with only 202 sales, as it carries a $174,990 price tag. The 4WD segment is about undergo some serious changes in the next few months, including an influx of new models.The Mitsubishi Pajero will return to Australia, along with several new Chinese competitors likely to join it over the next 18 months.The anticipated Geely Galaxy Cruiser is slated for a UK launch, meaning Australia could its next step, while the GAC Yue 7 also seems to be on the way. 

A chunky little SUV with more-than-usual off-road capability has achieved something few have ever been able to achieve consistently – attract more genuinely new customers than returning ones.The Renault Duster has cracked the sales conquest code that is considered the Holy Grail by every manufacturer, with up to three-out-of-four buyers for the little off-roader new to the carmaker in Australia.According to Renault Australia General Manager, Glen Sealey, this turns the usual ratio on its head, meaning the small SUV will bide well for the longevity of the product in this country.“With Duster it’s almost all conquest,” he revealed to CarsGuide.“For Symbioz (a larger mid-sized SUV coming to Australia in the final quarter of this year to act as an indirect replacement to the now-discontinued larger Koleos SUV), we see greater loyalty.“That’s because the Renault customer of the last 10 years is expecting a higher level of premium, whereas Duster customers are happy with what they've got.”This reflects the series’ massive success in Europe since the original Duster was launched to acclaim as a tough, basic crossover in 2010, where it is built and sold by Renault’s Dacia value brand from Romania using many off-the-shelf parts (namely from the Clio) to keep prices down.Sealey admits that the Duster still has some way to go, with only around 300 units sold in Australia so far this year, compared to well-over 10,000 registrations for the similarly priced Hyundai Kona.“It's going to take some time for that vehicle to find its place in the marketplace,” he concedes.“But we do see the people that didn't buy Duster would buy Symbioz. It's all conquest. More than any other car we've got. Which is a good thing. Brings new people to the brand.”Reasons for the Duster’s broad appeal is its accessible pricing, chunky styling, versatile and hardy interior, handy extra ground clearance and off-road-enhancing technology in the optional 4WD model.This positions this Renault model halfway between every other small SUV like the Chery Tiggo 4 and tough, proper off-road mini 4WD Suzuki Jimny – something that the French brand has been keen to exploit.“I'd say we're not unhappy with Duster,” Sealey added. “We're very conscious that Duster walks into a very competitive market.“If I look at (the Suzuki) Jimny, it took 21 years before it actually started to sell any volume. Duster is a new nameplate for a smaller brand in a very crowded market place.“We think Duster will continue to grow and we think it’s going to find its space,” Sealey believes.“And what we've seen, from every person who's bought one, is that they love it. They love the fact that it's fun to drive. It delivers a very honest and unique driving experience. Absolutely, and that (sales growth) will happen like that. But and it will be osmosis.”

Mercedes-Benz has given the first glimpse of the upcoming G-Class Cabriolet with its roof folded down, hinting the convertible luxury off-roader’s arrival is imminent.In December last year Mercedes-Benz announced that it would be bringing its G-Class Cabriolet back after the previous version had been discontinued in 2013. The images that were released officially at the time were of a camouflage Cabriolet model with the folding roof in place. Now Mercedes-Benz has released a series of teasers on its social media accounts showing the G-Class Cabriolet folding down its roof automatically.Although nothing is really left to the imagination Mercedes-Benz has persisted with using camouflage around the rear of the G-Class Cabriolet.It is clear the roof folds automatically and quickly, although not quite as compactly as some might have hoped. Rather than storing itself away neatly behind the rear seats, the folded roof sits as high as the top of the spare wheel cover mounted on the tailgate.Mercedes-Benz has not announced when the G-Class Cabriolet will make its global debut, but it is expected to arrive before the end of this year.CarsGuide has reached out to Mercedes-Benz’s local arm asking for confirmation of the Cabriolet’s arrival and the launch timing Down Under, but the company is yet to respond.The signs are positive for an Australian arrival with Mercedes-Benz CEO Ola Kallenius saying at the 2025 Munich motor show that the new Cabriolet will be “sold in almost every market around the world”.Details are scarce, but the model in the teaser video appears to be the top-of-the-range twin-turbo V8-powered G63. Buyers of a Cabriolet version can expect to pay a premium over the current hard-top G63, which starts at $368,400 (before on-road costs). The cabriolet body style may only be available in the range-topping G63 specification and if it does come to Australia it will join the line-up, which starts with the diesel powered G 450d before stepping up to the fully electric G 580.Mercedes-Benz introduced a Cabriolet version of its short wheelbase two-door G-Class in 1979 with production running until 2013.  Mercedes-Benz says the reason for the two-door Cabriolet G-Class’s axing was due to low demand and increasing safety requirements.A four-door version was continued to be made but only available in the exotic Mercedes-Maybach G650 Landaulet specification. This was also discontinued in 2018.

We all secretly knew it, but now it's official: Ute and four-wheel-drive owners rarely use their vehicles as intended.Utes and rough-and-tumble 4WDs are some of the best-selling vehicles in the country, and if you have ever spent any time on the road you'll see it is dominated by Ford Rangers, Toyota HiLuxes and Pradoes and a range of newer vehicles such as the BYD Shark 6, GWM Tank 300 and Denza B5.Now new data from Continental tyres shows most high-riding and rough-road-ready vehicles rarely make it out of the suburbs.The survey polled 2000 Australian ute and 4WD owners across the country aged 18-years-old and above.Only 18 per cent of those surveyed said they had used their vehicle’s off-road capabilities frequently, while 22 per cent said they never went 4WDing.A further 21 per cent said they had gone off-road once or twice, and shockingly two per cent said they weren’t even aware of their car’s off-road ability.Of the drivers surveyed, 33 per cent said they take their vehicle off-road every few months, while 22 per cent said they never take their ute or 4WD off-roading. Twenty one per cent said once a year and only six per cent said every weekend,Surprisingly only 22 per cent of respondents said they bought their ute or 4WD for its off-road ability, with towing capacity (21 per cent) and space for the family (20 per cent) also the main reasons for the purchase.But if people aren't going off-road regularly, what are they using them for?The most common use of the vehicle was for grocery runs, with 57 per cent of those polled stating they do that on a weekly basis.This was followed by commuting to work (52 per cent) and weekend getaways (41 per cent).Only 20 per cent said they used the vehicle for camping or off-roading weekly.And the most common off-roading use in suburban areas was to tackle gravel or dirt carparks followed by grassed areas at local parks or sports fields.And the biggest challenge for utes and 4WDs? That’s parking in tight carparks and driving in poor weather conditions, followed by hitting a pothole.

Land Rover is about to axe its cheapest model.The brand will end production of the Discovery Sport luxury mid-size SUV in December 2026 after a more than 11-year run, according to United Kingdom magazine AutoCar.The car is also no longer listed for sale on Land Rover’s Australian website, essentially verifying its imminent departure from the market."Discovery Sport production will end in December 2026, in line with normal product lifecycles," a spokesperson for Land Rover Australia told CarsGuide. "As part of this transition there will be a managed sunset of manufacturing, ahead of this date, for certain markets."It comes with petrol or plug-in hybrid power, starting from $78,454, before on-road costs, with top-spec examples costing in excess of $100,000.The Discovery Sport is a cheaper rival to the Audi Q5 ($81,000) and BMW X3 ($87,300).The 2.0-litre turbo-petrol engine produces up to 184kW and 365Nm, while the 1.5-litre-turbo petrol plug-in hybrid set-up produces 227kW and 540Nm.The Discovery Sport has not been a prolific seller for Land Rover, with the more expensive Defender proving to be the brand’s most popular car.The bigger Defender SUV is the key driver of sales for the brand globally, eating into the previously popular Discovery name.Land Rover increased the price of the Discovery Sport by nearly $5000 last year in a minor refresh for the model.It has been one of Land Rover’s longest-running models in production, but the brand is now taking a different direction.Land Rover has hinted at the more rugged Discovery taking on greater responsibility within its lineup as part of a commitment from Jaguar Land Rover Chief Executive Officer P.B. Balaji.“Discovery is very much part of our ‘House of Brands’,” Balaji told United Kingdom outlet Auto Express in May 2026.“You should expect to hear from us, future plans on Discovery, sooner rather than later.“We are as committed to the Discovery as any of our other brands.” 

Owners of European premium brands are trading in their cars for more affordable Chinese-branded cars, according to Omoda Jaecoo’s local boss.Chery’s burgeoning offshoot, Omoda Jaecoo, has experienced significant growth in the past 12 months, rolling out three models with multiple powertrain variants in quick succession.Capitalising on Australian buyers’ hunger for more affordable, feature-packed cars, Omoda Jaecoo sales have increased by a whopping 1177 per cent year on year, albeit off a lower base and fewer models.With four models available - the Omoda 9 and Jaecoo J5, J7 and J8 SUVs, the brand is now outselling bigger names like Honda, Suzuki, Lexus and another rising Chinese marque, Zeekr.Those sales have to come from somewhere, and Omoda Jaecoo Australia Chief Commercial Office Roy Munoz says while not many people are coming in and cross shopping with other Chery brands, he has some idea of the brands they’ve nabbed buyers from.“Not much of a Chery cross shop, surprisingly, and it's a mixed bag at the moment. We don't have specific data, but what we can see from the past 12 months are the vehicles that are being traded in,” he told CarsGuide.“So you might have a buyer from a legacy volume brand. You might have buyers from legacy premium brands also. So the likes of BMW, Mercedes, Audi, even JLR (Jaguar Land Rover) customers maybe stepping into the likes of a (Jaecoo) J8 or an Omoda 9 or even a J7 as well, even down to J5. So it's hard to pinpoint exactly where they're coming from, but customers are responding well just to that value proposition of these products.”Being one of the fastest growing brands by sales not just in Australia, but globally, is a solid flex, but Munoz explained it doesn’t come without challenges, especially in relation to customer experience.“Well, customer experience, it's always easier to say is the primary focus and hard to do in practice, right? So, I guess in establishing ourselves, yes, being a fast-growing brand, it's not necessarily just about the sales. So, you could be fast growth in terms of sales, but are you fast growth in service? And by that I mean, are you fast to respond? Do you have parts readily available? Are customers generally happy? So for us, growth in terms of sales, yes, that is important. But sustainable growth, to be able to service and support your growing customer base is probably even more important for us.”Munoz acknowledged the new auto brand still has a ways to go when it comes to building a robust aftersales program, but highlighted where it is investing.“We still have a bit of work to do, and the work is being done as we speak. We're investing in not just human resources, but in our parts warehousing as well, parts supply, technician training, and ensuring that, because aftersales sells your second, third, fourth car. Sales sells your first car, primarily. So that customer advocacy is something that you don't build overnight. It’s built over time, and it's built through every customer interaction. So we treat each one as seriously as each other.”Munoz wouldn’t be drawn on sales targets for Australia, and he also said there’s no hierarchy within Chery Group dictating that Chery must be the top brand with others like Omoda Jaecoo, Lepas and iCaur sitting behind. This was once Hyundai Group’s strategy years ago - Hyundai was the main brand and Kia the smaller sister brand.“No, I guess we've got our own sort of strategies and growth ambitions. Certainly, as long as it's a Chery brand, we'd love to see it on top. Chery on top. Sorry, had to throw that in there. But certainly, I think you'll find when you look at the global data… in some markets Chery might be selling better, in other markets Omoda Jaecoo might be selling better. It really depends on how the market responds to those brands. But I've said it before: as long as a customer has purchased a Chery Group product, they're a winner.”

The biggest change in the Australian automotive landscape since the demise of Holden is about to play out in the coming years.In just the past few weeks we’ve seen both Peugeot and Fiat ‘pause’ Australian operations amid steeply declining sales. Peugeot has sold just 427 cars in the first half of 2026, a more than 40 per cent decline on its sales last year. Fiat was even worse off, managing just 144 sales.They could potentially join a growing list of brands that have officially left the Australian market in recent years, including not only Holden but Chrysler, Dodge, Infiniti, Opel and Citroen.The problem is simple, and one I have outlined before - you can’t fit 10kg of dirt in a 5kg bag. The cold, hard fact is the Australian car market isn’t very big, at least not in global terms, with between 1.1 and 1.2 million cars sold each on average.The pie is only so big, so to speak, so with each new brand that arrives, the slice of pie each brand gets grows smaller. When a brand like BYD arrives and quickly rises to claim an 8.6 per cent market share, as it has done in the first half of this year, those sales have to come from another brand’s share.There are now about 70 brands, and more coming seemingly every month, competing for those one million sales. With Toyota taking a 15.7 per cent share, BYD with its 8.6 per cent and a few other brands like Kia, Hyundai and Mazda with more than five per cent, it doesn’t leave much for the rest.Brands with less than one per cent market share include, Alfa Romeo, Chevrolet, Cupra, Deepal, Foton, Genesis, JAC, Jaguar, Jeep, KGM, Land Rover, Leapmotor, Renault, Skoda and XPeng.Market share is not a guarantee of success either. Holden may have lost some share in its final years, but it was still a leading car brand in Australia at the time General Motors pulled the plug. But obviously the more vehicles you sell the better your chances of survival.One of the obvious reasons for this dramatic change in the past five years has been in the flux of Chinese car brands. Many have arrived with appealing products at an attractive price, which is why BYD, GWM, Chery and MG have all made meaningful inroads into the market.Obviously these brands, and the rest of the Chinese newcomers, put pressure on the established order, but that is how a free market works. The competition between brands drives improvement in the cars we drive and the value brands offer us.Not to be harsh, but if Holden, Chrysler and the rest offered more appealing products to Australian new car buyers they’d still be here. That’s the cold reality of capitalism.Having said that, the new Chinese brands are not any safer than any of the established names, perhaps even more at risk. Case in point, Foton and XPeng are both already on their second attempt at the Australian market.On top of this increasing market competition car brands are also facing the challenges from the New Vehicle Efficiency Standards (NVES). This requires them to sell more lower emission vehicles or face heavy financial penalties and many brands were simply not prepared for it.It means many brands need to deal with increased competition putting pressure on them to make their cars cheaper, while at the same time potentially needing to make their cars more expensive to compensate for government fines.As one industry expert put it to me several years ago, when NVES was being developed, not all brands will survive. It’s sad, it will mean job losses and less choice for you, the new car buyer, but that is simply the reality we all face.Holden may have been a high-profile departure but Peugeot and Fiat’s recent 'pause' is likely a portent of things to come. The Australian new car market is now a survival of the fittest and that will likely mean it looks very different in the not-too-distant future…

Mitsubishi could be planning an all-out hybrid assault with its new Pajero 4WD and Triton ute.The Japanese brand is reportedly planning to make its Thai manufacturing facility a production and export hub for electrified vehicles. Mitsubishi builds the Triton ute in Thailand and will produce the coming Pajero there, too.Mitsubishi Motors Chairman and CEO Takao Kato made the announcement on a recent visit with the Thai Prime Minister Anutin Charnvirakul, according to Nikkei Asia.The Japanese carmaker’s Thai production facility will reportedly be focusing on producing electrified versions of the Triton ute, as well as the forthcoming Pajero SUV.This indicates that Mitsubishi could be fast-tracking electrified versions of both the Triton and Pajero. The former vehicle is currently only available with diesel engines and the latter hasn’t been revealed yet, but it’s expected to share componentry.Around the reveal of the current, sixth-generation Triton ute in 2023, Mitsubishi had claimed it was developing an electric version.In October 2025, Mitsubishi Engineering Fellow Kaoru Sawase told CarsGuide the Japanese carmaker is still looking to make an electrified version of the Triton, but it’ll now more likely have a hybrid powertrain.“Of course there’s a need to reduce CO2 emissions,” said Sawase.“So along with the flow of the times, there is a need to develop Triton HEV, so we are working on that.”“So first we have to work on hybrid, not the way of plug-in hybrid.“In the past, we have announced to launch the battery electric vehicle Triton. But now the reaction has shifted a little bit.“We are now trying to quickly launch the electrified vehicle.”It’s worth noting that Mitsubishi already makes electrified vehicles at its Thai manufacturing plant. These include the Xforce Hybrid, Xpander Hybrid and Xpander Cross Hybrid.There are currently no Mitsubishi plug-in hybrids (PHEVs) or electric vehicles (EVs) made in Thailand.Globally the Japanese carmaker has already committed to introducing 13 new models, including five hybrid and PHEV models, over the next five years.It’s unclear how many of these new electrified models will be produced in Thailand.Although diesel-powered vehicles are still incredibly popular in Thailand, the local government is looking to boost and incentivise the production of electric vehicles (EVs).This has already caught the attention of many Chinese carmakers who have set up Thai production hubs for export markets. Examples include BYD, Chery, GWM and MG.This pressure from the Thai government and the investment from Mitsubishi to introduce more Thai-made electrified vehicles may benefit its Australian arm if the vehicles produced launch locally.Mitsubishi did receive credits last year from the recently instated New Vehicle Efficiency Standard (NVES) in Australia for beating its fleet CO2 targets, however these targets are tightening every year.One of the few ways of reducing the company’s fleet CO2 emissions, besides buying credits from other carmakers, is by introducing more low-emissions vehicles, like hybrids and EVs.Mitsubishi already offers the Outlander PHEV and has remaining stock of the discontinued Eclipse Cross PHEV in Australia.The Japanese carmaker has also confirmed it will be launching an EV that has been co-developed with Taiwanese carmaker Foxtron in Australia before the end of 2026.At this stage Mitsubishi hasn’t confirmed any other electrified vehicle launches in Australia yet.

The Mitsubishi Pajero is getting closer to Aussie buyers.The highly-anticipated 4WD will be officially revealed in Japan on the 2nd of September 2026, according to Japanese magazine BestCar via a dealer source.This sets it up to land on Australian shores not long after.The Pajero’s price in Japan should be revealed as part of this announcement, which will indicate how much it could cost in Australia. The returning Nissan Patrol and Toyota LandCruiser competitor is expected to arrive Down Under by November, with it already approved for sale. It will be based on Mitsubishi’s Triton ute.It will employ the same 2.4-litre twin-turbo four-cylinder petrol engine, making 150kW and 470Nm.The car will have a six-speed automatic transmission as well as a rugged four-wheel drive system. The Pajero will be available in four different trim levels. The GLX, GLS, Exceed and GSR, mirroring elements of the Triton’s lineup.  It will also feature a digital recreation of its iconic triple analogue instrument meters that were found on previous generations of the Pajero called a ‘Multi Meter’.Mitsubishi’s Chief Vehicle Engineer Takaaki Matsumoto recently told CarsGuide that there are high hopes for its new model. "In the development of the new Pajero, we aimed to inherit and evolve the vulnerability and comfort that successive Pajeros have been about," Takaaki said. "This is the embodiment of Pajero, which developed the 4WD, which was for working cars until now, as an all-round 4WD that anyone can run comfortably on any road. On top of that, we worked together to make a big jump up in how to make this Mitsubishi Motors' flagship.”"I can confidently say that the new Pajero has been able to raise both static and dynamic quality to a very high level. If you open the door and get into the car, you should want to stay in this car forever, drive forever, and own it forever."