SUV News

Hybrid family SUV buyers have a new cheaper option in Australia.Nissan has released the pricing for its more affordable X-Trail e-Power hybrid lineup that kicks off from $45,990 before on-road costs - a rough $3000 cut compared to previously.It is now priced the same as the segment-leading hybrid-only Toyota RAV4 (also from $45,990).The changes make the most affordable e-Power grade also in closer proximity to hybrid versions of the Hyundai Tucson (from $42,850) and Kia Sportage (from $44,450). Customer arrivals for the new X-Trail models will begin in September 2026, with order books open now.Cheaper hybrid X-Trails are less powerful and swap all-wheel drive for front-wheel drive.These variants are powered by a 1.5-litre three-cylinder turbo-petrol and single electric motor set-up, producing 150kW/330Nm, compared to the AWD’s dual-motor 157kW/525Nm.Nissan’s hybrid set-up utilises electric motor power to drive the wheels, with the petrol engine solely responsible for generating electricity doing away with the need for a traditional transmission. These variants offer improved fuel efficiency at 5.4L/100km compared to the AWD's 6.1L/100km and also emit less CO2 into the atmosphere. Nissan has also introduced a stand-alone Rock Creek seven-seater petrol variant, priced from $48,315, making it the most expensive three-row X-Trail on offer.This variant adds a bigger 12.3-inch digital driver display and a 10.8-inch head-up display as well as new orange-accented 18-inch alloy wheels. The Rock Creek features several blacked out elements, including the front grille, roof rails and door mirrors. The front and rear badges have been given orange accents, along with the steering wheel. The X-Trail is Nissan’s most popular model in Australia, and is a strong competitor in the mid-size SUV segment.  These new hybrid models will work to offset the brand's impending emissions fines under the Australian New Vehicle Efficiency Standard (NVES) while making sought-after hybrid variants more affordable.Nissan showed off the next-generation X-Trail earlier this year that is due to land in Australia towards the end of 2027. It will introduce an updated e-Power hybrid set-up that it claims is even quieter, smoother and more fuel efficient. It will also have a more rigid overall structure and a reworked suspension system.The next-generation X-Trail will continue to be offered with petrol power globally, but Nissan may consider only bringing the hybrid to Australia in light of emissions restraints. 

The third-generation Mercedes-Benz GLA has been unwrapped ahead of its early 2027 debut, when the small premium SUV will rock up with a class-leading 657km range and some of Benz's latest EV tech.The all-new Mercedes GLA is no longer a higher-riding A-Class, but is now more closely related to the latest CLA small sedan, sharing its latest MMA platform and advanced EV tech.As well as being available with all-electric power, the compact SUV has also been engineered for mild-hybrid combustion engines that are set to arrive in the second half of next year.Both electric and mild-hybrid versions of the GLA have been built to rival the Audi Q3/Q4 and the BMW X1 that also lands later next year.Mercedes has equipped the battery-powered GLA with powerful 800-volt electrics for super-quick top-ups, with as much as 270km of range added in little more than 10 minutes thanks to fast-charging up to 320kW.AC charging is up to 11kW, with faster 22kW top-ups an option.A 10 to 80 per cent recharge takes between 20 to 22 minutes, ensuring the GLA should be among the quickest-charging small SUVs out there.In Europe, just three powertrains will initially be offered. The GLA 200 comes with a single motor that pumps out 165kW and 335Nm and features a 58kWh lithium-iron phosphate (LFP) battery that provides a range of up to 447km.The mid-spec GLA 250+ remains rear-drive, but is combined with the larger 85kWh nickel-manganese-cobalt (NMC) battery for the maximum 657km range, but delivers 200kW, while mustering the same amount of torque.At the top of the EV tree is the GLA 350 4Matic that picks out 260kW and 515Nm of torque for a brisk 0-100km/h sprint of 5.4 seconds, gains dual motors and all-wheel drive, and can still cover up to 643km on the same WLTP test cycle.Later on, a mid-spec 71kWh NMC battery will also join the line-up.It has not yet been revealed what variants of the 1.5-litre four-cylinder 48-volt mild-hybrid will be offered on the GLA, but the small sedan comes with versions offering 100kW/200Nm, 120kW/250Nm and 140kW/300Nm, with both front- and all-wheel drive available.Picking up where the recently launched GLB compact seven-seater left off, designers have tweaked the old car's slightly ungainly proportions to create a lower SUV (-20mm) with a longer wheelbase (+61mm) and wider rear track (+31mm), while the more muscular arches give the impression of a sportier car than before.Fresh aerodynamic wheels that range from 18- to 20-inches hint at the advanced air bending at work that has reduced drag to around 0.27Cd, while the black plastic cladding on the arches and underbody suggests some off-road prowess.Up front, like the latest C-Class Electric, there's a large dominant chrome-framed grille that is illuminated with 608 dots of lights.In some high-grade models, the grille frame features an LED light strip that is combined with a central star, which also glows.Those stars reappear within the headlamps, with the optional Multibeam LED lamps gaining star-shaped daytime running lights.Sportier AMG Line models ramp up the styling with a smoked chrome grille and a different front bumper that gets more aggressive air intakes and a lower splitter. There's the choice of gloss black AMG 19- and 20-inch alloy wheels.A further AMG Plus pack adds a spoiler and door sills, as well as different 20-inch alloy wheels that come finished in gloss black.Base spec models come with heated comfort seats wrapped in fabric and fake leather, while the AMG Line trim adds sports seats and steering wheel, plus shift paddles and brushed stainless-steel pedals.Thanks to a more generous 2790mm wheelbase (+61mm), the driver and front passenger have 7mm more legroom than before, with occupants in the second row getting an additional 38mm.Even though it's lower, the GLA gains 24mm extra headroom in the second row, while the boot is 70 litres bigger at 410 litres, with the EV versions boasting a generous 107 litre frunk up front.Mirroring bigger, more expensive Benz models, the panoramic roof can switch from transparent to opaque at the touch of a button and can even be specified with up to 172 illuminated stars.As well as more space, the overall impression of the GLA is just how much big car tech has been squeezed into the brand's entry SUV.Like the CLA sedan, the GLA comes with the optional MBUX Superscreen, which spans the entire width of the dash, blending a 10.25-inch digital instrument cluster, 14-inch infotainment system and 14-inch passenger display all placed behind a single piece of glass.Running the car-maker's latest software, highlights include a virtual assistant that has been enhanced by ChatGPT, Bing and Gemini that combined are said to provide a natural, intuitive conversation that can even help you remember a song title or artist, even if you can't.Front passengers can also use their own screen to stream YouTube or watch movies, while a powerful 16-speaker Burmester 3D 850-watt premium sound system can focus the sound to individual passengers, creating a quiet zone for the driver.More fresh tech includes a new Terrain mode for the all-wheel drive 4Matic versions that boosts traction on dirt, sand and mud, plus an optional transparent bonnet that provides a camera view of any obstacles that lurk beneath or ahead of the driver.With the GLA equipped with up to eight cameras, five radars and 12 ultrasonic sensors, plus a powerful supercomputer, the GLA can auto-steer, lane-keep, brake, accelerate and even change lanes by itself on the move, following a simple tap on the indicator stalk.Auto-parking is a highlight, with tech that even helps prevent nasty kerb strikes while slowly manoeuvring.On sale in Europe from this November, with the mild-hybrids joining the line-up in early 2027, it's thought the Mercedes-Benz GLA will land in Australia from early next year, when the most affordable EV version is expected to be priced from around $70,000 plus on-roads.

Audi has revealed the Q9 as its largest and most luxurious SUV yet.A brand new nameplate to sit above the previous Q7 and Q8 flagships, the Q9 is by far the biggest Audi ever built measuring in at over 5300mm long.Not only is it designed to take on (and even out-size) Audi’s traditional rivals, like the BMW X7 and Mercedes-Benz GLS, but this new offering will help the brand fend off much-hyped large SUV offerings from China like the Zeekr 9X and IM LS9, both of which are due in Australia before long.The Q9 will enter new price territory for Audi’s combustion SUV range, with price tags starting at the equivalent of A$177,792 in Europe. For context the current Q8 TDI starts from $144,400 and the Q7 starts from $108,742.The Q9 will be offered with one powertrain at its European launch, a 3.0-litre diesel V6 with the brand’s MHEV Plus technology. This system uses 48-volt electrics to drive an electric motor mounted to the eight-speed automatic transmission which can provide up to 18kW of additional power. It will be available in two states of tune, either 220kW/630Nm or 180kW/500Nm.The engine also features an electrically-powered compressor which reduces turbo-lag. Audi says this combination will consume between 7.4L/100km to 8.0L/100km.The range-topping SQ9 will join the range at a later date, powered by an updated version of the brand’s 4.0-litre V8 twin-turbo petrol engine, producing 440kW/800Nm. The all-wheel drive system on both cars is a rear-biased system, with the SQ9 also being equipped with wider tyres at the rear for additional grip. It will also come with an electronically-controlled rear differential lock.A petrol turbo V6 will also complement the line-up, at least in the USA, although specs are yet to be revealed. All derivatives are expected to be able to tow 3500kg depending on local regulations. On the outside, the Q9’s design features an enormous grille, which can be optionally equipped with LED fittings. The headlights, DRLs and tail light fittings feature curved LED tech, while the expansive body panels are designed to enhance the car’s presence and to “emphasise a sense of calm and refinement” with a “clean aesthetic”.It can optionally be equipped with a much more aggressive-looking S Line trim package and up to 23-inch alloy wheels. The wheels are so big the brand has also included acoustic deadening inside them to reduce road noise.Inside, the Q9 is offered either with six or seven-seat layouts, with fully electric control of all seats, and an entry mode, which automatically folds the second row out of the way for third-row passengers. In addition, the Q9 is the first Audi to be offered with automatic doors which can detect obstacles.A panoramic sunroof and ambient interior lighting is standard, and there are noise-cancelling features in the sound system.Other standard features include the brand’s signature Matrix LED headlights and automated high-beam feature, dual 12.3-inch screens for the digital instrument cluster and passenger screen, a 14.5-inch central multimedia touchscreen, dual wireless phone chargers, and several seat trim options ranging from synthetic leather and suede through to Nappa leather with extensive customisation. An Audi Australia spokesperson confirmed to CarsGuide the local division is closely evaluating the flagship Q9.“Given Australia’s ongoing appetite for SUVs, we would consider any future model which is the right fit in terms of customer demand," said the spokesperson.Further updates on the Q9 for Australia have been promised at a later date.The brand is 11.2 per cent down in the first half of 2026. It is faring the worst out of the German ‘big three’ despite a surge of new model launches in the last 12 months with BMW down 8.0 per cent, and Mercedes holding steady with a small 1.7 per cent decline.The Q9 is an obvious tilt at the US market, with Cadillac Escalade-rivalling dimensions and will serve as a spiritual successor to the recently-discontinued A8 large sedan.The new enormous luxury SUV arrives as Audi’s parent company Volkswagen faces deep profitability troubles and a need to reduce its manufacturing footprint and model range to compete with the rise of Chinese rivals the world over.

Buyers still love 4WDs in Australia. It remains a big-selling segment, but some of its biggest hitters are suffering losses.China is starting to get a foothold in the market with budget offerings posing a serious threat to established regulars.Emissions-heavy vehicles such as 4WDs are also coming under fire from increasingly stringent rules in Australia.Here is the rundown of the best-selling 4WDs up to June 2026. The Ford Everest large SUV is up front with more than 11,000 sales in 2026 so far, despite a near 10 per cent year-on-year drop. It is based on the Ford Ranger, which is the best-selling ute in Australia.The Toyota Prado takes second place with more than 9000 sales so far this year, but it has experienced an even sharper drop of nearly 42 per cent year-on-year.The Prado is a scaled down version of the LandCruiser 300 Series, using a 2.8-litre four-cylinder turbo-diesel engine, as opposed to the more powerful V6. Isuzu’s MU-X is third, making 7564 sales up to June, but it too experienced a more minor slump of 3.2 per cent. The LandCruiser 300 Series is currently fourth on the standings, and is the only car in the top five to have experienced a substantial growth in sales. Its 6451 sales constitutes a 26.3 per cent rise compared to first six months of 2025.Toyota also released a performance petrol hybrid V6 variant earlier this year.The Suzuki Jimny rounds out the top five as a much smaller and cheaper competitor to those above it. Priced from $31,990, before on-road costs, the Jimny is down 11.1 per cent compared to this time last year, while still amassing 3882 sales. The Nissan Patrol is down nearly 25 per cent compared to its sales result up to June 2025, with 2843 sales so far in 2026. The current Y62 petrol V8 Patrol will cease production next month, and order books for a new twin-turbo V6 will open later. GWM’s Tank 300 mid-size SUV off-roader has continued to surge up the sales charts in 2026, with 2759 sales so far.The Tank 300 is available in petrol, diesel, plug-less hybrid and plug-in hybrid set-ups - more varied than any of its competitors. BYD’s Denza sub-brand is another Chinese rival experiencing a solid sales return in Australia.Its B5 plug-in hybrid SUV has already accumulated 1445 sales this year, having only gone on sale in December 2025.Its bigger sibling the B8 is also approaching the 1000-unit mark midway through this year. The ultra-luxury GMC Yukon Denali from the United States is starting to pick up momentum in Australia. The V8-powered eight-seater Yukon Denali went on sale in the middle of last year, but 2026 has seen sales explode by nearly 190 per cent. It remains a low-volume model with only 202 sales, as it carries a $174,990 price tag. The 4WD segment is about undergo some serious changes in the next few months, including an influx of new models.The Mitsubishi Pajero will return to Australia, along with several new Chinese competitors likely to join it over the next 18 months.The anticipated Geely Galaxy Cruiser is slated for a UK launch, meaning Australia could its next step, while the GAC Yue 7 also seems to be on the way. 

A chunky little SUV with more-than-usual off-road capability has achieved something few have ever been able to achieve consistently – attract more genuinely new customers than returning ones.The Renault Duster has cracked the sales conquest code that is considered the Holy Grail by every manufacturer, with up to three-out-of-four buyers for the little off-roader new to the carmaker in Australia.According to Renault Australia General Manager, Glen Sealey, this turns the usual ratio on its head, meaning the small SUV will bide well for the longevity of the product in this country.“With Duster it’s almost all conquest,” he revealed to CarsGuide.“For Symbioz (a larger mid-sized SUV coming to Australia in the final quarter of this year to act as an indirect replacement to the now-discontinued larger Koleos SUV), we see greater loyalty.“That’s because the Renault customer of the last 10 years is expecting a higher level of premium, whereas Duster customers are happy with what they've got.”This reflects the series’ massive success in Europe since the original Duster was launched to acclaim as a tough, basic crossover in 2010, where it is built and sold by Renault’s Dacia value brand from Romania using many off-the-shelf parts (namely from the Clio) to keep prices down.Sealey admits that the Duster still has some way to go, with only around 300 units sold in Australia so far this year, compared to well-over 10,000 registrations for the similarly priced Hyundai Kona.“It's going to take some time for that vehicle to find its place in the marketplace,” he concedes.“But we do see the people that didn't buy Duster would buy Symbioz. It's all conquest. More than any other car we've got. Which is a good thing. Brings new people to the brand.”Reasons for the Duster’s broad appeal is its accessible pricing, chunky styling, versatile and hardy interior, handy extra ground clearance and off-road-enhancing technology in the optional 4WD model.This positions this Renault model halfway between every other small SUV like the Chery Tiggo 4 and tough, proper off-road mini 4WD Suzuki Jimny – something that the French brand has been keen to exploit.“I'd say we're not unhappy with Duster,” Sealey added. “We're very conscious that Duster walks into a very competitive market.“If I look at (the Suzuki) Jimny, it took 21 years before it actually started to sell any volume. Duster is a new nameplate for a smaller brand in a very crowded market place.“We think Duster will continue to grow and we think it’s going to find its space,” Sealey believes.“And what we've seen, from every person who's bought one, is that they love it. They love the fact that it's fun to drive. It delivers a very honest and unique driving experience. Absolutely, and that (sales growth) will happen like that. But and it will be osmosis.”

Mercedes-Benz has given the first glimpse of the upcoming G-Class Cabriolet with its roof folded down, hinting the convertible luxury off-roader’s arrival is imminent.In December last year Mercedes-Benz announced that it would be bringing its G-Class Cabriolet back after the previous version had been discontinued in 2013. The images that were released officially at the time were of a camouflage Cabriolet model with the folding roof in place. Now Mercedes-Benz has released a series of teasers on its social media accounts showing the G-Class Cabriolet folding down its roof automatically.Although nothing is really left to the imagination Mercedes-Benz has persisted with using camouflage around the rear of the G-Class Cabriolet.It is clear the roof folds automatically and quickly, although not quite as compactly as some might have hoped. Rather than storing itself away neatly behind the rear seats, the folded roof sits as high as the top of the spare wheel cover mounted on the tailgate.Mercedes-Benz has not announced when the G-Class Cabriolet will make its global debut, but it is expected to arrive before the end of this year.CarsGuide has reached out to Mercedes-Benz’s local arm asking for confirmation of the Cabriolet’s arrival and the launch timing Down Under, but the company is yet to respond.The signs are positive for an Australian arrival with Mercedes-Benz CEO Ola Kallenius saying at the 2025 Munich motor show that the new Cabriolet will be “sold in almost every market around the world”.Details are scarce, but the model in the teaser video appears to be the top-of-the-range twin-turbo V8-powered G63. Buyers of a Cabriolet version can expect to pay a premium over the current hard-top G63, which starts at $368,400 (before on-road costs). The cabriolet body style may only be available in the range-topping G63 specification and if it does come to Australia it will join the line-up, which starts with the diesel powered G 450d before stepping up to the fully electric G 580.Mercedes-Benz introduced a Cabriolet version of its short wheelbase two-door G-Class in 1979 with production running until 2013.  Mercedes-Benz says the reason for the two-door Cabriolet G-Class’s axing was due to low demand and increasing safety requirements.A four-door version was continued to be made but only available in the exotic Mercedes-Maybach G650 Landaulet specification. This was also discontinued in 2018.

We all secretly knew it, but now it's official: Ute and four-wheel-drive owners rarely use their vehicles as intended.Utes and rough-and-tumble 4WDs are some of the best-selling vehicles in the country, and if you have ever spent any time on the road you'll see it is dominated by Ford Rangers, Toyota HiLuxes and Pradoes and a range of newer vehicles such as the BYD Shark 6, GWM Tank 300 and Denza B5.Now new data from Continental tyres shows most high-riding and rough-road-ready vehicles rarely make it out of the suburbs.The survey polled 2000 Australian ute and 4WD owners across the country aged 18-years-old and above.Only 18 per cent of those surveyed said they had used their vehicle’s off-road capabilities frequently, while 22 per cent said they never went 4WDing.A further 21 per cent said they had gone off-road once or twice, and shockingly two per cent said they weren’t even aware of their car’s off-road ability.Of the drivers surveyed, 33 per cent said they take their vehicle off-road every few months, while 22 per cent said they never take their ute or 4WD off-roading. Twenty one per cent said once a year and only six per cent said every weekend,Surprisingly only 22 per cent of respondents said they bought their ute or 4WD for its off-road ability, with towing capacity (21 per cent) and space for the family (20 per cent) also the main reasons for the purchase.But if people aren't going off-road regularly, what are they using them for?The most common use of the vehicle was for grocery runs, with 57 per cent of those polled stating they do that on a weekly basis.This was followed by commuting to work (52 per cent) and weekend getaways (41 per cent).Only 20 per cent said they used the vehicle for camping or off-roading weekly.And the most common off-roading use in suburban areas was to tackle gravel or dirt carparks followed by grassed areas at local parks or sports fields.And the biggest challenge for utes and 4WDs? That’s parking in tight carparks and driving in poor weather conditions, followed by hitting a pothole.

Land Rover is about to axe its cheapest model.The brand will end production of the Discovery Sport luxury mid-size SUV in December 2026 after a more than 11-year run, according to United Kingdom magazine AutoCar.The car is also no longer listed for sale on Land Rover’s Australian website, essentially verifying its imminent departure from the market."Discovery Sport production will end in December 2026, in line with normal product lifecycles," a spokesperson for Land Rover Australia told CarsGuide. "As part of this transition there will be a managed sunset of manufacturing, ahead of this date, for certain markets."It comes with petrol or plug-in hybrid power, starting from $78,454, before on-road costs, with top-spec examples costing in excess of $100,000.The Discovery Sport is a cheaper rival to the Audi Q5 ($81,000) and BMW X3 ($87,300).The 2.0-litre turbo-petrol engine produces up to 184kW and 365Nm, while the 1.5-litre-turbo petrol plug-in hybrid set-up produces 227kW and 540Nm.The Discovery Sport has not been a prolific seller for Land Rover, with the more expensive Defender proving to be the brand’s most popular car.The bigger Defender SUV is the key driver of sales for the brand globally, eating into the previously popular Discovery name.Land Rover increased the price of the Discovery Sport by nearly $5000 last year in a minor refresh for the model.It has been one of Land Rover’s longest-running models in production, but the brand is now taking a different direction.Land Rover has hinted at the more rugged Discovery taking on greater responsibility within its lineup as part of a commitment from Jaguar Land Rover Chief Executive Officer P.B. Balaji.“Discovery is very much part of our ‘House of Brands’,” Balaji told United Kingdom outlet Auto Express in May 2026.“You should expect to hear from us, future plans on Discovery, sooner rather than later.“We are as committed to the Discovery as any of our other brands.” 

Owners of European premium brands are trading in their cars for more affordable Chinese-branded cars, according to Omoda Jaecoo’s local boss.Chery’s burgeoning offshoot, Omoda Jaecoo, has experienced significant growth in the past 12 months, rolling out three models with multiple powertrain variants in quick succession.Capitalising on Australian buyers’ hunger for more affordable, feature-packed cars, Omoda Jaecoo sales have increased by a whopping 1177 per cent year on year, albeit off a lower base and fewer models.With four models available - the Omoda 9 and Jaecoo J5, J7 and J8 SUVs, the brand is now outselling bigger names like Honda, Suzuki, Lexus and another rising Chinese marque, Zeekr.Those sales have to come from somewhere, and Omoda Jaecoo Australia Chief Commercial Office Roy Munoz says while not many people are coming in and cross shopping with other Chery brands, he has some idea of the brands they’ve nabbed buyers from.“Not much of a Chery cross shop, surprisingly, and it's a mixed bag at the moment. We don't have specific data, but what we can see from the past 12 months are the vehicles that are being traded in,” he told CarsGuide.“So you might have a buyer from a legacy volume brand. You might have buyers from legacy premium brands also. So the likes of BMW, Mercedes, Audi, even JLR (Jaguar Land Rover) customers maybe stepping into the likes of a (Jaecoo) J8 or an Omoda 9 or even a J7 as well, even down to J5. So it's hard to pinpoint exactly where they're coming from, but customers are responding well just to that value proposition of these products.”Being one of the fastest growing brands by sales not just in Australia, but globally, is a solid flex, but Munoz explained it doesn’t come without challenges, especially in relation to customer experience.“Well, customer experience, it's always easier to say is the primary focus and hard to do in practice, right? So, I guess in establishing ourselves, yes, being a fast-growing brand, it's not necessarily just about the sales. So, you could be fast growth in terms of sales, but are you fast growth in service? And by that I mean, are you fast to respond? Do you have parts readily available? Are customers generally happy? So for us, growth in terms of sales, yes, that is important. But sustainable growth, to be able to service and support your growing customer base is probably even more important for us.”Munoz acknowledged the new auto brand still has a ways to go when it comes to building a robust aftersales program, but highlighted where it is investing.“We still have a bit of work to do, and the work is being done as we speak. We're investing in not just human resources, but in our parts warehousing as well, parts supply, technician training, and ensuring that, because aftersales sells your second, third, fourth car. Sales sells your first car, primarily. So that customer advocacy is something that you don't build overnight. It’s built over time, and it's built through every customer interaction. So we treat each one as seriously as each other.”Munoz wouldn’t be drawn on sales targets for Australia, and he also said there’s no hierarchy within Chery Group dictating that Chery must be the top brand with others like Omoda Jaecoo, Lepas and iCaur sitting behind. This was once Hyundai Group’s strategy years ago - Hyundai was the main brand and Kia the smaller sister brand.“No, I guess we've got our own sort of strategies and growth ambitions. Certainly, as long as it's a Chery brand, we'd love to see it on top. Chery on top. Sorry, had to throw that in there. But certainly, I think you'll find when you look at the global data… in some markets Chery might be selling better, in other markets Omoda Jaecoo might be selling better. It really depends on how the market responds to those brands. But I've said it before: as long as a customer has purchased a Chery Group product, they're a winner.”

The biggest change in the Australian automotive landscape since the demise of Holden is about to play out in the coming years.In just the past few weeks we’ve seen both Peugeot and Fiat ‘pause’ Australian operations amid steeply declining sales. Peugeot has sold just 427 cars in the first half of 2026, a more than 40 per cent decline on its sales last year. Fiat was even worse off, managing just 144 sales.They could potentially join a growing list of brands that have officially left the Australian market in recent years, including not only Holden but Chrysler, Dodge, Infiniti, Opel and Citroen.The problem is simple, and one I have outlined before - you can’t fit 10kg of dirt in a 5kg bag. The cold, hard fact is the Australian car market isn’t very big, at least not in global terms, with between 1.1 and 1.2 million cars sold each on average.The pie is only so big, so to speak, so with each new brand that arrives, the slice of pie each brand gets grows smaller. When a brand like BYD arrives and quickly rises to claim an 8.6 per cent market share, as it has done in the first half of this year, those sales have to come from another brand’s share.There are now about 70 brands, and more coming seemingly every month, competing for those one million sales. With Toyota taking a 15.7 per cent share, BYD with its 8.6 per cent and a few other brands like Kia, Hyundai and Mazda with more than five per cent, it doesn’t leave much for the rest.Brands with less than one per cent market share include, Alfa Romeo, Chevrolet, Cupra, Deepal, Foton, Genesis, JAC, Jaguar, Jeep, KGM, Land Rover, Leapmotor, Renault, Skoda and XPeng.Market share is not a guarantee of success either. Holden may have lost some share in its final years, but it was still a leading car brand in Australia at the time General Motors pulled the plug. But obviously the more vehicles you sell the better your chances of survival.One of the obvious reasons for this dramatic change in the past five years has been in the flux of Chinese car brands. Many have arrived with appealing products at an attractive price, which is why BYD, GWM, Chery and MG have all made meaningful inroads into the market.Obviously these brands, and the rest of the Chinese newcomers, put pressure on the established order, but that is how a free market works. The competition between brands drives improvement in the cars we drive and the value brands offer us.Not to be harsh, but if Holden, Chrysler and the rest offered more appealing products to Australian new car buyers they’d still be here. That’s the cold reality of capitalism.Having said that, the new Chinese brands are not any safer than any of the established names, perhaps even more at risk. Case in point, Foton and XPeng are both already on their second attempt at the Australian market.On top of this increasing market competition car brands are also facing the challenges from the New Vehicle Efficiency Standards (NVES). This requires them to sell more lower emission vehicles or face heavy financial penalties and many brands were simply not prepared for it.It means many brands need to deal with increased competition putting pressure on them to make their cars cheaper, while at the same time potentially needing to make their cars more expensive to compensate for government fines.As one industry expert put it to me several years ago, when NVES was being developed, not all brands will survive. It’s sad, it will mean job losses and less choice for you, the new car buyer, but that is simply the reality we all face.Holden may have been a high-profile departure but Peugeot and Fiat’s recent 'pause' is likely a portent of things to come. The Australian new car market is now a survival of the fittest and that will likely mean it looks very different in the not-too-distant future…