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Owners of European premium brands are trading in their cars for more affordable Chinese-branded cars, according to Omoda Jaecoo’s local boss.Chery’s burgeoning offshoot, Omoda Jaecoo, has experienced significant growth in the past 12 months, rolling out three models with multiple powertrain variants in quick succession.Capitalising on Australian buyers’ hunger for more affordable, feature-packed cars, Omoda Jaecoo sales have increased by a whopping 1177 per cent year on year, albeit off a lower base and fewer models.With four models available - the Omoda 9 and Jaecoo J5, J7 and J8 SUVs, the brand is now outselling bigger names like Honda, Suzuki, Lexus and another rising Chinese marque, Zeekr.Those sales have to come from somewhere, and Omoda Jaecoo Australia Chief Commercial Office Roy Munoz says while not many people are coming in and cross shopping with other Chery brands, he has some idea of the brands they’ve nabbed buyers from.“Not much of a Chery cross shop, surprisingly, and it's a mixed bag at the moment. We don't have specific data, but what we can see from the past 12 months are the vehicles that are being traded in,” he told CarsGuide.“So you might have a buyer from a legacy volume brand. You might have buyers from legacy premium brands also. So the likes of BMW, Mercedes, Audi, even JLR (Jaguar Land Rover) customers maybe stepping into the likes of a (Jaecoo) J8 or an Omoda 9 or even a J7 as well, even down to J5. So it's hard to pinpoint exactly where they're coming from, but customers are responding well just to that value proposition of these products.”Being one of the fastest growing brands by sales not just in Australia, but globally, is a solid flex, but Munoz explained it doesn’t come without challenges, especially in relation to customer experience.“Well, customer experience, it's always easier to say is the primary focus and hard to do in practice, right? So, I guess in establishing ourselves, yes, being a fast-growing brand, it's not necessarily just about the sales. So, you could be fast growth in terms of sales, but are you fast growth in service? And by that I mean, are you fast to respond? Do you have parts readily available? Are customers generally happy? So for us, growth in terms of sales, yes, that is important. But sustainable growth, to be able to service and support your growing customer base is probably even more important for us.”Munoz acknowledged the new auto brand still has a ways to go when it comes to building a robust aftersales program, but highlighted where it is investing.“We still have a bit of work to do, and the work is being done as we speak. We're investing in not just human resources, but in our parts warehousing as well, parts supply, technician training, and ensuring that, because aftersales sells your second, third, fourth car. Sales sells your first car, primarily. So that customer advocacy is something that you don't build overnight. It’s built over time, and it's built through every customer interaction. So we treat each one as seriously as each other.”Munoz wouldn’t be drawn on sales targets for Australia, and he also said there’s no hierarchy within Chery Group dictating that Chery must be the top brand with others like Omoda Jaecoo, Lepas and iCaur sitting behind. This was once Hyundai Group’s strategy years ago - Hyundai was the main brand and Kia the smaller sister brand.“No, I guess we've got our own sort of strategies and growth ambitions. Certainly, as long as it's a Chery brand, we'd love to see it on top. Chery on top. Sorry, had to throw that in there. But certainly, I think you'll find when you look at the global data… in some markets Chery might be selling better, in other markets Omoda Jaecoo might be selling better. It really depends on how the market responds to those brands. But I've said it before: as long as a customer has purchased a Chery Group product, they're a winner.”

The biggest change in the Australian automotive landscape since the demise of Holden is about to play out in the coming years.In just the past few weeks we’ve seen both Peugeot and Fiat ‘pause’ Australian operations amid steeply declining sales. Peugeot has sold just 427 cars in the first half of 2026, a more than 40 per cent decline on its sales last year. Fiat was even worse off, managing just 144 sales.They could potentially join a growing list of brands that have officially left the Australian market in recent years, including not only Holden but Chrysler, Dodge, Infiniti, Opel and Citroen.The problem is simple, and one I have outlined before - you can’t fit 10kg of dirt in a 5kg bag. The cold, hard fact is the Australian car market isn’t very big, at least not in global terms, with between 1.1 and 1.2 million cars sold each on average.The pie is only so big, so to speak, so with each new brand that arrives, the slice of pie each brand gets grows smaller. When a brand like BYD arrives and quickly rises to claim an 8.6 per cent market share, as it has done in the first half of this year, those sales have to come from another brand’s share.There are now about 70 brands, and more coming seemingly every month, competing for those one million sales. With Toyota taking a 15.7 per cent share, BYD with its 8.6 per cent and a few other brands like Kia, Hyundai and Mazda with more than five per cent, it doesn’t leave much for the rest.Brands with less than one per cent market share include, Alfa Romeo, Chevrolet, Cupra, Deepal, Foton, Genesis, JAC, Jaguar, Jeep, KGM, Land Rover, Leapmotor, Renault, Skoda and XPeng.Market share is not a guarantee of success either. Holden may have lost some share in its final years, but it was still a leading car brand in Australia at the time General Motors pulled the plug. But obviously the more vehicles you sell the better your chances of survival.One of the obvious reasons for this dramatic change in the past five years has been in the flux of Chinese car brands. Many have arrived with appealing products at an attractive price, which is why BYD, GWM, Chery and MG have all made meaningful inroads into the market.Obviously these brands, and the rest of the Chinese newcomers, put pressure on the established order, but that is how a free market works. The competition between brands drives improvement in the cars we drive and the value brands offer us.Not to be harsh, but if Holden, Chrysler and the rest offered more appealing products to Australian new car buyers they’d still be here. That’s the cold reality of capitalism.Having said that, the new Chinese brands are not any safer than any of the established names, perhaps even more at risk. Case in point, Foton and XPeng are both already on their second attempt at the Australian market.On top of this increasing market competition car brands are also facing the challenges from the New Vehicle Efficiency Standards (NVES). This requires them to sell more lower emission vehicles or face heavy financial penalties and many brands were simply not prepared for it.It means many brands need to deal with increased competition putting pressure on them to make their cars cheaper, while at the same time potentially needing to make their cars more expensive to compensate for government fines.As one industry expert put it to me several years ago, when NVES was being developed, not all brands will survive. It’s sad, it will mean job losses and less choice for you, the new car buyer, but that is simply the reality we all face.Holden may have been a high-profile departure but Peugeot and Fiat’s recent 'pause' is likely a portent of things to come. The Australian new car market is now a survival of the fittest and that will likely mean it looks very different in the not-too-distant future…

Mitsubishi could be planning an all-out hybrid assault with its new Pajero 4WD and Triton ute.The Japanese brand is reportedly planning to make its Thai manufacturing facility a production and export hub for electrified vehicles. Mitsubishi builds the Triton ute in Thailand and will produce the coming Pajero there, too.Mitsubishi Motors Chairman and CEO Takao Kato made the announcement on a recent visit with the Thai Prime Minister Anutin Charnvirakul, according to Nikkei Asia.The Japanese carmaker’s Thai production facility will reportedly be focusing on producing electrified versions of the Triton ute, as well as the forthcoming Pajero SUV.This indicates that Mitsubishi could be fast-tracking electrified versions of both the Triton and Pajero. The former vehicle is currently only available with diesel engines and the latter hasn’t been revealed yet, but it’s expected to share componentry.Around the reveal of the current, sixth-generation Triton ute in 2023, Mitsubishi had claimed it was developing an electric version.In October 2025, Mitsubishi Engineering Fellow Kaoru Sawase told CarsGuide the Japanese carmaker is still looking to make an electrified version of the Triton, but it’ll now more likely have a hybrid powertrain.“Of course there’s a need to reduce CO2 emissions,” said Sawase.“So along with the flow of the times, there is a need to develop Triton HEV, so we are working on that.”“So first we have to work on hybrid, not the way of plug-in hybrid.“In the past, we have announced to launch the battery electric vehicle Triton. But now the reaction has shifted a little bit.“We are now trying to quickly launch the electrified vehicle.”It’s worth noting that Mitsubishi already makes electrified vehicles at its Thai manufacturing plant. These include the Xforce Hybrid, Xpander Hybrid and Xpander Cross Hybrid.There are currently no Mitsubishi plug-in hybrids (PHEVs) or electric vehicles (EVs) made in Thailand.Globally the Japanese carmaker has already committed to introducing 13 new models, including five hybrid and PHEV models, over the next five years.It’s unclear how many of these new electrified models will be produced in Thailand.Although diesel-powered vehicles are still incredibly popular in Thailand, the local government is looking to boost and incentivise the production of electric vehicles (EVs).This has already caught the attention of many Chinese carmakers who have set up Thai production hubs for export markets. Examples include BYD, Chery, GWM and MG.This pressure from the Thai government and the investment from Mitsubishi to introduce more Thai-made electrified vehicles may benefit its Australian arm if the vehicles produced launch locally.Mitsubishi did receive credits last year from the recently instated New Vehicle Efficiency Standard (NVES) in Australia for beating its fleet CO2 targets, however these targets are tightening every year.One of the few ways of reducing the company’s fleet CO2 emissions, besides buying credits from other carmakers, is by introducing more low-emissions vehicles, like hybrids and EVs.Mitsubishi already offers the Outlander PHEV and has remaining stock of the discontinued Eclipse Cross PHEV in Australia.The Japanese carmaker has also confirmed it will be launching an EV that has been co-developed with Taiwanese carmaker Foxtron in Australia before the end of 2026.At this stage Mitsubishi hasn’t confirmed any other electrified vehicle launches in Australia yet.

The Mitsubishi Pajero is getting closer to Aussie buyers.The highly-anticipated 4WD will be officially revealed in Japan on the 2nd of September 2026, according to Japanese magazine BestCar via a dealer source.This sets it up to land on Australian shores not long after.The Pajero’s price in Japan should be revealed as part of this announcement, which will indicate how much it could cost in Australia. The returning Nissan Patrol and Toyota LandCruiser competitor is expected to arrive Down Under by November, with it already approved for sale. It will be based on Mitsubishi’s Triton ute.It will employ the same 2.4-litre twin-turbo four-cylinder petrol engine, making 150kW and 470Nm.The car will have a six-speed automatic transmission as well as a rugged four-wheel drive system. The Pajero will be available in four different trim levels. The GLX, GLS, Exceed and GSR, mirroring elements of the Triton’s lineup.  It will also feature a digital recreation of its iconic triple analogue instrument meters that were found on previous generations of the Pajero called a ‘Multi Meter’.Mitsubishi’s Chief Vehicle Engineer Takaaki Matsumoto recently told CarsGuide that there are high hopes for its new model. "In the development of the new Pajero, we aimed to inherit and evolve the vulnerability and comfort that successive Pajeros have been about," Takaaki said. "This is the embodiment of Pajero, which developed the 4WD, which was for working cars until now, as an all-round 4WD that anyone can run comfortably on any road. On top of that, we worked together to make a big jump up in how to make this Mitsubishi Motors' flagship.”"I can confidently say that the new Pajero has been able to raise both static and dynamic quality to a very high level. If you open the door and get into the car, you should want to stay in this car forever, drive forever, and own it forever."

Renault is officially discontinuing its current Koleos mid-size SUV in Australia after 10 years of being on sale and there may not be an available direct replacement for a period.“The current-generation Renault Koleos is in run-out after a stellar run as one of Renault Australia's most popular models, with more than 21,000 examples sold,” said a Renault Australia spokesperson.“Now available from $36,990 drive-away with a $2000 cashback offer, all remaining inventory – complied to meet current motor vehicle regulations – is expected to be sold out by the end of this year.”The reason why the Koleos is being discontinued is due to it not meeting an Australian Design Rule (ADR) pertaining to autonomous emergency braking (AEB) performance, called ADR 98/00. It came into effect for all new vehicles produced from March 1, 2025.While the current Koleos does have AEB, it does not meet the specific requirements outlined by ADR 98/00.This means that Renault was able to stockpile at least 18 months worth of the Koleos stock before the ADR came into effect. Production of this South Korean-made model also ended in 2025.The Koleos is far from the only vehicle to be affected by the implementation of ADR 98/00. Other examples include the Mitsubishi Pajero Sport and Eclipse Cross, as well as the Suzuki Ignis and Mazda 6.With the axing of the current Koleos, this leaves Renault without a mid-side SUV that isn’t purely electric-powered in Australia for the time being.However, the French carmaker has many alternatives available in its global portfolio, though none have been locked in for an Australian launch yet.Examples include the South Korean-produced Grand Koleos and Filante, the Spanish-produced Austral, Espace and Rafael, as well as the Turkish-made Boreal.“As we have said before, Renault Australia is in the middle of a model revitalisation,” said Renault Australia Managing Director Glen Sealey earlier this month.“And while we won’t talk numbers or volume, we are well progressed with our long-term plan.“Renault has a vast catalogue of vehicles and we continually assess what is available to us and which ones best suit the needs – and price ranges – of Australian customers.“We’re not going to reveal all our future model plans today, but we can tell you there are another six new or refreshed models now due over the next two years.“And we have plenty to get through before then.”It’s understood that three of these six new Renault models are the Symbioz small SUV, Master E-Tech electric commercial van and the updated Megane E-Tech electric small SUV.At this stage the other three forthcoming Renault vehicles remain unclear and unconfirmed.

Mazda has subjected its CX-60, CX-70, CX-80 and CX-90 large SUVs to a range-wide shake-up in Australia.These cars form part of Mazda's large-platform family SUV range, with many now significantly more affordable than before.The CX-60 and CX-70 feature two-rows of seating, while the CX-80 and CX-90 are three-row SUVs.All are available with 3.3-litre turbo six-cylinder engines in either petrol or diesel. The CX-60 is also available with a smaller G25 2.5-litre four-cylinder engine, while the CX-60 and CX-80 are available with a P50e plug-in hybrid drivetrainDiesel-powered examples used to incur a small hike on their petrol-powered siblings.Mazda has now introduced price parity between petrol and diesel models across all grades of its family SUVs.A petrol CX-60 will now start from $51,640, before on-road costs, which is $900 more than it cost before.The base diesel variant is also offered at that price, representing a $1100 decrease.Next up, the CX-70 now comes in at a more accessible price point. It starts from $73,020, equating to a more than $3000 drop for the petrol and more than a $5000 drop for the diesel. Mazda has introduced a base diesel CX-80 variant to the line-up that will start from $56,100.Its petrol sibling will be offered at the same price, resulting in a $400 increase.The petrol CX-90 is more than $3000 cheaper, starting from $66,100, while the diesel has come down by more than $5000. Mazda also lowered the price of its plug-in hybrid CX-60 and CX-80 SUVs, reducing the gap to its petrol- and diesel-only siblings.The CX-60 PHEV now starts from $56,640, coming down from $63,790. The CX-80 PHEV starts from $68,100, having previously started from $75,750.The cheapest CX-60, powered by a 2.5-litre petrol engine, has dropped by more than $5000, now starting from $45,640.Mazda is currently facing the highest New Vehicle Efficiency Standard (NVES) fines out of any brand in Australia, due to its petrol- and diesel-heavy line-up.More affordable PHEV offerings could be key to staving off the impacts of more stringent emissions rules.CX-60 and CX-90 variants now come with front cross traffic brake and Cruising Traffic Support (CTS) with Driver Emergency Assist, to mirror the CX-70.The CX-60, CX-70, CX-80 and CX-90 large platform range have proved to be slow selling models for the usually high-volume Mazda, in what has been an overall slower sales year for the brand in Australia.2027 Mazda CX-60 pricing (before on-road costs)2027 Mazda CX-70 pricing (before on-road costs)2027 Mazda CX-80 pricing (before on-road costs)2027 Mazda CX-90 pricing (before on-road costs)

This is BYD’s latest budget-friendly EV destined for Aussie shores. The hugely popular Chinese brand has opened expressions of interest for its Atto 3 Evo electric mid-size SUV in Australia. The Atto 3 Evo is an updated version of the Atto 3 that is currently in Australian showrooms. There is no official news on when we might see the Atto 3 Evo, but the local branch has been contacted for comment to learn of any launch plans. It has identical dimensions to the standard Atto 3, so it will continue to battle in close proximity to Chinese rivals like the MG S5 ($41,990, drive-away until 31 July 2026) and Leapmotor B10 ($38,990, drive-away until 30 September 2026). It will also be a size-up competitor to the Hyundai Kona Electric ($46,990, drive-away until 30 September 2026) and Kia EV3 ($47,600, before on-road costs).The Atto 3 Evo is already on sale in the United Kingdom, and its specification shows a big change underneath.It ditches the current version's front-wheel drive layout and is available with a single rear-wheel drive motor producing 230kW and 380Nm, or dual motors producing 330kW and 560Nm and all-wheel drive. This represents a solid boost on the current front-wheel drive Atto 3 that only produces 150kW and 310Nm.The Atto 3 Evo can sprint from 0-100km/h in 3.9 seconds and has a top speed of 200km/h.It boasts a 75kWh battery also representing a noticeable step up on the standard Atto 3. This increases driving range up to a maximum 510km, according to WLTP standards, which is nearly 100km more than its sibling.DC charging at 220kW from 10 to 80 per cent takes as little as 25 minutes. The Atto 3 Evo’s interior features a 15.6-inch central touchscreen and 8.8-inch digital driver display, along with a wireless phone charger.It is available with synthetic leather seats. Front seats are electrically adjustable, heated and ventilated. Expect pricing information closer to launch, but it is likely to sit above the $39,990 (before on-road costs) price tag of the current base Atto 3. The Atto 3 Evo replaced the Atto 3 in the UK this year, so a similar move could be on the cards in Australia in the future.The Atto 3 was BYD's first model to go on sale in Australia back in the mid-2022, and it continues to be a steady seller in its budget-focused lineup.

Mercedes-Benz is preparing to stave off the impending onslaught of China's large luxury SUVs by updating its range in Australia. The brand has shuffled around its GLE and GLS model lineup Down Under, introducing new engine choices and pricing.The GLS is the German giants’ flagship three-row SUV that directly competes with the BMW X7 in the ultra-luxury high-riding space.It will soon have some serious, and much cheaper, Chinese competition in Australia.The GLS is facing an impending battle against electrified rivals such as the XPeng GX and highly-anticipated Zeekr 8X and 9X duo, among others coming in the next months. These cars boast powerful fully-electric and plug-in hybrid set-ups that will give the petrol- or diesel-powered GLS a run for its money. The GLS range now kicks off with a new petrol-powered 450 grade that starts from $181,900, before on-road costs. This makes it $7000 cheaper than its diesel-powered sibling that used to occupy the entry level position in the lineup.The GLS 450 has a 3.0-litre inline six-cylinder petrol engine, producing 280kW and 560Nm, representing more power but less torque than the diesel unit.The AMG 63 S high-performance grade has experienced a price hike of more than $6000, now starting from $313,900.The range-topping Maybach 680 has seen its price boosted by $5000, with a starting price of $424,900. Both variants receive a 4.0-litre V8 twin-turbo petrol engine that pumps out 450kW and 850Nm.2027 Mercedes-Benz GLS pricing Australia (before on-road costs)The smaller GLE two-row SUV has also undergone a reshuffle in Australia as it continues to take on the BMW X5.The range kicks off with a new, more expensive 350d grade, replacing the 2.0-litre four-cylinder engine with a more powerful 3.0-litre six-cylinder (210kW/650Nm) unit. It will cost nearly $6000 more than the outgoing 300d, starting from $142,300. Next up, the GLE 450 now costs $160,400, which is more than $3000 cheaper than it was before, but it will only be available with petrol power.The AMG 53 and V8-powered AMG 63 S have both increased in price by nearly $4000, with starting prices of $187,900 and $277,900, respectively. 2027 Mercedes-Benz GLE pricing Australia (before on-road costs)These cars show-off the luscious and supremely comfortable interiors you'd expect for their price points, including Mercedes-Benz new 'Superscreen' multimedia system, comprising of three connected 12.3-inch displays.Pre-orders have opened for the GLE and GLS models, with the AMG range and the Maybach GLS expected to arrive early next year.

China’s Geely has signed a joint venture with Ford to begin shared production at the American carmaker’s production facility in Spain.The Chinese carmaker has conditionally agreed to acquire a 34 per cent stake in Ford’s Almussafes production plant near Valencia, Spain for €221 million (~A$360 million), per a filing with the Hong Kong Exchange.This newly established joint venture will begin in the first half of 2027, pending regulatory approvals, and allow for renovations to boost annual production capacity to 500,000 vehicles.As it currently stands, this Spanish production facility only produces the Ford Kuga, which was previously offered in Australia as the Escape. Production of this mid-size SUV will continue.Beyond this, Ford has confirmed it will produce a new, European-focused “member of the global Bronco family” at the Spanish production facility in 2028.Little details are known about this new European-focused Bronco model, but previous reports have indicated it will be smaller than the full-sized model and potentially offer both electric and hybrid options.Geely also plans to begin production of two electric SUVs at the Spanish production facility in 2028.At this stage it’s unclear what these models will be as the only electric SUV the Chinese carmaker currently offers in Europe is the E5, which is called the EX5 in Australia.Lastly, a new “multi-energy family crossover” designed by Ford and jointly developed with Geely will launch in 2028.No details about this vehicle have been announced yet, but Ford says it will be engineered with its “signature capabilities and driving dynamics”.Geely over the past few years has been scaling its operations in markets outside of China, including in Australia. In the first half of 2026 it sold a total of 474,228 vehicles in overseas markets, which is up 158 per cent year-on-year.In Australia the Chinese carmarker sold a total of 10,970 vehicles in the first half of 2026, which is up 494.6 per cent year-on-year. It is now the 18th best-selling brand Down Under.Geely is far from the only Chinese carmaker that has been acquiring unused production capacity from legacy carmakers.Chery recently signed a non-binding agreement with Nissan to explore contract manufacturing at the Japanese carmaker’s production facility in Sunderland, UK.Stellantis, which owns brands like Alfa Romeo, Fiat and Ram, among others, decided earlier this year to share its manufacturing plants in Spain and France with its Chinese partners Leapmotor and Dongfend, respectively.

XPeng is going hard in Australia with its new factory-backed operations, but the brand has said it doesn’t see itself as a rival to BYD.Instead, the Chinese carmaker, which has been championing the use of so-called physical AI, positions itself a key rival to Tesla.“Globally now, of course, Tesla is one of the competitors [to XPeng],” said XPeng Head of International Development Alex Tang to CarsGuide.Both companies currently offer electrified vehicles with semi-autonomous driving capabilities in certain markets, plus they are both developing humanoid robots.Tesla already offers its Full-Self Driving (Supervised) technology in Australia and XPeng is planning to roll out its version, called VLA NGP 2.0, in 2027.Additionally, XPeng is planning to introduce its humanoid robot, called Iron, to its dealers and eventually make it available to other businesses during 2027.“So far we do have some markets that we outsell Tesla, frankly speaking, and some markets, of course, Tesla has more sales,” said Tang.“But at the end of the day, what we are trying to create is affordable technology for all.“Physical AI for all, is our slogan, but it’s also our mission that we want more customer access the brand to the latest technology.“So we are not only targeting at some niche market, but mainstream customers that can afford the best technology.”“Further speaking, we have some customers that come from the premium brands,” added Tang, specifically calling out Audi, BMW and Mercedes-Benz.“We really don’t think BYD is our competitor, not only in China but globally because we do have different positioning,” said Tang.“Not only the brand, but also the products and the customers are always different.“We are really trying to lead the development of the AI car segments that supply the best technology from the global to the local customers.”As noted above, XPeng is now a factory-backed operation in Australia, having taken over from the previous distributor, True EV.There are still ongoing legal disputes however between XPeng and True EV and a trial is set to begin locally in October.Despite this, XPeng has confirmed it plans to launch five new or updated vehicles in Australia over the next six months.Including the updated G6 electric SUV and the X9 electric people mover, the Chinese carmaker will launch the L03 coupe SUV, G9L large SUV and L05 mid-size SUV.XPeng has also confirmed the GX flagship large SUV will be coming to Australia, however concrete launch timing is yet to be locked in.