Skoda Octavia 2007 News

And this time, it is determined not to be a laughing stock.

It has taken Skoda a little over 100 years to populate 90 countries around the world, so its arrival here was inevitable. Even if presence fills up an already maxed out marketplace

The most important element of the Skoda effort in Australia is still not confirmed. It is the Fabia, a baby hatchback that should eventually become the brand's best seller Down Under.The Fabia was launched in Europe only this year; the Fabia combi wagon will come towards the end of the year.Skoda Australia is pushing for a starting price below $17,000 to give it the best chance of success.“For the time being we have made no decision on the Fabia,” Skoda Australia head Matthew Wiesner says.“We do not have the necessary volumes available. It also has something to do with the price. And it has something to do with the segment structure in Australia."“Maybe the Fabia combi is more appropriate to the Australian market.”The Fabia is a sellout in Europe. There could be an opportunity for more volume once the Fabia goes into production in India.“It is one of the opportunities, but this would be an opportunity only from 2010 on,” Wiesner says.Skoda would like to have the Fabia in Australia by 2009, once it has laid the foundations for the brand with the cute little Roomster wagon and the larger Octavia.Further on, it is banking on a small four-wheel-drive called the Yeti and a full line of cars up to the Superb flagship, which will be revealed late this year.Eckhard Schultz, head of product development at Skoda headquarters in Mlada Boleslav, Czech Republic, says the company will have two new models a year for at least the next five years.“We have our own design, packaging and special solutions,” he says. “Skoda is about lifestyles and practical solutions.”Wiesner won't talk specifically about future products, but says he is looking at everything.“If we want to be successful long-term we have to have the full product range,” he says. “It was a strategic decision to come to Australia. We want to open the market in the long term."“We will look for opportunities over time. You cannot do everything at the same time. We are not in a hurry.” 

However, the Australian debut of Skoda at the Australian International Motor Show in October has done just that. The fast-growing Czech carmaker is taking up residence in Hall 6 of the Darling Harbour Exhibition Centre, along with parent company Volkswagen and its ultra-luxury Bentley brand. "We are looking forward to having a significantly enhanced presence at the Sydney show," said the managing director of the VW Group in Australia, Jutta Dierks. "Our group display is an appropriate reflection of our recent rapid growth in Australia and signals our ambitions to grow further," she said. "We are excited about having our own dedicated hall and we're making a big display effort." Hall 6 has been re-christened The Pavilion in honour of the transformation it will undergo at the hands of the three brands' highly creative stand designers. Skoda has built a reputation in Europe for quality and innovation and its display in The Pavilion will reflect those brand values. "The Sydney show will mark the public debut of Skoda on the Australian market, so we are doing what we can to make sure consumers notice and remember our new cars," said the head of Skoda Australia, Matthew Wiesner. "Skoda will bring European design and quality to market segments traditionally the preserve of the Japanese and Korean brands. We think that's a combination that will appeal to a broad range of Australian consumers." Skoda will launch two production models at the show: the mid-sized Octavia sedan and hatch and the Roomster, a small crossover wagon. Underlining its design-forward credentials, Skoda will also display its Yeti concept car - a small Sports Utility Vehicle which strongly hints at the brand's future direction. "One of the key values of the Skoda brand is additional interior space and ergonomic design, and the Yeti and Roomster are great examples of that," Mr Wiesner said. The establishment of The Pavilion by Volkswagen, Skoda and Bentley means the 2007 Australian International Motor Show expands to become the biggest ever. "The expansion of the auto brands into The Pavilion has allowed us to change and improve floor arrangements, making the show look and feel substantially different from past years," said FCAI chief executive Andrew McKellar. "Visitors walking the floor of the show will find more variety and greater interactivity amongst the displays. "The Volkswagen Group, including Bentley and Skoda, are to be commended for the vision and entrepreneurial spirit they have displayed in establishing The Pavilion," Mr McKellar said. CARSguide.com.au provides the official website for the 2007 Australian International Motorshow - www.australianmotorshow.com.  

Australia is about to get another car brand. The total is already running close to 50, with only four local manufacturers, but that is no deterrent to Skoda of the Czech Republic.

New cars as cheap as $10,990 are about to zoom into the Australian market.Chinese models will be leading the way and are expected to shake up the local motoring scene, the way Korean cars did in the 1990s and Japanese makes in the 1970s.Budget-priced vehicles are also coming from India, Italy, Slovakia and the Czech Republic.China has hundreds of car makers with names such as Chery, Geely, Great Wall Motors, Nanjing, Hafei, Zhongxing, Zhonghua, Brilliance China and Shanghai Automotive.However, some of the Chinese models have fared poorly in European crash testing.The Brilliance BS6 sedan got only one star out of a possible five when tested last month, while an SUV Landwind made by Jiangling Motors scored a zero.It was the worst result in 20 years of testing.Details of what Chinese makes will be released here are being kept secret by executives of the companies which will join the invasion.The smaller Chinese cars are expected to start at $10,990.Industry observers agree and expect the Chinese strategy will be for cars to be priced under their Korean equivalents, which have recently been as low as $12,990 in order to get a footing in the crowded market.The arrival of the first Chinese-brand cars is being handled by Ateco Automotive, an independent importer which already brings in Alfa Romeo, Fiat, Citroen, Ferrari and Maserati.The deal is being masterminded by Ric Hull, the executive involved in establishing all the major Korean brands including Hyundai, Daewoo and Kia in Australia.Ateco spokesman Edward Rowe said Chinese cars could reach Australian showrooms by mid-2008. “We're still working on it. We're talking to specific companies but there is a confidentiality agreement in place,” he said.Rowe says the plan was to start Chinese imports with small cars, then increase the range. “Ultimately there will be a full range of cars and commercial vehicles,” he said.Chrysler has made a deal with Chery for a Chinese-made small car to be exported to the US and Canada.An Indian brand Mahindra went on sale in NSW last month and plans to open a Queensland dealer network by September.A spokeswoman said: “Talks are under way with a number of dealers. Queensland will be the next market for Mahindra, it's imminent.”The brand is starting with the Pik-Up utility, diesel-engined “one-tonners” from $23,990 but the spokeswoman said they were 'exploring their options' to sell more models.“There are other opportunities there, but we're concentrating on getting launched first.”Czech-made Skoda cars last sold here 25 years ago and will return in October, with a five-seat mini-people-mover called the Roomster, and the Octavia lift-back.Skoda head Matthew Wiesner said prices would be set against their Japanese equivalents, rather than at traditional European levels.

As Australia's new car juggernaut rolls on towards the magic million sales mark, the number of available models continues to swell. Already recognised as one of the most diverse and competitive car markets in the world, Australian importers continue to add to the mix.With half the year nearly gone, buyers have taken almost 500,000 new vehicles into their garages with some of the traditional biggest selling months still to come.At least three new marques will arrive in Australian showrooms in the second half of  the year; Hummer, Mahindra and Skoda,  testament to the vibrancy of what is, in world terms, a minor market.However, it is the expanding model range within existing brands that will drive the Aussie market over the million mark for the first time.Over the next six months more than 50 new or revised models will arrive in Australian new car showrooms. Here's a look at what's coming soon:ASTON MARTINDip your lid in style in September with the V8 Roadster, a gorgeous extension of the Vantage. AUDI Audi starts its end-of-year program in September with the R8, the biggest, baddest Audi in the garage The Supercar looks with enough performance to keep most on their toes. Also on the cards for October is the A5, Audi's first coupe since the TT. An all-new platform which comes as a front-wheel-drive and quattro. In November the V8 4.2 TDi may answer some questions for the Q7, including on fuel economy. BMW You'll have to wait until October for the new M3, but the latest offering from the M garage has something special. It's the first V8 for an M3. CHRYSLER A Sebring convertible, topless cousin of the sedan launched in early 2007, arrives in December. DODGE The Nitro SUV joins the Caliber for Dodge next month and the US marque backs that up with its Avenger sedan in August. FIAT The baby Ritmo, sold as the Bravo in Europe, will be Fiat's second passenger offering in Australia when it lands in October. Expect petrol and diesel. FORD The rush to oil-burners continues with the Focus getting the honour of being Ford's first passenger diesel next month before the Focus CC, the drop-top concept that set hearts aflutter at Frankfurt two years ago lands in October. The other big news for Ford is the return in November of the Mondeo for a third tilt at Australia. HOLDEN The key second-half model from the General is the VE Ute, bringing all the developments in the VE sedan to the working man's Holden. HONDA The Civic Type-R is razor-sharp styling built around a high-revving fun package. Next month. HUMMER The iconic offroader from the land of the large truck opens its Aussie account in October, a couple of months later than anticipated as a result of production delays for the H3. Surprisingly agile with real offroad ability. HYUNDAI An important second-half for the Korean marque. It starts with the popular Santa Fe SUV finally getting the 3.3-litre V6 from the Sonata to give it some extra punch. In October, the new Elantra hatch joins the sedan in the Aussie line-up after a wait of almost 12 months. JAGUAR An October styling refresh for the marque's luxury sedan, the XJ, is all from the Big Cat this year before a big 2008. JEEP The second of Jeep's non-Rubicon Trail-rated soft-roaders arrives in August to join the Compass for duty around town. KIA The Carens compact people mover has never really taken off here. The new generation is a little bigger and more stylish. It will be powered by a four-cylinder petrol or diesel engine with five- or seven-seat capacity. On sale in October. LAND ROVERThe baby Freelander gets a complete makeover for this generational change. New engines and a new family look all go on show in July. MAHINDRAIndia's workhorse ute, the Pik-Up, starts to roll out to Australia in July. MAZDA A new generation and a new look for the little Mazda2. Sharper styling is the key to this one's October debut. At the same time Mazda will add a diesel option to its top-selling Mazda3 range. MERCEDES-BENZThe key model for Mercedes this year is the meat-and-potatoes C-Class. Bigger, brighter and ready to meet the masses it is available from July. Also on Mercedes' new-model list is an upgraded ML500 and R-Class in September, both getting the 285kW V8 engine. October is a big month for the three-pointed star with the crackingCL65 AMG (a bi-turbo V12 with 450kW and 1000Nm) and the more sociable S320 CDi, which marries diesel with uber-luxury. MITSUBISHI You have to love a fighter. Australia's “other” family car, the 380, wins a minor refresh with some interior updates from next month. In August the automatic turbo diesel, traditionally the model's top seller, completes the Triton range while in October the point guard for the red-hot Evo X (due late in the year), the new Lancer, promises look-at-me-styling and more punch than the current model. NISSANThe baby Micra finally gets the green light for Australia with an October date with sales. In November the X-Trail, a core model for Nissan and the compact SUV that set the benchmark for those who actually can go off-road, gets a full generational change. The Dualis arrives in December. A softer option to the X-Trail, it sits on a similar platform but is more plush. PEUGEOT It's all about size for the French manufacturer. In July the 207CC, the previous generation of which set the standard for accessorising small cars, is back and promising to reclaim the crown. Its far more focused and athletic sibling, the GTi arrives in August with its turbocharged 1.6-litre engine. The station wagon derivative of the base 207 goes on sale in October. PORSCHEThe 911 turbo cabriolet proves Porsche's belief that if you can go fast in a sedan you should be able to go just as fast in a cabriolet. In September you can prove it for yourself. RENAULT August sees the Megane diesel join the Renault fleet, while the Clio Sport returns in November in an all-new guise. SAAB The new 9-3 will highlight Saab's first all-wheel-drive system in a completely renewed model range. All models arrive in November. SKODA Launches into Australia with a two-pronged attack in October. The Octavia medium-sized hatch and the quaintly named Roomster compact MPV will carry the flag initially. SMARTIn September the next next-generation smart ForTwo arrives, a little bigger and a little smarter. SUBARU The new Impreza is one of the most polarising styling departures of the year. In basic and WRX fettle the hatch arrives in September. A cult car heads mainstream and the jury is out. SUZUKIIf it ain't broke ... A freshen-up for the car that put punch back in Suzuki's local range, the brilliant Swift is in showrooms in October with the sedan version of the SX4 “tall hatch” joining the stable in September. TOYOTA The first product from Toyota's new “hot shop”, the Aurion TRD, arrives in August with a 3.5-litre supercharged V6 with sports manners and a load of plastic kit. Also in August is the generational change for Kluger with the SUV getting a substantial facelift and the 3.5-litre V6 from the Aurion. November brings the Landcruiser 200 Series and a TRD version of the HiLux. VOLVO The highlight for the Swedes in the second half of the year is the all-new generation of the XC70 due in November. About the same time the C30 will get the in-line five-cylinder diesel. VW A hot version of the Passat, the R36, is heading Down Under in November. 

The Czech Republic's Skoda brand will return to Australia in October.But you can forget those clunky yet sturdy Eastern European Skodas of the Cold War period.The new Skoda is owned by Volkswagen and with the disciplined German parent comes Teutonic know-how, engineering and quality standards.In Australia, the new-look brand will be distributed by Volkswagen Group Australia, after its debut at the Sydney Motor Show.Sales will kick off with the mid-size front-wheel-drive Octavia sedan and wagon and a funky-looking five-door wagon-cum-people mover called the Roomster, both built at a modern plant at Mlada Boleslav near Prague.Topping the range will be the high-performance 147kW, 2-litre FSI turbocharged Octavia RS.The line-up will be fleshed out next year with the VW Polo-sized Fabia, which has just been revealed at the Geneva Motor Show.By early 2009, the next-generation version of its long-wheelbase Superb sedan should be available.Skoda's key selling point will be prices, expected to start from about $16,000 for the Fabia, up to the mid-$40,000s for the Superb.Though it uses VW engines and components, being built in low-cost Eastern Europe means Skodas are 5 to 8 per cent cheaper, yet bigger, than their equivalent Volkswagen models.Volkswagen Group Australia executives believe this makes them particularly appealing for cost-conscious Australian buyers who hanker for a European car.Originally, Skoda chairman and chief executive officer Detlef Wittig had hoped to get the brand into Australia last year, but pricing and local identity issues delayed the plans.Now these hurdles have been cleared, the company is moving ahead quickly.Volkswagen Group Australia general manager, press and public relations, Matthew Wiesner has been appointed head of Skoda Australia and it's his job to relaunch the brand.At first the Octavia and Roomster will be sold through 15 existing VW dealerships.Wiesner emphasised that Skoda and VW would be distinct, even more so than BMW, which sells its Mini brand through associated dealers."You won't see shared Volkswagen-Skoda showrooms. We've got to give them more separation," he says."Obviously we need to protect what we've done with Volkswagen, but at the same time grow the Skoda branding."Eventually up to half of VW's 56 dealers nationally could sell Skodas."By the end of 2008 we'd like to have about 25 dealers," he says."The regional-rural side of the business will be very important, particularly with Skoda's turbo-diesel line-up."With VW's well-developed network and highly trained technicians, servicing and logistics should not be a problem.Wiesner is mindful that the company's lack of profile will need to be addressed. Skodas have not been sold here for almost 25 years."We've got to be creative about how we sell the Skoda message. We need to reasonably clever in how we go about it," he says."It's a pretty congested market, so we have to come up with a reasonable answer to the question of why you would consider a Skoda."He is not about to spill the beans about just what he has in mind, at least until the cars go on sale in October.He is also aware of other brands such as Renault, which has struggled to regain ground in our market when re-launching in 2001 after being popular here in the 1970s.The French company has poured millions into Australia over the past six years trying to get traction for its products.Australia is one of the most congested new car markets in the world, a fact that Wiesner is acutely aware of.He describes himself as "cautious but optimistic" about Skoda.Today there are 41 different passenger car brands seeking a slice of the sales pie and Skoda must find its place in an ultra-competitive market.Ultimately, too, if the Czech is a success it could cannibalise VW sales.`Yes, we have to be mindful of that," Wiesner says. "That's why it has taken such a long time to put this together."We need to be very careful how we approach both marques, because there's no point robbing Peter to pay Paul."You get one opportunity to do it properly."Wiesner conceded that positioning Skoda and not sacrificing VW sales was one of the hardest aspects of developing the new business.Ultimately, the spin doctors, through print and television advertising, will be working overtime to tell consumers that each brand is distinct."We're hoping the Skoda buyer will be an aspirational European buyer who might not have been able to stretch themselves before," Wiesner says."They might always have been Japanese buyers who have aspired to Europe and hopefully we'll give them that opportunity."Last year VW Group Australia had a stellar year, selling more than 20,000 vehicles, so the arrival of Skoda presents a real threat to VW's continuing local growth.Apart from Skoda, Fiat and Dodge are recent returns and the prospect of China-sourced cars arriving soon courtesy of Ateco Automotive will add further sales congestion.Nor is the Skoda boss prepared to predict sales forecasts, saying only that the Skodas would be good value."Volume is important, of course, but we're here for the long haul, so that's something we see as a long-term challenge," he says."We don't want to place any unwarranted expectations on the brand."But we do have to make sure it is accepted in the market place."Skoda's rise in Europe is a result of the crumbling of the old Eastern bloc countries.I N 1991 it came in from the cold when Volkswagen AG bought 30 per cent of shares in a newly established joint-venture company.Later, it increased its holding to 70 per cent and in 2000, bought the remaining shares to assume 100 per cent ownership.Today Skoda sells cars in more than 90 countries, has plants in seven countries and employs more than 27,000 people.Last year it sold 549,667 vehicles, an increase of more than 11 per cent over the previous year, a sales record for the brand.The Octavia was the highest-selling model worldwide at 270,274, outselling the Fabia's 243,982.From its humble origins, the Czech carmaker has embraced the capitalist West and will soon embrace Australia. HERE IS THE COMING LINE-UPFABIATHIS VW Polo-sized light car borrows visual cues from the Mini Cooper and Suzuki Swift.Launched at last year's Paris Motor Show, it offers ultra-frugal, three-cylinder, High Torque Performance (HTP) petrol and TDI engines, as well as a 16-valve, 63kW, 1.4-litre and 77kW, 1.6-litre petrol models. The 1.6-litre is offered with a six-speed tiptronic automatic. The 1.4 and 1.6 petrol units are likely to come to Australia.At 3992mm long and with a wheelbase of 2462mm, the Fabia is just 76mm longer overall and sits on a 3mm longer wheelbase than the Polo. It also has 300 litres of luggage space.Among the car's features in Europe are six airbags, climate control airconditioning and active headlights. But Australia is unlikely to see this level of equipment.PRICE: From about $16,000 OCTAVIAPEOPLE familiar with the VW Passat recognise the Octavia.Like the Passat, this mid-size offering is available as a front-wheel-drive sedan and wagon and will be aimed squarely at the premium-priced Japanese models such as the Mazda6, Honda Accord Euro, Subaru Liberty and soon-to-be Ford Mondeo.In Europe, an all-wheel-drive wagon using a Haldex system is also available.The three-model line-up consists of the entry Classic, mid-range Ambiente and luxury Elegance. A high-performance RS model is also sold.The Octavia is powered by a range of petrol and turbo-diesel engines ranging in size from a 110kW, 2-litre FSI up to a 125kW, 2-litre TDI and a 147kW, 2-litre FSI four-cylinder in the RS. In Europe a 1.9-litre TDi is also sold, alongside a 55kW, 1.4-litre and 75kW, 1.6-litre four-cylinder.There is even a 1.4-litre model available.Five and six-speed manual transmissions are available along with a six-speed VW-sourced DSG manual.PRICE: From about $30,000 SUPERBTHE Superb is essentially a long-wheelbase version of the Octavia pitched into the higher end of the market.Offering extra legroom in the back and plenty of leather and luxury, the Superb uses the Passat's older 142kW, 2.8-litre V6 petrol and 120kW, 2.5-litre six-cylinder TDI engines, both available with a tiptronic five-speed automatic.Apart from the sixes, the long-wheelbase sedan is also available in Europe with a 110kW, turbocharged 1.8-litre and a naturally aspirated 85kW, 2-litre four.Apart from the petrol engines, European models also offer 1.2 to 1.6-litre petrol and 1.4 and 1.9-litre diesels, though these are unlikely for Australia.PRICE: About $45,000 ROOMSTERTHE Roomster started out as a funky concept car at the 2003 Frankfurt Motor Show and a production version was unveiled last year.Distinguished by its high-set, van-like styling, it is a versatile, five-door mini people mover similar in concept to the VW Caddy that can easily be converted from a five-seater into a load-lugging two-seater.The Roomster Scout adds plastic-cladding around the body to give it an off-road look, though the car remains front-wheel drive.As with the Fabia, there is a choice of petrol and turbo-diesel engines from 1.2-litre, 1.4-litre and 1.6-litre petrol engines, as well as frugal 1.4 and 1.9 TDI engines.PRICE: From about $27,000

Volkswagen Group Australia yesterday said it would begin importing Skoda Octavia sedans and wagons and the Roomster small people mover in October.The 101-year-old Czech sister brand of VW joins Americans Dodge and Hummer, and Italian brand Fiat as new marques in the Australian market, with GM Holden also planning to introduce Cadillac within a year and several Chinese brands due for import.VGA managing director Jutta Dierks said Skoda would represent a cheaper "smart alternative" to VW and would "attract people away from other brands"."Whenever we take over an importership we have a long-term commitment," she said."There are more than 50 brands in the country so it will be tough to start with, but it is a long-term process."Skoda's Australian chief and VGA public relations general manager Matthew Wiesner said they hoped to have dealers organised by the launch of the brand."We're going through the network now and we hope to have 12 to 15 dealers by launch time,"he said. "We'll use selected existing VW dealers at first but the brand needs to be separate."Skoda was last in the Australian market in 1983. In 1991 Volkswagen bought 30 per cent of the Czech company and the remaining shares in 2000.Wiesner said the Skoda vehicle range would include a mix of diesel and petrol, sedans and wagons.The new Fabia five-door hatch small car, launched this month at the Geneva Motor Show, is under consideration for 2008.Skoda employs more than 27,000 people and sells in 90 countries.