Mercedes-Benz EQ-Class News

At last, it seems a car-maker has realised just how silly it is to have an entirely different brand name for its electric car line-up. Yes, Mercedes-Benz sounds as though it's going to drop its EQ brand name for its EVs, because it’s all going electric, right? So what’s the point? Now we just have to wait for all the other car manufacturers to realise that it was all a big mistake.Yep, last week I wrote a story about how Mercedes-Benz was rumoured to be planning to axe its EQ sub-brand name.Currently, Mercedes-Benz uses EQ to denote an electric vehicle in its line-up. There’s the EQB which is an electric version of the GLB, the EQE which is an electric E-Class, and so on. Well, a Reuters report questioned Mercedes-Benz over the rumours to which the car maker responded with this statement:“With the goal of our parent Mercedes-Benz becoming fully electric by the end of the decade, we will adapt the positioning of the vehicles and thus the use of the brand in line with the times, but it is too early for details on this at the moment.”Sounds very much like the bosses at Benz have realised the whole EQ thing was not a very good idea. An electric E-Class in the future will be an E-Class, as there won’t be a combustion engine version.So what about the rest of the carmakers who have also gone down the same dead-end street?I’m looking at you Hyundai with your Ioniq brand - your Ioniq 5 and Ioniq 6. Great cars, but why not just use your existing nameplates such as i30 and Tucson and Santa Fe? Are you going to throw those in the bin?And Volkswagen. You’re doing it, too. There’s the ID.3 which is obviously being lined up to replace the Golf. The Golf, which celebrates its 50th anniversary next year. Nice birthday present. You're old, get out. Word is, Volkswagen will keep the Golf name for that petrol car only for as long as it exists and the same goes for Polo, Tiguan, Passat and the rest. You can get sentimental about a 2009 Golf GTI, but will anybody be looking back on their ID.3 the same way? And Kia with your imaginatively named EV6 and EV9. I’m being sarcastic, Kia. Come on, these aren’t phones or computers we're talking about. Sure, Carnival probably isn't the best name and neither is Stonic, nor Seltos or Sportage and what was going on with Pro_ceed GT? But that’s beside the point. When it comes to names give me a Sportage Electric over an EV6 any day.BMW your names have always been extremely methodical and read like a list of ammunition supplies. When you did try to start bringing in actual words you messed it all up with things like Gran Coupe, but at least your electric names aren’t completely ridiculous. Then iX, the i4, the i7 -  they make sense even if the whole ‘i’ thing is as out of date as an iPod.And Audi. Don’t even get me started on e-tron.Why do we have these EV sub brands when the whole car industry is going to go electric anyway? Well, it could be because vehicle development plans can stretch decades ahead. They need to create a name separate to the current line-up as the new electric vehicles will be on entirely different platforms, so they are essentially totally different cars.Car-makers could also be protecting their breadwinning petrol and diesel models too, from the potential failure of electric models by keeping them in separate ‘baskets’ until the EV models start to prove themselves and pay their way.These electric sub-brands could be being used as testing labs until the technology, the charging, the batteries and the cars are good enough to wear the regular nameplates?So what’s going to happen? Are we going to go through a whole series of Final Edition i30s and Farewell Special Golfs, or will car companies see the light like Mercedes-Benz it seems and drop the electric sub-brand name thing altogether?Well, it will come down to money. If the car company feels that losing a loved nameplate is detrimental in how customers view and connect with the brand, and especially if the action significantly affects sales, then you’ll probably see the name stay… or return.Imagine the fanfare (and the sales) around bringing back the Golf nameplate after everybody thought it was long gone.Perhaps that’s been the plan all along…

Mercedes-Benz has undercut the starting price of its two main rivals with its new EQE electric sedan.The sleek saloon is on sale from today, and will sit under the recently launched S-Class-sized EQS in Benz's growing electric vehicle line-up.It will be i

It feels like only yesterday that Mercedes-Benz’s first announced that EQ would be the title its range of emerging electric vehicles would live under, but now reports have it that the EQ name is about to be dropped.

Say what you will about Tesla - and I’m sure many of you will in the comments section - but the American brand was unquestionably the catalyst for the current electric car boom in the car industry.

After years of trying and failing with worthy attempts like the i3 luxury hatchback and i8 supercar, BMW Australia seems to have finally found the right formula for electric vehicle (EV) success with the coming iX1.

Mercedes-Benz has revealed that the EQE SUV will be the brand’s true blockbuster electric vehicle, with the design and dynamic appeal to take it to the top of the EV SUV luxury class in Australia. Reported to be priced from about $160,000 when it launches sometime after the middle of next year, the newly-unveiled midsizer is taking aim at the Tesla Model Y, BMW iX and Polestar 3, as well as the A

Mercedes-Benz’s third electric SUV after the midsized EQC and compact EQA has been officially on sale in Australia since September 1, yet we hear there might still be some available stock for a pre-Christmas delivery for buyers who are quick enough.

Faced with increasing competition and more customer demand for electric SUVs, Mercedes-Benz has taken a two-pronged approach for its latest entry - the EQE SUV.

Mercedes-Benz is developing a next-generation medium-sized luxury SUV and sedan spinoff that might prove to be the benchmark in the affordable luxury electric vehicle (EV) field.

Mercedes-Benz Australia has expanded its electric car line-up with the EQB SUV, which slots in above the EQA and below the EQC at $87,800 before on-road costs.That is of course, for the entry-level, five-seat version of the EQB 250, while the addition of