Mazda News

When is a Mazda CX-5 not a Mazda CX-5?

Mazda has vowed to focus on customers, not the incoming government-mandated efficiency standards, but admits it has plans for more hybrids and electric vehicles before the end of the decade.With the New Vehicle Efficiency Standards (NVES) coming into effect on January 1 of this year, Mazda and other brands are now required to meet an average emissions target for their fleet of models sold in Australia or face financial penalties. However, the car industry has negotiated some leeway, with higher targets for 2025 and ‘26 and fines only applicable from July 1.The introduction of NVES is meant to push car makers to offer more fuel-efficient models to customers but with a clear incentive to offer electric vehicles (EVs) and plug-in hybrid powertrains.Despite the government’s prerogative for more EVs, Mazda currently has now electric cars in its showrooms and no confirmed plans to re-introduce one in the immediate future. Instead the brand’s local boss, managing director Vinesh Bhindi, says customer preference will come first and the company will worry about complying with the NVES targets after.“ So, this efficiency standard, I suppose you can look at it from a couple of points of view,” Bhindi told CarsGuide. “One point-of-view is, do you comply to a standard? Or alternatively, which is where our position is, provide customers what they want. And that's where we're going to focus.“The compliance of the efficiency standard. Yes, we look at and yes, we map out our pathway on how in the end we have to reduce CO2 or carbon - that's the ultimate objective. Compliance off it is a pathway there. So our focus at this stage is the customer will decide what technology they want. The customer will decide how quickly they would like to move to a different technology and we would like to continue to provide what the customer wants.“Now there is a small but growing customer base as you have seen. It's stagnated a bit on battery EVs but there's a very clear trend on hybridization. We have in our portfolio plug-in hybrids, we have mid-hybrids, the next generation CX-5 will have full hybridization. So our plan is to continue to offer those technologies as the customer says ‘that's where I want to be.’ And we’ll have battery EVs as well, by the way.”While other brands have made a clear and early move towards EVs, the slowing sales growth has seemingly justified Mazda Australia’s position not to dive into that market. Asked if the cooling off of EV interest had justified Mazda’s approach, Bhindi dismissed the notion and pointed out many other brands were driven by EV-centric regulations in Europe and China - two smaller markets for the brand.“You remember some of these brands made decisions based on their home country requirements by regulation, mainly Europe, mainly China, where this technology is a lot more mandated, if I can say those words,” he said. “So they needed that technology for their customers in other regions.“We look at it from an Australian point-of-view. Yes, there's a small percentage of customers who are early adopters of new technology. And yes, we currently don't have an exact offering for them, but it's only a matter of time.”However, that doesn’t mean Mazda intends on ignoring the EV market and there are plans for more hybrids, plug-in hybrids and EVs by the end of the decade — even if Bhindi stopped short of confirming when Australians can expect these models.“ Without naming which models, which cars and exact timing, we will have multiple battery EVs before the end of 2030,” he revealed. “Earlier, but I can't tell you when we'll have next generation CX-5 with hybrid and much more in terms of hybridization and plug-in hybrid technologies between now and the end of the decade.”

Mazda is set to drop its most successful nameplate — the CX-5 — but that won’t stop it taking the fight to the Toyota RAV4, Kia Sportage and Mitsubishi Outlander in the highly-competitive mid-size SUV market.

With its continued success on the sales charts as a noble Toyota RAV4 Hybrid challenger, the Mazda CX-5 has managed to mask its age well.

Mazda is continuing to tick off the number of right-hand drive markets where the electric 6e sedan will launch, despite the Tesla Model 3 and BYD Seal rival remaining unconfirmed locally.

Utes are Australia’s most popular type of vehicle, but which models offer the best resale value when the time comes to selling them? CarsGuide’s analytics team crunched the numbers so that we could bring you this exclusive report. 

Mazda won’t go on a Raptor hunt.The Japanese brand recently revealed its updated BT-50 range and noticeably absent was its previous Ranger Raptor competitor, the flagship Thunder or SP Pro special editions. Instead, Mazda Australia has introduced a wide range of genuine, dealer-fit accessories for off-roading that customers can add directly at purchase. These include an integrated bull bar, roof platform, Light Force spot lights, dual battery set-up and more. It is also packaging some of these accessories up to make it easier for buyers to customise their ute for off-road adventures without going to the aftermarket.Still, the launch of the new BT-50 range with the SP model as the flagship does leave the brand lagging behind the likes of the Ford Ranger Raptor, Nissan Navara PRO-4X Warrior and the new Isuzu D-Max Blade - which shares its underpinnings with the BT-50.Mazda Australia managing director, Vinesh Bhindi, defended the decision not to introduce a new ‘hero model’ and instead focus on individual customisation for buyers.“I know others are calling it different names, but it's more of a cosmetic treatment, right?” Bhindi said. “So it's not a performance package, and we think  it's better to give our customers choices with a larger variety of accessories, which they can create their own customisation. “So in the previous model, we've had Thunder, Thunder Pro, SP Pro, those things are where we will go, rather than a third party.”Notably in that comment, he didn’t rule out bringing back a special name for a future hero BT-50, so the door remains open for Mazda to offer a more direct Raptor/Warrior/Blade rival in the future.“At some point we will consider it,” Bhindi admitted. “So at the moment, SP is our hero, with the latest one, and it's got a  lot of new cosmetic changes to it so that's our starting point, and at some point we will consider Thunder or SP Pro, but all those accessories, all those items are available via the accessory catalog anyway from day one.” Mazda Australia introduced the original BT-50 Thunder in 2022, two years after the latest generation of the ute launched, and then added the Thunder Pro in 2024 as part of the run-out plan ahead of this new facelifted model.

The Japanese sports car rumour mill never rests, and the latest to emerge from the Land of the Rising Sun involves the future of two sports car icons: the Toyota Supra and Mazda’s rotary engine.

Mazda is standing by its small car duo - the Mazda2 and Mazda3 - despite both models being amongst the oldest in its range and the market shift towards SUVs.

A fresh round of real world tests from the Australian Automobile Association (AAA) has detected several cars that use a lot more fuel than claimed.