Kia Picanto 2025 News

Sorry, Swifties. While we appreciate the cultural phenomenon that is singer/songwriter, artist and philanthropist Taylor Swift, this is not a paean to a great pop star, but, rather, a reference to the year that marked Japan’s stellar ascension as the biggest threat to the established carmakers of that time. Their fear was existential as well as actual.

The car industry is based on constant model renewal. Cycles have been getting shorter and shorter, with the main industry settling on between six and eight years as the norm.