Kia Optima 2015 News
2015 New York motor show | the important cars
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By Craig Duff · 10 Apr 2015
If you can make it in New York, you can make it anywhere. The adage explains why car makers like to launch their latest and greatest at the annual New York motor show. Many of the cars unveiled there won't make it here in the near future, if at all. CarsGuide casts an eye over the models that will.The Chevy Spark arrives wearing a Holden badge in early 2016.The company has addressed criticisms of the previous model by upgrading the fabrics, improving the fit and finish and stiffening the chassis to improve roadholding.The new Spark's looks have been streamlined with a longer wheelbase and lower body and there's a new more powerful 1.4-litre engine.Holden vehicle performance director Ian Butler says local engineers will give the car a local suspension and steering tune. "We made sure the car remains fun and agile but will now deliver even more sophistication," Butler says.The Civic coupe concept previews the 10th generation small car that will reach showrooms late this year.Designed by Honda's US studio along with the sedan — Europe will shape the hatchback — the Civic uses shorter overhangs and sharper lines to differentiate itself from the unloved previous model.The new model will have a 1.5-litre turbo engine matched to a six-speed auto or continuously variable transmission.Honda Australia head Steve Collins says the Civic is a crucial model. "Because it is a global car, ours will share some of the styling characteristics with the car just launched in New York and it will also have design features specific to our region."More interior space and more upmarket interiors mark the new Optima.A big hit in the US — Kia sold 160,000 last year — the Optima hasn't enjoyed such success locally.Kia Australia spokesman Kevin Hepworth says the new car is a more refined package, headlined by a 2.0-litre turbo engine that pushes the car to 100km/h in just on seven seconds. "(It has) improved ride, more rear space and an engine that will be a class benchmark for power and economy," Hepworth says.Top-spec US models use a 360 degree camera, adaptive cruise control, autonomous emergency braking and blind-spot alert. The car is due in Australia late this year.The 570S is aimed squarely at the Porsche 911 Turbo and Audi R8 V10. Essentially a detuned version of the 650S supercar, the 570S nevertheless shares no panels with its big brother.The 3.8-litre twin-turbo V8 is retained, although outputs have been reduced to 420kW/600Nm. That's good for a 100km/h sprint time of 3.2 seconds.Its Australian launch is early 2016 — expect a price in the high $300,000s.The facelifted Outlander's most obvious change is the "dynamic shield" front end, to be worn by future Mitsubishis.Mitsubishi Motors Australia marketing head Tony Principe says the update includes revisions to the Outlander's suspension, steering and drivetrain."Outlander will continue to offer great SUV functionality, terrific fuel economy and low running costs," he says, "but it will now be significantly quieter, more responsive and even more enjoyable to drive, making it a real stand out in the medium SUV class."The Outlander is launched locally next week.The massive Lexus spindle grille and flared fenders make the new RX hard to miss. The SUV also gets a 50mm increase in wheelbase to differentiate it from its NX stablemate, but the extra length doesn't include an anticipated third row of seats.The vehicle will be sold with both a 3.5-litre V6 and a petrol-electric hybrid powertrain, each good for 221kW.The RX will have head-up display, 12.3-inch infotainment screen, heated rear seats, and optional 11.6-inch rear entertainment screens. Optional safety gear includes lane departure and blind spot warning, lane keeping assist and adaptive cruise control.Built on the same aluminium-intensive architecture that underpins the XE and F-Type models, the XF is up to 190kg lighter than the current model.Interior upgrades are just as impressive, from head-up display to 10.2-inch infotainment setup using a quad-core Intel processor and ethernet connectivity for super-quick response. Touch and voice control abet smartphone-style apps for everything from remotely warming the car to calculating owners' arrival time at a destination.A new 2.0-litre turbo diesel will be the entry point while its supercharged petrol V6 puts out 280kW. Prices are expected to start below $80,000 when the XF arrives here early next year.The Boxster Spyder is all about driving purity, so owners will have to operate the fabric roof by hand. Based on the design and mechanicals of the Cayman GT4, this is the most powerful Boxster yet — its 276kW 3.8-litre boxer six-cylinder is lifted from the 911 Carrera and matched to a six-speed manual transmission. Porsche quotes 4.5 seconds for the 0-100km/h sprint and fuel use of 9.9L/100km.The Spyder will arrive here in the third quarter, priced from $169,000.
SEMA 2014 | Kia showcases four concepts
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By Matthew Hatton · 06 Nov 2014
Kia unveiled concept versions of the Grand Carnival and Soul at this week's SEMA show.Most SEMA show cars are modified to go faster, but Kia has taken a marginally different approach with its 2014 concepts. Hyundai's efforts include a Genesis coupe that wouldn't look out of place in the Bathurst 12 Hour race, but Kia has unveiled a pub on wheels, an ice cream truck and a mobile garage based on the practical Grand Carnival and Soul models.Ballast Point SedonaThis Sedona has been transformed from a people carrier to a beer carrier. In our corner of the world, the Sedona is better known as the Grand Carnival, the third-generation of which is due to hit our shores next year.Featuring a redesigned, reinforced, heavy duty roof, plenty of mahogany and storage for up to four kegs of delicious craft beer, the Ballast Point Sedona (Grand Carnival) would be the perfect vehicle to have on the hill at Sydney Motorsport Park while you lap up a sunny afternoon of racing action.The only downside with the mobile pub is that the designated driver is the only one getting home, naturally all the passenger seats have been removed to maximise beer storage space.Smitten Ice Cream Soul EVNeed something to compliment the beer? How about nitrogen-chilled ice cream served from the back of an electric car?While nitrous-oxide is used to fuel high-performance cars, removing the oxygen from the equation means you can use nitrogen to fuel tasty treats.Much like the Ballast Point pub on wheels, the rear section of the all electric Soul has been gutted to make room for the ice cream equipment and storage space.It also has a custom trailer, which is joined to the tailgate of the Soul to make a bench from which the -196 degrees Celsius ice cream can be served.The Smitten Soul also has the traditional waffle-cone speakers on the roof so you can play Greensleeves, or something a bit more contemporary.Ultimate Karting SedonaIf all this sitting around watching racing and indulging in beer and ice cream has you feeling the need for speed, the Ultimate Karting Sedona concept car is what you need.Simply hitch the go-kart trailer, throw another go-kart on the roof, grab a mate and head off to the nearest track.The two of you will have all you need for a day of racing, with the back of the Sedona (Grand Carnival) transformed into a garage complete with tools, race gear and checkerboard rubber floor.You don't even need to bring a marquee, as the custom roof racks contain an awning to keep the sun and rain away while you prepare your machinery for the on-track battle.High-Performance K900The K900 (or Quoris as it's known in some parts) is Kia's equivalent of the Hyundai Genesis, and a car that isn't sold here. It's a bit of a shame, because this high-performance concept - developed by Kia racing drivers Mark Wilkins and Nic Jönsson - looks a bit swish.The 5.0-litre V8 engine has had twin turbochargers added underneath the boot (yup, underneath the boot. It helps reduce heat, they say) to bump the power output from 313kW to 485.The lowered sports suspension, 21-inch gloss black alloys and bright red brake callipers give the K900 a sleek, sporty look.Inside there are tan leather seats with black suede accents and 11-inch seatback monitors for the rear passengers that show footage from iRacing.com Motorsport Simulations. Which is grand if videos of motor racing video games are your thing.In the boot, along with a viewing porthole so you can see the turbochargers, are custom compartments to store your racing gear, presumably if you've run out of space in the Ultimate Karting Sedona.Pirelli World Challenge GTS OptimaSo why the focus on motorsport? Well, Kia are celebrating winning the manufacturer championship for the GTS class of the Pirelli World Challenge in the US this year.And joining the concept cars on display at the SEMA show is the No.30 GTS Optima that was driven by Mark Wilkins throughout the season, finishing third in the drivers' standings.Being a production series, the GTS Optima features the same 2.0-litre turbocharged four-cylinder engine from the road-going Optimas available in the US. In Australia, the Optima only comes with the 148kW/250Nm naturally aspirated 2.4-litre four-cylinder engine.However the front-wheel drive Optima has been tuned so it produces 274kW, which is 126kW more than the Australian road-going models.The six-speed sequential transmission helps the 1300kg GTS Optima hit a top speed of 260km/h.
Kia offers Australia's first 7 year unlimited km warranty
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By Joshua Dowling · 01 Oct 2014
Kia's announcement of an Australian-first seven-year, unlimited kilometre warranty could benefit buyers of others brands as they try to match it.One of Australia's fastest growing car brands, Korean company Kia, is about to upset its big name rivals by announcing a seven-year unlimited kilometre warranty, the longest in Australian automotive history. Kia’s sister brand Hyundai was the first company to offer a five-year, 130,000km warranty in Australia 15 years ago -- in 1999 -- as a response to quality concerns over a bungled safety recall the year before.Hyundai then increased its warranty coverage to five years and unlimited kilometres in 2006.RELATED: Small car price war about to heat upFrench car maker Citroen then raised the bar in March this year, offering new-car buyers an unprecedented six-year, unlimited kilometre warranty.Kia's new benchmark of a seven year, unlimited kilometre warranty will put the market leaders under increasing pressure given brands such as Toyota, Holden, Ford, Mazda, Nissan, Volkswagen, Subaru, Honda, Audi, BMW and Mercedes-Benz only offer three years coverage. It means buyers of most mainstream brands will eventually be the winners as they try to raise their level of warranty coverage to either match or get closer to Kia's seven-year stretch. But none are yet to react.The longer warranty period will likely boost the resale value of Kia cars at trade-in time because used-car buyers will get the balance of the new-car warranty.Most new cars are sold after four years, according to industry figures. This means a typical secondhand Kia would give used car buyers three years of factory-backed protection against faults.The Kia warranty is part of the company's ambitious sales push in Australia after a decade of weak results.Kia is just outside the top 10 sellers but its sister brand Hyundai -- which sells, in effect, the same cars under the skin but with different body styles and different branding -- is in the top four.It is the largest gap between the two jointly owned companies in the world.Kia recently poached Hyundai Australia's sales and marketing boss Damien Meredith to head the Kia division locally and this is his first step towards doubling sales within four years."This is a watershed moment," said Mr Meredith. "Kia customers now have a peace of mind that can't be matched in the Australian new car market."The deal includes free roadside assistance for seven years -- if the car is serviced at a Kia dealer once a year.Kia has also extended its capped price servicing program to seven years -- one of the longest in the car business -- and that prices of routine maintenance will remain the same as before."The two year increase in warranty, capped-price servicing and roadside assist is absolutely transparent and we will not be asking our customers to dip into their pockets to fund the extra benefits," said Mr Meredith.
Revised Kia Optima revealed
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By CarsGuide team · 28 Mar 2013
Key clues to the Optima’s update are a restyled front fascia with black inserts, revised headlight clusters with LED strips and LED foglights on some models, plus new rear diffuser and new LED taillights.
The Optima cabin gets two new screens: an 8-in touchscreen for nav and entertainment, and a 4.3-in LCD screen in the instrument cluster for trip info.
The US top-spec Kia Optima gets HID lights, leather upholstery, red brake callipers and an electronic park brake, while options include dual-exhaust tips, eight-way seat adjustment and a blindspot detection system.
The new Optima will continue with the current 2.4-litre four-cylinder petrol engine with a revised six-speed automatic gerarbox, but there could also be a turbocharged 2.0-litre on offer. A petrol-hybrid engine and a 1.7-litre turbodiesel will be available in overseas markets but we’re unlikely to see them here when the Optima arrives early in 2014.
Kia winners go behind the scenes
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By CarsGuide team · 31 Oct 2012
But a group of luck Kia owners were recently allowed to visit their car's birthplace -- and get an insider's view of production.
Kia ran a competition on Facebook that had 50 Kia owners from around the globe headed to the home of the brand - South Korea. The group enjoyed a tour of the Hwaseong Plant and Kia's head office, the steel-making side of the business -- and some South Korean food and culture.
Among the lucky winners was Leanne Moore, 47, from Moorooka in Queensland, who has just bought her second Kia and was already a huge fan of the brand. And then an even bigger fan when she got the news of her prize. "I've had a Carnival and recently traded it in for a Sorento," she said. "I won the Facebook competition after I had the Sorento serviced. I didn't believe it when they rang to tell me I'd won," she says.
Ms Moore says Kia hosted four busloads of winners from North America, South America and Russia, as well as the Australians. And they all got a good look behind the scenes of carmaking. "The factory tour was amazing," she says. "I was surprised how everything runs so smoothly, and how enormous it is -- both the size of the factory and the number of cars they produce.
"The steelmaking plant was incredible ... it was like a whole big city with apartment blocks and transport systems for the workers." Ms Moore says she had never given any thought to the processes that landed a car in her garage. "I picked my car because I liked the look of it and liked it when I drove it, but I never thought too much about what goes into building a car," she says.
"Going through the factory you get a picture of the huge effort that goes into each car. We really got a behind the scenes look -- I suppose we got to see where our car was born." Kia Australia national service manager Darren Carver says the Hwaseong Plant the group toured builds around 2500 cars per day -- including Cerato, Optima and Sorento.
"We got some excellent feedback from the customers, the Korean people really look after you when you go over there," he says. "They went to the steel pressing plant, then the bodyshop where the panels are welded together, then they followed right down the line to see the finished car," he says. Mr Carver says tours of this nature for owners are rare, as this sort of event is normally restricted to dealers for the brand and automotive media.
"This is not something customers get to do very often, dealers, media and fleet customers do but the public don't - it's pretty rare. "We're pushing for it to be an annual event, it's not cheap but it's a good thing, the customers really enjoyed it," he says
The company's positive feedback is reflected in global brand value research, which had Kia debut at number 87 on the list of the Top 100 Best Global Brands study by Interbrand, the world's largest brand consultancy agency. Kia Australia chief operating officer Tony Barlow says Kia has emerged as a truly global brand.
"We've been here for about 15 years, the last third has seen the most exciting changes have occurred - since Sportage it has been a humbling experience to see how well-received Kia has been with customers, voting with their purchases," he says. Globally, the company continues to beat its own sales records - global figures for September 2012 totalled 246,733 units, a year-on-year increase of 13.3 per cent.
For the first nine months of this year, Kia's global sales have increased by 11.3 per cent year-on-year to reach 2,034,787 units. The Australian arm of the company has more than doubled that improvement so far this year - 23,456 Kias were sold to the end of September, up by 4431 vehicles, a 23.3 per cent increase.
Batman-inspired Kia Optima
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By Chris Riley · 11 Oct 2012
Kia has joined forces with DC Entertainment and RIDES magazine to create a brooding, Batman-inspired Optima that goes on display this week at the Time Warner Centre in New York.
The project kicks off a 10-month partnership that will spawn other concepts based on the iconic characters that make up the Justice League. Influenced by the artistry of comic book icon, Jim Lee, the Kia super hero vehicles will become a force for good in the world by raising awareness of DC Entertainment's “We Can Be Heroes'' campaign, a relief effort to fight famine in Africa.
Fitting for the caped crusader's dark and mysterious personality, Kia's range-topping Optima SX Limited wraps cutting-edge technology and premium amenities in a sleek, aggressive design customised with several unique Batman elements.
Working together, Kia, DC Entertainment and RIDES magazine designed and built the Batman-themed Optima, transforming the exterior with a matte- and piano-black paint scheme, a dramatically lowered coilover suspension and muscular ground effects kit, huge Ksport performance brakes for extreme stopping power, custom-designed 20-inch black wheels and a performance exhaust system.
Other exterior modifications include a custom front grille shaped like a batwing that took over 40 hours to create, yellow LED lighting accents throughout the vehicle and the iconic bat signal etched into the HID headlights. Moving beneath the cape, the Optima's seating surfaces are costumed in custom black leather and suede with bold yellow accent stitching.
Gotham City's streets are full of villains and the Batman-themed Optima is ready for action at a moment's notice with a Bat suit and cowl mounted in the trunk and utility throwing stars installed in the center console.
Kia Optima cheaper model arrives
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By Paul Gover · 03 Jan 2012
Supplies to Australia were originally capped at just 1000 cars when the Optima Platinum hit local showrooms early in 2011 with a $36,990 pricetag, but now the gates have been opened and a second model joins the lineup.
The Optima Si has the same mechanical package but less equipment, allowing it to sell from $30,490. It's a mark that continues to undercut the Hyundai i45 and similar mid-sized rivals including the all-new Toyota Camry.
Kia Australia is also not ruling out a third Optima model to fill the $6000 gap between its two cars. The big breakthrough comes with extra supplies from Korea, after delivery restrictions throughout the past year.
"We are confident of getting more supply. From now," says Kia spokesman, Kevin Hepworth. "The launch of the Si will be January 20 and we have an assurance that there will be improved supply of that car. Around the world there are some sales falling off, so they are placing the cars and that is giving us a better bite."
The Optima has not hit its original Australian target but Hepworth says supply is the biggest problem. "To the end of November it was 775. It's probably going to be 800 or 850 sales for 2011, says Hepworth. "For next year, we're not giving numbers."
The Optima Si still has a 148 kiloWatt, 2.4-litre petrol engine but the cabin has been downgraded with cloth trim, manual seats, and less punch in the stereo. But it continues with the reversing camera, Bluetooth, auto aircon and six airbags of the Platinum.
Mechanically, it gets smaller 17-inch alloys and front discs, while the LED running lights, sunroof and rear spoiler from the Platinum have also been dropped.Into the future, Kia says there won't be an Optima wagon but the Australian operation is still pushing hard for a performance model.
"There isn't a station wagon variant of that car. Hybrid is still not a high priority car," says Hepworth. "The Optima Turbo is one we continue to ask for, but there still isn't a right-hand drive program." There will be a small tweak to the Platinum model by March with the introduction of satnav, which will also be migrated into Kia's Sorento and Sportage SUVs.
"It will be sooner rather than later. It's not decided yet if it will be standard or optional," says Hepworth. "The Platiunum will also get satnav availabiity from the first quarter this ear. Probably earlier rather than later. It's not decided if it will be standard, and the same applies to Sorento and Sportage."
Kia Optima Hybrid to battle Camry
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By Neil Dowling · 13 Sep 2011
The fuel-saving hybrid sedan from Korea could take on the Camry on Australian streets within two years.
Kia is pushing hard for the Optima Hybrid - available in the US - to be built in right-hand drive and take on the successful Camry in Australia.
The location of the steering wheel is the only stumbling block, says Kia Australia’s CEO MK Lee.
“I’d like to bring it in now but it may take two years for it to be made as a right-hand drive,’’ he says. It’s certainly in our plans to have it join our range.’’
Lee says it is “frustrating’‘ that the Hybrid is unavailable. It’s not Kia Australia’s only annoyance - supply issues have slashed the true potential of the diesel Sportage and the new Rio. It was also impact on the three-door Rio, just launched at the Frankfurt motor show.
Lee says he expects Kia to sell about 25,000 units this calendar year, though indicates that a more reliable flow of supply could push that to 30,000.
Kia’s Powertrain Engineering manager, Dr Joachim Hahn, says hybrid development was ongoing and parallel to research on fuel cells and plug-in electric cars.
Korea ahead of Japan in car wars
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By Paul Gover · 27 Jan 2011
They are caught in a vice that is changing the rules in showrooms across the world, but especially in Australia. Korean brands are rising fast and European prestige companies are drilling down, creating massive pressures in the middle ground that has been a happy place for the Japanese for more than 30 years.
It's good news for buyers, who will get more choice and better value at both ends, but the new rules will change the game for the Japanese. Far too many Japanese carmakers - Toyota and Honda for sure - are also about to feel the impact of their cost cutting decisions through the global financial crisis.
All of the major Japanese brands cut spending and several cancelled new-model programs and urgent update work to save money, leaving them without anything new to draw buyers. Honda has the new Civic coming but not much else, Toyota has the (yawn) new Camry this year but the vital FT-86 sports car is still more than a year away, and even Suzuki is running out of ammunition after the Kizashi and upcoming Swift.
In the opposition camps, Hyundai and Kia are getting better and better with every new model - the Kia Optima is a Camry rival with more style and value from just $36,990 - and BMW, Audi and even Mercedes are coming down with a sub-1 Series, the A1 and upcoming B-Class hero.
The Europeans are chasing more sales at every level and know there is demand they can tap with smaller cars that suit people downsizing around the world. In Australia, they could even jump from a Commodore or Falcon into an A1 for city-first work.
But the real challenge is coming from the Koreans, as Kia highlights again this week with the Optima. It's doing a great job in tweaking solid shared Hyundai mechanical parts into vehicles that people really want, including the classy Sportage that was runner-up in last year's Carsguide Car of the Year contest.
The things that once made Japanese cars so desirable - cabin quality, reliability and great air-conditioning - are now available in Korean models that cost less and have the big advantage of five-year warranty backup. And they keep on coming. In short, Korean companies now make better-value Japanese-style cars than the Japanese do.
That means the Japanese brands need to find a point of different, and a reason for people to buy, and fast. Lots of people still wonder about the long-term benefit of buying Korean, or remember the days of a Hyundai Excel that was basically a disposable car, but things are changing and changing fast. Korea has already put a sword through Japan's electronics business and the cars are next.
Kia Cerato and Optima show new style
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By Karla Pincott · 15 Oct 2010
The Optima and Cerato five-door hatch take that stance much further than the somewhat blocky Sportage SUV that arrived a few months ago. Both well-proportioned, fresh and attractive, they’ll probably be noticed in traffic long before people can get close enough to be surprised by the badge.We’ll have to wait until early next year for the Optima, but the Cerato five-door – based on the popular Hyundai i30 platform -- arrives within weeks and carries pricing that starts at $20,240 for the Si manual and ranges up to $26,240 for the SLi automatic.It will have a 115kW 2.0-litre four-cylinder petrol engine, mated to either a six-speed manual or a six-speed automatic, the first of which Kia says will deliver a 0-100km/h speed of 9.1 seconds and a top speed of 190 kph.The automatic has a sequential Sport mode, and F1-style paddle shifters on the steering wheel for the SLi model. It makes a Cerato trio here, joining the Koup and the sedan, and bringing with it features that will benefit those two in an upgrade later this year. It’s the second of the Kia stable, after the recently-arrived Sportage SUV, to get suspension and steering expressly designed for Australia.While it is still too early for confirmation of Optima pricing, there’s no secret that Kia is hoping to stir up far more interest than there was in the Magentis it replaces – and which failed to excite real interest while it was here.However, the sleek coupe-like lines of the Optima have a very real chance of reviving the Korean brand’s presence in the mid-size field.