Kia Ev4 News

Kia has revealed its new small electric hatchback and sedan.

Kia has teased its incoming electric liftback sedan, the EV4, ahead of its official unveiling at Kia EV day in Spain on February 27.

Could Kia be preparing a new electric car double act?

Kia’s next electric car has had its production start date delayed to March 2025, but it has been spied by Shorts Car in Korea ahead of its official release. The heavily camouflaged EV4 liftback looks an awful lot like the concept shown off by Kia in October 2023 – that’s nothing new for the design-forward Korean brand. It’s difficult to see any details of the body’s flanks but poking through is a twin rear spoiler, vertical LED lighting details at the rear and a dramatically sloping roofline. The liftback barely has a horizontal boot surface and is almost EV6-like. The unique aero alloy wheels with a tri-spoke polished face appear as though they may make production, too. The EV4 will be longer than the just-revealed EV3 but a little smaller overall than the EV5. Much like those two products, the Kia EV4 is pitched as a more affordable electric car for Kia. That means it will almost certainly use Kia’s front-wheel drive E-GMP variant with 400-volt architecture and smaller battery sizes than the flagship EV6 and EV9.The EV3 packs an 81.4kWh NCM battery in long range trim and a 58.3kWh battery in the standard range.Given it will share many parts with the EV3 and EV5, vehicles coming to Australia could be built in China and utilise more affordable and stable Lithium Iron Phosphate (LFP) battery chemistry as the EV5 will for local consumption. Kia Executive Vice President Woo Jeong Joo put a lot of pressure on the brand’s electric cars succeeding back in January.  “Electric vehicles are the biggest influence on Kia’s sales and profits. We plan to flexibly respond to market changes in the medium to long term,” he said.“The EV3, EV4, and EV5 will be launched sequentially, and we are determined to make these three models successful.”  Details like price are yet to be announced, however the Kia EV3’s starting price in its home market is 39.95 million won, equivalent to $43,200 here. An EV4 would be a little more expensive but could still start around the $50K mark.When production beings in 2025, the EV4 could be a very unique proposition as the only ‘small’ electric sedan. With the electric mid-size sedan segment proving popular here with the circa 4.8m-long BYD Seal and Tesla Model 3, the EV4 could be set for success. CarsGuide has contacted Kia Australia for further information. We will know more closer to the EV4’s full release expected for the first half of 2025. 

Kia has no interest in entering into the battle to deliver Australia's cheapest electric vehicle, instead vowing to deliver value to its customers, no matter the sticker price on its vehicles.Australia's three cheapest electric vehicles are all from Chinese brands – the MG4, BYD Dolphin and GWM Ora – and all list at a hyper-competitive sub-$40k starting price for their entry-level models.It's a price point that, so far, is yet to be matched by Australia's more established models. And it's a battle that Kia in Australia will look to avoid, suggesting its days of challenger-brand battles are long behind it.Instead, Kia says its name recognition, brand values and legacy in Australia will combine to create value for consumers."We will always compete,” says Kia Australia CEO, Damien Meredith.“But if you’re developing your brand – and we’ve put a lot of work into that – and getting great product, if you can easily translate that to the customer that this is still great value, like the EV9, then do you really want to play in the puddle that is $30,000, or $25,000?"You just need to make those decisions if you want to play in that price point. If you can stay at $40k-$50k, $50k-$60k, and there’s still value, that’s what we’re looking at."If something becomes available, like a smaller EV that’s $40k, we’ll have our hand up for it. But you need to be cautious. We’ve worked hard on getting our brand up, and you need to keep looking at that."Kia's EV portfolio currently spans three vehicles, the Niro, the EV6 and EV9. A Chinese-manufactured EV5 will launch in Australia next year, bringing the brand's tally in Australia to four.But with a plan to launch an electric vehicle at least per year, and a lot of numbers below '5', Kia insists it isn't leaving the affordable market behind, while making the distinction that value doesn't mean cheap.At a recent EV Day, the brand unveiled the EV4 and EV3, which will further lower the cost of entry to a Kia electric vehicle."Kia Australia is heavily invested in the global strategy, and we’ve got out hand up for as many (EVs) as we can get our hands on," says the brand's product planning boss, Roland Rivero.

Recycled materials are one thing, but Kia wants to grow its next-generation interiors from mushrooms.

Speaking to the media at the reveal of the EV5, EV3, and EV4, Kia’s head of global design, Karim Habib explained how the brand is able to keep its cars so close to their concepts, and why Kia is willing to take risks with its designs.On the topic of the brand’s latest and more extreme futuristic design direction, Habib said: “There are a lot of very good designers, but if you have good designers and you’re not listened to, you can’t get much through. We have a CEO that really listens to what we have to say, and a chairman who really believes in design. He’s a patron of the arts and believes in our ideas.“Our voice carries a certain meaning, not just in terms of styling, but in terms of strategy, which is super gratifying as a designer.”Of course, there are concept cars with wild ideas, and then there are ones which reflect the production car, the latter of which seems to be more Kia’s speed of late. It’s a trend which should mean the latest concept versions of the EV3 small SUV and EV4 crossover sedan which were shown alongside the production version of the EV5 won’t be far from the reality when the production versions of each break cover in 2024 and 2025 respectively.On the topic, Habib explained: “I also believe it’s our responsibility as designers to have a certain discipline when we do concept cars because I don’t want to promise something we can’t build.“Of course, it has to be a prototype, it has to test the things we’re talking about when it comes to materials or proportions, or we’re not using the tool the way we should, but it should be something we believe we can or we should build.”The EV5 and smaller EV3 seem to continue to build on the boxy forward-thinking design cues of the EV9 large SUV, while the EV4 seems to follow the same swoopy, sporty design language seen on the EV6.While the exteriors appear loud and tech-focused, the interiors move more toward natural hues and the use of sustainably sourced materials, and are designed as more open, serene places. It’s all part of the brand’s guiding ‘opposites unite’ principle, which Habib says is designed to be flexible, so Kias can be many things in many markets and segments.When asked if he sees a world where the brand’s entire range can be united under the design language seen on EV9, EV5, and EV3, Habib said “that should be the intention.”“We definitely set up this ‘opposites unite’ so that it allows for a bandwidth of interpretation, because we have very different models, from small to large cars, for very different markets. Also, the brand has slightly different identities in the different markets, and we want the design philosophy to be able to adapt to that.”“Consistency is important, but each model needs its own personality.”When asked if the brand’s combustion range would need to be winding down before a consistent design vision can be achieved, Habib said it's not necessary to wait.“I think we can have certain things which are in-sync with the EVs. Definitely when it comes to exterior design and certain features, interpretations, and motifs, lighting signatures. When it comes to proportions that becomes a little more difficult, because there’s the basics of having the engine and so on which makes it difficult for .“When it comes to interior design, there’s more roominess, the flat floor, the disconnect between the dashboard and the console - that’s something which is much easier on EVs. With combustion cars you have the tunnel which creates a challenge.” he said.Of the three vehicles shown at the Kia EV day event outside of Seoul, the EV4 was certainly the most unusual, what the brand calls a re-interpretation of the sedan. Elaborating on this strategy to create such an unconventional, and potentially risky vehicle, seemingly as a follow-up to the unusual (but well received) EV6 Kia's head of next vehicle design, TK Kim said: "with EV4 we felt being safe is more risky these days - opening up to a new chapter of mobility - it’s not just EVs but innovation comes with technologies together - when you have new technologies we need to create new things rather than stay traditional."While we're on the topic of extreme designs, you’re probably wondering when we’ll ever see the so-called ‘Tasman’ ute - a first for the brand - which has been in the works at Kia for a very long time, and which could pose a unique challenge to the brand's stylists as it takes Kia in an entirely new direction.When asked about this long-speculated-upon model, Habib only said; “I think you’ll get a peek pretty soon.”

Kia's has thrown the covers of a concept version of its incoming EV4 - an unusual take on the classic three-box sedan.