Hyundai Getz News

With the local car industry now at the halfway point in the 2007 sales race, it is easy to see who's winning and who's losing.Toyota is basking in the glory of not only being No.1, but also cementing its sales lead so convincingly that — barring a catastrophe — it will take out the sales crown this year.The Altona-based Japanese company is 40,404 vehicles clear of its nearest rival, Holden. It is also relishing the positive spin of the Corolla knocking off the Holden Commodore last month.But apart from Toyota, other players are also revelling in the good times.Of the importers, Mazda, Subaru, Suzuki and Peugeot managed strong June sales.Mazda sold 6932 cars, with the Mazda3 being the strongest seller on 3037.The company experienced the biggest market share gain of any importer.Its record half-yearly result is 20.3 per cent up on the same time last year, lifting market share from 6.7 per cent in 2006 to 7.5 per cent, a gain of 0.7 percentage points.Subaru's tally was 4085 for the month, with the Forester, Impreza and Liberty all breaking through 1000 sales.Suzuki, like many importers, was buoyed by keen end-of-financial year deals.It sold 2368 cars for the month, bringing its year-to-date tally to 10,910 vehicles, a 43 per cent lift over last year.Of the French, an ever-expanding Peugeot line-up continues to bolster sales, but Renault flops around due to a lack of new product.Peugeot sold 1016 vehicles last month, bringing its year-to-date run-rate to 4549, a 13 per cent lift over last year. The 307 continues to be Peugeot's best seller.By contrast, Renault has a year-to-date total of 1431 vehicles, 32 cars fewer than last year.Even Saab experienced some solid growth, albeit off a low base, as the 9-3 turbodiesel helped lift the marque's appeal.Saab sold 336 cars last month, its best month for 10 years, taking its year-to-date tally to 1148, a 170 per cent lift over last year.The X-Trail, Tiida and Navara continue to drive Nissan sales. The Japanese importer sold 5845 vehicles last month with 31,176 year-to-date, a 20 per cent lift over last year.The Federal Chamber of Automotive Industries monthly Vfacts figures show that most of the extra volume last month was generated by the light, small and medium car segments.A breakdown of large car sales shows that Holden sold 5588 Commodores last month, Ford 3206 Falcons, Toyota 2626 Aurions and Mitsubishi just 877 380 V6s.All three were eclipsed by the new four-cylinder Corolla, which secured 5890 sales.But a finer look at the figures shows that much of the Corolla's success was down to fleet purchases and pent-up demand for the new car, which spiked figures.But a sale is a sale. Holden's own figures point out that 29 per cent of VE Commodores are bought by private buyers, as opposed to 18.6 per cent for the VT Commodore.Apart from the Corolla, other small car stars were the Mitsubishi Lancer with 2143 sales, Holden Astra 1763 and Ford Focus 1550.Of the tiddlers, Toyota again ruled last month. The Yaris managed 2926 sales against 2486 for the Hyundai Getz, 1361 for the Kia Rio, 1351 for the Suzuki Swift and 1392 for the Honda Jazz.Despite the dominance of the light, small and medium segments, large cars were up 3.7 per cent in June and, in year-to-date terms, are running 5.1 per cent ahead of last year.However, Ford's overall market share has slipped 2 per cent and Holden's by almost 1 per cent, despite its Korean strategy, which was hoping to deliver an increased share.Mitsubishi is a bit stronger, experiencing a 0.6 per cent overall drop in share and, despite Toyota's increasing sales, its share has increased by only about 0.6 per cent.One of the more interesting results was for the Ford Fairlane.Ford sold 149 Fairlanes, bolstered by the news that the long-wheelbase sedan will be axed at the end of the year.Dealers are also reporting a slight pick-up in interest for the car from fleets.Overall, the year-to-date sales figure of 524,376 means that a record 1 million market is likely by December.   Top 10 makes  1 Toyota 24,5392 Holden 14,2563 Ford 10,3044 Mitsubishi 81945 Mazda 69326 Nissan 58457 Honda 57508 Hyundai 50239 Subaru 408510 Volkswagen 2848 Top 10 models1 Toyota Corolla 58902 Holden Commodore 55883 Toyota HiLux 42494 Ford Falcon 32065 Mazda3 30376 Toyota Yaris 29267 Toyota Camry 26458 Toyota Aurion 26269 Hyundai Getz 248610 Mitsubishi Lancer 2143 

Car companies are struggling with a $1000 problem — buyers want the latest safety technology but don't like to pay for it.In fact, they'd rather have bling rims than a certain, potentially life-saving active safety measure.The issue is over stability control, a hi-tech system that can prevent a skid. Most experts rate it as the single biggest advance in car safety in a generation. However, the Australian car industry has found it is popular only when standard, not when an extra-cost option.So far this year, only one in 100 buyers of the Hyundai Getz, from $13,990, have added the safety pack option including stability control.A “sports pack” of alloy wheels, roof spoiler and bright interior trim has proved twice as popular.In the $21,000-plus Mazda 3, demand for the stability control option has reached five per cent this year, up from two per cent last year.The US intends to make stability control mandatory on all new cars and Europe reportedly has plans to do the same.European research found the move could reduce by 80 per cent the number of crashes caused by skidding, saving 4000 lives a year if fitted to all cars there, according to Germany's University of Cologne.But in Australia, the Federal Chamber of Automotive Industries, representing car makers and importers, is pressing the Federal Government not to make stability control mandatory.“That just tends to lock in old technology,” said FCAI president and Toyota Australia chairman emeritus, John Conomos.He said self-regulation would allow companies to switch to better systems as they were developed.Stability control is expected to be in 40 per cent of new cars by the end of the year.Holden has made it standard in Commodore sedans and Toyota will fit it to all Camry sedans from August. It is an option in most Falcons, standard in top-level versions. But it is not available in the new model Toyota Corolla, the top-selling small car. 

The Royal Automobile Club of Victoria has just completed its annual cost of ownership survey of a range of current models.The survey looks at total running cost and is based on vehicles travelling 15,000km a year, which is the Australian average.It factors in the cost of a typical car loan, depreciation, registration, club membership, comprehensive insurance plus servicing, fuel and tyre costs.Fuel costs were calculated on an unleaded petrol pump price of $1.26 a litre, $1.31 for diesel and 47c for LPG.Fuel prices have risen significantly since the survey was finished so true running costs will be even higher.The survey results show the cheapest car costs about $6000 a year to run, compared to $18,500 for the most expensive.The most affordable car was Hyundai's Getz at $116.54 a week, followed by Holden's Barina ($120.85) and the Toyota Yaris ($125.88).Go up a size and Toyota's Corolla was the winner at $154.49, followed by the Ford Focus ($156.49) and Holden Astra ($158.12).The medium class sector was won by Toyota's Camry at $193.05, followed by the Mazda6 at $197.85, and Honda Accord Euro ($218.07).Large cars are, as expected, more expensive to run but, surprisingly not that much more.The best was Mitsubishi's 380 at $200.44, so it is cheaper than the Honda Accord. Toyota's Aurion was next best ($217.60), followed by Ford's Falcon ($229.13).For large families, the Kia Carnival people mover at $216.68 beat the Honda Odyssey ($228) and Toyota Tarago ($267.61).Diesel and hybrid cars were cheaper to run but don't forget diesel cars initially cost more and replacement batteries for hybrids are hellishly expensive and have a short lifespan.The cheapest was the Honda Civic hybrid at $175.29, beating the Toyota Prius at $200.63. A VW Golf diesel was better than the Prius on the wallet at $187.93.A Ford Falcon running on LPG cost $211.43 a week, while the dual-fuel Commodore came in at $225.10.The popular compact SUV market was headed by Honda's CRV at $203.86, followed by Nissan's Xtrail ($207.36) and Subaru's Forester ($208.52).Medium SUVs had the Holden Captiva out in front at $225.16, followed by the Ford Territory ($234.47) and Toyota Prado ($286.16).At the expensive end of the running cost spreadsheet were the big four-wheel-drives.The cheapest was Nissan's Patrol at $269.53, while the Toyota LandCruiser cost $357.51 a week.

Unleaded petrol costs have risen 5.6 per cent since this time last year, but hidden costs are the main culprits responsible for pumping up motoring budgets, the survey found.The RACV 2007 Vehicle Operating Costs survey said hidden costs such as servicing, insurance and loan interest rates on average rose up to 7 per cent compared to last year's survey.At the same time, depreciation figures show vehicles' value falling faster.After examining the 37 top-selling vehicles across 10 categories, the survey found the cheapest car to own and run was the Hyundai Getz at $116.54 a week.This was $5.34 more than last year's cheapest vehicle, the Kia Rio.The most expensive was still the Toyota Landcruiser GXL turbo-diesel, at $357.51.The Mitsubishi 380 ES was the most affordable family car at $200.44 a week, a weekly increase of $4.46.Meanwhile, lower price and service costs helped Ford Falcon outperform its rival Holden Commodore, costing $229.13 a week compared with $233.40.RACV Chief Engineer of vehicles Michael Case said the Federal Government's $1000 grant to LPG car purchases helped ease the overall running costs of these models.Although eight vehicles across the 10 categories managed to retain last year's rank as cheapest in their class, there were still some significant cost increases.For example, the Kia Carnival rose 14.7 per cent to $216.68, while the Honda CR-V cost $203.86 a week, a 7.4 per cent jump from last year's survey results.Mr Case said the survey showed the cost benefits of diesel and hybrid vehicles, which more motorists were considering investing in as fuel prices continued to skyrocket."A diesel Volkswagen Golf will save you around $2.95 a week - nearly $770 over five years," he said.""That's also a saving of around 11kg of greenhouse gas each week," he said."The Honda Civic hybrid meanwhile, provides a fuel saving of $9.46 a week and can save 17.9kg of greenhouse emissions."The survey data was collected in March and April.RACV calculations are over a five-year ownership period and are based on the average operating conditions for the private motorist, including travel of 15,000 km a year.

Its new baby car, Splash, is aimed straight at Europe and Asia and will also be coming to Australia in a worldwide move which will see production spread through Hungary, Japan and India.The Splash was previewed as a concept car at the Paris motor show last year and follows the successful introduction of the Euro-style Swift and SX-4 wagon.An SX-4 sedan is coming later in the year and Suzuki is also expected to unveil at least two other all-new models before the end of 2007, including the Camry-sized car, which company executives spoke about to CARSguide in Japan last year.“Over the next three years we will have a half-dozen new models in segments where we don't currently participate,” the general manager of Suzuki Australia, Tony Devers, says.“We'll have the mini-car segment with Splash and further down the track we'll have the mid-sized car. And then other products that I don't want to talk about at present.“It's a big push for Suzuki.”The Splash is based on the same mechanical package as the Swift, a former winner of the CARSguide Car of the Year award, but is significantly smaller. It is only 3.7m long but stands 1.6m tall.The safety package includes six airbags and electronic stability control.The Splash will be sold in Europe with both 1.0-litre and 1.3-litre petrol engines, as well as a 1.3-litre diesel — and Suzuki has forecast sales of some 60,000 cars a year from its factory in Hungary.However, sales will not begin until early in 2008 and the final production car will not be unveiled until Germany's Frankfurt motor show in September.Suzuki will not confirm the Splash for Australia, but senior Japanese executives have already said it will be imported.The only likely change is that local deliveries will be of Japanese-made cars, rather than from the new Splash production line being established in India.“We are evaluating it, but we would only get it out of Japan,” Devers says. “It will probably come in around 18 months to two years.”Devers says there is real potential for the Splash, which would be a sub-$15,000 car and smaller than most of the existing cars in the light-car category, such as the Hyundai Getz and Kia Rio.“It's positioned under Swift and that's a segment that's starting to grow,” Devers says.“The cars are quite small but large inside. For Australia, the whole trend in the industry is towards fuel efficiency and smaller cars.“There has been a trend for five to 10 years. If you look at Corolla ... it is not a small car these days. Swift is the size that Corolla and Civic were five years ago, and the Splash will be in the new mini segment. Our consumers are moving towards where Europe has already gone. The light segment is going to boom and this is probably under that.”Devers says the Splash is also a sign of Suzuki's commitment to its globalisation, moving away from the super-small Japanese Kei-class cars it has built for decades.“Suzuki has made a strategic decision,” he says. “It has been the mini-car leader in Japan for 15 years but is now looking to build bigger cars for a global push.“It's a big, big decision. But it's being done so they can tune the production for larger cars and a worldwide push.“Suzuki already sells more cars than Honda, Mazda and Subaru in Europe. It's only Australia and America where it lags.“There is an American focus, but Australia is important too, because we're now a million-vehicle market.”

But the offer does come with conditions: GM Holden spokesman John Lindsay says the money-back guarantee must be taken up within 30 days or when the mileage hits 1500km, whichever comes first.

NRMA motoring services has a program, Free2go, dedicated to young people. The three-year program offers free advice to young people and free roadside assistance for 17- and 18-year-olds.NRMA Insurance head of industry research, Robert McDonald, says young people shouldn't rush their purchase and should compare what's on offer after a good look at websites, newspapers and magazines."Buy as new a car as you can, avoid buying an older car to save money," he says.And McDonald urges young people to consider safety as one of the top priorities, claiming new cars are the best way to go."There are some small cars, like the Toyota Yaris, with excellent safety equipment for a low price," he says. "Side curtain airbags are dramatically effective in reducing head injuries, and you have ABS and stability control in many small cars, an added advantage."McDonald says people should also look out for stability control, which prevents the car getting out of control and sliding, particularly when going faster than expected.But if buyers can't afford a new or nearly new car, McDonald says there are some things to look out for in older models."If you are stuck with an older car, medium or larger cars would be a little better, safer than an old small car," he says."Make sure safety equipment is up to date, especially seat belts. There are a lot of cars from the late 1980s and early '90s that have airbags, you should be looking for at least driver and passenger airbags."Plenty of cars from the mid-1990s also feature ABS, McDonald says.And while image may play an important part in the final decision, a recent survey by the youth insurer branch of AAMI, Just Car Insurance, shows young people are more car savvy when it comes to purchasing than they're often given credit for. The national survey of 1053 young people, aged between 18 and 24, shows the look and appearance of a car is not necessarily a top priority. A total of 93 per cent rate value for money as an important factor when purchasing a car.Young people are also aware of the importance of safety and security, with 85 per cent of respondents ranking these as significant factors. More than half say environmental friendliness is also a key factor.Sheree Masters, 17, bought her first car in October last year, five months before she had her provisional licence. She bought a 2000 model Toyota RAV4, a car she's always had her heart set on. Masters purchased her vehicle from a dealership for just over $20,000."I saved up half of it, I have been working since I was 14, and I got a loan for the other half," she says.And while looks and appearance topped her list, she wasn't about to sacrifice safety."I wanted something I would be safe getting around in," she says. "I have to admit, the appearance did come first. But safety features like ABS, electric windows and central locking so I feel safe, and airbags were important."Masters turned to her father for advice when shopping for her first car. "My dad knows a lot about cars so he told me what I should be looking for, but besides that, I pretty much made the decision myself," she says."I always wanted to have my own car, that way I could call it my own, it's something I have earned myself. I'm never out of my car, I'm in it every day," she says. "Friends' places, to work, everywhere." Masters is hoping to slightly modify her vehicle with mag wheels and darker window tinting.McDonald reminds young people to be cautious if purchasing a modified vehicle, as they are often harder to insure."Make sure you check with the insurer that the modification is acceptable to them," he says. "Lower suspension, wide wheels or elaborate paint work can dramatically effect the cost of insurance."He says owners should especially check that engine modifications don't affect its ability to be insured.How to get a good dealNRMA motoring expert, Tim Pomroy, says buying your first car requires researching what to look out for, the bargains and the rip-offs. He's given the CARSguide a few key elements to be on the lookout for.Under $5000Don't be fooled into buying something if it "looks good". It may have mechanical problems, which will cost you more than the initial price to keep it on the road. Make sure the car has a recent or long registration. This indicates that it has at least had a registration inspection and the fundamentals should be okay. Also, if you're unsure, you probably need to spend a couple of hundred dollars for a vehicle inspection.While private sales are popular in this category, Pomroy says that as used car prices have recently decreased, you could also potentially get something from a car yard."It might be cheap for a reason: high miles, or a car that doesn't have a good reputation for reliability."Under $10,000There are some good bargains to be had, Pomroy says. "Some Commodores and Falcons from the 1990s are available for a couple of thousand of dollars upwards." But he warns there are issues with bigger cars, especially the running costs, and people should consider if they really need a large car."Identify what the use of the car will be. If it's for uni or to leave at the station and mainly suburban, short trips, a small four-cylinder car with an engine capacity of 1.6-litre would be ideal," he says."If you're doing a lot of country driving or commuting long distances, a larger car with a slightly bigger capacity engine might be a better choice."European models also come into play in this category as well as prestige cars.Pomroy warns European cars can be quite expensive to service and maintain, but he says if you know what you're looking for, there are some bargains to be had in some older prestige cars. Key safety features to be on the lookout for are ABS and airbags."In and around the $5000 mark will have driver airbags and perhaps passenger airbags," Pomroy says.Above $10,000You're nearly in the territory of buying a new small car. There are many small cars at affordable prices, such as the Kia Rio, Hyundai Getz, with nearly half a dozen models offering a good warranty and new features, according to Pomroy.The disadvantage is that you're buying a car that may be a little more basic than a bigger second-hand model from three or four years ago.Larger second-hand cars also come into play here, with petrol prices contributing to lower price tags.

Industry figures released this week show the real boom in the market has been in four-cylinder cars valued at less than $25,000.Known as the light car segment, sales in the division are up 22.7 per cent for the year to date on last year, while the large car segment is down the same figure. Last month light cars were up by 31.4 per cent on August last year.Federal Chamber of Automotive Industries chief executive Peter Sturrock says this trend has increased over the past couple of years, with a recent acceleration put down to high petrol prices."Well, quite simply because they are more fuel efficient, small and less expensive to purchase in the first place and they're less expensive to run," Sturrock says.A total of 10,806 light cars were sold last month and 77,650 sold this year, which is 14,346 more than last year. Leading the line-up is the Toyota Yaris, with a starting price of $14,990, which recorded 2673 sales in August, taking the total to 18,064 for the year to date.Added to this figure are the remaining 304 Echos that Toyota has sold this year, before the nameplate was changed to be consistent with the Yaris badging used in Europe.Hyundai's small Getz, named Australia's Best Small Car for 2005 by Australia's auto clubs, has also achieved an increase in sales, with 1738 models sold last month, and 13,863 for the year, an 18.4 per cent improvement over the same period last year.Getz prices start at $13,990 and stretch to $18,380. The cheapest car on the market, the Holden Barina, starting at $13,490, has the third highest sales for the segment, with 1091 sales in August and 9567 for the year to date.The Barina is followed by the Suzuki Swift, Honda Jazz and Kia Rio, all recording between 5500 and 6800 sales each for the year-to-date and just under 100 sales in August.Sturrock says while fuel prices are contributing to a shift to these cars, good value at a low price is also converting buyers."The small cars now are very well equipped," he says. "Some years ago they were the basic models, but now they're well equipped with safety and anti-theft, occupant protection, airbags and ABS, and they often have Electronic Stability Control."Features in this segment on cars such as the Yaris and Getz include front airbags, an MP3 compatible CD system, airconditioning, power windows, central locking and ABS. Some even come with Electronic Brakeforce Distribution and anti-skid technology.Holden's Barina offers airconditioning as standard, a feature that has to be bought as an option in the $34,990 base model VE Commodore Omega. The Hyundai Getz also offers a five-year/130,000km warranty.Toyota spokesman, Mike Breen, says this segment also offers a good alternative to second-hand cars."With the options that you can get on a brand new car, plus the new car warranty, it's quite appealing, especially to younger people," he says. And it seems a wide variety of buyers are purchasing these light cars, from students through to families and retirees.Hyundai spokesman Richard Power says its small cars, the Getz and Accent, are finding a market among a variety of drivers."We get quite a few young people buying it as their first new car and there's loyalty from senior motorists, who don't need a big car any more and are very attracted by the long warranty," he says. Overall, the car market has dropped by 3.4per cent on last year, with 642,383 vehicles sold, a decrease of 22,513 vehicles. August was also down from 2005 by 4516 vehicles.In the small car segment, sales are up 3 per cent year-to-date, with the Toyota Corolla the segment leader with 4147 sales in August and 31,705 Corollas sold this year. But small car sales also experienced a slight drop last month, down 1.3 per cent or 244 vehicles.Sturrock says that although the large car segment is down by 26,461 vehicles, it is still an important part of the market."It has reduced over time from what it was to where it is today," he says. "But it's still about 25 per cent of the passenger car market. You see very strong interest in the new Holden Commodore and the new Toyota Camry, there's been an excellent reaction."WHAT'S SELLINGToyota Yaris 18,368Hyundai Getz 13,863Holden Barina 9567Suzuki Swift 6703Honda Jazz 5936Kia Rio 5579Ford Fiesta 4407Mazda2 3934Hyundai Accent 3593Mitsubishi Colt 1516VW Polo 1337Peugoet 206 1071Citroen C3 486Proton Savvy 357smart fortwo 326Renault Clio 173Citroen C2 139smart forfour 132Fiat Punto 113Daihatsu Sirion 40Proton Satria 9Suzuki Ignis 1*Source: VFacts (light car sales 2006 to end August)Note: Yaris sales includes 304 Echo salesTHE CHEAPIESHolden Barina from $13,490Hyundai Getz from $13,990Proton Savvy from $13,990Toyota Yaris from $14,990Hyundai Accent from $15,990Mitsubishi Colt from $15,990Suzuki Swift from $15,990Ford Fiesta from $15,990Honda Jazz from $15,990Kia Rio from $15,990Mazda2 from $16,335Peugeot 206 from $16,990VW Polo from $16,990

The Fiat Punto is of particular interest at the Adelaide Motor Show because it signals the return to Australia of passenger cars under the Fiat banner. The Punto is the number one selling small car in Europe so far this year and is sure to shake things up in Australia when it arrives in the middle of this year. Returning to passenger cars in Australia with a small car is a well-researched move for Fiat, at least according to movements within the local industry.Holden boss Denny Mooney stated clearly that 2005 was the year of the small car, at least for the Elizabeth-based manufacturer. With new models fl owing into the country from around the world, obviously the bosses at many other marques think a similar way.The trend to smaller cars began in earnest last year – in line with rising fuel prices. A total of about 90,000 light and 215,000 small cars were sold last year, with lights up 6000 units on the previous year and smalls up 34,000 units. In September, Toyota’s 1.8-litre four-cylinder Corollas out-sold the Holden Commodore – widely considered to be Australia’s favourite car – by about 100 units.There is no suggestion that Mr Mooney and other Holden heads were simply reacting to that little towelling by Toyota when it began rolling out its lightweight Korean-built products including Barina and Viva late last year, but it is indicative of how local makers have had to arrange their product line-ups to be competitive. Holden, with its highly successful Astra models and the Barina and Viva ranges, now has its largest fl eet of small car options – many of which will be at Wayville.Toyota certainly has not dropped the ball. Its Echo replacement, the Yaris, is selling like little hot cakes in its hatch version – with the recently released sedan model also expected to draw plenty of attention in coming months.Ford Australia boss Tom Gorman said heading towards the end of last year that Ford had completely under-called the growth in the small car segment. Ford struggled to get the number of Focus vehicles it could sell out of its South African plant. But the Blue Oval badge company will this year try to excite the small car segment with its much anticipated XR5 Focus.All the while, Asian car makers including Hyundai, with its award-winning Getz, and Kia with an all-new Rio range, added to the competition.Nissan has chipped in with the new Tiida and the Suzuki Swift last year won CARSguide Car of the Year as the small car range grew dramatically. As the popularity of the segment grows, so too does the commitment to safety.Toyota, with its Yaris range, appears to be leading the way. But other manufacturers, particularly Hyundai – with its safety pack on the Getz – judged Australia’s Best Small Car by the nation’s motoring organisations – also have not ignored the issue of safety.

2005 saw another record year for vehicle sales in Australia with 608,000 passenger cars being sold. While there has been an overall increase in sales, there has been a change in the types of cars people are buying. There has been a shift away from large cars with sales down by 15.7% and a move toward small cars, with an increase of 18.6% over the previous year. There was also an increase in the SUV/4WD market of 4.2%.Although high fuel prices are a contributor to the move towards smaller cars, Melissa Pye, Managing Director of W Communications Group believes that it is the influence of women that is driving these changes."Women buy just as many cars as men, but have the power of veto in about 80% of cases. The shift away from traditional large family cars and station wagons to SUVs is a testament to this. Women are looking for the safety and functionality that SUVs offer in a more contemporary design. Look no further than the Ford Territory which is extremely popular with women with sales increasing by a staggering 72% over the previous year" said MelissaOther models that were class leaders include Toyota Corolla, Hyundai Getz, Kia Carnival and Toyota Prado, all popular with women.Mazda experienced an increase in market share and was the 4th highest selling passenger brand in Australia. "Mazda has appeal to both men and women. They have a marketing formula that is working very well at the moment. Great looking products with features that appeal to both men and women, competitive pricing and advertising that empowers women, without disempowering men!" says Melissa.