Honda Accord Euro 2012 News

Honda Australia has issued a recall notice to replace faulty Takata airbag inflators in a batch of 25,282 of its vehicles, which had already been recalled to rectify the same issue.

But the Japanese brand is getting through 2012 with some better news. Honda's Thailand plant - responsible for building about 80 per cent of the cars sold here - was inundated in the 2011 flood disaster, causing severe supply problems for the brand.However the site will officially re-open at the end of March and will be sending cars our way again the following month. Honda Australia principal adviser to the board of directors Lindsay Smalley says the company will also get its UK-sourced Civic five-door nine months earlier and at a sharper price."Our intent is to reposition that car as a volume player, we'll have to do something pretty spectacular with the price and we intend to use the currency situation to do that - we're saying a mid-$20,000s motor car," he says."By the time that's in the market we expect to be selling around 3500 a month rate by mid-year," he says.The Japanese brand has also been without proper supply of its CR-V SUV since October last year but will be launching an all-new model in the last quarter of this year. "It's a full model change in 2WD and 4WD, we believe that will lift our sales rate back to around 4000 a month, if not more," he says. With the return of the wide-bodiedAccord and the new Civic four and five-door models, the Honda beancounters are aiming for 40,000 sales this year, which is similar to its 2010 tally, and a longer-term aim of returning to its 2007 sales figures around 60,000."We repositioned our pricing in June last year on the majority of our models, back to value-for-money to get volume back, just after we did that, we had a fantastic reaction in June and July, we ordered up big and then the floods hit," he says.The private sales columns for the Accord Euro and Odyssey show Honda is heading in the right direction -  in February, the Accord Euro led private sales in its medium sub-$60,000 segment for the third consecutive month, it says.The brand's long-serving Odyssey peoplemover has also started 2012 - Honda says it is leading the private sales in the sub-$60,000 peoplemover segment.The sales bump could also be coming as a result of the family-machine being re-priced to start from $37,100, a $2000 drop, with Honda also spruiking a features upgrade to the tune of more than $2500.Honda's starts to the year was nearly 30 per cent down but February was an improvement on 2011 - 18 cars up - but the year-to-date tally is 13 per cent down.Honda Australia director and sales & marketing general manager Stephen Collins, says the sales figures are a positive start to a year of rebuilding and growth."The Accord Euro has been leading private sales in its segment since late last year and continues to gain market share. "In overall sales for its segment, it ran a close second, along with the Honda Odyssey.""Honda is firmly focused on delivering what Australian customers want in their cars value

After leading the world on so many fronts - from quality to comfort and reliability - they have been hit badly by the global financial crisis.  Toyota and Honda and many of the others wound back dramatically at the onset of the GFC, not just on their production lines but also in their motorsport programs - F1 was the first casualty - and new-product development.We are now seeing the results in Australian showrooms, where the Corolla and Civic are now mid-pack in the small-car class and former pacesetters including the Mazda6, Honda Accord Euro and even the locally-made Camry are struggling against newer and better rivals.  They are fine for everyday transport, but not as impressive as they were just five years ago.Subaru has also cut costs and its latest styling work - particularly on the Liberty and Outback - reflects a desperate desire to win sales in the USA.  Contrast all of them against the Suzuki Kizashi, which comes from one of the few Japanese brands that held its nerve through the GFT. Suzuki has cut its production targets, and admits that extra Kizashi models are on the back-burner, but is going to do brilliantly well with the car.Toyota and Honda, in contrast, are relying on value-added deals to keep customers coming in Australia. They are recovering from the economic downturn but nowhere near as rapidly as some of their rivals  - particularly Hyundai.In Australia, many of our Japanese cars are now also actually built in Thailand. It's not a major drama, because the quality is much the same, but it shows how the battle to cut costs is influencing the Japanese makers. The Thai drive also shows that Japan Incorporated is now happy to produce bland transport modules instead of appealing cars, going for numbers first - in showrooms and on the balance sheet. It's a reasonable response to the GFC but is going to cause problems in coming years.Why? Because Australia is seeing so many classy European cars at more affordable prices - look at the Volkswagen Polo - and because Korean is coming up fast.  Hyundai is now doing a better job than Toyota at building Toyota-style cars, with adventurous styling, classy quality and great prices. It's latest, the i45 replacement for the dowdy Sonata, is really good on every front except its awful steering and lacklustre front suspension.The i45 is a Camry done better and, like the Kizashi, one of the stars of 2010. And it's not the end for Hyundai, which has all sorts of new models coming from the baby i20 to an overdue sporty car sometime in 2012.And that's whan the Japanese really could be in trouble. It's not because Hyundai has something new but because the Japanese wound their development programs back during the GFT and the results of that conservative risk management will not really be known until we see - or don't see - the work which should have been done over the past two years.Follow Paul Gover on Twitter!