Geely News

Shock plan to be number one Chinese brand
By Tom White · 20 May 2026
With a flood of new and affordable Chinese automakers hitting the Australian market, Geely’s Australian CEO Alex Gu explained why its strategy is a little different from that of Chery, MG or GAC.Geely, which has such brands as Volvo, Zeekr, and Polestar under its ownership umbrella and ranks as one of China’s top-selling carmakers, said it will continue to approach the Australian market slowly.“This is culture-wise,” Gu said.“Geely is fully committed and we keep patient on the market penetration. Once we decide to enter into each individual global market, we are present to be a success.“Success is not only the volume booming. Success is also customer satisfaction and partner satisfaction.“So, you’ve noticed that for the Australian market, we’ve only launched two models up until today for example other have launched 10 models, five models, six or eight models.“Of course, they have been in the market longer, but Geely, even with two models you can notice from the VFACTs number, we try to bring ‘star’ models into each segment so we can make it successful.“EX5, you can already see, in April it will be a top-three BEV SUV. Starray EM-i? Same story. Now we are aiming to bring in EX2. These days we are taking pre-orders, which are very good figures.“So we’ll focus on our current models, but you can believe that after we bring all new models we will study the segment fully and those models as ‘star’ models for the segment.“We don’t want to make chaos. So we’ll bring each model to a segment in a significant position. This is our target," he said.Despite its more measured model roll out, will Geely have a model in every segment like some of its rivals have recently declared?“It’s a hard thing to do,” said Gu. “Even some mainstream brands, they don’t have a model in every segment. So for Geely, again we will study the market, study what customers want.“So it’s mutual success, for Geely and for our partner, and for the market,” he said.The brand was planning to have a seven-seat SUV, an off-roader (as previewed by the Geely Battleship 700 concept) and a ute, according to Gu.Gu said models need to sell more than 1000 units to be considered a success."From my perspective, 1000 a month is a milestone for a new model, especially in mainstream segments.”Gu said it is well known Geely is “aiming to be top five” globally.“For the Australian market of course we have a target, each market needs to support this goal. At least for the Chinese brands in the market, we are always mentioned as the number one Chinese brand," he said.From there Gu said it becomes a game of “how to challenge the global top three brands”.One area Geely was particularly focused on was consistent parts supply.Gu said it was essential for the brand to properly plan for its parts distribution centres (PDC), so that “when there is an order, we need to guarantee how to get it within 24 hours from the PDC to the customer”.He also noted Geely had an expansive dealer network already, up to 48 locations, with a plan to “exceed 80” despite only having the two models on sale currently.Gu said the brand would sell any purely petrol or diesel models. Instead the brand would focus on EVs, plug-in hybrids and conventional plugless hybrids.Geely’s next model will be the EX2 electric hatchback, which is due to arrive in the third quarter of 2026. The Emgrand plug-in hybrid sedan will arrive in 2027. Gu also confirmed a seven-seat SUV (something similar to the Geely M9 shown at the Melbourne Motor Show recently) is also in the plan for the next 12 to 18 months.
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Budget plug-in hybrid SUV gets big boost
By Tim Gibson · 19 May 2026
There is a big boost coming for a popular budget plug-in hybrid SUV, with Geely revealing the pricing and specifications for its updated Starray EM-i.The mid-size Starray will continue to start from $37,490 (before on-road costs), but the top-spec model will now cost $1500 more, starting at $41,490.The main change for the car is the addition of a significantly bigger battery in the range-topping model.The new 30kWh unit is up from 18kWh, boosting total driving range by 53km to 996km. Electric-only driving range has also increased from 83km to 136km. This battery comes with improved charging times at 60kW, enabling DC charging from 30-80 per cent in 16 minutes. It also has better fuel efficiency when the battery is charged, now offering 1.4L/100km, down from 2.4L/100km. There have been other minor upgrades to the car, such as massaging front seats and towing enhacements.The updated Starray EM-i will continue to take on other Chinese PHEV rivals such as the more expensive BYD Sealion 6 and similarly priced Chery Tiggo 7, as well as the MG HS and the GWM Haval H6. It still gets the same 1.5-litre four-cylinder engine and dual electric motor set-up, producing 160kW and 262Nm as on the previous model.It keeps a 15.4-inch central touchscreen and 10.2-inch digital display, along with wireless and wired Apple CarPlay and Android Auto.The top-spec model receives a 13.6-inch head-up display and wireless phone charging functionality.The car will be available in dealerships from the end of this month.  It comes at a time when Geely continues to grow its lineup Down Under, with the budget-focused EX2 electric hatchback and the Toyota Camry-rivalling Emgrand PHEV sedan coming soon. 2027 Geely Starray EM-i pricing Australia
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What you need to know about the Geely ute
By Tom White · 19 May 2026
Geely has spilled some essential information on its coming ute.The boss of Geely’s Australian operation Alex Gu shared some of the brand’s thoughts on its new ute, and how it will come later than rivals but may have some surprises in tow, which he hopes will “exceed” expectations.Gu said “of course” the brand will offer a ute in Australia, but it won’t be for a while.“I hope it will be available within two to three years,” he said.It will be a little bit different from the upcoming Geely Cruiser 4x4 concept shown in 2025 and its off-road architecture shown at the Beijing Motor Show, according to Gu.“Pick-ups in Australia are an off-road pick-up. So this, we will study. It is unique knowledge because Geely, we don’t have those kinds of historic platforms. But, we will study and create to satisfy that ute market,” he said.Gu added the new-from-the-ground-up ute would definitely be a plug-in first.“It will be New Energy first. It could be plug-in but for the next-generation I’m not sure, so far it is being based on studies,” he said.This could come in the form of a unique range-extender style set-up, with one shown at the Horse Powertrain stand at the 2026 Beijing Motor Show.Horse Powertrain, which is an independent spin-off from both Geely and Renault specifically for developing engines, had multiple new powertrain options to show, with two suited for any ute or off-roader.The first is a range-extender style set-up, which Horse Powertrain staff told CarsGuide was developed to either add to a battery electric platform, or with its compact dimensions, sit between the frame-rails of a ladder-frame 4x4.The unit, dubbed C15, is a new 1.5-litre four-cylinder engine, which can be placed upright or lay flat like a boxer engine, with an overall height of just 275mm. In turbocharged form it can produce up to 120kW, and can act either purely in range-extender form or combine with a dual electric motor transmission to provide direct drive to the wheels.There is the possibility of a 3.0-litre V6 from Horse Powertrain to power Geely’s ute, although this would require a platform we’re yet to see, something even more capable than the Geely off-road architecture shown at Beijing.Horse Powertrain’s new engine, dubbed the W30 was specifically referenced by Gu as a possibility.“The V6 we use two to four electric motors to make even bigger horsepower, so this is a very good upgrade of technology, you can do different things.”Horse says the W30 is is capable of outputting 350 - 400kW of power and up to 700Nm of torque, but is intended to be mated to its 4LDHT transmission, which is a four-speed unit with a huge electric motor on the rear capable of producing an additional 400kW.Horse Powertrain’s product people told CarsGuide this unit was developed specifically for large 4x4 and pick-up truck applications, and the big motor was expressly designed to help with towing and heavy payloads.One reason Geely was taking its time developing a ute was also because it wanted to study how its rivals were going to impact the market. This is part of Geely’s slowly-but-surely strategy to only release what Gu referred to as “star” models in each segment.He noted the brand was aware and studying other players entering the Australian market with ambitious new ute products, like Chery’s diesel hybrid ute, saying the brand was watching if this direction was "feasible".Gu said the current monocoque Geely Radar ute, which is currently sold in New Zealand under Riddara badging, was not the “solution” for the Australian market.“Because just like with some SUVs, it must have four-wheel drive,” he said. “If you don’t have four-wheel drive, you have not satisfied what the customer demands.”“So Geely, we fully study the customer demand, and provide exactly or even beyond what the customer is expecting of them otherwise.”“For the ute, just like Ranger or HiLux or Shark 6, these have a different character, so we must benchmark those ‘star’ models."
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China's new hybrid tech to beat Toyota's
By Tom White · 12 May 2026
Geely Australia’s CEO Alex Gu confirmed the brand was considering the company’s new i-HEV technology for our market.Geely’s i-HEV tech, which is a new-generation hybrid set-up consisting of a 1.5- or 2.0-litre engine mated to a hybrid transmission system (DHT), is claimed to be one of the most fuel efficient production plugless systems on the market.The brand declared at the Beijing Motor Show it had achieved a fuel consumption as low as 2.22L/100km when tested in an Emgrand sedan, and claims it can drive under electric power up to 80 per cent of the time despite not needing to be plugged in.Gu said that unlike its Chinese rival brands, Geely wouldn’t be bringing combustion models to Australia and will instead consider i-HEVs as an option to sit alongside its existing fully electric EX5 and upcoming EX2 SUVs, and its plug-in hybrid Starray SUV and Emgrand sedan, with the latter is due in 2027.“For Geely we don’t have a plan to do ICE , but we are planning for the i-HEV,” he said.“For this, we benchmarked Toyota actually. This is very friendly for emissions. It will be in a sedan, SUV, and so on,” said Gu.Gu said it was Geely’s attitude that plug-in systems will be able to “move forward together” in global markets, rather than have plug-ins outright replace ICE and HEVs as they have in some other markets.“This will be the entire way to enter the market. We’re making it very balanced,” he said.Gu wouldn't confirm when the first hybrid models would arrive in Australia.“So far I’m not sure.” he said.“We will have to see what is planned for the global market. So for me, I will push for the Australian market to be the first market to bring i-HEV models,” he said.The Emgrand is not the only car in Geely’s product catalogue that has the new i-HEV hybrid system at the brand’s stand at the Beijing motor show.It also showed off its larger sibling, the Preface sedan, as well as an updated version of its Monjaro mid-size SUV.Both cars, which ride on Volvo’s Compact Modular Architecture (CMA) platform, pair a 1.5-litre petrol engine with an electric motor driving the front wheels via a hybrid transmission.The Preface sedan consumes 3.98L/100km, while the Monjaro mid-size SUV drinks 4.75L/100km according to the slightly more lenient WLTC method, which cuts fuel consumption nearly in half compared to the turbo dual-clutch versions of both cars.Offering all three levels of electrification will help set Geely apart from its main Chinese rivals, most of which are either plug-in exclusive like BYD, or are also leaning on ultra-affordable combustion models like Chery, MG or GAC.Next for Geely in Australia will be the introduction of the EX2 hatchback, due in the third quarter of 2026, while the Emgrand will join the line-up in 2027. Gu also outlined a seven-seat SUV, something along the lines of the M9 the brand showed at the Melbourne Motor Show, would debut in 2027. In the longer-term Geely has aspirations to offer both a 4x4 and a ute, and would be “studying the market” closely in the meantime.
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Five most in-demand EVs revealed
By Stephen Ottley · 11 May 2026
Electric cars are finally having their moment. As petrol and diesel prices soar, it appears everyone on the fence about buying an electric vehicle (EV) have taken the plunge.Having steadily hovered around the 10 per cent total market share for the past 18 months, EVs accounted for more than 16 per cent in April. That means approximately one-in-six cars sold last month were battery-powered.But perhaps even more interesting than just the total number of EVs sold, was who was selling them. The days of Tesla dominating the electric market appear to be over, with several new names emerging as popular options for Australians.Here are five of the most in-demand EVs in 2026.BYD Sealion 7For all the hype around BYD’s Shark 6 ute and cut-price Atto 1, the real star for the brand is its mid-size SUV. The Sealion 7 isn’t just a popular EV, it’s also one of the most popular SUVs on the market and was the seventh best-selling vehicle in April.Sales are up 342.2% year-to-date, but it isn’t just a sudden surge in the wake of the fuel crisis. The Sealion 7 has been a popular choice almost since it arrived. It was the eighth most popular SUV in its segment in 2025, behind some of the biggest names in the market - Toyota RAV4, Mitsubishi Outlander, Kia Sportage and Subaru Forester.So regardless of what happens with fuel prices in the coming months, the Sealion 7 looks set to remain a popular choice for anyone looking for a mid-size SUV, electric or otherwise.Geely EX5 If there is a biggest winner of the current surge in EV sales it is the Geely’s EX5. Sales are up 415.4% year-to-date, peaking with 1202 in April alone. That’s up from an average of just 328 sales per month in 2025 and its jump demonstrates that it is genuine demand in EVs, not simply availability, that is driving this current boom. The EX5 was already one of the most affordable EVs on the market, starting at just $41,990, so if it was simply price and choice creating this sales increase in electric options there’s no reason it wouldn’t have started last year.Instead, Geely is taking advantage of its appealing price and benefiting as Australian buyers look for a way to beat the pain at the pump.Zeekr 7X While it doesn’t have the sheer volume of others on this list, selling only 2698 examples so far in 2026, the 7X is proving to be consistently popular while growing in sales.It’s not surprising that it isn’t selling in bigger volumes like the BYD and Geely, as it is positioned as a more premium offering with a starting price of $57,900  that stretches to $72,900 for the flagship Performance AWD model.But averaging nearly 675 sales per month to start 2026, with a spike of 973 sales in April, it’s clear that the 7X is an EV with a growing following.Kia EV3 You may have noticed a theme with the previously mentioned models, as the newer Chinese brands have claimed the role of EV leaders. But one of the established brands holding its own is Kia.Not all of its EVs are proving a sales hit, with the larger EV6 and EV9 still returning relatively modest sales numbers, but the smaller EV3 is doing well. Sales are up 150.2 per cent year-to-date, helping it become the most popular small electric SUV in its price range.The EV3 has garnered critical acclaim and has been slowly building a customer base, likely appealing to those looking to make the electric switch with a brand they know and trust.Sales of the larger EV5 are also up in 2026, but nowhere near to the same level, increasing only 28.7 per cent as it competes directly against the Sealion 7, EX5 and even the 7X.Toyota bZ4XCompared to the other cars on this list the total 2026 sales of just 1323 looks a bit poor, but when you consider how the bZ4X has performed previously it is having a breakout moment.Toyota’s first EV averaged less than 87 sales per month in 2025 but in 2026 it is averaging 330 sales per month so far; peaking at 483 sales in April.This is likely thanks to a renewed marketing push from Toyota, the RAV4 changeover and the high petrol prices leading Australian buyers to give it another look. How long this continues remains to be seen, but given the struggle Toyota has had with this model so far, this is a definite bright spot for the bZ4X.
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Zeekr wants to 'redefine' 4WDs and utes
By Tom White · 11 May 2026
Vice President of Zeekr Group Mars Chen said a pick-up truck, or ute is certainly not off-the-table for the luxury brand’s future plans.Chen said it is something the company is having an intense discussion about right now.“But for now, it is just a discussion. You know, we want to redefine every single segment. Once we identify the segment, Zeekr will check how disruptive we can be if we enter,” said Chen.“So pick-up… MPV we’ve already done, roadster is also something we haven’t done yet, we’re only five years old, so in the coming years we have the curiosity to do it, but it’s not a concrete thing.”“At this moment, we are definitely focussed on SUV. As you know, SUV and pick-up are the top two segments in Australia, so based on our studies, 9X will enter toward the end of the year, and 8X the beginning of next year. “No doubt we will make it very clear our intention in the SUV segment.”“Hardcore off-road is definitely one direction, and we’re doing the research, but if we create a G-Wagon style, or Box this isn’t clear yet. Even 8X and 9X is not bad for the off-road segment. They’re not so extreme, but they definitely have some capability,” he said.Chen’s desire to set Zeekr apart from rivals may be the one thing that stops a future 4WD or ute.He said Zeekr might not have enough space to manoeuvre to really set itself apart, considering the multitude of new 4WDs and utes coming out of China.“If we cannot create enough differentiation, of course we won’t just follow or replicate .”“For Zeekr, I think we’re going to consolidate more. Every model needs to be global. It makes no sense to customise models just for one country. Even in China.”He noted in the premium segment, many well-regarded luxury brands were struggling to find traction with once popular offerings. Chen said the exception tended to be boxy off-roaders, with the G-Wagen and Defender in particular performing above similarly priced options from BMW and Audi.“If we want to be in that segment, we need to be a global brand.”He said Zeekr was still compiling “concrete information” on the ute segment to determine its direction, but specifically called out the Ford F-150 as being a volume-leader, perhaps suggesting Zeekr could look to the US-sized pick-up market for inspiration.The brand’s electrified approach, which sees its 8X and 9X SUVs have monstrous power outputs (up to 1030kW/1410Nm) whilst maintaining a powerful but modestly-sized petrol engine (205kW/410Nm), could be more of a circuit breaker in a segment which is still mainly dominated by V6 turbo or V8 petrol engines.Many rival automakers are investigating the potential of range-extender hybrids for large-size pick-up trucks, as is the case with Volkswagen’s re-booted Scout brand for the Americas.There could be more surprises to come if Zeekr chooses to forge down the ute and 4x4 path. One notable display at the Beijing Motor Show was the Geely-aligned Horse Powertrain stand.The company, which is a joint venture between Geely and Renault and exclusively manufactures engines and hybrid powertrains, was displaying a brand new 3.0-litre twin-turbo V6 engine mated to a unique four-speed hybrid transmission housing dual electric motors. The brand’s representatives told CarsGuide at the show this set-up is expressly designed for high-output off-road and towing applications, seemingly uniquely suited to any large Geely or Zeekr 4x4 in the future.
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This year Chinese cars really went global
By Tom White · 09 May 2026
I have been to three Chinese motor shows in a row, and all three times have signalled a shift in the calibre of the cars, which are increasingly setting a global agenda.The first time, I wrote of the sheer scale on display from some of the biggest brands and the amount of interest around carmakers BYD, GWM and Nio compared to the stands of Nissan, Toyota and Honda.The Shanghai Motor Show a year later was full of ambitious new products and a lack of fear to try new things on a global stage.But this year’s Beijing Motor Show marked yet another, unexpected shift, which should continue to strike fear into popular incumbents used to topping charts in regions around the world.This time, things were somewhat scaled back. Gone were the weird and whacky Chinese domestic market specials. The stands were slick, professional and showcased a handful of global-market ready models.Above all, the flavour was international. If the previous two motor shows were experimental and expansion themed, respectively the 2026 Beijing Motor Show was an announcement.Chinese automakers aren’t just for China any more. They have their sights well and truly set at topping the charts around the world.The Geely Group stand was happy to show some older cars, such as the Monjaro SUV and Preface sedan, but also ones that were fully prepared for export, with a variety of fresh hybrid powertrains designed to please international buyers and markets with different emissions settings and charging infrastructure.Even the auto giant’s primary reveal was relatively tame, a concept sedan which previewed its new design language but the message was clear - this is our new unified design for the world, not just for China, and it is powertrain agnostic. You’ll know a Geely when you see it, and it will have exactly what you want under the bonnet.The same could be said for most of the other stands I had time to visit. GAC showed off its global market off-road SUV alongside an array of export-ready models, but it was the more obscure once-domestic-only marques like the luxury HongQi and the off-road-focused 212 which had taken a massive step up in terms of the international allure of their stands.Another very telling shift was the renewed interest in brands like Nissan and Toyota. Not so much the globally-recognised versions of these brands, mind you, but their Chinese joint-venture incarnations, which have created quite some hype in the preceding months in markets outside of China.Nissan’s stand went from a sad handful of dated sedan models in previous years, to absolutely heaving with interest thanks to its Frontier Pro plug-in hybrid ute and just-revealed Terrano SUV.Nissan has unapologetically re-oriented toward its joint-venture with Dongfeng in China for these models, declaring it has to lean on “China Speed” to reignite interest in its otherwise ailing global footprint.Toyota, meanwhile, showed a stand primarily of joint-venture models with BYD and GAC, many of which, it seems, may start to be exported as more of the world seeks a more electrified line-up than the Japanese juggernaut has previously been keen to offer.With context, this shift makes a lot of sense. Domestically, Chinese automakers have been engaged in a brutal price war, as Beijing’s subsidies shift between production of ‘New Energy’ models to the actual sales pipeline, as the government seeks to rapidly get combustion vehicles off the road.The result has seen the biggest players, like BYD, able to use their scale to sell models at extremely sharp prices in order to squeeze rivals on volume, all seemingly with the objective of being one of the last ones standing at any cost. It has seen a massive contraction in the number of automakers able to stay afloat in China, and with a market quickly reaching a point of ‘New Energy’ saturation, many, including BYD, have sought the refuge and higher margins of export markets like Australia.As it turns out, many of these markets have been ripe for the taking, particularly ones with low barriers to entry, incumbent market leaders not used to such competition, and little to no tariffs.It’s no wonder then, that as I walked around the Beijing Motor Show, I very much felt like every automaker was trying to sell me a car, rather than the local standing next to me.
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Proof diesel and petrol cars are done for
By James Cleary · 07 May 2026
Year-to-date registration data from the Federal Chamber of Automotive Industries (FCAI) and the Electric Vehicle Council (EVC) show ‘electrified’ passenger and light commercial vehicles have crossed a significant tipping point to become a more popular choice than traditional diesel and purely petrol-powered internal combustion engine (ICE) options in Australia.To the end of April, sales of battery electric, hybrid and plug-in hybrid vehicles stood at 50,976 units, a 79.2 per cent increase on the same four-month period in 2025 (28,448 units).At the same time, sales of ICE vehicles (including light commercials but not heavy trucks) have dropped 35.9 per cent from 64,991 in 2025 to 47,813 units this year.Tellingly, sales of pure battery electric vehicles (BEVs) have grown by just over 100 per cent, with key players BYD up 110.8 per cent (25,243 vs 11,974) and Tesla 49.9 per cent year-on-year (8485 vs 5660).Individual (higher volume) stand-out BEV models include the BYD Sealion 7 and Dolphin, Geely EX5, Kia EV3, Tesla Model Y and Toyota bZ4X.And when it comes to hybrids, thanks to better supply of the new-generation version, the ever-popular Toyota RAV4 has come up to its more usual monthly sales rate and has been joined by its big-brother LandCruiser 300 Hybrid.Add in other relatively recent hybrid arrivals like the Chery Tiggo 4 Hybrid joining now established disrupters like the BYD Shark 6 and GWM Cannon Alpha and hybrid sales are set to expand even further. Clearly, April 2026 marked a historical moment in time for the Aussie new vehicle market.
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Monster seven-seat hybrid SUV confirmed
By Tom White · 06 May 2026
Geely Australia CEO Alex Gu confirmed the brand is working on bringing a three-row SUV to our market in 2027.“This model, we’ll bring next year,” said Gu, when asked if something like the brand's M9 six-seat hybrid SUV was on the cards.“We’re already in the process, it will be a little bit different from M9. The M9 is a six-seater, but we’ll have a more traditional seven-seater.”Gu hinted the M9 (or something like it) will maintain its plug-in hybrid set-up, which it is sold with in China.“I have noticed other Chinese brands right now rely on ICE [internal combustion engine] but we know that the Australian market is an emissions-sensitive market, so Geely doesn’t have any plans to do ICE, but I’m sure you’ve also heard about our plans to do i-HEV," said Gu.“So actually, we benchmarked Toyota for this,” he said. “It’s very friendly for emissions. It around 2.22L/100km, so this is very good.”Gu was confident this incoming plugless hybrid system, which Geely debuted at the Beijing Motor Show, had low enough emissions that it could be kept for the long-term, even as Australia’s New Vehicle Efficiency Standard (NVES) begin to make it difficult for existing plugless systems by 2028.The M9 could form part of a slowly-but-surely new model roll-out for Geely in Australia, as it takes its time observing the strategy of rivals, according to Gu.The three-row SUV, which is sold under Geely’s Galaxy marque in China and was displayed at this year’s Melbourne Motor Show, measures over five meters long with an enormous 3030mm wheelbase.It rides on Geely’s latest space-maximising GEA Evo platform, and pairs a 1.5-litre petrol turbo four-cylinder engine (163kW/255Nm) with an electric motor in the front transaxle for the FWD models (180kW/350Nm), adding dual electric motors on the rear axle in AWD models (170kW/280Nm x2).There is no mechanical connection between the engine and rear axle for the all-wheel drive system, with the maximum system output for FWD models being 300kW/605Nm and the maximum output of the AWD models being 640/1165Nm.The M9 for the Chinese market is offered with two battery packs, either an 18.4kWh or 41.46kWh pack, which are good for 85km and 185km electric only driving range respectively.Combined driving range, also to WLTC testing, is 1140km for the small battery or 1255km for the long range battery. All batteries are sourced from CATL and use an Lithium-Ferro-Phostphate (LFP) chemistry.DC charging speed allows a 30 - 80 per cent charge in 20 minutes for the standard range, or 15 minutes for the long range battery. Even when the battery is at the reserve level, the M9 consumes 5.7L/100km to WLTC testing, and all versions come equipped with 6kW vehicle-to-load.Expect high-end features like every Chinese car, with the M9 having a 15.4-inch multimedia screen, a 12.66-inch digital instrument cluster, with a 32-inch head-up display and 30-inch roof-mounted entertainment screen for rear passengers on high-grade cars.It even offers 328 litres of boot space, even with the third row up, or 1025 litres with the third row down.As for price, the base M9 for the Chinese market starts from around the equivalent of A$40,000, with the top-spec AWD car topping-out around $55,000. With Chinese cars usually attracting a 15 - 20 per cent premium by the time they land in Australia, it wouldn’t be a stretch to see pricing from $50,000 - $75,000, putting it in direct competition with the Hyundai Palisade (plugless hybrid-only - $76,500 - $89,900) and BYD Sealion 8 ($56,990 - $70,990).A plugless hybrid version, which is effectively a scaled-down version of the plug-in system on the Chinese-market car, would be even more affordable again, without the need for the large CATL-sourced battery. Watch this space.
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New Chinese Camry rival locked in
By Tom White · 04 May 2026
Geely has confirmed it will add the Emgrand sedan to its roster of cars in Australia, following the EX2 electric SUV Q3 arrival.The Emgrand will go into battle with the segment dominant Toyota Camry, as well as existing favourites like the Kia K4 and newcomers like the BYD Seal 6 PHEV.Measuring 4806mm long 1886mm wide and 1490mm tall, the fifth-generation Emgrand is in the mid-size sedan category, although sits in the space between the larger Camry and smaller Kia K4.Like the Seal 6, the Emgrand will launch into Australia as a plug-in hybrid initially. A plugless hybrid version is also on the cards, according to Geely’s Australian CEO Alex Gu.CarsGuide understands the Emgrand will launch in 2027, with its EM-i plug-in hybrid system consisting of a 1.5-litre four-cylinder petrol engine and dual electric motors inside a hybrid transmission.The engine produces 82kW/136Nm, while the electric motor provides 120kW/210Nm. This is backed by the choice of two battery capacities, either a 8.5kWh unit or a 17kWh unit for either 60km or 125km of driving range.These ranges are to the CLTC standard, so expect slightly less once it arrives here. It is likely only the larger battery capacity version will be offered. All versions of the car sold in China are able to provide 3kW of external power via the vehicle-to-load system.Geely says the Emgrand will consume 2.9L/100km even when the battery is depleted to the reserve level, and it manages to maintain a 52-litre fuel tank despite making room for its battery underneath the cabin.Maximum fast charging speed is 35kW, allowing a 30 - 80 per cent charge in 20 minutes, according to the brand.The Emgrand rides on the same GEA platform as the EX5 and Starray, which is a spin-off of Volvo’s CMA architecture for the purposes of Geely’s more mass-market hybrid and electric models.On the inside, it gets a similar steering wheel to the EX5 or Starray, and a console with a multimedia dial and shortcut buttons, the shifter is on the steering column. It also has a 14.6-inch multimedia touchscreen running Geely’s Flyme Auto software and a 10.25-inch digital instrument cluster.A 50W wireless charger exists in the centre console, while boot space measures 609 litres.Pricing in China is up to the equivalent of $24,600, suggesting a starting price in Australia of $30,000 or less. The newcomer from Geely will have to establish itself against the just-announced Kia K4 hybrid (from $32,090), BYD Seal 6 (from $34,990), and the segment-dominating Toyota Camry (from $39,990).Expect to learn more about the Emgrand ahead of its launch in 2027. It will form part of a slowly-but-surely product roll-out from Geely, which is likely to include both the Monjaro mid-size SUV and M9 three-row plug-in hybrid.Geely has had a reasonable start in Australia, with its EX5 and Starray EM-i amassing 1437 and 1384 units respectively, capturing close to five per cent of the mainstream mid-size SUV category.
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