Ford News
Australia's top 5 favourite family SUVs revealed
Read the article
By Tim Gibson · 21 Jan 2026
Many of the regular family SUV favourites have made the best-sellers list for 2025, at a time when more brands are joining the battle for sales. Hybrids have a significantly increased presence on the list, while traditional internal combustion options remain prevalent as well.These are the top five best-selling family cars heading into 2026. The Toyota RAV4 was the second-best selling car overall in 2025 and tops the family SUV list with nearly 52,000 sales, despite a more than 10 per cent drop year-on-year as a new-generation looms.With a starting price of $45,990, before on-road costs, the outgoing RAV4 is available exclusively as a hybrid, which starts from just under $60,000. The hybrid consists of a four-cylinder 2.5-litre turbo-petrol engine and single electric motor, which produce a combined 143kW. The incoming new-generation RAV4 will remain hybrid only, even introducing a long-awaited plug-in hybrid.Ford’s Everest large SUV is next on this list with more than 26,000 sales in 2025, and a starting price of $59,490, before on-road costs. Based on the best-selling Ranger, the Everest currently features four-cylinder 2.0-litre twin-turbo diesel and six-cylinder 3.0-litre turbo-diesel engine choices. The 2.0-litre Everest produces 154kW and 500Nm, while the 3.0-litre has 184kW and 600Nm. The Everest range underwent a shake-up last year, with several variants being cut, and the announcement of the 2.0-litre twin-turbo engine will be phased out. Toyota makes another appearance in the list in third position, with its Prado, selling marginally less than the Ford Everest. The Prado is significantly bigger than the RAV4, and is only available with a four-cylinder 2.8-litre turbo-diesel engine, producing 150kW and 500Nm. It remains one of only a few Toyota models, including the full-on four-wheel drive LandCruiser 300 Series, which do not yet have a hybrid set-up available. The Prado starts from $72,500 before on-road costs, rising to just under $100,000 for the top-spec model. The Hyundai Kona small SUV managed more than 22,000 sales in 2025, with its cheapest petrol variant starting from $32,950, before on-roads ranging up to $71,000 for the top-spec EV. The Kona currently comes with diverse petrol, hybrid and electric powertrains, with petrol and hybrid units vastly outnumbering electric in sales.The 2.0-litre petrol engine produces 110kW and 180Nm, while the 1.6-litre petrol hybrid produces a combined 104kW/265Nm.There are two electric versions of the Kona, producing 99kW/255Nm and 150kW/255Nm.The range also features a sporty 1.6-litre petrol turbo all-wheel drive variant, with 146kW and 265Nm.The Mazda CX-5 rounds out the top five, managing only a few less units than the Kona. The base CX-5 starts from $36,740, before on-roads, and comes with a 2.0-litre petrol engine, producing 115kW and 200Nm. There is also a 2.5-litre petrol engine, which produces 140kW/252Nm or an all-wheel drive only turbocharged version producing 170kW/420Nm, with the most expensive variant priced at $55,650. All variants have a six-speed traditional automatic transmission.Australia will get a long-awaited new-generation CX-5 in the middle of this year. A hybrid version of this new version will finally debut as far out as 2027.
Australia's favourite utes revealed
Read the article
By Tim Gibson · 19 Jan 2026
Utes are seemingly not going anywhere as they once again featured heavily at the top of the sales charts in 2025.This is despite many models experiencing sales drop-offs year-on-year as the ute market continues to increase in competitiveness.Here are the top five best-selling utes heading into 2026. The Ford Ranger was not just the best-selling ute, but the best-selling car in Australia in 2025. It managed 56,555 sales last year, as it topped the charts, starting from $37,130 (before on-road costs) for the base single-cab chassis.The Ranger is mainly available with a 2.0-litre four-cylinder turbo-diesel engine, producing 125kW and 405Nm or 3.0-litre six-cylinder turbo-diesel engine with 184kW and 600Nm.However, the once-popular 2.0-litre twin-turbo diesel will be cut from the lineup soon.The range-topping and ever-popular Raptor meanwhile has a twin-turbo 3.0-litre V6 petrol engine, producing 292kW and 583Nm, with a starting price more than $90,000.At the other end of the spectrum, the brand now offers a plug-in hybrid, with 207kW and 697Nm, starting at $71,990 - whether it will go on to be a hit with buyers like one of its rivals on the list remains to be seen.The Toyota HiLux is second on this list and came second overall in the car sales standings for last year, with 51,297 units registered.The base manual single-cab chassis HiLux starts from $33,990, before on-road costs and the range goes all the way up to $71,990 for the range-topping dual-cab variant. All HiLux models are powered by a 2.8-litre four-cylinder turbo-diesel engine that produces 150kW and 420Nm or 500Nm, depending on whether has a manual or automatic transmission. Toyota will also be expanding on its range, launching an all-electric version of the HiLux in the first quarter of 2026.Isuzu’s D-Max is the next best-selling ute in Australia, with 26,839 sales in 2025.Its price ranges from $36,200 to $80,900, before on-road costs, and it comes with two engine choices which are both turbo diesels. There is a 2.2-litre four-cylinder option, producing 120kW and 400Nm, and a 3.0-litre six-cylinder engine, producing 140kW and 450Nm. The 2.2-litre turbo-diesel engine was introduced last year to replace the less efficient and smaller 1.9-litre option.Despite being one of only two products offered by Isuzu Ute, the D-Max and its related MU-X SUV are enough to propel the brand into a top-10 position in the Australian market.Mitsubishi’s ute offering, the Triton, earned its spot in the top five with 18,900 sales. The Triton was the only ute on this list that experienced a sales bump in 2025 compared to 2024, up for 4.6 per cent year-on-year. It starts at $34,740 and goes up to $66,140, before on-road costs. All Triton utes get a 2.4-litre turbo-diesel engine, which produces 150kW and 470Nm. Rounding out the list is the only plug-in hybrid exclusive ute in the top five. The Shark 6 burst onto the scene in 2025, and achieved a flurry of early sales, guiding it to 18,074 units throughout the year - a decisive success story. It only comes as a dual-cab in a single trim level, which is powered by a 1.5-litre turbo-petrol engine paired with electric motors, combining for a total output of 321kW and 650Nm. The plug-in ute starts at $57,900, before on-road costs, and is set to be joined by cheaper cab-chassis variants later this year.
BYD tie-up with big brand exposed
Read the article
By Dom Tripolone · 19 Jan 2026
Ford and BYD could be working together, and people are not happy.The Wall Street Journal reported Ford is considering using BYD batteries in its hybrid vehicles built in overseas factories.These vehicles would be shipped all over the world, including the US.Ford is already using BYD’s Lithium-Ferro-Phosphate (LFP) batteries in some of its Chinese built vehicles such as the Bronco New Energy electric SUV and range extender hybrid.CarsGuide understands the Bronco New Energy range extender hybrid is coming to Australia this year.Now the recent report shows Ford might be deepening its ties with China just as the US is trying to separate itself from the global powerhouse.US Treasury Secretary Peter Navarro expressed outrage on X.“So @ford wants to simultaneously prop up a Chinese competitor's supply chain and make it more vulnerable to that same supply chain extortion? What could go wrong here?,” he posted.“Did @ford forget the rare earth extortion already? BYD is the latest predatory pricing kid on the block. Aim is to control global EV production--@tesla will be a footnote if this keeps up.”The move by Ford is likely an attempt to shield itself from the waning demand of electric cars. Ford and many other carmakers have axed plans to build several electric models as customers — and governments — turn their back on the technology.Ford has invested heavily in new battery factories in recent years. This includes a new factory to build LFP batteries in the US.This factory will still go ahead and will create cells to power its new range of affordable electric cars.Ford’s global boss Jim Farley has previously confirmed the first model off its new Universal EV Platform would be a pick-up, which he said would be unlike anything we’ve seen before.“I would say it’s a new silhouette. What I mean by that is that it has more room than a RAV4, the bestselling passenger car in the US. That doesn’t include its frunk and pickup truck bed. It is very fast, it’s rear-wheel drive, it’s super fun to drive, and it has a digital experience that no one’s seen—even in China,” Farley told The Verge’s Decoder podcast last year.
Ford doubles down in the face of new emissions laws
Read the article
By Tom White · 17 Jan 2026
Ford might be the most exposed to the changed auto landscape forced by Australia’s tough new emissions laws.The Blue Oval is the number two brand in Australia thanks to impressive sales of its Ranger ute and Everest 4x4 SUV, and more than 90 per cent of its sales are turbo diesels.To make matters worse for Ford, the brand has globally discontinued the smaller but strong-selling 2.0-litre bi-turbo diesel, making the higher-emitting new 3.0-litre turbodiesel V6 likely to be the brand’s best seller going forward.Australia’s New Vehicle Efficiency Standard (NVES) places fines on brands that sell too many vehicles above a C02 limit.Ford’s Australian Marketing Director Ambrose Henderson explained how Ford is being driven by customer demand rather than emissions limitations going forward, as it doubles down on its top-selling internal combustion powered models.“When we look at a vehicle and our business, and the decision on whether we bring that vehicle or not, of course NVES is an ingredient to that. But, it’s only one factor in a really broad range of things we assess and we need to work with,” he explained.“There’s exchange rates and material costs and labor rates and all sorts of things around the world which impact the business case for a vehicle.“What it comes down to is what do customers want? What do they actually need? If you don’t deliver on that then it doesn’t matter what equation you come up with, you can’t sell it. So it has to be about that."Henderson said one of Ford’s unique advantages in Australia is its local division, which remains substantial even in the era of post-local manufacturing.“We’re the largest automotive employer in Australia and we have our designers and engineers right here in Melbourne, more than 1500 of them, who design and engineer Ranger and Everest for the world - and they’re seeing success around the world.”“We understand Australian customers, Australian roads and Australian environments and that’s allowed us to achieve that success.”Henderson said the plan to transition to more emissions-friendly models would continue to be driven by buyers, and said Ford thinks there are limitations with electrified technologies in Australia.“We’ll obviously transition over time as our customers are able to get the capability and the experience out of the cars that they’re really looking for.”“We have the broadest range of powertrains available in the ute segment out of any other brand - we have a four-cylinder diesel, a six-cylinder diesel, the performance petrol engine in the Raptor and the hybrid powertrain available in Ranger PHEV. We’ve done that specifically to provide the choice and those options that our customers are actually seeking,” he said.What would really help Ford in the short term is a better performing pure electric model.The brand’s Mustang Mach-E continues to struggle on the sales charts, moving just 483 units in the last year.“If you think about where Ford does really well - providing that capability to travel around Australia and provide the ability to do those kinds of 4x4 activities - for those types of applications there still needs to be more investment from an infrastructure point of view to make those things more viable.”The brand’s success in the 4x4 market could be its downfall in the long run. The Everest remains the top-selling large SUV, and is diesel only, with no PHEV model to be seen yet. The Ranger PHEV is noticeably limited on the EV range front compared to its primary rivals the GWM Cannon Alpha PHEV and smash-hit BYD Shark 6.At least one relief for Ford executives is the Ranger Super Duty, which is in a category above the usual ute crop, and is immune from being counted against the brand's C02 total for the year.It could be the emissions-forward knowledge from China, which helps Ford in the short-term, as it’s hard to see any emissions-friendly models from its European range landing a knock-out blow in any segment in Australia.Sources have told CarsGuide Ford will bring a Chinese-built version of the Bronco monocoque SUV to Australia, offering the brand a blocky off-road styled mid-sized SUV right in a popular sales segment the brand needs to bring its fleet average down.The Chinese Bronco adopts the trendy blocky styling of the rest of the Bronco range, whilst offering either fully electric or range-extender hybrid powertrains, both of which could serve to carve chunks out of Ford’s local emissions footprint.When again asked about models like the Bronco from the brand’s Chinese line-up, Henderson had nothing to add to comments made to CarsGuide earlier about the model.“We’re always evaluating what we’ve got in the global portfolio,” he said. We have nothing to announce for today, but we’ll continue to assess that.”
Ford's new mind-bending V8 car revealed
Read the article
By Tim Gibson · 16 Jan 2026
Ford’s flagship sports car has just levelled up.Ford has announced its new Mustang Dark Horse SC sports car over in North America. This Mustang will replace the Shelby GT500 variant — as the top-spec track-ready edition of the car.Little is known about the technical details of the new muscle car, other than it will be powered by a supercharged 5.2-litre V8 petrol engine.This same engine is fitted to the hardcore Mustang GTD, which makes 608kW, but expect the Dark Horse SC to produce less than that but still more than the Shelby GT500's 567kW.Ford has confirmed a series of big changes to other areas of the car.It has had its suspension overhauled, with adaptive dampers and firmer springs than in the regular Dark Horse.There are also new anti-roll bars, and a lightweight strut tower brace to give the car more poise when handling. There has been some serious weight shedding on this Mustang, equating to 68 kilograms. With the Track package, the car sits on carbon-fibre wheels and there are forged aluminium suspension components, replacing steel ones.The Mustang has undergone some exterior styling changes, with a new aluminium hood featuring an imposing vent. There is a re-worked carbon fibre rear spoiler available, offering a substantial boost to downforce at high speeds. On the inside it gets a flat-bottom leather steering wheel. Alcantara and carbon fibre elements are a constant in the cabin.It is unlikely we will see this full-throttle version of the car in Australia in the short term, with buyers having to settle for the standard Dark Horse variant.It's naturally-aspirated 5.0-litre V8 only produces 372kW (which is 500-horsepower) and 566Nm.
Best Ute Under $85K shortlist announced
Read the article
By Andrew Chesterton · 16 Jan 2026
Is there a more important vehicle category in dual-cab-devoted Australia than utes? I’m not sure there is. And I’m also sure that, in a segment that has sat stagnant for years, there has never been a more exciting time to be picking the best and brightest in the country.Where do we start? Maybe with China’s full-throttle assault on the segment? Or with the rise of plug-in hybrid petrol in a diesel-dominated market? Or Kia turning its hand to a ute for the very first time? Or BYD, for that matter?See what I mean? It’s an exciting time to be picking the best ute in Australia as part of the ongoing 2026 CarsGuide Car of the Year (COTY) awards, and the days of it being a two-way battle between the Toyota HiLux and Ford Ranger are well behind us.But to pick a winner, we first need to choose the best of the best that will be battling for the top prize. So without further adieu, this is the CarsGuide Car of The Year top-10 shortlist for sub-$85K Utes.This category's winner and two runners-up will be announced on February 6, 2026.Perhaps no other ute has been quite as surprising as the barnstorming BYD Shark 6, which has not only taken the fight to the established giants of the ute segment, it has done it without a diesel engine in sight.Instead, a plug-in hybrid powertrain does the heavy lifting here, with BYD arguably doing more to electrify the ute segment than any model to come before it. Our reviewers love the on-road refinement and the value-packed feature list, but concede its towing capacity lags its major rivals.It’s also on our shortlist because of its segment-altering drivetrain, which has forced several mainstream ute makers to follow its lead.A classic and the best-selling ute in the country for a reason. The Ford Ranger is on our shortlist for its driving dynamics (it’s among the most car-like utes on our list), which takes nothing away from its ability to get down and dirty in terms of towing or off-road capability.What really drew praise from our judges, though, is the breadth of the Ranger’s offering, with worksite-ready versions, family friendly versions, hardcore off-road versions, and a choice between several diesel engines or plug-in hybrid powertrains.That said, some pointed to the PHEV solution offering little in the way of real-world range.The unsung hero of Australia’s automotive world (it is, after all, often one of our top five best-selling vehicles), the Isuzu underwent a fairly major update that ironed out some of its more agricultural qualities with some design, cabin and technology updates.The D-Max was praised by our judges for doing exactly what it says on the tin, and delivering exactly what many ute buyers are looking for, with little fuss or fanfare. But some wonder whether it feels new and fresh enough.The entry-level cars also get a bigger smaller engine, if that makes sense. With the old 1.9-litre diesel swapped out for a 2.2-litre unit that’s both more powerful and more efficient. Tick and tick.Kia burst onto the ute scene with the boldly designed Tasman, a ute that really does look like few others on the road.Our judges were unanimous in praising the Tasman’s delightful and tech-filled cabin experience and its road manners, and reports of its off-road prowess are impressive, too.Its looks seemingly remain controversial, at least among the buying public, but there’s little doubting Kia’s first ute has plenty of substance, no matter what you think of its style.Sure, the BYD Shark 6 has been getting a ton of attention, but the LDV Terron 9 has been quietly plugs away as one of the biggest, and thus most practical in terms of tray, utes in the segment.And with 520Nm of torque at its diesel-powered disposal, it’s pretty punchy, too (as a vehicle this size probably needs to be).Our reviewers praised the space on offer in its tray, the strong value-for-money argument and its imposing street look, but were less sold on the lack of a power outlet in its tray and a sometimes lumpy power delivery.The BT-50 tends to stick out a little bit, both in the ute segment (where rough and tough is the design order of the day), and in Mazda’s own lineup, where the dual-cab ute rubs shoulders with mostly premium and polished SUVs.Early last year, Mazda addressed both those issues, deploying an Australia-led design overhaul intended to make the BT-50 “sportier and tougher”, clearly separating it from the rest of the brand’s lineup, and appealing more to traditional ute buyers.Our reviewers loved the look, the diversity of the range and the lux feel of the top-spec models, but didn’t love the too-firm suspension and the lack of a true hero model.The Chinese brand’s first-ever ute isn’t strictly its own, or at least not entirely. The MG U9 is a sibling to LDV Terron 9, which also appears on our shortlist.Our reviewers loved the U9’s interior space, especially in the impressive backseat, the ute’s sharp pricing against the established competition, and the nifty automatic step that deploys beneath the tailgate — described as “the nicest and definitely the easiest” way to climb into the tray.The active safety tech, however, impressed us less.The Mitsubishi Triton is a household name, albeit one that’s been left behind by the HiLux, Ranger and D-Max in recent years. A new generation arrived in 2024 that aimed to fix that, delivering more space, more power, more practicality and more space in the cabin.We loved the smoother drive experience, its warranty coverage (provided you service with Mitsubishi), its more modern-feeling cabin and its workhorse credentials.The less-positive notes included a clunky stop-start system and over-active safety tech.A new HiLux is big news in Australia, and while Toyota has opted to carry over a lot of key ingredients from the outgoing HiLux, they've also moved to address key complaints, like ride comfort and cabin technology, and to introduce a new look.And while our reviewers praised the updates, they also wondered whether Toyota had gone far enough in the face of new and stiff competition.The Volkswagen Amarok hasn't made quite the sales splash in Australia that its Ford Ranger relative has, but the German brand's ute has attracted plenty of praise from our reviewers, who love its style, its interior packaging and materials, and its on-road manners.Less positive is the sticker price of the high-end variants, and the sparse backseat amenities in the more affordable models.
Forbidden 4WD Australia needs
Read the article
By Tim Gibson · 15 Jan 2026
Ford's forbidden off-roader just got better.The Blue Oval has unveiled its Bronco RTR rugged SUV over in the United States, and it looks perfect for Australia.Expected in 2027, it is pitched as a more affordable version of the Raptor Bronco variant, receiving beefy upgrades across the board.It gets the same four-cylinder 2.3-litre turbo-petrol engine found in other US Bronco variants, but it has been given some performance tweaks.There is a 1000W cooling fan, as found in the Bronco Raptor, along with software changes as part of an anti-lag system.It has high-clearance suspension with Fox internal bypass dampers and 33-inch tires, which are the biggest-ever fitted to a showroom Bronco.All these features would make this new Bronco at home in Australia as a cheaper off-roading rival to the big hitters of the segment.The emission-heavy engine and left-hand drive manufacture of this Bronco makes it impractical for Ford to launch it Down Under.Australia is getting a Bronco-badged Ford in late 2026.The Australia-bound Bronco SUV will be the one built in China, use a range extender hybrid set-up and will likely be competitively priced. This means it will not be built on the T6 Ranger platform or be the monocoque-bodied Sport SUV, which are both sold in the US.The range extender hybrid Bronco will give Ford some much needed help as it chases New Vehicle Efficiency Standard (NVES) credits to offset its sales of high-polluting Ranger and Everest models.The hybrid Bronco in China has a 1.5-litre turbo-petrol engine that is used exclusively to charge the large BYD-sourced Lithium-Ferro-Phosphate (LFP) battery, which delivers an electric-only driving range of more than 200km.
More Ford Raptor models planned: Report
Read the article
By Tim Gibson · 14 Jan 2026
Ford is looking to add new Raptor models to its lineup, according to Ford Authority.The Raptor name represents the high-performance, off-road specialist variants of Ford models.Ford’s Chief Financial Officer Sherry House said more Raptor models are in the works, at the recent Barclays Global Auto and Mobility Tech Conference."I know that some people in the audience here just had a wonderful ride in some of our Raptors, and that's a product that I think that we're going to be doing a bit more of as well," House said. “We're going to be leaning into these products that are just passion products. I mean, these are vehicles that people love.”Adding further fuel to the Raptor fire, is Ford's Dakar rally commitment to the range.The brand fielded its largest amount of Raptor-badged cars ever in the off-road race, with four factory Ford Racing Raptor T1+ full-size pick-ups and four additional privateer Raptors competing on the same core platform."Those privateer entries are a deliberate part of how we grow the Raptor ecosystem globally — sharing technology, data, and durability across customer teams who are pushing the same hardware in the same extreme conditions," Ford said in a press release before the race.There is nothing offical yet on what these new Raptor models could be.The Ranger Raptor ute is the only Ford currently on sale in Australia bearing the iconic name plate, sitting at the top of the best-selling Ranger line-up. One new possibility is a Ford Mustang Raptor. The Mustang is the best-selling sports car in Australia and the Blue Oval’s third best seller behind the Ranger ute and Everest SUV. An Everest Raptor is another possibility, but it would likely need to get the V6 petrol engine found in the Ranger Raptor.There is also a Raptor variant of the Bronco compact SUV, but the Bronco has never been officially sold in Australia.
2025 sales show diesel's not going anywhere soon
Read the article
By James Cleary · 14 Jan 2026
To torture a well worn Mark Twain reference, if Australia’s 2025 new vehicle sales numbers are anything to go by, reports of the diesel engine’s death are greatly exaggerated.According to Federal Chamber of Automotive Industries VFacts registration data, for the full calendar year of 2025 diesel-powered vehicles across passenger, SUV and light commercial segments totalled 364,605 units, only 1.7 per cent lower than 2024’s overall number (370,818).In fact, sales of diesel-powered passenger cars were up 1.3 per cent year-on-year (10,372 vs 10,242) with diesel SUV sales rising no less than 6.0 per cent (122,603 vs 115,670).Diesel light-commercial sales were down 5.4 per cent (231,630 vs 244,906) while plug-in hybrid commercials went from zero in 2024 to 20,634 last year.A coincidence that 18,073 examples of BYD’s Shark 6 PHEV dual cab ute found homes last year? We think not.The Ford Ranger was the best selling vehicle in 2025, but it wasn't alone at the top.Traditional diesel-heavy sellers the Toyota HiLux, Isuzu D-Max, Ford Everest and Toyota Prado filled the third to sixth slots on the 2025 overall sales leader board with others such as the Mitsubishi Triton lifting year-on-year volume, too. Only the second placed Toyota RAV4 Hybrid managed to break up diesel's dominance atop the new car sales charts last year.Of course, nothing stays the same forever and given the rapidly shifting form of the Australian new vehicle market and the increasing impact of the federal government’s New Vehicle Efficiency Standard (NVES) regime there’s a chance the diesel engine’s status may have changed dramatically by the end of 2026.But for now, it appears diesel power isn’t headed for the automotive graveyard just yet. Australian diesel vehicle registrations:
‘Never seen before’: Ford's big ute win
Read the article
By Tom White · 12 Jan 2026
Ford Australia said the brand was confident it would maintain its position as the second best selling brand in the nation thanks to the “never seen before” response to the new Ranger Super Duty.The Blue Oval's Australian Marketing Director Ambrose Henderson said the brand was “really confident” in its plans for next year, despite renewed pressure from both established and upcoming rivals.Ford depends heavily on its best-selling Ranger ute for its impressive sales of nearly 100,000 units in 2026. It now faces a renewed push from Kia with its long-awaited Tasman and BYD shaking up the ute space with its smash-hit Shark 6 PHEV, and that’s not to mention Toyota and its recently-refreshed HiLux range.Henderson said continued updates for the Ranger and Everest line-up, including wider availability of the V6 now the 2.0-litre bi-turbo has been axed, as well as new variants and incremental content upgrades would see the ute continue to fend off the competition.But the biggest source of new sales will be the Ranger Super Duty, Henderson said.“We’re still in the launch phase for Super Duty” Henderson explained. ‘We expect to have a really successful year on that in 2026 — our expectation is that it is going into white space and will be an incremental opportunity for us.”By this, he means the Super Duty was unlikely to cannibalise existing Ranger Sales, and instead will enter a new category where fewer rivals are able to compete.The Super Duty is a unique offering in the Australian market. Much more than simply another Ranger variant, the Super Duty is almost entirely new underneath, with an up-gauged frame, new suspension, heavy duty axles and even a new transfer case. These allow it up to 8000kg of GCM and push it into a category above most dual-cabs.“The initial response has been incredible," said Henderson. “Right back from when we first announced the nameplate - we were flooded with a response we’ve never seen before.”While he wouldn’t yet share numbers - these should become available around this time next month when the first round of VFACTs figures drop for 2026, he said the models available now were just the beginning of what the true volume the new ute has to offer.“The more retail pick-up and XLT are launching later this year, and we’ve got really strong order banks for those as well. The response has been really overwhelming,” he said.While the true scope of Super Duty is yet to be seen, Ford can chalk up a handful of other segment wins despite being slightly down for the year, by 5.8 per cent. The Ranger-based Everest off-roader is number one in the Large SUV segment, while Mustang leads the sports car pack. Plus, the brand had a record year for its Transit van range.There are storm clouds on the horizon for Ford. Rivals are circling with new options and the New Vehicle Efficiency Standard (NVES), which places heavy fines on high-emitting engines such as Ford’s diesel V6, poses a threat as Ford is not selling enough electric cars to help alleviate its fleet average.The critically well-received Mustang Mach-e for example, only found 483 homes over the course of 2025.“We’re in the most competitive automotive market in the world — within that, everyone is fighting really hard,” Henderson said.“We’re happy with the performance we have in that EV area, but we’ll have more transitional technologies over time.”“If you think about where Ford does really well in providing that capability to travel around Australia and be able to do those kinds of 4x4 activities - there still needs to be more of an investment from an infrastructure point of view to make those things more viable,” he said.