Ford Ranger 2016 News

This month marks the 10 anniversary of the closure of Ford Australia’s local manufacturing facility. That final vehicle, a blue FGX Falcon XR6, rolled off the Broadmeadows factory in Melbourne’s outer north on October 7, 2016. It ended 91 years of continuous production that started in 1925 with the Model T – the car that put the world on wheels. Was Ford right to call time in Australia? Is it worse or better off now? What happens next? And will it suffer the same fate as Holden? Read on! At the time, Ford was considered the villain of the era, since it was the first of the remaining three local carmakers to announce the end of Australian vehicle manufacturing. That happened on May 23, 2013. Critics claimed it prompted a domino effect that quickly forced the hand of the other two – Holden (on December 11 that year) and Toyota (the following February) to follow suit. Australia was to no longer build vehicles, for the first time in over a century. Along with tens if not hundreds of thousands of jobs direct and indirect that vanished, we were about to lose a prized rare skill set: the ability to design, engineer and make a car from scratch. Only half a dozen or so other countries could do this. The announcements were the death knell. Toyota closed its Altona factory that made the Camry a year after Ford, on October 3, 2017, with Holden just a fortnight behind, shuttering its Elizabeth, South Australia, facility on October 20, 2017. That last red VF II Commodore SS sedan remains etched in peoples’ memories as a truly sad day. But was Ford really to blame? The reality of making vehicles locally was harsh. Right to the very end Australia’s car industry was heavily tax-payer subsidised, which is the case in many other nations with vehicle manufacturing. Yet, it struggled to compete on price, quality and reliability against many imports, and was incomprehensibly slow to react to evolving market conditions. Can you believe Ford’s Territory is the only SUV ever built in Australia? The big reason why vehicle manufacturing even existed as we knew it in the first place had to do with local industry protection. Tariffs on imported vehicles actually started as a total ban on fully-built cars in 1917, but were eventually scaled back from the 1980s. From dozens of car-making operations building vehicles in Australia, most stopped once tariff protections eased. Nissan shut up shop in 1992 and Mitsubishi in 2008. With all this in mind, by the turn of the millennium, it was largely government fleet mandates to buy Australian that supported the remaining models, including Commodore, Falcon, Territory, Camry and – crucially later on – the Holden Cruze. Prompted by falling sales and federal and state government subsidies, Ford, Holden and Toyota were encouraged to add smaller, four-cylinder models as well as more-efficient larger sedans to their locally made line-ups moving forward. The decision was made during the last big fuel crisis of 2005, that ultimately dealt the mortal blow against large cars. But it wasn’t as if the locals didn’t try. Ford developed the EcoLPi LPG system for the Falcon, along with a 2.0-litre turbo model nobody seems to remember today. Territory finally scored the diesel that buyers were crying out for at the time. Toyota started building hybrid Camrys here. And Holden put the VE Commodore on a massive diet for its transition into the VF, complete with a smaller V6, as well as aluminium and even magnesium panel technologies. With the promise of big government fleet sales, Holden and Ford also announced they would manufacture upcoming global small cars here to keep the local industry viable. The 2011 JH Cruze eventuated, but only proved a moderate success. Not long after its Australian small-car promise, Ford reneged on building what became the 2011 Focus… the one with the disastrous Powershift transmission. Instead, it pivoted to taking on the Toyota HiLux. After all, Ford Australia more-or-less invented the coupe ute back in the 1930s, and the writing was on the wall for the once-popular Falcon ute anyway. One-tonne utes were about to become king. And you know what happened next… Free from its prior global small-car commitment, Ford Australia won the contract to create the global T6 mid-sized light truck project that eventually became the 2011 Ranger (and 2015 Everest SUV). This stroke of luck cannot be overstated. Becoming a homeroom for a huge global volume model changed everything. Leveraging the Australian design and engineering team behind the Falcon/Territory projects to develop a global ute sold in over 190 markets was genius. And under different brands to boot (namely as the replacement for the Mazda B-series/BT-50 that ironically spawned the Ranger’s Courier predecessor), the T6 became a massive and enduring international success. And, reliability issues aside, probably the most acclaimed medium ute today. In time, the Ranger became Ford Australia’s best-seller, and eventually reeled in the HiLux to became number one vehicle here from 2023, ending the Toyota’s seven-year streak on top. To put that into historical context, the Falcon took 17 years to topple Holden as this country’s favourite car. Imagine if Holden was also granted a similar opportunity to design and engineer what became the 2012 Colorado, instead of GM of Brazil, to capitalise on the decades of success that the preceding Rodeo enjoyed? The brand may still have existed today. The final Commodore series made here, the VF, was perhaps the greatest Holden in history. Exported as a Chevrolet and Vauxhall, it was a crowning achievement for Australian family-car manufacturing to bow out on. Especially in HSV GTS R and W1 guises. But the VF’s demise only amplified the devastation surrounding manufacturing closure. Together, they became a one-two blow to the national psyche, as Holden was, and still is, most-closely identified as “Australia’s Own”. Inevitably, post-manufacturing, Holden never recovered. The public became downright hostile to the imported Opel Insignia-based ZB Commodore that replaced the VF in showrooms, despite having Aussie engineering input. And the once-strong Colorado, Astra and Barina suffered too. General Motors in Detroit pulled the plug in 2020. For some Australians, Holden ending entirely is a type of cultural identity grief, one that is still playing out today. Meanwhile, post shutdown, Toyota just keeps on being Toyota, business as usual, while Ford has flourished. Just as intended. Probably even more so. Like a favourite ex, Holden is time-locked in the past, with no future, while Ford is the Holden surrogate. Ford Australia has had its financial ups and downs since ceasing Australian manufacturing, but it cannot be denied that the Ranger has been a money-spinner for the brand. And, just as importantly, for Ford’s dealers. As every carmaker knows, happy dealers equal happy days. The Australian-developed Ranger (not to be confused with the previous American jalopy) is globally acknowledged as the most sophisticated ute of its type on the planet. That’s why Volkswagen chose to co-operate with Ford Australia for its second-generation Amarok. What a compliment. But hang on… how long can all the Ranger love last? Is the honeymoon over? We’ve banged on about this ad-nauseam. Ford is in danger of falling into the same trap that snared Holden in relying too much on one model line. Ranger and Everest combined make up more than 90 per cent of total volume in 2026. That’s a higher percentage than the Commodore managed in its heyday because the Barina, Astra and Colorado all enjoyed strong support, before buyers punished the brand for abandoning manufacturing. However, electrified Chinese vehicles like the BYD Shark 6 are changing the ute game. We’re in another fuel crisis and buyers are ditching diesels en-masse. Plus, the predominantly diesel Ranger and Everest are falling foul of Australia’s New Vehicle Efficiency Standards (NVES), copping debilitating fines from the government that will only worsen in time. And ever-newer ute rivals are arriving on a seemingly monthly basis, mostly cheaper electrified options from China. It seemed unimaginable back in 2016, but from next year, Ford is hoping to beat China at its own game with the Chinese (courtesy of partner Jiangling, or JMC) Bronco Basecamp. This is a midsized plug-in hybrid electric vehicle (PHEV) to take on the Toyota RAV4, BYD Sealion 6 and a host of other electrified SUVs. Other still-secret JMC-developed models also in the pipeline from China are likely to end up wearing the Blue Oval badge here. Whether there is enough Ford DNA for these newcomers to feel and drive up to the brand’s lofty standards remains to be seen. Like Kia, Hyundai and now Mazda with their respective EV5, Elexio and 6e/CX-6e models, it is also an opportunity for a legacy carmaker like Ford to snare consumers wary of Chinese vehicles thanks to having a known brand with an Australia-wide dealer network. This brilliant move might be the lifesaver Ford Australia needs. With 2026 hindsight, the end of local car making was inevitable; the total decline of sedans; market fragmentation; China’s ascension; rise of electrification, soaring fuel prices – the old ways just weren’t sustainable and wouldn’t fly today anyway. Ford was extremely lucky to have backed the Ranger ute when Holden made the wrong choice with Cruze, and it might be lucky again thanks to Jiangling. But we still miss the Falcon, Territory and everything that making Ford cars in Australia brought to this country.

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