Ford Mustang Mach-E 2023 News

By Chris Thompson · 14 Dec 2022

Ford is leaning more heavily on its American heritage, as it shifts towards an electrified future with a very different-looking European line-up.While Ford in the US is seen as the brand with models like the macho F-150 truck and the iconic Mustang, Ford'

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Why EVs need to be awesome - not just 'green'

By Stephen Ottley · 13 Nov 2022

Say what you will about Tesla - and I’m sure many of you will in the comments section - but the American brand was unquestionably the catalyst for the current electric car boom in the car industry.

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Why electric cars won't take over by 2035

By Stephen Ottley · 29 Oct 2022

Petrol and diesel powered cars will be banned in the A.C.T. and several European countries by 2035 - but don’t expect electric vehicles to take over the world by then.

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Ford's EV growth a worry for Tesla?

By James Cleary · 13 Oct 2022

Tesla has benefitted from a massive first-mover advantage in the global battle for electric car sales. But now some of the automotive giants it caught napping are starting to wake up and get the EV running shoes on.

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Subscriptions services coming to Ford

By Stephen Ottley · 08 Oct 2022

Ford is the latest company to reveal plans for subscription-style services for future vehicles, which will allow customers to only pay for the functions in the car they want.

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Ford EVs to be exciting

By Stephen Ottley · 04 Oct 2022

Ford wants to build “insanely great” electric vehicles, even if they’re not as environmentally friendly as they could be.

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How Ford is learning from Tesla

By Stephen Ottley · 01 Oct 2022

Ford may have invented the mass-produced car over 100 years ago, but now it’s using lessons from America’s newest major carmaker, Tesla, to reinvent itself for an electric future.

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Ford must move from being the Ranger car co.

By Byron Mathioudakis · 06 Aug 2022

Ford knows it relies too heavily on Ranger and Everest to stay afloat in Australia, but what can be done to address this? Does it plunge headfirst in the bright array of coming crossovers, SUVs, 4x4s, trucks and electric cars, all of which come with no guarantee of success?

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