Ford Focus 2013 News

And before you reply, understand that this Swede is big on playing with steel and engines - kinky! For the first time, Volvo is openly hawking partners to take it to the next stage and inject capital to ensure it remains a stand-alone business.Volvo product planner Lex Kerssemakers says the company's owner, the Chinese conglomerate Geely, wants Volvo to be a stand-alone operation "so we can fund our future and continue making new products''."We aren't in a hurry. We can live without an alliance for a few years yet because we have the C-platform of the V40 to work on," he says, adding however: "Volvo won't renew our technical partnership with Ford.''That means the end of a partnership with Ford - who until two years ago owned Volvo - and created the S40, V50, S60 and other models that shared platforms, components and drivetrains with Ford.The Ford Focus, for example, shares the platform with the S40 and V50 while the S60 is on the same base as the Ford Mondeo.Engines and transmissions are also common, with Volvo sharing Ford's six-speed dual-clutch automatic and the turbocharged four-cylinder engines including the 2-litre EcoBoost now in the Ford Falcon."We have to have alliances,''Kerssemakers says. "We're talking to some companies and we may look to share engines in the future with a partner. "Anyone who makes a C-platform (Focus size) is a possible partner.'' But though the relationship with Ford has ended, Kerssemakers says that doesn't mean it wouldn't forge another deal. "We're very happy with Ford - always have been,'' he says. "We could make an alliance with them work. You can't rule anything out today - everyone is talking to everyone else - just look at the PSA Peugeot and General Motors alliance.'' On the flip side, Kerssemakers says Volvo has a lot to offer in a relationship. "We are one to two years ahead of the game when it comes to plug-in technology,'' he says. "We can share that, depending on price. Were also talking electrification and safety with China. "We are a bit ahead of China. They look to us. But China is good at low-cost platforms and we could use that. There's nothing wrong with their quality.'' Kerssemakers says plug-in hybrid technology was "very, very expensive''. "It's only for diesels at the moment but we see huge benefits because it offers the best of two worlds - performance and economy. "It's ideal for a partnership.''

... to take on the most competitive segment in this country. It's up against a classy field including Mazda3, Corolla, Lancer and locally-built Holden Cruze as well as VW Golf. But new Focus has plenty to recommend it ushering in a dynamic new look with real cut-through on the street and a classy new interior featuring Ford's acclaimed kinetic design language. Two distinctive bodystyles are available, sedan and hatch, each with its own appeal. Drivers will no doubt appreciate the cockpit-style driving environment yet the cabin has lost none of the comfort and practicality that has become a characteristic of Focus. Within the two bodystyles there are  three powertrains and four specification levels. The car has an impressive array of smart technologies, outstanding occupant safety and further advances in levels of driving quality. The strength of new Focus's body is down to extensive use of high-strength steels. Fifty-five per cent of the body shell is made of high-strength steels, of which 31 per cent is ultra-tough boron steel, more than any other Ford built to date. Meanwhile, high-strength steel is used in the integrated door opening reinforcement rings and door load paths to provide excellent protection from side impacts. New Focus also features a patented front chassis subframe, which de-couples during severe frontal impacts, avoiding deformation in the passenger cell footwell area. Pedestrian protection has been boosted by the addition of a "soft" cowl design in the front body structure and Ford has also relocated the windscreen wiper system to help further reduce injury risks. Option packages such as the Convenience Pack bring new technology to Focus. The well-specified mid-level Trend model is $24,490 for the 2.0-litre GDi petrol engine with five-speed manual transmission. Focus Sport has a greater emphasis on driving enjoyment. Key features include sports suspension, 17-inch alloy wheels, sports front seats, dual zone climate control and a Sony audio system with 4.2-inch colour screen and multi-function display. Sport also scores the Convenience Pack as standard equipment. It is more comprehensively equipped than the outgoing Zetec model. Focus Titanium has even more goodies and sells from a starting price of $32,590 for 2.0-litre GDi engine and six-speed PowerShift transmission variants. Needless to say, Focus is a key element of the Ford product portfolio in Australia. Expect a "European" feel to the car's dynamics and impressive fuel economy from the diesel model. The double clutch Powershift manumatic would be difficult to overlook for everyday and sporty driving as it offers the best of both worlds and an extra gear over the manual which is five speed only. What happened to the six-speed manual? NEED TO KNOW Four variants; Ambiente, Trend, Sport and Titanium. Engines: 1.6-litre four cylinder or new 2.0-litre GDi (Gasoline Direct Injection) and a 2.0-litre Duratorq TDCi turbodiesel. Dual clutch six-speed Powershift manumatic is available, manual `box is a five- speed. First appearance in Focus of rain sensing wipers, auto headlights and auto dim rear view mirror, follow me home lights. Available in five door hatch and four door sedan. Five star crash rating. Prices start at $21,990.

An all-new ST is also on the way as the successor to the XR5 Turbo, although the full-house RS500 is no chance Down Under as it is a European sellout.  The all-new ST is previewed at this week's Paris Motor Show, almost glowing under lights with its outrageous Tangerine Scream bodywork, although it is not coming to showrooms until 2012.  It is set to take the local place of the XR5 turbo although there is little detail yet from Broadmeadows.  "The thing we're looking at now is another Focus ST, which is the XR5 here in Australia," says says Beth Donovan, vice-president of marketing and sales for Ford Australia. She says Ford Australia has enough supplies of the XR5 for 2011, until the ST takes over as one of the first One Ford global products.  "The XR5 is under-stated, where the RS is overt. I think if we have an opportunity to have vehicles that enhance our brand, then those opportunities expand where we are with One Ford," Donovan says. The basics of the ST are impressive - a new four-cylinder EcoBoost engine with 10 per cent more power and torque but 20 per cent lower emissions - with a new chassis, 19-inch alloy wheels, bigger brakes and a six-speed close-ratio gearbox. The engine replaces the Volvo- designed five-cylinder turbo in the XR5 and comes with 186 kiloWatts. Work on the car is shared between engineers at Team RS in Europe and SVT in the USA, who are upgrading the basic Focus with lowered suspension and a bolder body kit. “The new Focus ST will be our first true global performance says Jost Capito, director of global performance vehicles.  Like the ST and RS models before it, the Focus ST will be the result of painstaking tuning around the curves of the Nürburgring, along high- speed German autobahns, and down classic British B-roads."  

In the blue corner, Ford is getting to within a whisker of Holden in the red corner in the passenger car sales race. Last month Ford came to within 1 per cent of Holden's share of vehicle sales. Ford had 11.2 per cent of the May market versus 12.2 per cent for Holden.Holden is still ahead in year-to-date terms with a total vehicle share of 12.5 per cent against Ford's 10.3 per cent but the individual model count shows the gap is closing.Sales of the tradies' favourite, the Falcon and Holden utes, are with 0.1 per cent of each other this year. The Falcon ute has a 17.2 per cent market share and the Commodore ute a 17.1 share.In overall terms Ford has experienced a modest gain in passenger car market share, up from 9.5 per cent last year to 10.5 per cent this year. By comparison, Holden's passenger share has remained relatively stagnant since last year but the Red Lion brand is still ahead by 3.9 per cent.Ford is soon to ramp up its marketing message by launching a Fiesta and Focus assault on its toughest market, Sydney, to go head to head against Toyota."Sydney remains our toughest market," Burela says.At the other end of the Ford scale Burela says the FG Falcon, after a slow sales start at launch last year, is gradually winning over large car buyers.In overall terms both sedan and ute sales are still down 2 per cent and 14 per cent, but importantly Falcon, along with the VE Commodore, is improving its large car market share. The Falcon's share of the large car sales pie has increased this year to 31 per cent against 25 per cent for the same period last year. The Commodore's share has increased from 42 per cent to 47 per cent.Burela says the FG is also bringing younger buyers to the brand. The average age of a Falcon owner has also come down from 55 to between 35 and 45. Although it is still too early to forecast full-blown large car recovery, Burela believes the signs are good.A key indicator for Falcon's climb back into buyers' minds is that Ford is selling a richer, more profitable, mix of high-end FG Falcons than the previous model.The XR sports models are the most popular, accounting for more than 50 per cent of FG sales, followed by the luxury G-Series cars, with 43 per cent and the XT accounting for 4.5 per cent. In the previous Falcon the XT was by far the most popular car, accounting for 60 per cent of sales.With Holden's new VF Commodore around the corner, Ford plans to respond with a range of initiatives to maintain its FG sales momentum by promoting the car's economy and technology.