Ford Focus 2004 News

... to take on the most competitive segment in this country. It's up against a classy field including Mazda3, Corolla, Lancer and locally-built Holden Cruze as well as VW Golf. But new Focus has plenty to recommend it ushering in a dynamic new look with real cut-through on the street and a classy new interior featuring Ford's acclaimed kinetic design language. Two distinctive bodystyles are available, sedan and hatch, each with its own appeal. Drivers will no doubt appreciate the cockpit-style driving environment yet the cabin has lost none of the comfort and practicality that has become a characteristic of Focus. Within the two bodystyles there are  three powertrains and four specification levels. The car has an impressive array of smart technologies, outstanding occupant safety and further advances in levels of driving quality. The strength of new Focus's body is down to extensive use of high-strength steels. Fifty-five per cent of the body shell is made of high-strength steels, of which 31 per cent is ultra-tough boron steel, more than any other Ford built to date. Meanwhile, high-strength steel is used in the integrated door opening reinforcement rings and door load paths to provide excellent protection from side impacts. New Focus also features a patented front chassis subframe, which de-couples during severe frontal impacts, avoiding deformation in the passenger cell footwell area. Pedestrian protection has been boosted by the addition of a "soft" cowl design in the front body structure and Ford has also relocated the windscreen wiper system to help further reduce injury risks. Option packages such as the Convenience Pack bring new technology to Focus. The well-specified mid-level Trend model is $24,490 for the 2.0-litre GDi petrol engine with five-speed manual transmission. Focus Sport has a greater emphasis on driving enjoyment. Key features include sports suspension, 17-inch alloy wheels, sports front seats, dual zone climate control and a Sony audio system with 4.2-inch colour screen and multi-function display. Sport also scores the Convenience Pack as standard equipment. It is more comprehensively equipped than the outgoing Zetec model. Focus Titanium has even more goodies and sells from a starting price of $32,590 for 2.0-litre GDi engine and six-speed PowerShift transmission variants. Needless to say, Focus is a key element of the Ford product portfolio in Australia. Expect a "European" feel to the car's dynamics and impressive fuel economy from the diesel model. The double clutch Powershift manumatic would be difficult to overlook for everyday and sporty driving as it offers the best of both worlds and an extra gear over the manual which is five speed only. What happened to the six-speed manual? NEED TO KNOW Four variants; Ambiente, Trend, Sport and Titanium. Engines: 1.6-litre four cylinder or new 2.0-litre GDi (Gasoline Direct Injection) and a 2.0-litre Duratorq TDCi turbodiesel. Dual clutch six-speed Powershift manumatic is available, manual `box is a five- speed. First appearance in Focus of rain sensing wipers, auto headlights and auto dim rear view mirror, follow me home lights. Available in five door hatch and four door sedan. Five star crash rating. Prices start at $21,990.

The car industry uses a web of alliances to survive.Lust, affairs, one-night stands, engagements, marriages and divorces — it can be hard sharing your love. It can also be expensive, especially if the human analogy is applied to the car business.DaimlerChrysler's recent divorce cost the now-solo Daimler AG a cool $33 billion.Daimler and its former partner, now known by her maiden name of Chrysler Group, still share the kids.These include shared components and manufacturing, including the Chrysler Crossfire (based on the previous Mercedes-Benz SLK) and Jeep Grand Cherokee, which uses Mercedes' V6 diesel engine and transmission.Daimler-Benz and Chrysler courted in the late 1990s, sealing their association in 1998 with a new name, DaimlerChrysler.The marriage was mutually beneficial. Daimler gained economies of scale and a new customer for engines, transmissions and an outlet for its old platforms. The previous Mercedes E-Class shares the same platform as the Chrysler 300C.Chrysler gained unprecedented, cost-effective access to the drivetrains used to power its distinctively styled cars.Of the divorce, shareholders of Daimler- Chrysler spitefully said “I knew it wouldn't work”.Marriages may be difficult, but alliances are what keep many car companies afloat.All these inter-relationships are spurred by one goal — profit. So competitive is the car industry that every dollar counts.Making cars cheaper improves profits, even if that means relocating factories to countries with low labour costs, non-existent unions and tax-free government incentives.Few would know that 10 models on the Australian market are made in Thailand. South Africa makes five, there's one from the Czech Republic, three from Slovakia, one from Poland, four from Malaysia and one from Indonesia.Build quality in most cases is as good as you'd expect from a country-of-origin factory.The biggest difference is manufacturing costs. Building a Volkswagen Golf in Germany, for example, costs substantially more than building the same car in South Africa. Sharing components such as engines, transmissions, platforms and bodies with a rival company — or at least one perceived as being a rival — is big business.The platform of the Mazda3 is similar to the Volvo S40 and Ford Focus. Ford has a big chunk of Mazda's shares and owns Volvo outright.The Toyota Aygo, a one-litre hatch soon to be sold in Australia, is built in the Czech Republic with the Citroen C1 and Peugeot 107. The only differences are interior trim, grilles, head and tail lights. Everything else, except the badge, is identical.General Motors has a giant web of ownership, component sharing and minor shareholdings. It owns Saab and Hummer, and rebadges cars including the Daewoo Matiz as Chevrolets.GM owned 20 per cent of Fiat until it dissolved the relationship in 2005. But retains component sharing deals and owns 50 per cent of Fiat's JTD diesel engine technology.GM also has 3 per cent of Suzuki (it had 20 per cent until selling down in March 2006) and 7.9 per cent of Isuzu.This relationship crosses with Fiat. Suzuki buys Fiat diesel engines for its European cars but also buys diesels from the PSA group (owner of Peugeot and Citroen) and Renault. Fiat this year will also supply diesel engine's to Saab.The Suzuki Splash, to be launched in Europe later this year is based on the Swift/SX4 platform, but will be rebadged the Opel/Vauxhall Agila for European sales.Fiat sells the Suzuki SX4 as the Sedici in Europe.Suzuki also owns 11 per cent of GM-DAT, the Korean-based company that makes the Holden Epica, Captiva, Viva and Barina.GM sold its 20 per cent of Subaru parent, Fuji Heavy Industries, in 2005. Fuji bought back most of the shares, though Toyota bought in and now owns 8.7 per cent of the company.Toyota also owns Daihatsu and has a big stake in Yamaha. Yamaha has an engineering alliance with Toyota — twin-cam engine and multi-valve heads included — and recently created the V8 engine for Ford-owned Volvo.GM also gets its Saab plant in Sweden to make the Cadillac BLS mid-size car, alongside its Saab 9-3 and 9-5.The Hyundai Sonata's 2.4-litre engine is shared with the Jeep Compass, Dodge Caliber, Chrysler Sebring and Mitsubishi Outlander.Renault has an alliance with Nissan and owns Samsung (Korea) and has a joint venture with Mahindra (India).Porsche's Cayenne SUV is built in Volkswagen's factory in Slovakia alongside the Volkswagen Touareg and Audi Q7. Porsche's Cayman is built in Finland. That's just the tip of iceberg.Peyton Place has nothing on these guys.