Ford Falcon 2011 News

Ford Australia boss Tom Gorman has declined to guarantee a long-term future for the company's flagship Falcon and Territory models. In announcing the decision to build the small Ford Focus in Australia from 2011, Gorman also pointed to “opportunities to walk away” from less profitable business.“Over time, what you really want to do is pursue the most profitable business so if it gives us some opportunities to really revenue-manage and go after profitable segments and maybe walk away from some less profitable business ... you have that opportunity when you are at full capacity,” Gorman says of the plans to build 40,000 Focus cars at the company's Broadmeadows site.But Gorman wouldn't directly identify what those less profitable models might be.“It is probably inappropriate that I do that today (identify the less profitable business),” he says.“You can imagine that in certain segments we have better margins than in others ... that is a hypothetical question until we are at full capacity.”Gorman's comments come after CARSguide revealed last Saturday that the Territory might be under threat in future production plans. With only three models to be built in Australia; Focus, Falcon and Territory — the obvious targets for rationalising are the two large cars which compete in shrinking segments.While Falcon will still be relatively new in 2010 once the switch has been made from the inline six to a new V6 engine and with a high fleet demand, Territory will not have those defences.Gorman says initial Focus production projections of 40,000 could expand with additional export opportunities and continued local market growth. “Of the 40,000, we are anticipating 25,000 domestic and 15,000 will be export,” he says.“Now if we do 2000 Focus we are walking around like it's a real success but that has to become a bare minimum for us. Some of the other players like Corolla and Mazda3 routinely do 3000 a month. If we can lift our numbers to 2500 a month religiously that is 30,000 right there.”Gorman says Australian Focus production will initially be in right-hand drive only, with exports to South Africa and New Zealand but additional export markets are being identified.“This is a watershed event for us in Australia, really going after what is the largest segment of the market and having the opportunity to control that product locally should be a huge advantage for us,” Gorman says.“If you go back 10 years, small cars used to be less than 100,000 units in the marketplace and this year there is likely to be 220,000-225,000 in Australia. We are not happy as a distant number three player and localisation should help us.”The good news flow-on for Ford, less than a week after announcing the 2010 closure of the Geelong engine plant and subsequent loss of 600 jobs, is that Focus production will have benefits for Ford and its suppliers.Plus there are 300 extra jobs at Broadmeadows and unspecified further job opportunities at Geelong. 

Ford delivered some good news this week with confirmation that the Focus will be manufactured at its Campbellfield assembly plant in Melbourne from 2011.It is a ray of hope for the workforce of around 5000 left at Ford Australia following the decision last week to cease production of its six-cylinder engine plant in Geelong at the cost of 600 jobs.The Focus development will add 300 jobs and help secure Ford's future in Australia.The Focus small car which is currently sold in Australia is sourced from South Africa with that operation told the news on Monday that it will no longer make the Focus post 2010.Australia will make hatch and sedan variants for right-hand-drive markets only with South Africa and New Zealand the initial recipients of an export program that will grow with more countries announced closer to the start of assembly in Melbourne.“It's a big opportunity for our local supply base as well as a big opportunity for us,” Ford Australia president Tom Gorman said.“As you can imagine this is a watershed announcement for us.”The Victorian and Federal governments will contribute $20 million each to the project where petrol and diesel Focuses will be made in Australia with imported powertrains. It is expected volume will reach 40,000 a year with 25,000 for Australia and the rest exported.There remains a chance Focus production could overtake Falcon numbers.“You have to keep a close eye on that,” Gorman said. “If we can pick up our volume in terms of overall market share with the Focus it's conceivable.“But at the moment what I like is that we have four very strong products . . . still a very important Falcon, Ute and a very important Territory and from 2011 it will be a very important Focus.”The small car market in Australia has more than doubled on the numbers when Ford pulled the plug on its Laser in 1998 which the Focus ended up replacing when it first arrived here in September 2002.“Ten years ago the small car market was less than 100,000 units and it will probably be 220,000-225,000 at the end of this year.”Ford says engineering and design for future Focus models will continue to be driven out of Europe.But there could be a chance for Ford Australia to have a greater say in product development providing Focus can grow with the “localisation” of the product.“We are a major player in Focus not only in the region but globally,” Gorman said.“I think as we raise our volume and we do better in terms of market penetration we can expect to have more of an input.”Gorman has ruled out niche variations of the Focus for Australian production but admits there is an opening for the Ford Performance Vehicles arm to develop a fresh warmed-over variant along the lines of the current XR5.“With FPV we've always talked to them about extending their reach,” Gorman added.“There is nothing to say we wouldn't have some desire to do stuff with FPV outside of the Falcon and Falcon Ute.“Once you localise, it gives you a whole range of opportunities that don't exist today.”Gorman defended the timing of the Focus deal, saying that it was not signed off until last Friday, two days after the grim news about the Geelong engine plant.“We weren't in a position to finalise the project until Friday.“It's a little early to judge morale (within Ford).“We're trying to be sensitive to the fact we made a very difficult announcement last Wednesday and there are 600 people whose lives have been dealt a little bit of a shock . . . more than a little, a big shock.“We're going to be working with them carefully on redeployment and retraining where necessary.“It's not a feeling of there's a big celebration here at the moment.“I'd say it's relatively muted at the moment given that we made a tough announcement last week.”

It is safe and sure, this purple kilometre eater, as it sweeps past slower travellers. Now it settles back into a loafing run, swallowing up the lumps of highway. With the going down, out through Goondiwindi and down the Newell highway, onto the Oxley, into Dubbo for the night, there is the anticipation, the dreaming of The Great Race. It is some 1100km from the centre of Brisbane to the hallowed Mount Panorama at Bathurst, 210km west of Sydney. There are truck stops – with dining rooms for professional drivers and prints with campfire Indians dreaming of buffalo. There are wide open plains, stands of cypress pines and tidy country towns. There are the spring-green paddocks of Bathurst, dotted with sheep. And then there is the Mountain, home since 1963 to the greatest of Australian motor races and now the domain of Australia's V8 Supercars. It is the old argument, handed from father to son, Ford versus Holden. This is a solid 12-hour run from Brisbane without red flags and with a co-driver. It is a run through the heartland in a V8 Falcon and V8 Commodore, a run through places where these sedans can stretch out a bit. Out here a V8 tourer makes sense, for comfort, safety and fuel economy. The 5.4litre, Ford V8 returns 12.4litres per 100km going south. Holden's 5.7litre comes in at 11litres per 100km on the run back. The big V8s are strolling here, the Commodore running just over 1500rpm in sixth gear for 110km/h. The four-speed auto Ford is running closer to 2000rpm. Neither car is stressed, not even when the taps are opened to flow past slower-moving machinery. There is need to sweep past, with hard acceleration and some V8 authority, as a little Korean machine is tucked between an interstate trucker and caravaner struggling uphill at 90km/h, and all nose-to-tail. Maybe the Ford or the Holden, slip briefly into the illegal zone. This happens from time to time, for it is a far safer option than hanging out on the wrong side of the bitumen. Tell that to the judge. And tell it on the Mountain, this big lump of hill that rises out the central western plains of NSW. This is a sacred place and on October weekends an extra special place for rumbling and roaring V8 Holdens and Fords that share body shells and some other bits with these road-going SS and XR8 warriors. This year it was again Greg Murphy and Rick Kelly's KMart Commodore at the end of a long day, 161 turns up and over the mountain. Then the tribes disperse, back to all corners of the country. The return is a bit more of a drag, more traffic, more tired. The sandwich stops are quicker, less fun. Up and back the red SS Commodore attracts the most attention. This is the VZ with the fake air-intakes on the flanks. The XR8 is a more subtle purple and there is less detail work. It is bold in the bonnet, the power bulge standing tall and proud. That minimalist feel is carried through to the cabin. It's simple and workmanlike, yet comfortable and more spacious than the SS. The Holden cabin too works well. It is a bit busier and bolder in detail work, with shades of grey, silver and red instrument dials. The SS has more sporting ambience; the XR8 is more sombre in its approach. The Holden turns in a little sharper and the ride is a little edgier. Here with the six-speed manual there is the chance to run up and down the gearbox for maximum effect and best use of the 470Nm of torque for the best chance of getting away from trouble. It may be a little notchy but the six-speed manual is tops for touring. Drop back to fifth for the uphill climbs or a gentle pass, back to fourth for a quick and hard run around another convoy of trucks and trailers. Sixth helps with highway economy. The Ford XR8 is that bit smoother over this 1100km run to the top of the mountain. This is a more gentle tourer, the ride more compliant, the four-speed auto less work. Never be fooled, for when the lever is flicked to sport and revs lift, the 5.4 litre Ford rises to the occasion with a full-throated bellow. There's a little extra, and earlier, torque here over the Holden. And here the Ford recognises its connection to those Falcons running up Bathurst's mountain straight. Neither Ford nor Holden put a wheel wrong over the Brisbane-Bathurst haul. Both cabins are quiet and comfortable, packed with bits from six-stacker CD players to airconditioning and cup holders. Both run with good economy, stress free. Both these heroes can run hard to stay out of trouble on the wrong side of the road. These are fine road machines that pay homage to those mighty V8 Supercars and they still make sense on these long runs.