Ford Falcon 2007 News

Lowndes finally grabs top spot
By Peter Kogoy · 26 Jun 2007
Craig Lowndes drove a near faultless race to take top spot on the podium, at the Hidden Valley raceway in Darwin yesterday.The 33-year-old Ford star, whose birthday was on the weekend, finished second in race one, before going back-to-back yesterday to hold off championship leader Rick Kelly, with the barnstorming Mark Skaife third.“It feels nice to finally win a round,” said Lowndes, after putting his birthday celebrations on hold.“Winning up here for the second year in a row, and especially for a new sponsor in Vodafone, is doubly special.“If I had it my way, I'd pick up the track up and have it trucked around the circuit.”The win took Lowndes to 213 points and sixth in the series standings, still 123 points in arrears of leader Rick Kelly in the Toll Holden.Holden drivers Garth Tander, Todd Kelly and Skaife also fill out three of the next top four placings.While Lowndes finished the weekend on a high, the ageless Skaife, who took the major points at Eastern Creek a fortnight ago, again took the honours in the opening race on Saturday. In a dramatic race, Will Davison, in the second of the Jim Beam Falcons, fell foul of the stewards.Davison was excluded from the results of race one and was fined $5000 (suspended) for his part in a dingle that took four cars out of the reckoning.But Lowndes, who started race three on pole, proved unstoppable yesterday, at one point opening up a 4.5-second gap, leaving a swag of Holden drivers to race for the minor placings.“The team mechanics deserve much of the credit for the improvement in the car,” Lowndes said. “I got them to make some minor adjustments to the suspension and on the rear of the car."“With 600 horsepower under the bonnet, I thought I may as well make use of it."“It certainly made the car a little bit more driveable.”Lowndes says the series is by no means over, with eight rounds still to race.“We've got a testing day organised at Willowbank to tweak the car, before we race there again in July,” he said.Kelly's podium finish in Darwin sees him open up a 39-point buffer on his Toll HSV dealer team-mate Tander, heading into the next round of the series, the Queensland 300 at Ipswich on July 22.The defending series champion has finished on the podium every round this year. 
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Locals fade in crash testing
By Ashlee Pleffer · 16 Jun 2007
In the Australasian New Car Assessment Program (ANCAP) results this week, the Toyota Aurion, Toyota Camry and Holden Commodore all received a four-star safety rating, adding to the previously tested four-star performers, the Ford Falcon and Mitsubishi 380.NRMA Motoring and Services Vehicle Safety Expert, Jack Haley says most of these cars failed to reach a top rating because of the lack of side curtain airbags.The Toyota Aurion is the only car equipped with side head protection as standard, but Haley says Toyota chose not to proceed with an optional pole test. This meant they were unable to score five stars in the overall testing. The testing involved the top-selling version of each model and Haley says the other large cars offered curtain airbags as an option, but not as a standard feature in the models tested.“Obviously our aim is to get all cars up to a five-star safety rating,” Haley says. “We'd like to see curtain airbags in all vehicles and we would also like to see stability control as standard.”The Toyota Aurion and Holden Commodore have stability control as standard, but it is only an option in various other family cars. But Haley says stability control didn't contribute to the ANCAP testing, as the results show how a car performs in a crash, whereas stability control is an active accident-prevention device.Each car underwent three main areas of testing under ANCAP.They included frontal, side impact and pedestrian tests.Many Japanese and European cars have already received a five-star rating in the European version of testing, known as the EuroNCAP.They include the Toyota Corolla, Peugeot 207, Ford Focus XR5, Land Rover Freelander 2, Citroen Picasso, Mitsubishi Outlander, Volvo C30, VW Passat and Mini Cooper.Most of these models were tested as top-of-the-range, whereas in Australia the extra airbags are optional on some models. ANCAP advises motorists to buy vehicles with a full six-airbag package, including side head protection and electronic stability control.The Toyota Tarago and Mitsubishi Triton also scored a four-star rating in the recent testing, an improvement for the Triton, which is up from a previously low two-star rating.The Hyundai Accent scored three stars and the Mitsubishi Express van scored poorly with just one star. STAR RATINGS  Source: ANCAP 2007 
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Ford?s portfolio offensive coming
By Mark Hinchliffe · 15 Jun 2007
In May, sales were 9,571 compared with 11,145 in May 2006 and in the first five months sales were 43,997 compared with 48,496 in 2006.The ageing Falcon is the main culprit, down to 9571 in May compared with 11,145 in 2006 and 43,997 so far this year, compared with 48,496.A new Falcon is still not due for about 10 more months.But Ford Motor Company president Tom Gorman is upbeat about the future, despite declaring there is nothing that can be done to speed up the launch date for the next Falcon.At the launch last week of the Fiesta XR4 hot hatch, Gorman pointed out that light commercial vehicles were doing very well for Ford and that they had several new model launches this year that would help lift sales.“We have an exciting portfolio of product to come,” he said.That includes the diesel Focus next month, followed by a cabriolet Focus and the mid-sized European built and acclaimed Mondeo later this year.Gorman said it was important there was a comprehensive line-up for customer choice.Ford has many import options, including more diesel engines, Fiesta and Focus SUVs and more.However, import product marketing manager Jogi Shetti said it was important not to have too many model choices. He said that could confuse customers, make it more difficult to communicate a simple marketing message and could leave too many unsold models on showroom floors, leading to dealer discounting and devaluing of the product range.Shetti is planning 10 years into the future, but said he could not pinpoint exact models that far away.He said the biggest challenges would be in powertrains to comply with current and coming greenhouse legislation.Ford is considering small-capacity petrol and diesel engines as well as mild hybrids which use regenerative braking to store wasted heat energy and shut the engine down when the car is in traffic.Shetti also mentioned alternative energy sources such as biofuels and lightweight body materials.Meanwhile, Ford in England has produced a Focus hydrogen-powered Fuel Cell Vehicle, driven recently by Prince Charles.
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From misers to monsters
By CarsGuide team · 07 Jun 2007
The Royal Automobile Club of Victoria has just completed its annual cost of ownership survey of a range of current models.The survey looks at total running cost and is based on vehicles travelling 15,000km a year, which is the Australian average.It factors in the cost of a typical car loan, depreciation, registration, club membership, comprehensive insurance plus servicing, fuel and tyre costs.Fuel costs were calculated on an unleaded petrol pump price of $1.26 a litre, $1.31 for diesel and 47c for LPG.Fuel prices have risen significantly since the survey was finished so true running costs will be even higher.The survey results show the cheapest car costs about $6000 a year to run, compared to $18,500 for the most expensive.The most affordable car was Hyundai's Getz at $116.54 a week, followed by Holden's Barina ($120.85) and the Toyota Yaris ($125.88).Go up a size and Toyota's Corolla was the winner at $154.49, followed by the Ford Focus ($156.49) and Holden Astra ($158.12).The medium class sector was won by Toyota's Camry at $193.05, followed by the Mazda6 at $197.85, and Honda Accord Euro ($218.07).Large cars are, as expected, more expensive to run but, surprisingly not that much more.The best was Mitsubishi's 380 at $200.44, so it is cheaper than the Honda Accord. Toyota's Aurion was next best ($217.60), followed by Ford's Falcon ($229.13).For large families, the Kia Carnival people mover at $216.68 beat the Honda Odyssey ($228) and Toyota Tarago ($267.61).Diesel and hybrid cars were cheaper to run but don't forget diesel cars initially cost more and replacement batteries for hybrids are hellishly expensive and have a short lifespan.The cheapest was the Honda Civic hybrid at $175.29, beating the Toyota Prius at $200.63. A VW Golf diesel was better than the Prius on the wallet at $187.93.A Ford Falcon running on LPG cost $211.43 a week, while the dual-fuel Commodore came in at $225.10.The popular compact SUV market was headed by Honda's CRV at $203.86, followed by Nissan's Xtrail ($207.36) and Subaru's Forester ($208.52).Medium SUVs had the Holden Captiva out in front at $225.16, followed by the Ford Territory ($234.47) and Toyota Prado ($286.16).At the expensive end of the running cost spreadsheet were the big four-wheel-drives.The cheapest was Nissan's Patrol at $269.53, while the Toyota LandCruiser cost $357.51 a week.
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Hidden costs hitting motorists' pockets
By CarsGuide team · 31 May 2007
Unleaded petrol costs have risen 5.6 per cent since this time last year, but hidden costs are the main culprits responsible for pumping up motoring budgets, the survey found.The RACV 2007 Vehicle Operating Costs survey said hidden costs such as servicing, insurance and loan interest rates on average rose up to 7 per cent compared to last year's survey.At the same time, depreciation figures show vehicles' value falling faster.After examining the 37 top-selling vehicles across 10 categories, the survey found the cheapest car to own and run was the Hyundai Getz at $116.54 a week.This was $5.34 more than last year's cheapest vehicle, the Kia Rio.The most expensive was still the Toyota Landcruiser GXL turbo-diesel, at $357.51.The Mitsubishi 380 ES was the most affordable family car at $200.44 a week, a weekly increase of $4.46.Meanwhile, lower price and service costs helped Ford Falcon outperform its rival Holden Commodore, costing $229.13 a week compared with $233.40.RACV Chief Engineer of vehicles Michael Case said the Federal Government's $1000 grant to LPG car purchases helped ease the overall running costs of these models.Although eight vehicles across the 10 categories managed to retain last year's rank as cheapest in their class, there were still some significant cost increases.For example, the Kia Carnival rose 14.7 per cent to $216.68, while the Honda CR-V cost $203.86 a week, a 7.4 per cent jump from last year's survey results.Mr Case said the survey showed the cost benefits of diesel and hybrid vehicles, which more motorists were considering investing in as fuel prices continued to skyrocket."A diesel Volkswagen Golf will save you around $2.95 a week - nearly $770 over five years," he said.""That's also a saving of around 11kg of greenhouse gas each week," he said."The Honda Civic hybrid meanwhile, provides a fuel saving of $9.46 a week and can save 17.9kg of greenhouse emissions."The survey data was collected in March and April.RACV calculations are over a five-year ownership period and are based on the average operating conditions for the private motorist, including travel of 15,000 km a year.
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Dollar gives imports a push
By Paul Gover · 29 May 2007
New car buyers are reaping rewards from the strongest Australian dollar in more than a decade.The exchange rate has gone over 100 yen for the first time in 15 years and the dollar is also running strongly against the US dollar, British pound and the Euro.Government figures show car prices have declined in recent months, and surging demand is likely to take sales beyond one million vehicles for the first time this year.The losers, a growing concern, are exports such as Holden Commodore and Toyota Camry.“The Aussie car buyer has never had it so good, cars have never been better value,” Federal Chamber of Automotive Industries president John said.“Importers are taking advantage of the strong Australian dollar to cram a lot more features into cars.“At the same time, the market is impacted almost monthly by some new model or brand.”Conomos said the exchange rate is allowing importers to hold prices while boosting value at all levels.He believes the number of importers is a bonus for buyers.“We have around 55 companies in this country, compared with only 35 or so in the US,” he said.“I don't know any other country that has a 70 per cent share held by imports, and still rising, while retaining a local manufacturing industry.”He said Free Trade Agreements are boosting value as buyers also benefit from reducing import duties.“While the Australian market is under such immense competition, I see no reason why sales will not drive beyond one million vehicles this year,” Mr Conomos said.“Consumer confidence has never been higher. The election in New South Wales has had no bearing on demand, the threat of interest rates has had no effect and the Federal Government looks positive.“Consumers are the beneficiaries and it will stay that way for more than a year. Most car companies will be looking to expand their volume.”The sales chief at GM Holden agrees with the FCAI boss, but Alan Batey said competition is still tough.Batey said Commodore and engine exports are being impacted by the strength of the dollar.“Value for money in this market is very, very important,” he said.“The dollar-yen exchange rate is at the toughest we've seen in a decade. It's a very, very tough market.”Ford Australia president Tom Gorman worries about the longer-term impact of the strong dollar.“Being an exporter from Australia at 81.5 cents to the US dollar today for anybody is difficult,” he said.“At the present exchange rate, for you to keep your margins where you want them to be, it's very hard to be an exporter. That is going to be factor into a lot of future decisions.“Both Toyota and Holden have very big export businesses here. It's the vast majority of Toyota volumes.“At 81.5 cents to the US dollar and the equivalent relationship with other currencies around the world, I'm not so sure how attractive those export opportunities are.“I think that's another big issue for us to come to grips with.”
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Ford farewells Fairlane and LTD
By Alan Jones · 12 May 2007
These iconic Australian-made cars will exit a rapidly-changing market, with consumers demanding higher-technology and smaller-displacement engines in the premium sector.The long-wheel base versions of the Falcon have suffered a sales decline over the past five years, while its main opposition - the Holden Statesman/Caprice range - has increased export sales to offset slowing local demand.The Melbourne-based car maker said the decision coincided with the arrival of the medium-sized Mondeo, returning to the Australian market after a six-year absence.Ford said there was a major decline in sales of vehicles in the upper large-car segment.Industry observers have pointed to Ford’s product planning as being partly to blame, suggesting that Ford may have diluted the original premium perception of the Fairlane and LTD by reducing the specification of the models to bring them into reach of a broader market.
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The large barge
By Neil McDonald · 14 Apr 2007
Though the large-car segment grew 4.7 per cent in March, small and light cars still dominate the Federal Chamber of Automotive Industries' Vfacts figures for the month.Holden sold 5752 VE Commodores and Toyota managed 2037 Aurion V6 sales, the first time the car has eclipsed 2000 sales since it was launched last year.The Aurion's kissin' cousin Camry four-cylinder managed 2574 sales.Ford and Mitsubishi still trail in the family sedan stakes, selling 3249 and 1022 respectively. But their lowly large-car sales were offset by strong import performances.Overall, Mitsubishi had a 22 per cent lift in first-quarter sales against the same period last year, on the back of solid Colt, Lancer, Outlander and Pajero sales.Ford's Focus and Territory helped maintain the momentum for the Broadmeadows-based carmaker, as well as fleet sales that pushed Fairlane numbers to 263 for the month.FCAI chief executive Peter Sturrock says the remarkably strong start to the year may have even taken industry optimists by surprise."Consumers appear to have shaken off any lingering concerns about fuel prices and interest rates and have responded enthusiastically to the intensely competitive prices," he says.The new-vehicle market is being pushed by deflation, with new cars becoming cheaper and better equipped as the various brands fight it out.The market was up 8.3 per cent, compared with March last year, with an all-time sales record of 94,392 vehicles.If the sales momentum continues, this year could eclipse one million sales for the first time.In the first three months of the year 255,068 vehicles were sold, up 20,463, or 8.7 per cent, on the same period last year and surpassing the previous record for the quarter of 237,000 set two years ago. Despite the buoyant first quarter, the FCAI is still forecasting 970,000 sales this year.All segments, except people movers, are experiencing growth.The fastest-growing of all segments remains small passenger cars, which added 8532 sales, or 16.7 per cent, in the first quarter compared with last year. The small-car stars continue to be the Toyota Corolla and Mazda3, selling 4029 and 3182 respectively last month.Light-car sales grew 3334, or 11.9 per cent, SUV compact 2851, 22.2 per cent, and SUV medium 1617, 4.7 per cent.Toyota set a cracking pace in March with 21,390 sales, giving it No.1 sales spot ahead of Holden on 13,454 and Ford on 10,074.So far this year, Toyota has 22 per cent of the market, with Holden at No.2 with 14.3 per cent and Ford third with 10.7 per cent.
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New Falcon will not be rushed
By CarsGuide team · 25 Mar 2007
"All of our efforts are going into Falcon," said Ford chief Tom Gorman.However, he has ruled out an early launch for the car, despite the current model haemorrhaging sales.In the first two months of the year Ford is down 1250 sales or 2.6 per cent market share.Only strong sales of Fiesta, Focus and new Ranger have stemmed the company bleeding from the 2304 drop in Falcon sales."Falcon will continue to be a challenge in our final year of BF Mark II," Gorman said.He would also not reveal whether Falcon will have a diesel option at launch."My first (priority) would be LPG. It is critically important to us," he said."Diesel would be next ahead of hybrid. Ethanol also is a player."Gorman welcome the Federal Opposition's proposal to implement a $500 million Green Car Innovation Fund but said it was "too early" to say how it would affect production.Gorman also ruled out a facelift to Territory before the next Falcon is released."We're not going to change the face of the Territory this year," he said."We're going all out on Falcon and Falcon Ute."With the small and light car segments booming largely on sales of cheaper models, Ford's strategy seems to be to bring in new upmarket models.Ford announced it would this year introduce a Fiesta Zetec five-door, Fiesta XR4, Focus Coupe-Cabriolet, Focus turbo-diesel and Focus styling updates.Gorman ruled out a price war on Fiesta and Focus."We're not about bringing in Korean product and rebadging it," he said, referring to Holden importing Korean-made Daewoo Barinas and Vivas, and rebadging them as Holdens."Our strategy is about building great driving cars."We're not into dropping the price. We stand by the product and what it delivers."
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Keeping us on track
By Mark Hinchliffe · 28 Feb 2007
However, all complaints except one about a Hyundai TV ad about two children in nappies driving a Santa Fe sports utility vehicle have been dismissed by the Advertising Standards Bureau.The ASB last week upheld the complaint that it was illegal for toddlers to drive and that they were wearing seatbelts instead of legal child restraints.Hyundai agreed to retract the ad which was filmed in New Zealand and featured a toddler in nappies who picks up hitchhiking Springwood toddler Siena Dutson.Hyundai Motor Company Australia PR general manager Richard Power said he had received calls of support from the public, but had no other campaign ready to replace the ad."There is no doubt that the controversy about this decision will attract attention but in a while it fades away and people forget and we will have to raise the awareness some other way," he said.Car ads represent about 15 per cent of complaints to the ASB, second only behind food (about 20 per cent).Over the past year, nine Ford ads attracted complaints, while Toyota and Nissan had five each and Honda and Holden four.Two of the Nissan ads featuring Sex and the City actress Kim Cattrall attracted complaints about sexual content.Complaints about sexual content were also levelled at the Fiesta ad in which two scientists mould clay, and two Falcon ute ads in which women and dogs follow the car.Honda's Odyssey ads in which a married couple are "making out" in the car received complaints for "a simulated sex scene".A Holden Rodeo ad featuring a man fantasising about a Rodeo and a female passenger apparently promoted infidelity.Unsafe driving represented the most complaints, despite the ASB beefing up its crackdown in this section of its code of conduct in 2004.Ford and Toyota attracted the most complaints for promoting unsafe driving practices.Toyota copped its complaints for ads involving its Corolla Sportivo, Yaris, Prado and a Kluger which leaves behind a torn road surface.The Ford ads were the Turbo Territory eating sports cars, another Territory ad in which women drive past a school and the ad in which a young boy is disappointed because he can't get a Falcon slot car to fly off the track.A Holden Captiva jumping across the tops of buildings was also considered dangerous driving, but was dismissed as fantasy.Mazda attracted complaints for offensive language in a Mazda BT50 ute ad for use of the word "bloody".Ford's Ranger ad in which a one-eyed monster throws boulders at the ute was considered too scary for young children, but the complaint was dismissed.Ford also copped complaints of racism and incitement to violence for its Tonk-a-Pom cricket campaign.Cruelty to animals was the complaint in the Focus ad in which Jackie O pours a goldfish down a drain and in a Toyota LandCruiser ad in which the driver wears crocodile-skinned boots.Animals were also blamed for offensive behaviour when a dog in the back seat of a Dodge Caliber moons dogs in other cars.The drought prompted complaints that an ad in which a man hoses down his mud-caked Nissan Murano was inappropriate during water restrictions.Environmental issues also surfaced when complaints were received about a Jeep ad which allegedly featured "polluting diesal (sic) motor vehicles hiding behind the pristinity of a lovely natural environment".A Kia Carnival ad in which a sleeping woman is woken by a Kia salesman blowing a horn attracted complaints that it was "dangerous to blast an air-horn close to a person's ear".
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