Ford F150 News
Hey Ford, where's the Mustang Mach-E?
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By Stephen Ottley · 11 Sep 2022
Before Ford announced plans for its first electric vehicle in Australia, there was an exciting expectation over what model it would be - the sporty Mustang Mach-E SUV? Or perhaps the big, tough but smart F-150 Lightning ute?
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Why US utes are too big for Australia
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By Stephen Ottley · 09 Sep 2022
It has been a big year for big utes in Australia. As the Chevrolet Silverado and Ram range continue to attract new buyers, Ford Australia announced it will begin selling right-hand-drive F-150 pick-ups in 2023, and more recently Toyota Australia finally committed to bringing the Tundra Down Under.
Electric utes are a bad idea - or the future?
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By Stephen Ottley · 14 Aug 2022
Earlier this year I wrote a piece questioning the logic behind the modern obsession with building big, powerful and opulent electric vehicles. In that story I asked if we are getting it wrong by building bigger and bigger electric vehicles like the reborn GMC Hummer, which seemingly uses an excessive amount of resources for transporting people.
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Ford must move from being the Ranger car co.
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By Byron Mathioudakis · 06 Aug 2022
Ford knows it relies too heavily on Ranger and Everest to stay afloat in Australia, but what can be done to address this? Does it plunge headfirst in the bright array of coming crossovers, SUVs, 4x4s, trucks and electric cars, all of which come with no guarantee of success?
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Mystery Ford electric mid-size SUV on the way
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By Tom White · 22 Jul 2022
A massive EV push by Ford is headlined by a new mid-size SUV and materials sourced from Australia.
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EV utes are on the way, but which do we want?
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By Tony O'Kane · 18 Jun 2022
In what seemed like the blink of an eye, the ute and pickup segment transformed from being a deeply conservative one, to one that’s looking at a virtual tsunami of all-electric options looming on the horizon. Some are ultra-pragmatic workhorses, some are pitched squarely at the ‘lifestyle’ crowd, and others fall somewhere in between. All are linked by a common thread – there’s not a combustion en
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Commercial a focus for Ford
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By David Morley · 05 Jun 2022
Market dominance is something to which Toyota is no stranger in this country. In fact, the brand has a long history of being the country’s best-selling marque, as well as a similarly lengthy background in offering the best-selling models in their respective segments.
Are we becoming too American with our cars?
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By Stephen Ottley · 04 Jun 2022
Australians have long had a fascination with American culture. Just take a look around you next time you’re on the street and count the number of New York Yankees hats, Chicago Bulls jerseys or Dallas Cowboys tops.
Ford goes BIG on F-150
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By Andrew Chesterton · 20 May 2022
Ford's F-150 launch plans are taking shape, with the brand trademarking both the F-150 Tremor and F-150 Lightning in Australia as it prepares an assault on the pick-up truck segment.