Ford Endura News
Aussie flops that keep worthy successors away
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By Byron Mathioudakis · 23 Jul 2023
All were meant to be sure-fire hits. A roll-of-the-dice gamble, some involving extensive and hugely expensive re-engineering for our right-hand-drive (RHD) requirements, in return for the promise of strong sales and a healthy return on investment. Especially when most were fundamentally good cars.
Died too soon, or not soon enough?
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By Tony O'Kane · 23 Jul 2022
Are these mercy killings, or the cruel hand of fate? Not all short-lived cars deserved to die young, but then again the candle that burns half as long doesn’t always burn twice as bright.
Why Ford's Territory successor failed
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By Stephen Ottley · 08 May 2022
Ford made the hard decision to end local manufacturing in 2016 killing off the iconic Falcon in the process. But while most of the attention was focused on the end of the Falcon, it also meant the demise of one of the most overlooked Australian-made cars - the Territory.
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Eight cars that were retired in 2020
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By Andrew Chesterton · 10 Jan 2021
Another year gone means another batch of cars officially buried, with either lacklustre sales or a change of corporate direction spelling the end for cars as diverse as the Abarth 124 Spider to the Hyundai Veloster, and even the very last (ever) Holdens.
Ford needs to broaden its appeal
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By Stephen Ottley · 06 Dec 2020
Earlier this year, before the coronavirus turned the world on its head, we asked the question - was Ford Australia still living on its image as the 'Falcon Car Company' and leaving the Ranger to do all the heavy lifting in the sales race?This year had the
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Endura’s axed – where to next for Ford?
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By Justin Hilliard · 21 Nov 2020
With Ford Australia having now officially confirmed the discontinuation of the Endura large SUV (nee Edge) after just two years on sale, which model will it look to sell to families next? Well, there are several possible answers to that question
Endura is dying but exciting models are ahead
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By Byron Mathioudakis · 04 Sep 2020
Ford is likely to put the slow-selling Endura out of its misery soon, with sales of the large SUV already down 40 per cent year-on-year despite being only in its second full year in Australia.Failing emphatically to gain traction since launching in Austra
Mainstream high-performance SUVs
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By Stephen Ottley · 02 Aug 2020
It's no secret that Australians love both performance cars and SUVs - so naturally we like performance SUVs.
What Ford needs to do to grow up
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By Stephen Ottley · 15 Mar 2020
Ford’s transition from a manufacturer to full importer has been a success on the surface. Whereas it was once seen as the ‘Falcon Car Company’, the success of the Ranger ute has helped sure up its short-term future
Please bring these Fords to Australia
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By Stephen Ottley · 24 Nov 2019
Ford needs help. The Blue Oval, like most brands, is suffering a sales drop in 2019, but there doesn't seem to be anything truly exciting in the pipeline to arrest that decline.