Cupra Born News
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Cupra’s sales ambitions laid bare
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By Tung Nguyen · 21 Jul 2022
Australia officially has a new car brand in the country with Volkswagen Group's Cupra now launched, but the Spanish marque already has plans for expansion even before cars are delivered to customers.Cupra Australia is targeting 1600 sales this year with t
Cupra: Why buy a Born EV over its competitors
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By Andrew Chesterton · 29 Apr 2022
The Cupra Born will inject a sense of excitement into an EV segment sometimes lacking in driver fun and engagement, says the brand's Head of Product and Planning in Australia, Jeff Shafer.Asked why Australians would choose the incoming Born EV over its co
Cupra Born launch confrmed!
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By Andrew Chesterton · 19 Apr 2022
Australia is set to welcome a new all-electric halo, with the Cupra Born EV set to hit dealership in early 2023.
Cupra set to become cult brand in Australia
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By Neil Dowling · 02 Apr 2022
Fledgling brand Cupra hasn’t put a tyre on bitumen in Australia yet but it’s already poised to become something of a cult offering within the wider Volkswagen Group.
Cupra Born electric hatch lands Down Under
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By Justin Hilliard · 14 Jan 2022
The Australian launch of Volkswagen Group’s new Spanish brand, Cupra, is heating up, with the all-electric Born small hatchback having arrived for local testing ahead of its expected release after the first wave of models
Cupra Born could match Polestar 2 price
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By Tim Nicholson · 16 Dec 2021
The Cupra Born is locked and loaded for an Australian launch, and now we have an idea of what the electric hot hatch might cost when it goes on sale.Expected to hit Australian shores either late 2022 or early 2023, the Born will be the fourth Cupra model