Chevrolet Camaro 2010 News

The upcoming Camry hybrid is an obvious prospect for overseas sales, with New Zealand already committed, but the real key for Australia is everything from car parts to engineering brains and design skills. Toyota believes local brainpower could help fuel its growth in the Asian region over the next 10 years with many emerging economies linked through a re-organisation that puts Australia into the same region as China and India.  "Australia is very much in a strategic position for this growth belt for automotive," said Yukitoshi Funo, one of only five executive vice- presidents of global Toyota, during a flying visit to celebrate production of the first petrol-electric Camry at Altona in Melbourne. "Australia is very much strategically well positioned in terms of taking advantage of this growth belt. That is China, Asia, India, the Middle East and even Africa. Australia is not an amateur, if you like, in terms of doing exports for other destinations."  But Funo stopped well short of pushing for more Camry exports and said Toyota Australia had other possibilities which would also be open to other local companies, including component makers, in coming years. "How to integrate this automotive industry with those Asian neighbours is the key question. What is the advantage, what is the weakness, what is the area that should learn more? These are the issues that the Australian automotive industry should address," he said, before focussing on Toyota Australia. "We have to look at Camry, we have to look at other models, we have to look at components, we have to look at components in components. Like, for example, to reduce the Yen component.  "Of course, there are other areas. Like we have engineering units here. They could do organise a closer relationship with sister organisations located in Bangkok." This would be a similar approach to the one which has worked successfully for both GM Holden and Ford in Australia.  Ford has done a number of regional development programs, including two small cars for India and a pick-up for Asia, while Holden engineered and developed the Chevrolet Camaro which is now built in North America. Toyota Style Australia, run under the direction of Paul Beranger, is already linked into Toyota's global design process and the company makes extensive use of proving ground facilities at Anglesee near Melbourne.  Toyota is hopeful that its exports to the Middle East will rebound in 2010 after a major slump this year which has cut output at Altona from a peak of 148,000 to around 110,000 cars. But, with just 10,000 hybrid Camrys on the books for next year, it is unlikely to be more than a trickle feed to any customers outside the country until at least 2011.  Funo also outlined a program to try and make Australia the first 'currency free' operation inside Toyota, removing the peaks and troughs of exchange rate fluctuations that make it so tough to do business as both the country's biggest automotive importer and exporter. "This company exports many, many cars to other destinations like the Middle East. But at the same time we import many.  "I think if we apply a little bit more aggressive effort in terms of the exports, or reducing the currency, or something like that, from Japan to a weaker currency. By doing that we can maybe make Australia the first currency-free operation in the world for Toyota." "We can expect some counter-measures ... if you want to call it that, with development of small cars and suchlike."

The Chevrolet Camaro might be built and sold in the USA, but it was designed, developed, tested and approved down under as a spin-off from the VE Commodore. It is named this week among the 31 finalists for the World COTY (see gallery above for full shortlist), and will be judged by a global panel of 60 motoring journalists before the winner is named at the New York Auto Show in April next year.The finalists carry badges from Audi to Toyota and are as diverse as the latest green-power Honda Insight and Toyota Prius to the super luxury Porsche Panamera."The list came from the manufacturers, who sent us their eligible cars for the year. There may be one or two more yet, because a couple of companies might have some extra models before the end of the year," says WCOTY co-chairman, Peter Lyon. "For example, there is the Mercedes SLS Gullwing. We don't know yet when it will go on sale."Apart from the World COTY contest, the same judging panel also decides the World Performance Car of the Year (see gallery), World Green Car of the Year and World Car Design of the year.So far there are 18 potential winners in the performance category, from the Aston Martin V12 Vantage to the Renault Clio 3 Renault Sport. Judging on all fronts now advances to the semi-finals, three cars in each case, which will be named at the Geneva Motor Show at the start of March. Then it is over to the judges to drive, assess and vote."This year we have 60 judges altogether. We've capped at that number, after adding a couple of new judges this year," says Lyon. "Originally we had about 44 judges. But 60 is the basic number of the North American, European and Japanese COTY awards and that seemed like the right number.""We've got judges now for Saudi Arabia and the United Arab Emirates. We've basically covered 25 or 26 countries, from Australia to Russia and everywhere between."Lyon says the basics of the award have not changed for the sixth judging and he makes no apologies for the list of contenders. "The German and Japanese cars are romping it in again. It's basically a reflection of the quality of car manufacturing today. The Japanese and Germans are making the best cars in the world, full stop," he says."But we think, of all the Car of the Year awards, this is the most natural. There is no pressure on any of the judges. They just vote for the best cars as they see them in their countries."