BYD Seal 2025 News

Chinese brand hints at dominance Down Under: Success of 2026 BYD Shark 6, Sealion 7 and Sealion 6 this year should have Mazda, Kia, Hyundai and Ford worried
By Chris Thompson · 07 Jul 2025
One of the world’s largest carmakers' recent entry into Australia is proving fruitful, as China’s BYD finds itself sitting amongst the nation's top 10 brands.But BYD hasn’t only just managed to nab itself 10th or even 9th - in June 2025 the brand was the fifth-most popular behind Toyota, Ford, Mazda and Hyundai.In fact, in the entire first half of the year BYD has sold 23,355 cars in Australia putting it ahead of competitors like Isuzu (21,883), MG (21,674), Nissan (20,604) and Subaru (19,910).The first six best-selling brands in terms in the first half of 2025 will be familiar: Toyota, Mazda, Ford, Kia, Hyundai and Mitsubishi. But then? GWM and BYD.While GWM’s growth compared to the first half of 2024 is up a steady 17.0 per cent, BYD’s rise since the same period last year is meteoric. Compared to its 9548 sales up to June 30 in 2024, BYD’s 23,355 sales so far this year means it’s up 144.6 per cent.Eighth on the ladder year-to-date is an impressive feat for a brand most Australians likely hadn’t heard of just a couple of years ago, but the brand recognition brought about by its Atto 3 and the few models launched since has clearly worked.The brand has even made it into the ute market before mainstays like Kia, with its plug-in hybrid Shark 6 ute having broken the five-figure sales barrier. The brand has shifted 10,424 Sharks since its launch earlier this year.It’s unsurprisingly BYD’s most popular model, followed by the Sealion 6 PHEV (4375 YTD) and its electric Sealion 7 sibling (3756 YTD).The Atto 3 remains popular enough despite sales halving compared to the same point last year, now 1854 units this year-to-date, followed by the Seal sedan (1609 YTD, down 60.7 per cent) and Dolphin hatch (1337 YTD, up 7.1 per cent).The only thing that seems like it could see BYD come undone is a report from last week via Reuters that production at some BYD factories has been “cut by at least a third”, but it’s yet to be seen whether this is confirmed, or whether this will have a direct impact on Australian sales.
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Watch out Kia K4 and Hyundai i30 sedan? BYD launches latest Seal 05 hybrid sedan in China, but will this PHEV with 2000km range make it to Australia?
By Tom White · 03 Feb 2025
BYD has revealed yet another offering in its range of hybrids overseas, the Seal 05 DM-i.
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China's electric car dominance laid bare: Chinese car makers BYD, Tesla, Xpeng and others sell more than one million EVs in a month
By Samuel Irvine · 13 Sep 2024
Sales of Chinese electric cars are booming despite heavy tariffs effectively locking them out of the US, Canada and the European Union.
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